K12教育の市場規模、シェア、成長分析、用途別、機関別、配信モード別、地域別 - 産業予測、2025～2032年

K12教育の市場規模は2023年に43億9,000万米ドルとなり、予測期間（2025-2032年）のCAGRは10.1%で、2024年の48億3,000万米ドルから2032年には104億5,000万米ドルに成長する見通しです。

K-12教育市場は、スマートフォンやデジタル機器の急速な普及に加え、教育へのアクセス強化を目的とした政府のさまざまな取り組みに後押しされ、大きな成長を遂げています。生徒がこれらのデバイスを利用して教育コンテンツにアクセスすることで、学習体験がより豊かなものになります。教育分野への政府の投資は、教育がより多くの人々が容易に利用できることをさらに確実なものにしています。しかし、可処分所得と識字率の増加にもかかわらず、教育の質を損なう可能性のある就学水準の上昇により、市場成長は課題に直面しています。とはいえ、個別学習や先端技術の統合に向けた動向は、幼稚園から高校までの教育に改善の機会をもたらし、世界中の生徒のアクセスや理解度を向上させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析

K12教育市場規模：用途別

• 市場概要
• 小学校（K-5）
• 中学校（6-8年生）
• 高校（9-12）

K12教育市場規模：機関別

• 市場概要
• 公立
• 私立

K12教育市場規模：配信モード別

• 市場概要
• オフライン
• オンライン

K12教育市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Pearson Education Inc（UK）
• Cengage learning India Pvt. ltd（India）
• Stride Inc.（US）
• Smart Technologies（Canada）
• International Business Machines Corporation（America）
• Samsung Electronics Co. Ltd（South Korea）
• Oracle Corporation（US）
• D2L Corporation（Canada）
• Adobe systems Inc.（US）
• Microsoft Corporation（US）
• Chungdahm Learnings（South Korea）
• Next Education（India）
• Tata Class Edge（India）
• BenQ（China）
• Bettermarks（Germany）

結論と推奨事項

K12 Education Market size was valued at USD 4.39 Billion in 2023 and is poised to grow from USD 4.83 Billion in 2024 to USD 10.45 Billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).

The K-12 education market is experiencing significant growth, fueled by the rapid adoption of smartphones and digital devices, alongside various government initiatives aimed at enhancing educational access. As students utilize these devices to access educational content, their learning experiences are enriched. Government investments in the educational sector further ensure that education is readily available to a wider audience. However, market growth faces challenges due to rising school enrollment levels, which can detract from educational quality, despite increasing disposable incomes and literacy rates. Nonetheless, trends towards personalized learning and the integration of advanced technologies present opportunities for improvement in K-12 education, facilitating better access and comprehension for students worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the K12 Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

K12 Education Market Segmental Analysis

Global K12 Education Market is segmented by application, institution, delivery mode and region. Based on application, the market is segmented into elementary school (k-5), middle school (6-8) and high school (9-12). Based on institution, the market is segmented into public and private. Based on delivery mode, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the K12 Education Market

One significant driver in the K12 education market is the rapid increase in the adoption of smartphones and digital devices, particularly in developing countries. Current surveys indicate that less than half of the population in these regions owns a smartphone, presenting substantial growth potential. As access to these devices expands, students can leverage technology to enhance their learning experiences. With the ability to download educational videos, utilize mobile learning applications, and engage with interactive content, digital devices facilitate easier and more flexible access to education. This trend is transforming educational opportunities for students worldwide, breaking down barriers to learning and promoting academic growth.

Restraints in the K12 Education Market

The K12 education market faces notable restraints, primarily due to rising enrollment levels in schools. A significant surge in population combined with increased disposable incomes has led to a substantial influx of students into educational institutions. In the United States, approximately 17,400 schools are experiencing overcrowding, which adversely affects the quality of education provided. The resultant strain on resources and facilities ultimately undermines the effectiveness of educational delivery, hindering the overall growth and development of the K12 education market. This situation presents challenges that must be addressed to ensure that educational standards can be upheld amidst growing demand.

Market Trends of the K12 Education Market

The global K12 education market is currently experiencing a significant rise in the adoption of cutting-edge technologies, transforming traditional educational paradigms. Innovations such as artificial intelligence, virtual and augmented reality, and personalized learning platforms are becoming integral to curricula, enhancing student engagement and fostering individualized educational experiences. This technological integration not only facilitates deeper understanding and retention of knowledge but also equips students with essential skills for a technology-driven future. As educational institutions increasingly recognize the importance of these advancements, the trend is likely to accelerate, aligning with the demands of a rapidly evolving digital landscape and improving overall educational outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis

Global K12 Education Market Size by Application & CAGR (2025-2032)

• Market Overview
• Elementary School (K-5)
• Middle School (6-8)
• High School (9-12)

Global K12 Education Market Size by Institution & CAGR (2025-2032)

• Market Overview
• Public
• Private

Global K12 Education Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global K12 Education Market Size & CAGR (2025-2032)

• North America (Application, Institution, Delivery Mode)
  • US
  • Canada
• Europe (Application, Institution, Delivery Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Institution, Delivery Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Institution, Delivery Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Institution, Delivery Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pearson Education Inc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage learning India Pvt. ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stride Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smart Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chungdahm Learnings (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Next Education (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Class Edge (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BenQ (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bettermarks (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations