市場調査レポート

商品コード

1629034

自動車におけるメタバースの市場規模、シェア、成長分析、コンポーネント別、機能別、技術別、用途別、地域別 - 産業予測、2025～2032年

Metaverse In Automotive Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Function (Virtual Platforms/Spaces, Avatars), By Technology, By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年01月05日
発行: SkyQuest
ページ情報: 英文 324 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

自動車におけるメタバースの世界市場規模は、2023年に19億米ドルと評価され、2024年の26億7,000万米ドルから2032年には405億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは40.5％で成長する見通しです。

自動車分野におけるメタバースの統合は、無限の仮想環境とデジタル通貨を提供し、業界を急速に変革しています。この進化は、プロセスのシミュレーションを強化し、安全性を向上させ、拡張現実と仮想現実を修理に活用し、自動車の遠隔ショッピング体験を可能にします。メタバース機能を活用することで、自動車会社はサプライチェーン・マネジメントを最適化し、バリューチェーンの各段階を充実させ、顧客との交流やエンゲージメントを深めることができます。これにより、市場整合性の改善、開発サイクルの加速、製品品質の向上が実現します。特に、シミュレーションは生産ラインの有効性を評価し、気候の変化や他の道路利用者との相互作用など、さまざまな条件下での車両挙動をモデル化することで、車両の安全性と使い勝手を向上させ、より安全なドライビング体験を保証します。

市場概要
ハードウェア
- VRヘッドセット
- ARグラス
- 触覚デバイス
- 3Dプロジェクター
- その他
ソフトウェア
- メタバースプラットフォーム
- シミュレーションソフトウェア
- 設計およびプロトタイピングソフトウェア
- 顧客体験ソフトウェア
サービス
- コンサルティングサービス
- 実装サービス
- トレーニングおよびサポートサービス
- メンテナンスとアップグレード

自動車におけるメタバース市場規模：機能別

市場概要
仮想プラットフォーム/スペース
アバター
アセットマーケットプレース
金融サービス

自動車におけるメタバース市場規模：技術別

市場概要
ブロックチェーン
バーチャルリアリティ（VR）
拡張現実（AR）
非代替性トークン（NFT）
複合現実（MR）
その他

自動車におけるメタバース市場規模：用途別

市場概要
広告
オンラインでの自動車購入
インフォテインメント
カーデザイン
自動運転車のテスト
トレーニングとシミュレーションパブリック
その他

自動車におけるメタバース市場規模

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

NVIDIA Corporation（United States）
Roblox Corporation（United States）
Unity Technologies（United States）
Meta Platforms Inc.（United States）
WayRay AG（Switzerland）
Microsoft Corporation（United States）
BMW Group（Germany）
Mercedes-Benz AG（Germany）
Toyota Motor Corporation（Japan）
Ford Motor Company（United States）
General Motors（GM）（United States）
StradVision Inc.（South Korea）
Eccentric Inc.（United States）
holoride GmbH（Germany）
Varjo Technologies（Finland）
Metadome.ai（Formerly Adloid）（India）
MG Motor（United Kingdom）
Tesla, Inc.（United States）
Waymo LLC（United States）
Hyundai Motor Company（South Korea）

結論と推奨事項

Product Code: SQMIG45D2081

Global Metaverse In Automotive Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.67 billion in 2024 to USD 40.54 billion by 2032, growing at a CAGR of 40.5% during the forecast period (2025-2032).

