モバイル付加価値サービスの市場規模・シェア・成長分析 (種類別、製品別、ストア別、業種別、地域別)：産業予測 (2024～2031年)

世界のモバイル付加価値サービスの市場規模は、2022年に2,884億米ドルとなり、予測期間 (2024年～2031年) のCAGRは14.5%で、2023年の3,302億2,000万米ドルから2031年には9,755億4,000万米ドルに成長する見通しです。

世界のモバイル付加価値サービス (VAS) 需要は、スマートフォンの普及とモバイルインターネットの利用拡大によって急増するとみられます。可処分所得が増加し、斬新なサービスがより利用しやすくなるにつれ、VAS市場は今後数年で隆盛を極めることが予想されます。多様なモバイルアプリケーションの高い普及率と、通信事業者間の堅調な競合が、この成長軌道をさらに後押ししています。さらに、サブスクリプションベースやフリーミアムモデルへの移行は、VAS企業にとって有利な機会をもたらします。しかし、規制遵守の問題やモバイル・エコシステムの断片化といった課題が、2031年までの成長を阻害する可能性があります。このような力学を乗り切り、市場の新たな機会を活用するためには、戦略的な調整が不可欠です。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2023年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

世界のモバイル付加価値サービスの市場規模・CAGR：種類別 (2024～2031年)

• 市場概要
• ショートメッセージサービス (SMS)
• 音声通話
• データ・付加価値サービス

世界のモバイル付加価値サービスの市場規模・CAGR：製品別 (2024～2031年)

• 市場概要
• モバイルゲーム
• モバイルミュージック
• モバイルウォレット
• モバイルコマース
• モバイル広告
• 電子メール・IM

世界のモバイル付加価値サービスの市場規模・CAGR：ストア別 (2024～2031年)

• 市場概要
• Google Play
• App Store
• その他

世界のモバイル付加価値サービスの市場規模・CAGR：業種別 (2024～2031年)

• 市場概要
• BFSI
• IT・通信
• メディア・エンターテインメント
• 小売業
• 医療・政府
• その他

世界のモバイル付加価値サービスの市場規模・CAGR (2024～2031年)

• 北米
  • 米国
  • カナダ
• 欧州
  • 韓国
  • その他アジア太平洋地域
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア（2023年）
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2021～2023年)

主要企業プロファイル

• Comviva Technologies (インド)
• OnMobile Global Limited (インド)
• InMobi (インド)
• Reliance Industries Ltd. (インド)
• Comverse Technology Inc. (米国)
• One97 Communications (インド)
• Mozat Pte Ltd. (シンガポール)
• Baidu Inc. (中国)
• Huawei Investment & Holding Co. Ltd. (中国)
• Apple Inc. (米国)
• Mobily (サウジら)
• Alphabet Inc. (米国)
• Samsung Electronics Co. Ltd. (韓国)
• KongZhong Corp. (中国)
• Vodafone Group plc. (英国)
• AT&T (米国)
• Verizon (米国)
• China Mobile (中国)
• China Telecom (中国)

結論と推奨事項

Global Mobile Value-Added Services Market size was valued at USD 288.4 billion in 2022 and is poised to grow from USD 330.22 billion in 2023 to USD 975.54 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).

The global demand for mobile value-added services (VAS) is set to surge, driven by the increasing proliferation of smartphones and the growing use of mobile internet. As disposable incomes rise and novel services become more available, the market for VAS is expected to flourish in the coming years. The high adoption of diverse mobile applications and robust competition among telecom providers further bolster this growth trajectory. Additionally, the shift towards subscription-based and freemium models presents lucrative opportunities for VAS companies. However, challenges such as regulatory compliance issues and the fragmented nature of mobile ecosystems may impede growth through 2031. Strategic adjustments will be essential for players to navigate these dynamics and capitalize on emerging opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Value-Added Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Value-Added Services Market Segmental Analysis

Global Mobile Value-Added Services Market is segmented by type, product, store, vertical and region. Based on type, the market is segmented into short message service (SMS), voice and data and value-added services. Based on product, the market is segmented into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising and email and IM. Based on store, the market is segmented into google play, app store and others. Based on vertical, the market is segmented into BFSI, it and telecommunication, media and entertainment, retail, healthcare and government and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Value-Added Services Market

The global Mobile Value-Added Services market is primarily driven by the surge in mobile internet usage, fueled by the escalating sales of smartphones and mobile devices. This noteworthy trend has significantly boosted the consumption of mobile data, generating a corresponding rise in demand for value-added services. As users increasingly rely on their devices for connectivity, entertainment, and productivity, the market for mobile value-added services is expected to experience substantial growth in response to this heightened reliance on mobile data. Consequently, the future development of this market appears promising, propelled by the evolving digital landscape and consumer needs.

Restraints in the Global Mobile Value-Added Services Market

The global mobile value-added services market is hindered by various regulatory compliance challenges that providers must navigate. Adhering to these regulations can compel companies to alter or limit certain functionalities of their offerings, potentially impacting overall service quality and user experience. Furthermore, the need for compliance may also lead to increased operational costs, which can reduce profit margins. As a result, these constraints can hamper the market's growth trajectory, making it essential for stakeholders to develop strategies that balance regulatory adherence with the demand for innovative and profitable mobile services.

Market Trends of the Global Mobile Value-Added Services Market

The Global Mobile Value-Added Services market is increasingly shifting towards personalization as a key trend, with providers recognizing the need to tailor offerings to individual customer preferences. This focus on personalized mobile value-added services not only enhances user experience but also drives customer loyalty and engagement. By developing customized plans and incentives, such as attractive discounts, service providers can effectively expand their market presence and appeal to a broader consumer base. This trend is expected to bolster growth in the mobile value-added services sector in the coming years, as companies aim to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Value-Added Services Market Size by Type & CAGR (2024-2031)

• Market Overview
• Short Message Service (SMS)
• Voice
• Data and Value-Added Services

Global Mobile Value-Added Services Market Size by Product & CAGR (2024-2031)

• Market Overview
• Mobile Games
• Mobile Music
• Mobile Wallet
• Mobile Commerce
• Mobile Advertising
• Email and IM

Global Mobile Value-Added Services Market Size by Store & CAGR (2024-2031)

• Market Overview
• Google Play
• App Store
• Others

Global Mobile Value-Added Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• IT and Telecommunication
• Media and Entertainment
• Retail
• Healthcare and Government
• Others

Global Mobile Value-Added Services Market Size & CAGR (2024-2031)

• North America (Type, Product, Store, Vertical)
  • USA
  • Canada
• Europe (Type, Product, Store, Vertical)
  • South Korea
  • Rest of Asia-Pacific
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Store, Vertical)
  • China
  • India
  • JaLatin America (Type, Product, Store, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Store, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Comviva Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnMobile Global Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comverse Technology Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One97 Communications (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mozat Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Investment & Holding Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobily (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KongZhong Corp. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Telecom (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations