ナチュラルヘアケアの市場規模、シェア、成長分析、製品タイプ別、性別、流通チャネル別、地域別 - 産業予測、2025～2032年

ナチュラルヘアケアの世界市場規模は2023年に103億米ドルとなり、予測期間（2025-2032年）のCAGRは6.5%で、2024年の109億7,000万米ドルから2032年には181億5,000万米ドルに成長する見通しです。

ナチュラルヘアケア市場は、消費者の髪質や文化的嗜好に合わせた衛生的で自然な製品を優先する傾向が強まるにつれて進化しています。天然成分を重視する傾向が強まる中、サルフェートフリーやパラベンフリーのシャンプーやコンディショナーなどの製品は、まとまりやすさを向上させ、頭皮の健康を促進することから人気を集めています。ナチュラルヘアケアへのシフトは、汚染、食生活要因、環境ストレス要因に関連した髪の問題に対する懸念の高まりによって、さらに拍車がかかっています。このようなパラダイムシフトにより、メーカー各社はクリーンな美容製品への需要の高まりに対応し、世界的にオンラインプレゼンスを強化しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

ナチュラルヘアケア市場規模：製品タイプ別

• 市場概要
• シャンプー
• コンディショナー
• ヘアオイル
• 着色剤
• その他

ナチュラルヘアケア市場規模：性別

• 市場概要
• 男性
• 女性

ナチュラルヘアケア市場規模：流通チャネル別

• 市場概要
• オンライン
  • 企業所有のウェブサイト
  • eコマースウェブサイト
• オフライン
  • 専門店
  • スーパーマーケットとハイパーマーケット

ナチュラルヘアケア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Camille Rose（United States）
• Melanin Haircare（United States）
• Eden BodyWorks（United States）
• TGIN（Thank God It's Natural）（United States）
• Oyin Handmade（United States）
• Diva By Cindy（United States）
• Madison Reed（United States）
• Cecred（United States）
• Curl Junkie（United States）
• Boucleme（United Kingdom）
• Charlotte Mensah（United Kingdom）
• Highbrow Hippie（United States）
• Pattern Beauty（United States）
• Mielle Organics（United States）
• Alikay Naturals（United States）
• As I Am（United States）
• Kinky-Curly（United States）
• Uncle Funky's Daughter（United States）

結論と推奨事項

Global Natural Hair Care Market size was valued at USD 10.3 billion in 2023 and is poised to grow from USD 10.97 billion in 2024 to USD 18.15 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The natural hair care market is evolving as consumers increasingly prioritize hygiene and natural products tailored to their unique hair types and cultural preferences. With a growing emphasis on natural ingredients, products such as sulfate-free and paraben-free shampoos and conditioners are gaining popularity for their ability to enhance manageability and promote scalp health. The shift towards natural care is further fueled by rising concerns over hair issues linked to pollution, dietary factors, and environmental stressors. As remote work and social distancing become prevalent, consumers are gravitating towards less chemically intensive options, leading to a surge in demand for natural hair care solutions rich in antioxidants, particularly Vitamin E. This paradigm shift is prompting manufacturers to enhance their online presence globally, catering to the rising demand for clean beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Natural Hair Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Natural Hair Care Market Segmental Analysis

Global Natural Hair Care Market is segmented by Product Type, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Shampoo, Conditioners, Hair Oil, Colorants and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Natural Hair Care Market

The global natural hair care market is experiencing substantial growth driven by several key factors, particularly the rising awareness of natural hair care products in developing countries. As consumers become more informed about the benefits of products such as natural shampoos, conditioners, and oils, demand is expected to surge. Many of these products are designed to promote hair growth, strengthen follicles, and minimize hair loss, further boosting their appeal. Additional influences include a rise in hair and scalp issues, extensive marketing efforts, the popularity of herbal formulations, advancements in manufacturing technologies, increased disposable income, and heightened consumer spending on hair care. Attractive packaging and a growing focus on hair care routines also contribute to this upward trend. However, challenges like high product costs and economic downturns may pose significant constraints on market expansion.

Restraints in the Global Natural Hair Care Market

The Global Natural Hair Care market faces several restraints primarily due to the widespread use of harmful chemicals like sulfates, parabens, and phthalates in conventional hair care products. While these ingredients are effective in delivering immediate benefits such as cleanliness and shine, they pose significant long-term health risks, including cancer and hormonal imbalances. A report from Skin Craft Laboratories in January 2021 highlighted that surfactants like SLS and SLES can damage hair, while parabens are linked to hormonal disruptions, particularly in women, possibly leading to breast cancer. Moreover, phthalates, found in various products, act as endocrine disruptors, potentially causing early puberty in girls and reducing sperm count in men. Consequently, the presence of such toxic substances is hindering the growth of the natural hair care market, as consumers increasingly seek safer alternatives.

Market Trends of the Global Natural Hair Care Market

The Global Natural Hair Care market is experiencing a significant trend towards organic hair coloring products, driven primarily by consumer awareness of the health risks associated with synthetic chemicals. As individuals seek safer and sustainable options, the demand for organic and vegan hair dyes is surging, particularly among the youth and ethnically diverse populations. The market is also witnessing a growing inclination towards holistic hair care solutions, with products like anti-dandruff shampoos capturing substantial market shares due to increasing prevalence of hair-related issues across demographics. This shift towards natural ingredients not only safeguards health but also aligns with the broader trend of sustainability, positioning organic hair care products as a lucrative segment in the global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Natural Hair Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Shampoo
• Conditioners
• Hair Oil
• Colorants
• Others

Global Natural Hair Care Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Natural Hair Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • Company Owned Websites
  • E-Commerce Websites
• Offline
  • Specialty Stores
  • Supermarkets and Hypermarkets

Global Natural Hair Care Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Camille Rose (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melanin Haircare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eden BodyWorks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TGIN (Thank God It's Natural) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oyin Handmade (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva By Cindy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madison Reed (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cecred (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curl Junkie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boucleme (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charlotte Mensah (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highbrow Hippie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pattern Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mielle Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alikay Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• As I Am (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinky-Curly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncle Funky's Daughter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations