市場調査レポート

商品コード

1646205

ヘアドライヤーの市場規模、シェア、成長分析：製品タイプ別、技術別、電力別、用途別、価格別、流通チャネル別、地域別 - 産業予測 2025～2032年

Hair Dryer Market Size, Share, Growth Analysis, By Product Type (Wired, Wireless), By Technology (Ionic Technology, Tourmaline Technology), By Power, By Application, By Pricing, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年01月25日
発行: SkyQuest
ページ情報: 英文 247 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 890,134円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,019,347円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=143.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ヘアドライヤーの市場規模は2023年に96億米ドルとなり、予測期間（2025-2032年）のCAGRは6.2%で、2024年の102億米ドルから2032年には165億米ドルに成長する見通しです。

ヘアドライヤー市場は、欧米型ライフスタイルの採用の増加、急速な都市化、消費者の嗜好の進化によって大きな成長を遂げています。eコマースの台頭により多様な製品へのアクセスが拡大し、市場の拡大をさらに後押ししています。メーカーは人工知能技術を統合し、特に若い層をターゲットにした先進的なヘアードライヤーを開発しています。ビタミンを配合したセラミック発熱体を搭載したCloud Nine Airshotのようなイノベーションは、より健康的なヘアケアソリューションへの動向を反映しています。さらに、速乾機能とカスタマイズ可能な加熱オプションに対する需要が、製品開発を形成しています。各社がコンパクトで使いやすいデザインの製品作りに注力する中、ヘアドライヤー市場は今後数年で新たなチャンスを探ることになりそうです。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Dyson Limited（Singapore）
Panasonic Holdings Corporation（Japan）
Koninklijke Philips N.V.（Netherlands）
Spectrum Brands Holdings, Inc.（USA）
Revlon, Inc.（USA）
GHD（Good Hair Day）（UK）
Helen of Troy Limited（USA）
Havells India Limited（India）
Tescom Co., Ltd.（Japan）
BaByliss（part of Conair Corporation）（USA）
Corioliss（UK）
Parlux S.p.A.（Italy）
Toshiba Corporation（Japan）
Harry Josh Pro Tools（USA）
XSOOH（China）
L'Oreal Groupe（France）
SharkNinja Operating LLC（USA）

結論と推奨事項

Product Code: SQSG25E2006

Hair Dryer Market size was valued at USD 9.6 billion in 2023 and is poised to grow from USD 10.2 billion in 2024 to USD 16.5 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The hair dryer market is experiencing significant growth driven by the increasing adoption of Western lifestyles, rapid urbanization, and evolving consumer preferences. The rise of e-commerce has expanded access to a diverse array of products, further propelling market expansion. Manufacturers are integrating artificial intelligence technology to create advanced hair dryers, specifically targeting the younger demographic. Innovations like the Cloud Nine Airshot, equipped with ceramic heating elements infused with vitamins, reflect the trend towards healthier hair care solutions. Additionally, the demand for quick-drying features and customizable heating options is shaping product development. As companies focus on creating compact, user-friendly designs, the hair dryer market is set to explore new opportunities in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Dryer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Dryer Market Segments Analysis

Global Hair Dryer Market is segmented by Product Type, Technology, Power, Application, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Wired and Wireless. Based on Technology, the market is segmented into Ionic Technology, Tourmaline Technology, Ceramic Technology and Others. Based on Power, the market is segmented into 800- 1500 W, 1600-2000 W and Above 2100 W. Based on Application, the market is segmented into Professional and Individual. Based on Pricing, the market is segmented into Low (Less than $50), Mid-Range ($50 to $100) and Premium (More than $100). Based on Distribution Channel, the market is segmented into Online, E commerce website, Company's website, Offline, Hypermarket & Supermarket, Specialty Store and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Dryer Market

The hair dryer market is currently experiencing significant growth driven by the rise of small manufacturers leveraging innovative technology and production methods to create affordable hair dryers that rival the performance of established brands. This influx of budget-friendly options, readily available through online platforms and drugstores, primarily appeals to individual consumers rather than professional stylists. As a result, the increasing availability and improved functionality of low-cost hair dryers are expected to play a crucial role in boosting market demand throughout the forecast period, making them a key factor influencing pricing dynamics in the hair dryer industry.

Restraints in the Hair Dryer Market

The hair dryer market faces several restraints, primarily due to its fragmented and unorganized nature, which features a mix of a few large companies and numerous smaller ones. This fragmentation leads to intense price competition among vendors, complicating profitability. Furthermore, local competitors in developing and emerging markets challenge larger corporations, although the global presence of major brands makes it tough for smaller players to compete internationally. Additionally, in mature markets such as the US, Germany, France, Canada, South Korea, and Italy, where hair dryers were introduced early, growth rates have plateaued, further inhibiting market expansion.

Market Trends of the Hair Dryer Market

The hair dryer market is witnessing a significant trend towards the adoption of tourmaline hair dryers, driven by their unique properties derived from the semiprecious gemstone. Known for emitting negative ions and infrared heat, these hair dryers expedite the drying process while sealing hair cuticles and preserving moisture, resulting in shinier and healthier hair. Their lightweight design adds to the convenience, making them suitable for various hair types. As consumer preference shifts towards these high-performance products, manufacturers are responding by developing a wider range of tourmaline hair dryer models across diverse price points, contributing to robust market growth and increased competition.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement

Global Hair Dryer Market Size by Product Type & CAGR (2025-2032)

Market Overview
Wired
Wireless

Global Hair Dryer Market Size by Technology & CAGR (2025-2032)

Market Overview
Ionic Technology
Tourmaline Technology
Ceramic Technology
Others
- Infrared technology
- Nano technology

Global Hair Dryer Market Size by Power & CAGR (2025-2032)

Market Overview
800- 1500 W
1600-2000 W
Above 2100 W

Global Hair Dryer Market Size by Application & CAGR (2025-2032)

Market Overview
Professional
Individual

Global Hair Dryer Market Size by Pricing & CAGR (2025-2032)

Market Overview
Low (Less than $50)
Mid-Range ($50 to $100)
Premium (More than $100)

Global Hair Dryer Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
E commerce website
Company's website
Offline
Hypermarket & Supermarket
Specialty Store
Others
- Department Stores
- Warehouse Club

Global Hair Dryer Market Size & CAGR (2025-2032)

North America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- US
- Canada
Europe (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Dyson Limited (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands Holdings, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GHD (Good Hair Day) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Helen of Troy Limited (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Havells India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tescom Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BaByliss (part of Conair Corporation) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corioliss (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Parlux S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harry Josh Pro Tools (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
XSOOH (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal Groupe (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharkNinja Operating LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ヘアドライヤーの市場規模、シェア、成長分析：製品タイプ別、技術別、電力別、用途別、価格別、流通チャネル別、地域別 - 産業予測 2025～2032年

Hair Dryer Market Size, Share, Growth Analysis, By Product Type (Wired, Wireless), By Technology (Ionic Technology, Tourmaline Technology), By Power, By Application, By Pricing, By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ヘアドライヤー市場規模：製品タイプ別& CAGR（2025-2032）

ヘアドライヤー市場規模：技術別& CAGR（2025-2032）

ヘアドライヤー市場規模：電力別& CAGR（2025-2032）

ヘアドライヤー市場規模：用途別& CAGR（2025-2032）

ヘアドライヤー市場規模：価格別& CAGR（2025-2032）

ヘアドライヤー市場規模：流通チャネル別& CAGR（2025-2032）

ヘアドライヤー市場規模：地域別& CAGR（2025-2032）