ベトナムのヘアドライヤー産業：2025-2034年

近年、世界のヘアドライヤー市場は急速な成長傾向を示しています。CRIの分析によると、人々の生活水準の向上や身だしなみに対する関心の高まりに伴い、日常的なパーソナルケアにおいて重要なツールであるヘアドライヤーの需要が増加しています。特に若年層を中心に、清潔感のある外見の維持や新しいヘアスタイルへの挑戦に対する関心が高まっており、高性能で多様なヘアドライヤーの需要が伸びています。アジア太平洋地域は、ヘアドライヤー市場成長の主な原動力です。同地域は人口が多く、都市化の加速、1人当たり可処分所得の増加、パーソナルケア製品に対する消費者の需要拡大といった要因により、ヘアドライヤー市場の急速な発展を促進しています。

近年、ベトナムのヘアドライヤー製造能力は向上しているものの、中国などの国々と比べると依然として大きな差があります。CRIの分析によれば、ベトナムは低コストの労働力と政策上の利点を活かして、一部の国際ブランドやメーカーの現地工場誘致に成功しています。ベトナムにおけるヘアドライヤー製造業者には、外資系企業と地場企業の両方が存在しています。

外資系企業は、ベトナムの低コスト労働力や政策面での優位性を活かし、主にODMやOEMモデルで、国際ブランド向けのヘアドライヤーやその他の小型家電製品を製造しています。ベトナムの地場ヘアドライヤーメーカーは、国際ブランドとの協力や、外資・外国技術の導入を通じて競争力を高めています。CRIが実施したベトナムの一部地場小型家電メーカーへの調査によれば、これらの企業は、外資系家電メーカーやブランドとの協力関係の構築に積極的な姿勢を示しています。

ベトナム国内におけるヘアドライヤーの需要も近年増加しています。CRIの分析によれば、ベトナムには若年人口が多く、身だしなみやファッション技術への関心が高まっており、特に高品質・高機能なヘアドライヤーに対する需要が増加しています。

しかし、ベトナム国内のヘアドライヤー生産能力には限りがあるため、輸出を行いながらも、依然として毎年相当数のヘアドライヤーを輸入しています。CRIのデータによると、2024年におけるベトナムのヘアドライヤー輸入額は1,272万7,200米ドルを超え、前年比約17%の増加となっています。主な輸入先は中国、シンガポール、タイなどです。全体として、ベトナムのヘアドライヤー市場には、今後も大きな成長の可能性が残されています。

当レポートでは、ベトナムのヘアドライヤー産業の動向を調査し、国の概要、生産量・消費量・輸出入量の推移・予測、競合環境、主要企業のプロファイル、将来の展望の分析などをまとめています。

目次

第1章 ベトナムの概要

• 地域
• 人口統計
• 経済状況
• 最低賃金基準

第2章 ヘアドライヤー業界の概要

• 業界の定義と分類
  • 業界の定義
  • 分類
• 産業チェーン
  • 上流：原材料供給
  • 中流：生産設計と製造
  • 下流：流通およびターミナルサービス
• 産業の政策環境
• 業界に投資する外国企業へのCRIの推奨事項

第3章 ベトナムのヘアドライヤー産業の需給

• 供給分析
  • 生産状況
  • 生産量
  • 生産に影響を与える要因
• 需要分析
  • 世界のヘアドライヤー消費量
  • ベトナムにおけるヘアドライヤーの消費量
  • 消費構造分布

第4章 ベトナムのヘアドライヤー産業の輸出入

• 輸入状況
  • 輸入量
  • 輸入元
• 輸出状況
  • 輸出量
  • 輸出先

第5章 ベトナムのヘアドライヤー業界の市場競争

• 業界への参入障壁
  • 技術的な障壁
  • 規制当局の承認障壁
  • 資本投資の障壁
• 業界における競合構造

第6章 ベトナムのヘアドライヤー主要企業の分析

• Sharp
• Sunhouse
• その他
  • 開発の歴史
  • 主な事業
  • 運用モデル

第7章 ベトナムのヘアドライヤー産業の展望

• 産業の発展要因分析
  • 産業の原動力と開発の機会
  • 業界が直面する脅威と課題
• 供給予測
• 需要予測
• ベトナムにおけるヘアドライヤー産業の輸出入予測

免責事項

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LIST OF CHARTS

• Chart 2018-2024 Minimum wage standards in Vietnam
• Chart Hairdryer Industry chain
• Chart 2020-2024 Consumption of Hairdryer in Vietnam
• Chart 2020-2024 Production of Hairdryer in Vietnam
• Chart 2020-2024 Consumption of Hairdryer in the World
• Chart 2020-2024 Import Volume of Hairdryer in Vietnam
• Chart 2020-2024 Export Volume of Hairdryer in Vietnam
• Chart Basic Information of Sharp Company in Vietnam
• Chart Basic Information of Sunhouse Company in Vietnam
• Chart Basic Information of Vietnamese Hairdryer Company 3
• Chart Basic Information of Vietnamese Hairdryer Company 4
• Chart Basic Information of Vietnamese Hairdryer Company 5
• Chart Production Forecast of Hairdryer in Vietnam (2025-2034)
• Chart Demand Forecast of Hairdryer in Vietnam (2025-2034)
• Chart Import and Export Forecast of Hairdryer in Vietnam (2025-2034)

Hairdryer is a device that uses a motor to drive a fan to generate airflow, and then gathers the air through a hair dryer to quickly dry hair or the surface of an object. It usually consists of a housing, a handle, a motor, a fan blade, an electric heating element, a wind shield, a switch, a power cord and other components. Hair dryers are widely used in the field of personal care, mainly for drying and shaping hair. In addition, they can also be used for local drying, heating and physical therapy in laboratories, physical therapy rooms, industrial production, and art.

The hairdryer industrial chain includes upstream raw material supply, midstream product design manufacture and downstream sales and services. According to CRI analysis, the upstream mainly includes micromotors, electronic components (including chips), wires and cables, plastic raw materials, etc. The midstream is the core of the industrial chain, including the structural design, function optimization and finished product manufacturing of hair dryers. At this stage, some companies adopt OEM or ODM models for OEM production, and more and more independent brands have established their own production systems. The downstream link covers sales and terminal services, and is an important channel connecting products and consumers.

The global hair dryer market has shown a rapid growth trend in recent years. According to CRI analysis, as people's living standards improve and their attention to personal image increases, hair dryers, as an important tool for daily personal care, are in growing demand. Consumers, especially the younger generation, are increasingly interested in maintaining a neat appearance and trying new hairstyles, which has driven the demand for efficient and diverse hair dryers. The Asia-Pacific region is the main engine of hair dryer market growth. The region has a large population, accelerated urbanization, higher per capita disposable income, and increasing consumer demand for personal care products, which has driven the rapid development of the hair dryer market.

Although Vietnam's hair dryer manufacturing capacity has improved in recent years, it still has a large gap compared with China and other countries. According to CRI analysis, Vietnam has attracted some international brands and manufacturers to set up factories and production locally by virtue of its advantages such as low labor costs. These hair dryer manufacturers in Vietnam include both foreign-funded enterprises and local enterprises.

Foreign-funded enterprises take advantage of Vietnam's low-cost labor and policy advantages, mainly using the ODM/OEM model to produce hair dryers and other small household appliances for international brands. Vietnamese local hair dryer manufacturers have improved their competitiveness by cooperating with international brands and introducing foreign capital and technology. According to CRI's survey of some local small household appliance manufacturers in Vietnam, these companies are willing to establish cooperative relations with foreign-funded household appliance manufacturers and brands.

The demand for hairdryers in Vietnam has been increasing in recent years. According to CRI analysis, Vietnam has a large young population, who pay more and more attention to personal image and pursue fashion and technology, which has driven the growth of demand for hair dryers in Vietnam, especially the strong demand for high-quality and functional hair dryers.

However, due to the limited production capacity of hair dryers in Vietnam, while exporting, Vietnam still imports a considerable number of hair dryers every year. According to CRI data, Vietnam's hair dryer imports in 2024 have exceeded US$12.7272 million, an increase of about 17% year-on-year. Its main import sources include China, Singapore, Thailand and other countries. Overall, the hair dryer market in Vietnam still has great development potential.

CRI predicts that with the continuous improvement of technological innovation and residents' living standards in the future, Vietnam's hair dryer industry is expected to usher in a broader development space. CRI recommends that global hair dryer manufacturers and related investment companies conduct timely research on the Vietnamese market and prepare for the layout of the Vietnamese hair dryer market. CRI's Shanghai, China and Hanoi, Vietnam offices will help foreign companies enter the Vietnamese hair dryer production market.

Topics covered:

Overview of the Hairdryer Industry in Vietnam

The Economic and Policy Environment of Hairdryer Industry in Vietnam

The Market Size of Hairdryer Industry in Vietnam (2025-2034)

Analysis of Major Hairdryer Industry Manufacturers in Vietnam

Main Driving Forces and Market Opportunities of Hairdryer Industry in Vietnam

What are the main driving forces, challenges and opportunities of Hairdryer industry in Vietnam during the forecast period of 2025-2034?

Which companies are the main players in Vietnam's Hairdryer industry market and what are their competitive advantages?

What is the expected revenue of Vietnam's Hairdryer industry market during the forecast period of 2025-2034?

Which part of Vietnam's Hairdryer industry market is expected to dominate the market in 2034?

What are the main disadvantages facing Vietnam's Hairdryer industry?

How can foreign capital enter Vietnam's Hairdryer industry?

Table of Contents

1 Overview of Vietnam

• 1.1 Geography of Vietnam
• 1.2 Demographics of Vietnam
• 1.3 Economic Condition of Vietnam
• 1.4 Minimum wages Standard in Vietnam

2 Overview of Hairdryer Industry

• 2.1 Definition and Classification of the Hairdryer Industry
  • 2.1.1 Definition of the Hairdryer Industry
  • 2.1.2 Classification of Hairdryer
• 2.2 Hairdryer Industry Chain in Vietnam
  • 2.2.1 Upstream: Raw Material Supply
  • 2.2.2 Midstream: Production Design and Manufacturing
  • 2.2.3 Downstream: Distribution and Terminal Services
• 2.3 The Policy Environment of Hairdryer Industry in Vietnam
• 2.4 CRI's recommendations for foreign companies investing in Vietnam's Hairdryer industry

3 Supply and Demand of Hairdryer Industry in Vietnam

• 3.1 Supply Analysis
  • 3.1.1 Hairdryer Production Situation in Vietnam
  • 3.1.2 Hairdryer Output in Vietnam
  • 3.1.3 Factors Affecting Vietnam's Hairdryer Production
• 3.2 Demand Analysis
  • 3.2.1 Hairdryer Consumption in the World
  • 3.2.2 Hairdryer Consumption in Vietnam
  • 3.2.3 Hairdryer Consumption Structure Distribution

4 Import and Export of Hairdryer Industry in Vietnam

• 4.1 Import Situation of Vietnam's Hairdryer Industry
  • 4.1.1 Import Volumes of Vietnam's Hairdryer
  • 4.1.2 Import Sources of Vietnam's Hairdryer
• 4.2 Export Situation of Vietnam's Hairdryer Industry
  • 4.2.1 Export Volumes of Vietnam's Hairdryer
  • 4.2.2 Export Destinations of Vietnam's Hairdryer

5 Market Competition of Hairdryer Industry in Vietnam

• 5.1 Entry Barriers to Vietnam's Hairdryer Industry
  • 5.1.1 Technical Barriers
  • 5.1.2 Regulatory Approval Barriers
  • 5.1.3 Capital Investment Barriers
• 5.2 Competition Structure in Vietnam's Hairdryer Industry
  • 5.2.1 Bargaining Power of Suppliers
  • 5.2.2 Bargaining Power of Consumers
  • 5.2.3 Competition in Vietnam's Hairdryer Industry
  • 5.2.4 Potential of New Entrants
  • 5.2.5 Threat of Substitutes

6. Analysis of Main Companies of Vietnam's Hairdryer

• 6.1 Sharp
  • 6.1.1 Development History
  • 6.1.2 Main Business
  • 6.1.3 Operation Model
• 6.2 Sunhouse
  • 6.2.1 Development History
  • 6.2.2 Main Business
  • 6.2.3 Operation Model
• 6.3 Company 3
  • 6.3.1 Development History
  • 6.3.2 Main Business
  • 6.3.3 Operation Model
• 6.4 Company 4
  • 6.4.1 Development History
  • 6.4.2 Main Business
  • 6.4.3 Operation Model
• 6.5 Company 5
  • 6.5.1 Development History
  • 6.5.2 Main Business
  • 6.5.3 Operation Model

7. Outlook of Hairdryer Industry in Vietnam 2025-2034

• 7.1 Analysis of Development Factors of Vietnam's Hairdryer Industry
  • 7.1.1 Driving Force and Development Opportunities of Vietnam's Hairdryer Industry
  • 7.1.2 Threats and Challenges Faced by Vietnam's Hairdryer Industry
• 7.2 Supply Forecast of Hairdryer Industry in Vietnam
• 7.3 Demand Forecast of Hairdryer Market in Vietnam
• 7.4 Import and Export Forecast of Hairdryer Industry in Vietnam

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