市場調査レポート

商品コード

1619072

マーケティングリソース管理市場規模、シェア、成長分析、コンポーネント別、組織規模別、展開タイプ別、業界別、地域別 - 業界予測、2024年～2031年

Marketing Resource Management Market Size, Share, Growth Analysis, By Component (Solutions, Services), By Organization Size (Large Enterprises, Mid-Sized Enterprises), By Deployment Type, By Industry Vertical, By Region - Industry Forecast 2024-2031

出版日: 2024年12月20日
発行: SkyQuest
ページ情報: 英文 219 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,888円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,152円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,416円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.96円

全表示
概要
目次

概要

サンプル依頼リストに入れる

マーケティングリソース管理の世界市場規模は、2022年に36億米ドルと評価され、2023年の39億9,000万米ドルから2031年には90億6,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは10.8％で成長する見通しです。

世界のマーケティングリソース管理（MRM）市場は、ブランドと規制のコンプライアンスを確保する組織のニーズの高まりによって、予測期間中に大幅な成長が見込まれています。MRMシステムに対する需要は、企業がコンテンツ配信や複製におけるサイクルタイムを最小化しようとするにつれて高まると予想されます。さらに、多様な配信方法の進化もこの拡大に寄与しています。MRMテクノロジーは、ブランド、人事、財務、コンテンツ管理など、さまざまなマーケティング機能を合理化し、人工知能（AI）や機械学習（ML）を活用して運用管理を強化します。マーケティング担当者がより複雑なプロセスに取り組むにつれ、MRMソリューションの採用はさまざまな分野で勢いを増しています。さらに、テクノロジーの継続的な進歩と消費者行動の変化は、特にデジタルマーケティング体験がますます求められるようになるにつれて、MRMソリューションの需要を高めると予想されます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021～2023年）

主要企業プロファイル

Oracle（US）
SAP（Germany）
SAS（US）
Adobe（US）
Aprimo（US）
BrandMaker（Germany）
HCL Technologies（India）
Welcome（US）
InMotionNow（US）
Seismic（US）
IBM（US）
Capital ID（Netherlands）
BrandMaster（Norway）
TapClicks（US）
Resolut（Sweden）
IntelligenceBank（Australia）
MRM Central（UK）

結論と推奨事項

Product Code: SQMIG35A2788

Global Marketing Resource Management Market size was valued at USD 3.6 billion in 2022 and is poised to grow from USD 3.99 billion in 2023 to USD 9.06 billion by 2031, growing at a CAGR of 10.8% during the forecast period (2024-2031).

The global Marketing Resource Management (MRM) market is forecasted to experience substantial growth during the projected period, driven by organizations' increasing need to ensure brand and regulatory compliance. The demand for MRM systems is anticipated to rise as companies seek to minimize cycle times in content distribution and duplication. Additionally, the evolution of diverse distribution methods is contributing to this expansion. MRM technologies streamline various marketing functions, including brand, personnel, financial, and content management, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to enhance operational control. As marketers tackle more intricate processes, the adoption of MRM solutions is gaining momentum across various sectors. Furthermore, ongoing advancements in technology and shifts in consumer behavior are expected to bolster the demand for MRM solutions, especially as digital marketing experiences become increasingly sought after.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Market Segmental Analysis

Global Marketing Resource Management Market is segmented by component, organization size, deployment type, industry vertical and region. Based on component, the market is segmented into solutions and services. Based on organization size, the market is segmented into large enterprises, mid-sized enterprises and small enterprises. Based on deployment type, the market is segmented into on-premises and cloud. Based on industry vertical, the market is segmented into BFSI, consumer goods and retail, manufacturing, information technology and information technology-enabled services, telecommunications, healthcare and life sciences, media and entertainment, travel and hospitality, education, energy and utilities and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Market

The global marketing resource management (MRM) market is significantly driven by the rising demand for enhanced marketing efficiency. Businesses from various sectors are increasingly aware of the necessity to optimize their marketing operations to boost both effectiveness and efficiency. MRM solutions offer crucial features such as automated workflows, centralized asset management, and streamlined processes, which empower organizations to minimize manual tasks, eliminate redundancies, and ultimately enhance their marketing performance. As companies strive to achieve more with their resources, the implementation of MRM tools becomes vital, thus fueling the growth of the market and highlighting the critical importance of effective marketing management in today's competitive landscape.

Restraints in the Global Market

The Global Marketing Resource Management market faces several challenges, particularly related to data security concerns that could impede its growth. As businesses increasingly rely on digital platforms and accumulate substantial amounts of customer data, protecting this sensitive information has become paramount. Organizations must implement stringent security measures to safeguard MRM systems from potential data breaches and unauthorized access. These apprehensions about data privacy and security may lead companies to hesitate in adopting MRM solutions, thus stalling market expansion. Consequently, the fear of compromised customer information significantly influences the overall adoption rate of Marketing Resource Management technologies.

Market Trends of the Global Market

The global market is witnessing a transformative trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) across various industries, particularly marketing resource management (MRM). These technologies are revolutionizing traditional practices by providing advanced analytics, automation, and enhanced personalization of customer experiences. As businesses leverage AI and ML-powered MRM solutions, they gain superior capabilities for data analysis and predictive modeling, enabling them to navigate complex datasets and derive actionable insights. This evolution allows organizations to refine their marketing campaigns, achieve precise audience targeting, and tailor content effectively, fostering data-driven strategies that enhance decision-making and operational efficiency while delivering personalized engagements to consumers.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Patent Analysis

Global Marketing Resource Management Market Size by Component & CAGR (2024-2031)

Market Overview
Solutions
- Planning and Budgeting Management
- Asset Management
- Channel Marketing Management
- Performance Management
- Others
Services
- Consulting and Implementation
- Training, Support, and Maintenance

Global Marketing Resource Management Market Size by Organization Size & CAGR (2024-2031)

Market Overview
Large Enterprises
Mid-Sized Enterprises
Small Enterprises

Global Marketing Resource Management Market Size by Deployment Type & CAGR (2024-2031)

Market Overview
On-Premises
Cloud

Global Marketing Resource Management Market Size by Industry Vertical & CAGR (2024-2031)

Market Overview
BFSI
Consumer Goods and Retail
Manufacturing
Information Technology and Information Technology-Enabled Services
Telecommunications
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Education
Energy and Utilities
Others

Global Marketing Resource Management Market Size & CAGR (2024-2031)

North America (Component, Organization Size, Deployment Type, Industry Vertical)
- USA
- Canada
Europe (Component, Organization Size, Deployment Type, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Organization Size, Deployment Type, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Organization Size, Deployment Type, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Organization Size, Deployment Type, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aprimo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrandMaker (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HCL Technologies (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Welcome (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InMotionNow (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seismic (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Capital ID (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrandMaster (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TapClicks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Resolut (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IntelligenceBank (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MRM Central (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

マーケティングリソース管理市場規模、シェア、成長分析、コンポーネント別、組織規模別、展開タイプ別、業界別、地域別 - 業界予測、2024年～2031年

Marketing Resource Management Market Size, Share, Growth Analysis, By Component (Solutions, Services), By Organization Size (Large Enterprises, Mid-Sized Enterprises), By Deployment Type, By Industry Vertical, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

マーケティングリソース管理市場規模：コンポーネント別およびCAGR（2024～2031年）

マーケティングリソース管理市場規模：組織規模別およびCAGR（2024～2031年）

マーケティングリソース管理市場規模：展開タイプ別およびCAGR（2024～2031年）

マーケティングリソース管理市場規模：業界別およびCAGR（2024～2031年）

マーケティングリソース管理市場規模およびCAGR（2024～2031年）