ベビーアパレルの市場規模、シェア、成長分析：製品タイプ別、年齢層別、材料別、価格帯別、流通チャネル別、地域別 - 産業予測 2025～2032年

ベビーアパレル市場規模は2023年に1,245億9,000万米ドルとなり、2024年の1,318億2,000万米ドルから2032年には2,069億4,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは5.8％で成長する見通しです。

赤ちゃんの安全性と快適性に関する消費者の関心が、今後数年間のベビーアパレル市場の成長を促進します。親は、着せやすい実用的な衣類とともに、現在のファッショントレンドを反映したスタイリッシュな選択肢を優先する傾向が強まっています。このような着心地の良さと適応性の重視により、多様なベビーアパレルの需要が高まると予想されます。保育者は、ボタンやレースなど安全上のリスクをもたらす可能性のある装飾のない衣服を好むため、実用性が重視される傾向が顕著です。さらに、敏感な肌を刺激する有毒染料を使用した合成繊維など、有害な素材に対する意識が保護者の間で高まっています。その結果、規制機関は難燃性規制を含むより厳しい安全基準を導入しており、市場の魅力をさらに拡大し、より安全なベビー服の選択肢を促進しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ベビーアパレル市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 衣類
• アクセサリー

ベビーアパレル市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 未熟児
• 新生児
• 0～3ヶ月
• 3～6ヶ月
• 6～9ヶ月
• 9～12ヶ月
• 12～18ヶ月
• 18～24ヶ月

ベビーアパレル市場規模：材料別& CAGR（2025-2032）

• 市場概要
• コットン
• ウール
• ナイロン
• その他

ベビーアパレル市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム
• 高級

ベビーアパレル市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

ベビーアパレル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Carter's, Inc.（USA）
• Hennes & Mauritz AB（Sweden）
• Gerber Childrenswear LLC（USA）
• Cotton On Group（Australia）
• The Children's Place, Inc.（USA）
• Industria de Diseno Textil, S.A（Inditex）（Spain）
• Nike, Inc.（USA）
• Mothercare plc（UK）
• Gianni Versace S.r.l.（Italy）
• Burberry（UK）
• Gap Inc.（USA）
• Ralph Lauren Corporation（USA）
• PVH Corp.（USA）
• Hanesbrands Inc.（USA）
• Under Armour, Inc.（USA）
• Adidas AG（Germany）
• Benetton Group S.r.l.（Italy）
• LVMH Moet Hennessy Louis Vuitton（France）
• Zara（Spain）
• Primark（Ireland）

結論と推奨事項

Baby Apparel Market size was valued at USD 124.59 billion in 2023 and is poised to grow from USD 131.82 billion in 2024 to USD 206.94 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Consumer concerns regarding baby safety and comfort are set to drive growth in the baby apparel market in the coming years. Parents increasingly prioritize stylish options that reflect current fashion trends, alongside practical clothing for easy dressing. This focus on comfort and adaptability is expected to enhance demand for diverse baby apparel. There's a notable emphasis on practicality, as caregivers prefer garments devoid of embellishments like buttons or laces that could pose safety risks. Additionally, awareness of harmful materials, such as synthetic fabrics with toxic dyes that can irritate sensitive skin, is rising among parents. Consequently, regulatory bodies are implementing stricter safety standards, including flame-resistant regulations, further expanding the market's appeal and promoting safer baby clothing options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Apparel Market Segments Analysis

Global Baby Apparel Market is segmented by Product Type, Age Group, Material, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Clothing and Accessories. Based on Age Group, the market is segmented into Preemie, Newborn, 0-3 Months, 3-6 Months, 6-9 Months, 9-12 Months, 12-18 Months and 18-24 Months. Based on Material, the market is segmented into Cotton, Wool, Nylon and Others. Based on Price Range, the market is segmented into Mass Segment, Premium Segment and Luxury Segment. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Apparel Market

The growth of the baby apparel market is poised to gain momentum due to better accessibility to clothing and accessories, alongside the development of retail infrastructure in emerging economies. A notable example is PT Matahari Department Store Tbk's collaboration with OVS, a leading Italian clothing brand known for its baby apparel offerings. By becoming OVS's exclusive distributor in Indonesia, Matahari aims to significantly expand its product range and enhance its market presence. This partnership not only signifies increased retail opportunities but also highlights the potential for a broader reach in the baby apparel segment, driving further market expansion.

Restraints in the Baby Apparel Market

The growing trend of re-commerce, along with the renting or leasing of baby apparel, is increasingly gaining traction globally, potentially leading to a decline in the demand for new clothing and thereby hindering the expansion of the baby apparel market. Furthermore, manufacturers may encounter challenges stemming from stringent regulations imposed by governments regarding the use of chemicals in baby product manufacturing. These factors combined create significant restraints for the industry, as the shift towards sustainable and eco-friendly options may alter consumer purchasing behavior and complicate compliance for producers aiming to meet safety standards.

Market Trends of the Baby Apparel Market

In the evolving landscape of the Baby Apparel market, smart baby clothing is emerging as a significant trend, driven by the increasing demand for innovative solutions that facilitate real-time monitoring of infants. These wearable garments, equipped with advanced sensors, transmit valuable data directly to parents' smartphones, enhancing their ability to track various activities and health indicators. Prominent brands like Nanit are leading this transformation with products like Breathing Wear, which utilizes engineered fabric patterns to enable caregivers to monitor breathing patterns through connected devices. As technology continues to advance, the demand for smart baby apparel is expected to rise, shaping the future of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Baby Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Clothing
• Accessories

Global Baby Apparel Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Preemie
• Newborn
• 0-3 Months
• 3-6 Months
• 6-9 Months
• 9-12 Months
• 12-18 Months
• 18-24 Months

Global Baby Apparel Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Nylon
• Others

Global Baby Apparel Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Mass Segment
• Premium Segment
• Luxury Segment

Global Baby Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Baby Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Carter's, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerber Childrenswear LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cotton On Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Children's Place, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Industria de Diseno Textil, S.A (Inditex) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gianni Versace S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benetton Group S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations