アクションカメラの市場規模、シェア、成長分析：タイプ別、解像度別、技術別、流通チャネル別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

アクションカメラの市場規模は2023年に35億米ドルとなり、予測期間（2025-2032年）のCAGRは12.1%で、2024年の39億2,000万米ドルから2032年には97億8,000万米ドルに成長する見通しです。

2023年10月現在、アクションカメラ市場は、アドベンチャーツーリズムやアクティブなライフスタイルの人気の高まりによって、大きな成長が見込まれています。これらの小型軽量デバイスは、サーフボード、自転車、体の一部など、さまざまな取り付け可能な位置から高解像度の4K動画を撮影できるため、サーフィンやスキーなどのダイナミックなアクティビティの撮影に最適です。没入感のある一人称視点は視聴者の関心を高め、ユーザーがソーシャルメディアや旅行ブログで体験を共有することを促します。ユニークな防水設計と優れた画質は、広角撮影や手ぶれ補正などの機能と相まって、アクションカメラを従来のカメラに代わる好ましいものとして位置づけています。革新的で手頃な価格の製品が市場に溢れる中、アクションカメラの需要は高まる傾向にあり、冒険愛好家の間でその魅力はさらに確固たるものとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アクションカメラ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ボックススタイル
• キューブスタイル
• 箇条書きスタイル
• 潜望鏡
• 360度

アクションカメラ市場規模：解像度別& CAGR（2025-2032）

• 市場概要
• ウルトラHD
• フルHD
• 標準解像度

アクションカメラ市場規模：技術別& CAGR（2025-2032）

• 市場概要
• ウルトラHD
• フルHD
• 高解像度
• 標準解像度

アクションカメラ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

アクションカメラ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• スポーツ
• レクリエーション活動
• 緊急サービス
• その他

アクションカメラ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 個人
• プロ

アクションカメラ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• GoPro（US）
• Insta360（China）
• DJI（China）
• Sony（Japan）
• Olympus（Japan）
• Ricoh（Japan）
• Garmin（Switzerland）
• Polaroid（US）
• Yi Technology（China）
• SJCAM（China）
• Akaso（China）
• Campark（China）
• Apeman（China）
• Crosstour（China）
• Veho（UK）
• Rollei（Germany）
• Kodak（US）
• Drift Innovation（UK）
• TomTom（Netherlands）

結論と推奨事項

Action Camera Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 9.78 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

As of October 2023, the action camera market is poised for significant growth, driven by the increasing popularity of adventure tourism and active lifestyles. These compact, lightweight devices can capture high-definition 4K videos from various mountable positions, including surfboards, bicycles, and body parts, making them ideal for capturing dynamic activities like surfing and skiing. Their immersive, first-person perspective enhances viewer engagement, encouraging users to share experiences on social media and travel blogs. The unique waterproof design and superior image quality, combined with features such as wide-angle capture and stabilization, position action cameras as preferable alternatives to traditional cameras. With innovative, affordable products flooding the market, the demand for action cameras is set to rise, further solidifying their appeal among adventure enthusiasts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Action Camera market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Action Camera Market Segments Analysis

Global Action Camera Market is segmented by Type, Resolution, Technology, Distribution Channel, Application, End-User and region. Based on Type, the market is segmented into Box Style, Cube Style, Bullet Style, Periscope and 360 Degree. Based on Resolution, the market is segmented into Ultra HD, Full HD and Standard Resolution. Based on Technology, the market is segmented into Ultra HD, Full HD, HD and SD. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Sports, Recreational Activities, Emergency Services and Others. Based on End-User, the market is segmented into Personal and Professional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Action Camera Market

The expansion of the action camera market is primarily driven by the growing use of social media as a platform for marketing and promotional activities, including the sharing of photos and videos. As social networking sites like Facebook, Instagram, and Twitter continue to thrive, they provide a wealth of data that brands leverage to understand customer preferences and trends. The increasing trend of individuals sharing their experiences through videos and images with friends and followers is significantly boosting the demand for action cameras. As a result, this social media phenomenon is expected to play a crucial role in the growth of the action camera market in the coming years.

Restraints in the Action Camera Market

The action camera market faces several restraints that can impact purchasing decisions among first-time users. The intricate handling of devices loaded with various accessories may intimidate newcomers, leading them to reconsider their options. Additionally, complicated system settings can further discourage potential buyers from investing in these devices. Pricing also plays a significant role, as competitive pricing for high-end models with advanced lens features shapes market dynamics. Consequently, manufacturers are responding by launching affordable, robust, waterproof, weather-resistant, and compact action cameras, aimed at attracting consumers and easing their entry into the market.

Market Trends of the Action Camera Market

The action camera market is experiencing significant growth driven by the surging popularity of extreme sports, vacations, and music festivals. Consumers increasingly seek to capture their adrenaline-fueled experiences-from surfing and snowboarding to biking and live concerts-leading to a heightened demand for action cameras that offer portability and ease of use compared to traditional DSLRs. With features enabling high-quality video and photo capture in diverse environments, including underwater and rugged terrains, these cameras are becoming a staple for adventure enthusiasts. A notable increase in holiday travel, as evidenced by a 37% rise in Americans planning trips, further bolsters the market, positioning action cameras as essential gear for documenting memorable experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Action Camera Market Size by Type & CAGR (2025-2032)

• Market Overview
• Box Style
• Cube Style
• Bullet Style
• Periscope
• 360 Degree

Global Action Camera Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• Standard Resolution

Global Action Camera Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• HD
• SD

Global Action Camera Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Action Camera Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports
• Recreational Activities
• Emergency Services
• Others

Global Action Camera Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Personal
• Professional

Global Action Camera Market Size & CAGR (2025-2032)

• North America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • US
  • Canada
• Europe (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoPro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta360 (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricoh (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaroid (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SJCAM (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akaso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campark (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apeman (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crosstour (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veho (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rollei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodak (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drift Innovation (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations