映画エンターテイメントの市場規模、シェア、成長分析、製品別、タイプ別、地域別 - 産業予測、2025～2032年

世界の映画エンターテイメント市場規模は、2023年に1,020億米ドルと評価され、2024年の1,103億6,000万米ドルから2032年には2,073億2,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは8.2％で成長する見通しです。

映画・エンタテインメント市場は、音楽、映画、テレビ番組のストリーミング・プラットフォームの急増に牽引され、デジタル化が進む視聴者に対応する形で大きな変貌を遂げています。視聴者が従来のマルチタスクから複数のデバイスを利用したコンテンツ消費へとシフトするなか、企業は印刷メディアとデジタルメディアの両方の配信を強化するまたとない機会を手にしています。放送部門は、主にテレビ番組と広告による主要な収益貢献者であり続けています。3D映画や没入型バーチャル体験の出現が、市場の成長をさらに後押ししています。さらに、COVID-19の流行は、Netflix、Spotify、AmazonのようなOTTサービスの採用を加速させ、ロックダウン中のエンゲージメントレベルを押し上げ、今後数年間の持続的成長に向けて業界を位置づけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

映画エンターテイメント市場規模：製品別

• 市場概要
• フィルム
• 音楽
• ビデオ
• その他

映画エンターテイメント市場規模：タイプ別

• 市場概要
• 印刷メディア
  • 新聞
  • 雑誌
• デジタルメディア
  • テレビ
  • ラジオ
  • ポッドキャスト
• ストリーミングメディア
  • OTT
  • ライブ

映画エンターテイメント市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Sony Pictures Digital Productions Inc.（US）
• The Walt Disney Company（US）
• Warner Bros. Entertainment Inc.（US）
• Comcast（US）
• Netflix（US）
• Vivendi（France）
• The Idea Factory（Japan）
• Amazon.com, Inc.（US）
• The Marcs Studios（US）
• Universal Pictures（US）

結論と推奨事項

Global Movies Entertainment Market size was valued at USD 102.0 billion in 2023 and is poised to grow from USD 110.36 billion in 2024 to USD 207.32 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The movies and entertainment market is witnessing a significant transformation driven by the surge in streaming platforms for music, films, and TV shows, catering to an increasingly digital audience. As viewers shift from traditional multitasking to utilizing multiple devices for content consumption, businesses have a unique opportunity to enhance both print and digital media distribution. The broadcast sector remains a key revenue contributor, primarily from TV shows and advertising. The emergence of 3D films and immersive virtual experiences is further fueling market growth. Additionally, the COVID-19 pandemic accelerated the adoption of OTT services like Netflix, Spotify, and Amazon, propelling engagement levels during lockdowns and positioning the industry for sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Movies Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Movies Entertainment Market Segmental Analysis

Global Movies Entertainment Market is segmented by Product, Type and region. Based on Product, the market is segmented into Movies, Music, Videos and Others. Based on Type, the market is segmented into Print Media, Digital Media and Streaming Media. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Movies Entertainment Market

The Global Movies Entertainment market is significantly influenced by rapidly evolving lifestyles that have heightened the demand for digital entertainment. As consumers increasingly gravitate towards smart devices and online platforms, their preferences have shifted to accommodate this new ease of access. The growing appeal and flexibility of digital platforms play a crucial role in driving market expansion, increasing its overall value. Moreover, the widespread availability of the internet and the growing adoption of smartphones are pivotal factors propelling the growth of the movies entertainment sector. This shift not only captures consumer attention but also provides unparalleled convenience, enriching the user experience.

Restraints in the Global Movies Entertainment Market

The Movies Entertainment market faces significant constraints due to high costs associated with production and distribution. These elevated expenses create substantial barriers to entry, making it challenging for new players to compete and hindering the overall growth of the industry. The considerable investment needed to produce quality films and secure effective marketing strategies can deter investment and limit the diversity of content available in the market. Consequently, these financial challenges pose a serious threat to the expansion and innovation within the Movies Entertainment sector, impacting its ability to attract a broader audience and adapt to changing consumer preferences.

Market Trends of the Global Movies Entertainment Market

The Global Movies Entertainment market is witnessing a significant uptick, largely driven by the adoption of 3D technology, which enhances viewer engagement through immersive experiences. This advanced visual quality not only captivates audiences but also creates a more realistic connection with characters and narratives, elevating the overall cinematic experience. As consumers increasingly seek innovative content delivery methods, the demand for 3D films and experiences has surged, propelling market growth. Additionally, the rise of streaming platforms offering exclusive 3D content further fuels engagement, showcasing a clear trend towards increasingly immersive and interactive forms of entertainment in the global landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Movies Entertainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Movies
• Music
• Videos
• Others

Global Movies Entertainment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Print Media
  • Newspaper
  • Magazines
• Digital Media
  • Television
  • Radio
  • Podcasts
• Streaming Media
  • OTT
  • Live

Global Movies Entertainment Market Size & CAGR (2025-2032)

• North America (Product, Type)
  • US
  • Canada
• Europe (Product, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sony Pictures Digital Productions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Entertainment Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Idea Factory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Marcs Studios (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Pictures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations