パーソナルケア用ワイプ市場：製品、性状、流通チャネル別-2025-2030年世界予測

パーソナルケア用ワイプ市場の2023年の市場規模は130億9,000万米ドルで、2024年には139億8,000万米ドルに達すると予測され、CAGR 6.89％で成長し、2030年には208億7,000万米ドルに達すると予測されています。

パーソナルケア用ワイプ市場には、衛生、洗浄、スキンケア目的で使用される製品が含まれます。ベビーワイプ、フェイシャルワイプ、ハンド＆ボディワイプ、女性用衛生ワイプなどが含まれます。このようなワイプの必要性は、その利便性、携帯性、水を必要とせずに即座に清潔にする能力から生じ、今日のペースの速いライフスタイルに欠かせないものとなっています。用途は乳児のケアから成人のスキンケアまで幅広く、健康と身だしなみの両方のニーズに対応しています。主なエンドユーザーは、一般家庭、ヘルスケア施設、さまざまな屋外環境で、利便性と迅速な衛生管理が優先されます。

市場成長を促進する主な要因としては、個人衛生に対する消費者の意識の高まり、環境意識の高まりによる生分解性で環境に優しい製品に対する需要の高まりなどが挙げられます。eコマースの普及により、多様な製品を簡単に入手できるようになり、市場浸透を後押ししています。さらに、グルーミングとパーソナルケアを優先する可処分所得を持つ都市人口の増加が、市場の拡大を後押ししています。しかし、原料コストの変動や生分解性を確保するための厳しい規制といった課題も残っています。また、非生分解性ワイプに関する環境への懸念も大きな課題となっており、企業の技術革新を後押ししています。

技術革新と研究が必要な分野には、消費者の嗜好に沿った、より持続可能で環境に優しい素材の開発が含まれます。企業は、生分解性組成物への投資と、単なるクレンジングにとどまらず、肌の保湿や栄養補給など、より幅広いメリットを提供するためのワイプの機能性向上に重点を置くべきです。製品の利便性と持続可能性を高めるパッケージングの革新も、競争力を高める。利便性が市場の中心であることに変わりはないが、パーソナライズド・ティッシュ・カテゴリーは、特定の肌タイプや人口動態のニーズに製品を合わせるという未開拓の機会を提供します。市場は競争的でダイナミックであり、持続可能性と消費者の利便性が最も重要です。そのため、競争優位性を維持するためには、こうした側面に沿った製品開発が不可欠です。

市場力学：急速に進化するパーソナルケア用ワイプ市場の主要市場インサイトを公開

パーソナルケア用ワイプ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 乳児への流せるワイプとワイプの使用の増加
  • 尿路結石の増加とアルコールフリーワイプの需要増加
  • 衛生意識を高めるための政府の積極的な取り組み
• 市場抑制要因
  • 皮膚への刺激に関する懸念
• 市場機会
  • オーガニック・ナチュラル志向パーソナルケア用ワイプ
  • オンライン流通チャネルを通じたパーソナルケア用ワイプの入手可能性
• 市場の課題
  • 市場における複数の偽造品の存在

ポーターのファイブフォース：パーソナルケア用ワイプ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、パーソナルケア用ワイプ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：パーソナルケア用ワイプ市場における外部からの影響の把握

外部マクロ環境要因は、パーソナルケア用ワイプ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析パーソナルケア用ワイプ市場における競合情勢の把握

パーソナルケア用ワイプ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスパーソナルケア用ワイプ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、パーソナルケア用ワイプ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨パーソナルケア用ワイプ市場における成功への道筋を描く

パーソナルケア用ワイプ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • トイレに流せるワイプや乳児用ワイプの使用増加
    • 尿路感染症の発生率上昇とアルコールフリーのウェットティッシュの需要
    • 衛生意識を高めるための政府の好ましい取り組み
  • 抑制要因
    • 皮膚への刺激に関する懸念
  • 機会
    • オーガニックとナチュラル志向パーソナルケア用ワイプ
    • パーソナルケア用ワイプはオンライン配信チャネルを通じて入手可能
  • 課題
    • 市場には複数の偽造品が存在する
• 市場セグメンテーション分析
  • 製品：ベビーワイプの普及により乳児のケアに革命が起こり、親や介護者にとって便利で効果的なソリューションが提供されるようになりました。
  • 配信チャネル：パーソナルケア用ワイプはオンラインプラットフォームで幅広く利用可能
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 パーソナルケア用ワイプ市場：製品別

• ベビーワイプ
• フェイシャル＆コスメティックワイプ
• 流せるウェットティッシュ
• ハンド＆ボディワイプ

第7章 パーソナルケア用ワイプ市場自然別

• 従来型
• オーガニック

第8章 パーソナルケア用ワイプ市場：流通チャネル別

• オンライン
• 薬局
• 専門店
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのパーソナルケア用ワイプ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のパーソナルケア用ワイプ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのパーソナルケア用ワイプ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ジニ・フィラメンツ、赤ちゃん用の超純水ワイプを発売
  • ハーパー・ハイジェニクスがヘンプベースのデリケートケアワイプを発売
  • ソフィー・ラ・ジラフベビーケアがベビーワイプを発売
• 戦略分析と提言

企業一覧

• Albaad Massuot Yitzhak Ltd. by Moshav Massuot Yitzhak
• American Hygienics Corporation
• Artsana SpA
• Boogie Brands by Eleeo Brands, LLC
• Comark International Corporation
• Cotton Babies, Inc
• Diamond Wipes International, Inc.
• Edgewell Personal Care Company
• Essity Aktiebolag
• Farlin Corporation
• Fujian Hengan Group Ltd
• GAMA Healthcare
• Guy & O'Neill Inc.
• Hengan International Group Company Limited
• InSpec Solutions, LLC
• Johnson & Johnson Services, Inc.
• Kimberly-Clark Corporation
• Linette Hellas SA
• Medline Industries, LP
• Neva Global Group
• Nice-Pak International Ltd.
• OX BELLCOW Cosmetics Co., Ltd.
• Premier Care Industries
• Procter & Gamble Company
• Quanzhou Unicare Hygiene Products Co., Ltd.
• Rael, Inc.
• Reckitt Benckiser Group plc
• Rockline Industries
• Shaoxing Elite Bio-Tech Co., Ltd.
• Svenska Cellulosa Aktiebolaget（SCA）
• SweetSpot Labs Inc.
• The Honest Company, Inc.
• Unicharm Corporation
• Unilever PLC
• Young Living Essential Oils, LC

LIST OF FIGURES

• FIGURE 1. PERSONAL CARE WIPES MARKET RESEARCH PROCESS
• FIGURE 2. PERSONAL CARE WIPES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. PERSONAL CARE WIPES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. PERSONAL CARE WIPES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PERSONAL CARE WIPES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PERSONAL CARE WIPES MARKET DYNAMICS
• TABLE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL & COSMETIC WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND & BODY WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET & HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES PERSONAL CARE WIPES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM PERSONAL CARE WIPES MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. PERSONAL CARE WIPES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. PERSONAL CARE WIPES MARKET, FPNV POSITIONING MATRIX, 2023

The Personal Care Wipes Market was valued at USD 13.09 billion in 2023, expected to reach USD 13.98 billion in 2024, and is projected to grow at a CAGR of 6.89%, to USD 20.87 billion by 2030.

The personal care wipes market encompasses products used for hygiene, cleansing, or skincare purposes. These include baby wipes, facial wipes, hand & body wipes, and feminine hygiene wipes, among others. The necessity for such wipes rises from their convenience, portability, and ability to provide instant cleanliness without the need for water, making them indispensable in today's fast-paced lifestyles. Applications span from infant care to adult skincare routines, catering to both health and personal grooming needs. Key end-users are typically found in households, healthcare facilities, and various outdoor settings, where convenience and quick sanitation are prioritized.

Key factors driving market growth include rising consumer awareness about personal hygiene and the growing demand for biodegradable and eco-friendly products due to enhanced environmental consciousness. The increasing prevalence of e-commerce facilitates the easy availability of diverse products, pushing market penetration. Moreover, the increasing urban population with disposable incomes prioritizing grooming and personal care fuels market expansion. However, challenges persist, such as fluctuating raw material costs and stringent regulations to ensure biodegradable aspects. Environmental concerns regarding non-biodegradable wipes also pose significant challenges, pushing companies to innovate.

Areas ripe for innovation and research include developing more sustainable and eco-friendly materials that align with consumer preferences. Companies should focus on investing in biodegradable compositions and improving the functionality of wipes to offer expanded benefits, such as skin hydration and nourishment, beyond mere cleansing. Innovations in packaging to enhance product convenience and sustainability can also provide competitive edges. As convenience remains the market's heartbeat, the personalized wipes category offers an untapped opportunity to align products with specific skin types or demographic needs. The market is competitive and dynamic, with sustainability and consumer convenience being paramount. Thus, aligning product development with these aspects is crucial to maintaining a competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Personal Care Wipes Market

The Personal Care Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing usage of flushable wipes and wipes on the infant
  • Rising incidences of UTIs and demand for alcohol-free wipes
  • Favorable government initiatives to increase sanitation and hygiene awareness
• Market Restraints
  • Concerns associated with irritation to the skin
• Market Opportunities
  • Inclination towards organic and natural personal care wipes
  • Availability of personal care wipes through online distribution channels
• Market Challenges
  • Availability of multiple counterfeit products in the market