The integration of the metaverse in the automotive sector is rapidly transforming the industry, offering limitless virtual environments and digital currencies. This evolution enhances process simulations, improves safety, and utilizes augmented and virtual reality for repairs, alongside enabling remote shopping experiences for cars. By leveraging metaverse capabilities, automotive companies can optimize supply chain management and enrich every stage of their value chain, fostering greater customer interactions and engagement. This will lead to improved market alignment, accelerated development cycles, and enhanced product quality. Notably, simulations can assess the effectiveness of production lines and boost vehicle safety and usability by modeling vehicle behavior under various conditions, such as climate changes and interactions with other road users, ensuring a safer driving experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In Automotive market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In Automotive Market Segmental Analysis

Global Metaverse In Automotive Market is segmented by Component, Function, Technology, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Function, the market is segmented into Virtual Platforms/Spaces, Avatars, Asset Marketplace and Financial Services. Based on Technology, the market is segmented into Blockchain, Virtual Reality (VR), Augmented Reality (AR), Non-fungible Token (NFT), Mixed Reality (MR) and Others. Based on Application, the market is segmented into Advertising, Online Car Purchase, Infotainment, Car Design, Autonomous Car Testing, Training & Simulation Public and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In Automotive Market

The Global Metaverse in Automotive market is significantly fueled by the growing trend of gamification, which is being leveraged by leading companies worldwide to enhance brand awareness and engage more effectively with consumers. Through immersive online experiences and virtual world simulations, automotive brands are elevating customer interaction by harnessing the gamified elements of the metaverse. Opportunities in this segment, including BSR, XR, cloud gaming, and the incorporation of AI in social media, alongside innovations like virtual fitting rooms and advanced AR/VR hardware, are presenting new revenue avenues for the automotive industry, catalyzing further growth in the market.

Restraints in the Global Metaverse In Automotive Market

The global metaverse in the automotive market faces significant restraints primarily due to high maintenance costs that can impede its growth. The advanced technologies required to create realistic virtual environments, including extended reality, augmented reality (AR), mixed reality (MR), and various sophisticated semiconductor components and sensor trackers, contribute to elevated expenses. Additionally, enterprise-grade software for the metaverse, such as 3D modeling engines and rendering tools, is costly. These substantial initial investments, coupled with ongoing maintenance requirements, particularly concerning security protocols, can hinder progress in the market and deter potential investments.

Market Trends of the Global Metaverse In Automotive Market

The Global Metaverse in Automotive market is witnessing significant growth, driven by the integration of augmented reality (AR), virtual reality (VR), and mixed reality (MR) into automotive infotainment systems. Leading automotive manufacturers are increasingly collaborating with tech firms to enhance user experiences through immersive technologies that leverage the metaverse. These partnerships aim to transform in-car entertainment, navigation, and user interfaces, making them more interactive and engaging. As consumers demand advanced connectivity and a more personalized driving experience, the metaverse is emerging as a vital component in automotive innovation, poised to reshape the future of mobility and user engagement in the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis

Global Metaverse In Automotive Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
- VR headsets
- AR glasses
- Haptic devices
- 3D projectors
- Others
Software
- Metaverse platforms
- Simulation software
- Design and prototyping software
- Customer experience software
Services
- Consulting services
- Implementation services
- Training and support services
- Maintenance and upgrades

Global Metaverse In Automotive Market Size by Function & CAGR (2025-2032)

Market Overview
Virtual Platforms/Spaces
Avatars
Asset Marketplace
Financial Services

Global Metaverse In Automotive Market Size by Technology & CAGR (2025-2032)

Market Overview
Blockchain
Virtual Reality (VR)
Augmented Reality (AR)
Non-fungible Token (NFT)
Mixed Reality (MR)
Others

Global Metaverse In Automotive Market Size by Application & CAGR (2025-2032)

Market Overview
Advertising
Online Car Purchase
Infotainment
Car Design
Autonomous Car Testing
Training & Simulation Public
Others

Global Metaverse In Automotive Market Size & CAGR (2025-2032)

North America (Component, Function, Technology, Application)
- US
- Canada
Europe (Component, Function, Technology, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Function, Technology, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Function, Technology, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Function, Technology, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

NVIDIA Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roblox Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta Platforms Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WayRay AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BMW Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mercedes-Benz AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toyota Motor Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ford Motor Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Motors (GM) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
StradVision Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eccentric Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
holoride GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Varjo Technologies (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metadome.ai (Formerly Adloid) (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MG Motor (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tesla, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Waymo LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hyundai Motor Company (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments