インドのヘアドライヤー市場評価：タイプ別、用途別、出力別、価格帯別、流通チャネル別、地域別、機会および予測、2019～2033年度

インドのヘアドライヤー市場は、社会経済的、技術的、文化的要因の組み合わせにより、2026～2033年度の予測期間中にCAGR 5.41％を記録し、2025年度の5億1,812万米ドルから2033年度には7億8,974万米ドルに成長すると予測されています。増加する中流階級と上流階級の可処分所得の増加が、パーソナル・グルーミング器具の消費を牽引しています。都市化とソーシャルメディア、美容専門家、有名人の影響力も美容意識の向上を促し、ヘアードライヤーは今や家庭の一般的な備品となっています。専門家によるヘアスタイリング・サービスの需要に支えられたサロン・スパ市場の繁栄も、特に高性能ドライヤーの市場成長を促しました。

eコマース・サイトは、割引、EMI機能、豊富なブランド数でドライヤーを普及させました。イオン・ドライヤー、セラミック・ドライヤー、トルマリン・ドライヤーなどの技術は、髪へのダメージが少なく、サロン基準の仕上がりを求める人々を魅了しています。ブランド名の魅力は高まっており、地元企業は価格に敏感な消費者に焦点を当てています。これとは別に、働く女性の増加や欧米の美容動向の人気も、スピード、効率的なスタイリング機器、旅行用サイズのドライヤーへの需要を後押ししています。ヘアケアへの感化や「メイク・イン・インディア」などの政府政策も、現地生産を後押ししています。価格意識と低価格のローカルブランドとの競合が引き続き妨げとなっています。将来的には、AIベースのドライヤー、環境に優しい設計、ティア2・3都市への普及拡大などの技術が成長を促進すると思われます。

例えば、Dyson Technology India Private Limitedは2025年3月、最新のイノベーションであるDyson Supersonicヘアードライヤーを発表しました。この洗練されたデバイスは、流線型のヒーター、強力なダイソンハイパーダイミウムモーター、アタッチメントのスマートRFID（Radio Frequency Identification）センサーが自慢です。これらのセンサーがヘアードライヤーと調和し、モーターとヒーターを自動的に調節して、スタイリングのニーズに最適な風量と温度を提供します。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドのヘアドライヤー市場の展望、2019年度～2033年度

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • タイプ別
    • コード付き
    • コードレス
  • 用途別
    • 個人
    • プロ
  • 出力別
    • 1000W以下
    • 1600W～2000W
    • 2100W以上
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北
    • 東
    • 西部と中央部
    • 南
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度市場マップ分析
  • タイプ別
  • 用途別
  • 出力別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 市場上位10社の主要企業の情勢
  • Philips India Limited
  • 会社概要
  • 主要経営陣
  • 提供される主な製品
  • 主要財務状況（報告時点）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • Havells India Limited
  • Vega Industries Private Limited
  • Nova India
  • Syska Led Lights Private Limited
  • Universal Corporation Limited（Agaro）
  • Ikonic World
  • Dyson Technology India Private Limited
  • Panasonic Life Solutions India Private Limited
  • Bajaj Electricals Limited

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Dryer Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Dryer Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Hair Dryer Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Hair Dryer Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Hair Dryer Market Share (%), By Power, FY2019-FY2033F
• Figure 6. India Hair Dryer Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Hair Dryer Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Hair Dryer Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Power Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India hair dryer market is projected to witness a CAGR of 5.41% during the forecast period FY2026-FY2033, growing from USD 518.12 million in FY2025 to USD 789.74 million in FY2033F, owing to a combination of socioeconomic, technological, and cultural factors. The rising disposable incomes of the growing middle and upper-middle classes have driven personal grooming appliance consumption. Urbanization and social media, beauty experts, and celebrities' influence have also driven greater beauty awareness, with hair dryers now a common fixture in homes. The thriving salon and spa market, underpinned by demand for expert hairstyling services, has also promoted market growth, especially for top-performing dryers.

E-commerce websites have popularized hair dryers with discounts, EMI facilities, and an ample range of brands. Technology, including ionic, ceramic, and tourmaline dryers, attracts people looking for salon-standard outcomes with less damage to the hair. Brand names have a growing appeal, and local players focus on price-sensitive consumers. Apart from this, the increasing number of working women and the popularity of Western beauty trends have also fueled the demand for speed, efficient styling equipment, and travel-sized dryers. Sensitization of hair care and government policies such as 'Make in India' have also supported local manufacturing. Price consciousness and competition from local brands with low prices continue to hinder. In the future, technologies, including AI-based dryers, eco-friendly designs, and increasing penetration into Tier 2 and 3 cities, are likely to propel growth.

For instance, in March 2025, Dyson Technology India Private Limited rolled out its latest innovation: the Dyson Supersonic hair dryer, bringing professional hairstyling home. This sleek device boasts a streamlined heater, the powerful Dyson Hyperdymium motor, and smart Radio Frequency Identification (RFID) sensors in its attachments. These sensors work in harmony with the hair dryer, automatically adjusting the motor and heater to provide the perfect airflow and temperature for your styling needs.

Growing Beauty and Grooming Consciousness Drives the India Hair Dryer Market Demand

The Indian dryer market is also seeing rapid growth driven by a rise in beauty and grooming awareness among customers. As more Indians are exposed to international beauty trends via social media sites such as Instagram and YouTube, coupled with the influence of celebrities and beauty bloggers, personal grooming has become a priority among Indians. This change in consumerism has resulted in increased demand for hair styling equipment, with an emphasis on hair dryers since they are shifting from being perceived as luxury goods to grooming appliances. The increasing working population, notably the women population, is also pushing this trend since working professionals require easy and efficient means of having well-groomed appearances. Also, the boom in the salon business and the increased popularity of home grooming regimes have further driven demand for personal and professional-level hair dryers. Also, companies are making amends by launching new features such as ionic technology, ceramic finishes, and heat protection to appeal to increasingly sophisticated consumers who value hair health as much as style. With ever-changing beauty standards and consumers splurging on self-grooming, India hair dryer market is ready for long-term growth based on the confluence of convenience, technology, and raised awareness of grooming.

For instance, in June 2025, Philips India Limited rolled out the Philips 8000 Series hair dryer in India. This innovative device boasts high-speed ionic technology and promises to dry your hair in just 3 minutes. It's truly a game-changer in the world of premium hair care. The new model features a brushless DC motor that helps deliver quick and even airflow.

E-commerce Boom and Easy Accessibility Expand the India Hair Dryer Market Size

The high-paced evolution of e-commerce has become a primary impulse towards growing India's hair dryer market, increasing the availability of styling devices to consumers in urban and rural locations. Websites such as Amazon.com, Inc., Flipkart Internet Private Limited, Nykaa E-Retail PVT LTD., and Purplle (Manash E-Commerce Private Limited) have transformed the discovery and buying of products by presenting a comprehensive range of hair dryers, ranging from low-cost devices to high-end brands, at affordable prices with attractive offers and EMI facilities. Doorstep delivery, simple returns, and in-depth product reviews have also increased customer confidence in shopping online. The availability of the internet at low costs and smartphones has also helped even tier 3 and tier 2 city consumers to discover and purchase sophisticated hair dryers, filling the gap between demand and supply. Social commerce and influencer marketing on channels such as Instagram and YouTube have also been key drivers of online purchases, with beauty lovers increasingly checking out tips and demonstrations before buying. The festive period and big sales festivals such as the Great Indian Festival and Big Billion Days also fuel demand, making hair dryers a trending gifting and personal purchase option. With e-commerce itself also evolving through the introduction of voice shopping and AI-driven recommendations, the market for hair dryers is poised to grow even further, granting customers across the country uninterrupted access to the latest grooming technologies.

For instance, in January 2025, Mermade Hair Pty Ltd., an Australian haircare brand, expanded in the Indian market by launching exclusively on the multi-brand e-commerce platform Tira, owned by Reliance Retail Limited.

Corded Type Dominates the India Hair Dryer Market Share

The Indian hair dryer market is still strongly dominated by corded dryers, which maintain the largest share of the market owing to their better performance, dependability, and value for money. These conventional dryers provide certain unique benefits that are exactly coordinated with Indian consumers' requirements and usage habits. Their capacity to provide continuous, high-powered airflow (usually between 1000W and 2000W) renders them ideal for use at home or professional salons, where speed of drying and styling effectiveness is of the most value. The dominance of the corded segment is due to several factors: they are far more economical than their cordless counterparts, thus being within the budget of price-conscious consumers at all income levels; they are more rugged with no fear of battery wear-out; and they work easily with India's infrastructure. Although cordless variants are gaining traction with city-dwelling millennials and regular flyers because they are so portable, higher prices and short runtimes continue to limit mass penetration. As the beauty and personal care industry grows, corded dryers will continue to lead the way, although advances in battery technology could slowly build cordless usage in niche markets. Overall, the unbeatable mix of power, price, and durability guarantees that corded hair dryers continue to be the consumers' first choice in India.

For instance, in March 2025, Portronics Digital India launched Zifro in the Indian market, a high-speed hair dryer that gives a professional salon finish right at home. This entry into the personal care segment marks a significant step for the brand, introducing advanced technology for efficient and damage-free hair drying.

Impact of the U.S. Tariff on India Hair Dryer Market

The U.S. government's recent imposition of tariffs on imported consumer electronics, including hair dryers, could have significant ripple effects on India hair dryer market. While the direct impact may appear limited since India is not a major exporter of hair dryers to the U.S., the secondary consequences could reshape market dynamics.

Chinese manufacturers, who dominate global hair dryer exports, may pivot to alternative markets like India to offset reduced U.S. demand. This influx of competitively priced Chinese hair dryers could intensify price wars, putting pressure on Indian brands.

The tariffs could accelerate India's self-reliance in small appliances. With Chinese imports potentially becoming costlier due to global trade shifts, Indian brands might seize the opportunity to expand domestic production.

Government incentives under the PLI (Production-Linked Incentive) scheme could further encourage local manufacturing of hair dryers, reducing dependency on imports.

Key Players Landscape and Outlook

The India hair dryer market exhibits a vibrant competitive scenario with a diverse portfolio of global premium brands, domestic mass-market brands, and new-age D2C experts. Global players rule the premium segment with advanced technologies, including ionic conditioning and AI heat control, catering mainly to urban, high-income consumers through e-commerce exclusives and salon associations. Conversely, Indian players have managed to tap into the mass market with cost-effective but feature-loaded models, riding robust digital distribution channels and celebrity endorsement. The salon professional market is catered to by salon-centric players, including Wahl Clipper Corporation, which focuses on high-wattage power and longevity through B2B associations. Latest trends are redefining the market, such as increasing premiumization with smart dryer demand, the fast growth of D2C brands using social commerce, more emphasis on eco-friendly energy-efficient models, and aggressive geographic expansion to tier 2/3 cities with value-based offerings. In the future, the market is expected to consolidate with mergers of smaller players, and technological innovations such as AI-driven dryers and IoT-enabled devices may redefine product portfolios.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Hair Dryer Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Corded
    • 6.2.1.2. Cordless
  • 6.2.2. By Application
    • 6.2.2.1. Individual
    • 6.2.2.2. Professional
  • 6.2.3. By Power
    • 6.2.3.1. Less than 1000W
    • 6.2.3.2. 1600W-2000W
    • 6.2.3.3. More than 2100W
  • 6.2.4. By Price Range
    • 6.2.4.1. Mass/Economy
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Multi-Branded Outlets
    • 6.2.5.2. Supermarkets/Hypermarkets
    • 6.2.5.3. Exclusive Stores
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. East
    • 6.2.6.3. West and Central
    • 6.2.6.4. South
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Application
  • 6.3.3. By Power
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Philips India Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Havells India Limited
  • 17.3.3. Vega Industries Private Limited
  • 17.3.4. Nova India
  • 17.3.5. Syska Led Lights Private Limited
  • 17.3.6. Universal Corporation Limited (Agaro)
  • 17.3.7. Ikonic World
  • 17.3.8. Dyson Technology India Private Limited
  • 17.3.9. Panasonic Life Solutions India Private Limited
  • 17.3.10. Bajaj Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer