パーソナルケア用ワイプ市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、販売チャネル別、地域別、市場競合、2020-2030年

パーソナルケア用ワイプの世界市場規模は、2024年に131億7,000万米ドルとなり、予測期間中のCAGRは6.37%で、2030年には190億2,000万米ドルに成長すると予測されています。

この市場の成長は、衛生、利便性、スキンケア、特に外出先での使用に対する消費者の意識の高まりによってもたらされます。都市化の進展とペースの速いライフスタイルが、ベビーケア、洗顔、親密な間柄での衛生などの用途で需要を促進しています。環境に配慮した生活へのシフトは、生分解性で持続可能な拭き取り素材の技術革新を促しています。同時に市場は多様化し、男性、高齢者、スキンケア愛好家向けのプレミアムで機能的な製品が登場しています。2024年には米国の小売総売上高の22.7%をオンライン販売が占めるなど、小売とeコマースの堅調な拡大により、アクセシビリティが向上し、市場への浸透が世界的に加速しています。

市場促進要因

個人衛生意識の高まり

主な市場課題

環境への懸念と持続可能性の問題

主要市場動向

特殊・機能性ワイプの人気上昇

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のパーソナルケア用ワイプ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（ベビーワイプ、フェイシャル＆コスメティックワイプ、ハンド＆ボディワイプ、その他）
  • 販売チャネル別（百貨店、スーパーマーケット/ハイパーマーケット、薬局、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のパーソナルケア用ワイプ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別
  • 販売チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のパーソナルケア用ワイプ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のパーソナルケア用ワイプ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第8章 中東・アフリカのパーソナルケア用ワイプ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のパーソナルケア用ワイプ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • The Procter & Gamble Company
  • Unilever PLC
  • Nice-Pak Products, Inc.
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • The Honest Company, Inc.
  • Himalaya Wellness Company

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Personal Care Wipes Market was valued at USD 13.17 billion in 2024 and is projected to grow to USD 19.02 billion by 2030, with a CAGR of 6.37% during the forecast period. Growth in this market is driven by increased consumer awareness around hygiene, convenience, and skincare, especially for on-the-go usage. Rising urbanization and fast-paced lifestyles are fueling demand across applications such as baby care, facial cleansing, and intimate hygiene. A shift toward eco-conscious living is encouraging innovation in biodegradable and sustainable wipe materials. At the same time, the market is diversifying to include premium and functional products that cater to men, elderly consumers, and skincare enthusiasts. The robust expansion of retail and e-commerce, with online sales accounting for 22.7% of total U.S. retail sales in 2024, is improving accessibility and accelerating market penetration globally.

Key Market Drivers

Rising Awareness of Personal Hygiene

The global personal care wipes market is significantly propelled by heightened awareness of personal hygiene. Public health campaigns and hygiene-focused initiatives have highlighted the importance of cleanliness, especially following the global COVID-19 pandemic. This has resulted in consumers integrating wipes into their daily routines for quick and effective cleansing. The surge in demand for antibacterial and disinfecting wipes during the pandemic has transitioned into a lasting consumer preference. Parents also favor baby wipes for their mild and hypoallergenic properties, enhancing usage in infant care. A 2024 study revealed that over 70% of respondents recognized the critical role of hygiene both at home and in public, demonstrating the lasting impact of pandemic-era health consciousness and reinforcing demand for hygiene-related products.

Key Market Challenges

Environmental Concerns and Sustainability Issues

The environmental impact of traditional personal care wipes remains a major challenge. Most wipes are produced from synthetic materials like polyester and polypropylene, which are non-biodegradable and contribute to environmental pollution. Improper disposal often leads to clogged sewer systems and broader ecological damage. As regulatory bodies enforce stricter rules on plastic waste, the industry faces mounting pressure to innovate sustainably. Although biodegradable alternatives are emerging, they typically incur higher production costs, limiting affordability in certain regions. Additionally, ambiguous labeling on wipes-such as "flushable" or "biodegradable"-adds to consumer confusion and poor disposal practices. Compliance with evolving environmental standards requires manufacturers to find cost-effective solutions that do not compromise performance or sustainability.

Key Market Trends

Rising Popularity of Specialized and Functional Wipes

There is growing consumer demand for wipes that offer specialized and multifunctional benefits beyond standard cleansing. Functional wipes infused with anti-aging agents, acne treatments, moisturizing compounds, pH-balanced formulas, and deodorizing effects are gaining popularity. Products such as micellar water makeup removers, exfoliating wipes with glycolic acid, and SPF-infused sun protection wipes are becoming common in skincare. Sensitive skin variants, as well as hypoallergenic and alcohol-free options, are also on the rise. Men's grooming is another growing niche, with new masculine-branded wipes entering the market. This trend reflects a broader shift toward personalization and convenience, driving innovation and expansion in the wipes category.

Key Market Players

• The Procter & Gamble Company
• Unilever PLC
• Nice-Pak Products, Inc.
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Johnson & Johnson Services, Inc.
• Kimberly-Clark Corporation
• Unicharm Corporation
• The Honest Company, Inc.
• Himalaya Wellness Company

Report Scope:

In this report, the Global Personal Care Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personal Care Wipes Market, By Type:

• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Others

Personal Care Wipes Market, By Sales Channel:

• Departmental Stores
• Supermarket/Hypermarket
• Pharmacy
• Online
• Others

Personal Care Wipes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Personal Care Wipes Market.

Available Customizations:

Global Personal Care Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Personal Care Wipes Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Others)
  • 4.2.2. By Sales Channel (Departmental Stores, Supermarket/Hypermarket, Pharmacy, Online, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Personal Care Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type
  • 5.2.2. By Sales Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Personal Care Wipes Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Type
      • 5.3.1.2.2. By Sales Channel
  • 5.3.2. Canada Personal Care Wipes Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Type
      • 5.3.2.2.2. By Sales Channel
  • 5.3.3. Mexico Personal Care Wipes Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Type
      • 5.3.3.2.2. By Sales Channel

6. Europe Personal Care Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Personal Care Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Germany Personal Care Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Spain Personal Care Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Sales Channel
  • 6.3.4. Italy Personal Care Wipes Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Type
      • 6.3.4.2.2. By Sales Channel
  • 6.3.5. United Kingdom Personal Care Wipes Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Type
      • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Personal Care Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Personal Care Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2.Japan Personal Care Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. India Personal Care Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. South Korea Personal Care Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Indonesia Personal Care Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Personal Care Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Personal Care Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. Saudi Arabia Personal Care Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. UAE Personal Care Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. Turkey Personal Care Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Sales Channel

9. South America Personal Care Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Personal Care Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Argentina Personal Care Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. Colombia Personal Care Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. The Procter & Gamble Company
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever PLC
  • 13.1.3. Nice-Pak Products, Inc.
  • 13.1.4. Godrej Consumer Products Limited
  • 13.1.5. Henkel AG & Co. KGaA
  • 13.1.6. Johnson & Johnson Services, Inc.
  • 13.1.7. Kimberly-Clark Corporation
  • 13.1.8. Unicharm Corporation
  • 13.1.9. The Honest Company, Inc.
  • 13.1.10. Himalaya Wellness Company

14. Strategic Recommendations

15. About Us & Disclaimer