Porter's Five Forces: A Strategic Tool for Navigating the Personal Care Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Personal Care Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Personal Care Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Personal Care Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Personal Care Wipes Market

A detailed market share analysis in the Personal Care Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Personal Care Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Personal Care Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Personal Care Wipes Market

A strategic analysis of the Personal Care Wipes Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Personal Care Wipes Market, highlighting leading vendors and their innovative profiles. These include Albaad Massuot Yitzhak Ltd. by Moshav Massuot Yitzhak, American Hygienics Corporation, Artsana SpA, Boogie Brands by Eleeo Brands, LLC, Comark International Corporation, Cotton Babies, Inc, Diamond Wipes International, Inc., Edgewell Personal Care Company, Essity Aktiebolag, Farlin Corporation, Fujian Hengan Group Ltd, GAMA Healthcare, Guy & O'Neill Inc., Hengan International Group Company Limited, InSpec Solutions, LLC, Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, Linette Hellas SA, Medline Industries, LP, Neva Global Group, Nice-Pak International Ltd., OX BELLCOW Cosmetics Co., Ltd., Premier Care Industries, Procter & Gamble Company, Quanzhou Unicare Hygiene Products Co., Ltd., Rael, Inc., Reckitt Benckiser Group plc, Rockline Industries, Shaoxing Elite Bio-Tech Co., Ltd., Svenska Cellulosa Aktiebolaget (SCA), SweetSpot Labs Inc., The Honest Company, Inc., Unicharm Corporation, Unilever PLC, and Young Living Essential Oils, LC.

Market Segmentation & Coverage

This research report categorizes the Personal Care Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Baby Wipes, Facial & Cosmetic Wipes, Flushable Wipes, and Hand & Body Wipes.
• Based on Nature, market is studied across Conventional and Organic.
• Based on Distribution Channel, market is studied across Online, Pharmacy, Specialty Store, and Supermarket & Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing usage of flushable wipes and wipes on the infant
    • 5.1.1.2. Rising incidences of UTIs and demand for alcohol-free wipes
    • 5.1.1.3. Favorable government initiatives to increase sanitation and hygiene awareness
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with irritation to the skin
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards organic and natural personal care wipes
    • 5.1.3.2. Availability of personal care wipes through online distribution channels
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of multiple counterfeit products in the market
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: The proliferation of baby wipes has revolutionized infant care, providing a convenient and effective solution for parents and caregivers
  • 5.2.2. Distribution Channels: Wide availability of personal care wipes on online platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Personal Care Wipes Market, by Product

• 6.1. Introduction
• 6.2. Baby Wipes
• 6.3. Facial & Cosmetic Wipes
• 6.4. Flushable Wipes
• 6.5. Hand & Body Wipes

7. Personal Care Wipes Market, by Nature

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Organic

8. Personal Care Wipes Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Online
• 8.3. Pharmacy
• 8.4. Specialty Store
• 8.5. Supermarket & Hypermarket

9. Americas Personal Care Wipes Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Personal Care Wipes Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Personal Care Wipes Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Ginni Filaments Launches Ultra-Pure Water Wipes for Babies
  • 12.3.2. Harper Hygienics Launches Hemp-Based Intimate Care Wipes
  • 12.3.3. Sophie la Girafe Babycare Launches Baby Wipes
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Albaad Massuot Yitzhak Ltd. by Moshav Massuot Yitzhak
• 2. American Hygienics Corporation
• 3. Artsana SpA
• 4. Boogie Brands by Eleeo Brands, LLC
• 5. Comark International Corporation
• 6. Cotton Babies, Inc
• 7. Diamond Wipes International, Inc.
• 8. Edgewell Personal Care Company
• 9. Essity Aktiebolag
• 10. Farlin Corporation
• 11. Fujian Hengan Group Ltd
• 12. GAMA Healthcare
• 13. Guy & O'Neill Inc.
• 14. Hengan International Group Company Limited
• 15. InSpec Solutions, LLC
• 16. Johnson & Johnson Services, Inc.
• 17. Kimberly-Clark Corporation
• 18. Linette Hellas SA
• 19. Medline Industries, LP
• 20. Neva Global Group
• 21. Nice-Pak International Ltd.
• 22. OX BELLCOW Cosmetics Co., Ltd.
• 23. Premier Care Industries
• 24. Procter & Gamble Company
• 25. Quanzhou Unicare Hygiene Products Co., Ltd.
• 26. Rael, Inc.
• 27. Reckitt Benckiser Group plc
• 28. Rockline Industries
• 29. Shaoxing Elite Bio-Tech Co., Ltd.
• 30. Svenska Cellulosa Aktiebolaget (SCA)
• 31. SweetSpot Labs Inc.
• 32. The Honest Company, Inc.
• 33. Unicharm Corporation
• 34. Unilever PLC
• 35. Young Living Essential Oils, LC