成人用ワイプの市場規模・シェア・成長分析 (製品別、種類別、性別、流通チャネル別、地域別)：産業予測 (2025～2032年)

世界の成人用ワイプの市場規模は、2023年に39億8,000万米ドルとなり、予測期間 (2025-2032年) のCAGRは7.6%で、2024年の42億8,000万米ドルから2032年には76億9,000万米ドルに成長する見通しです。

成人用ワイプ市場は、特にCOVID-19を契機とした個人用衛生や医療ケアに対する意識の拡大が主な要因となって、大きな成長を遂げています。主に失禁や認知症などの課題に直面している高齢者に利用されているこれらの製品は、再利用可能なものや使い捨てのものなど様々な形態があります。成人用ワイプは、寝たきりの患者の入浴からおむつ交換の補助まで、多目的に使用され、炎症やかぶれを防ぐために、アロエベラやオリーブエキスのような肌に優しい成分が配合されていることが多いです。特に失禁関連皮膚炎やカテーテル関連尿路感染症など、加齢に伴う健康問題の有病率が上昇しているため、効果的な衛生ソリューションに対する緊急性が高まっています。このため、成人用ワイプの需要は予測期間中に急増する見込みです。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

世界の成人用ワイプの市場規模・CAGR：製品別 (2025～2032年)

• 市場概要
• フェイシャル・コスメティックワイプ
• ハンド・ボディワイプ
• 流せるウェットティッシュ
• その他

世界の成人用ワイプの市場規模・CAGR：種類別 (2025～2032年)

• 市場概要
• 使い捨て型ワイプ
• 再利用型ワイプ

世界の成人用ワイプの市場規模・CAGR：性別 (2025～2032年)

• 市場概要
• 男性用
• 女性用

世界の成人用ワイプの市場規模・CAGR：流通チャネル別 (2025～2032年)

• 市場概要
• オフライン
• オンライン

世界の成人用ワイプの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• The Clorox Company (米国)
• Kimberly-Clark Corporation (米国)
• Nice-Pak Products, Inc. (米国)
• Procter & Gamble (米国)
• S. C. Johnson & Son (米国)
• Rockline Industries (米国)
• Diamond Wipes International Inc. (米国)
• National Wiper Alliance (米国)
• Albaad (イスラエル)
• Edgewell Personal Care (米国)
• Hengan International Group (中国)
• Sofidel Group (イタリア)
• Kruger Inc. (カナダ)
• Svenska Cellulosa AB (スウェーデン)
• CMPC Tissue SA (チリ)
• Asian Pulp & Paper (インドネシア)
• Premier Care Industries (米国)
• Orchid Paper Products Company (米国)
• Sani Professional (米国)
• PDI Healthcare (米国)

結論と推奨事項

Global Adult Wipes Market size was valued at USD 3.98 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.69 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The market for adult wipes is witnessing significant growth, primarily driven by the increasing awareness of personal hygiene and medical care, especially in the wake of COVID-19. Primarily utilized by the elderly facing challenges such as incontinence and dementia, these products come in various forms, including reusable and disposable options. Adult wipes serve multiple purposes, from bathing bedridden patients to assisting in diaper changes, and are often enriched with skin-friendly ingredients like aloe vera and olive extracts to prevent irritation and rashes. The rising prevalence of health issues associated with aging, notably Incontinence-associated Dermatitis and Catheter-associated Urinary Tract Infections, has heightened the urgency for effective hygiene solutions. Thus, the demand for adult wipes is expected to surge during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segmental Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The global adult wipes market is experiencing significant growth driven by various factors. The rising demand for hygiene products, especially in areas where clean water is limited, is propelling the usage of adult wipes. Their effectiveness in infection prevention and the convenience of disposability are additional incentives for consumers. As the aging population increases, alongside rapid urbanization and higher consumer spending on personal hygiene, the market is set to expand further. Key attributes such as cost-effectiveness, ease of use, hygiene standards, and attractive design are central to this growth. Moreover, the emergence of the middle-income demographic in developing nations like China and India encourages manufacturers to forge new partnerships across both offline and online platforms. This diversification in product offerings, such as organic wipes for special skin needs, is poised to enhance market expansion even more.

Restraints in the Global Adult Wipes Market

The Global Adult Wipes market faces several significant restraints that may hinder its growth. A number of wet wipe products have been recalled due to adverse effects, packaging defects, or failure to meet advertised claims, stemming from consumer complaints regarding bacterial contamination that can lead to infections, particularly among individuals with weakened immune systems. A notable example is the recall of Cottonelle Flushable Wipes by Kimberly-Clark after reports of bacterial presence, specifically Plurilateral Gergovia, which affected susceptible customers. Additionally, wipes containing harmful chemicals can cause skin irritation, including redness and soreness, further restricting market expansion. Moreover, many individuals living in rural areas remain unaware of adult wipes, which contributes to the overall limitations in market growth.

Market Trends of the Global Adult Wipes Market

The Global Adult Wipes market has experienced significant growth, driven by a surge in demand during the COVID-19 pandemic. Countries like the United States, India, Brazil, Russia, and the United Kingdom have seen a marked increase in personal hygiene product purchases, particularly adult wipes, as hygiene became a priority amidst health concerns. This spike has prompted manufacturers to pivot from traditional reliance on Chinese raw materials to local sourcing due to disrupted supply chains. As hygiene awareness persists and consumer habits evolve post-pandemic, the adult wipes market is poised for sustained growth, reflecting resilient market dynamics in the face of global challenges.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Global Adult Wipes Market Size by Types & CAGR (2025-2032)

• Market Overview
• Disposable Wipes
• Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Adult Wipes Market Size & CAGR (2025-2032)

• North America (Product, Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Wiper Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue SA (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Pulp & Paper (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Care Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchid Paper Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sani Professional (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations