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マーケティングリソース管理の市場規模、シェア、動向分析レポート：コンポーネント別、展開別、企業規模別、最終用途別、地域別、セグメント別予測、2025年～2030年

Marketing Resource Management Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Deployment (Cloud, On-premise), By Enterprise Size, By End use, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.96円
マーケティングリソース管理の市場規模、シェア、動向分析レポート：コンポーネント別、展開別、企業規模別、最終用途別、地域別、セグメント別予測、2025年～2030年
出版日: 2024年12月11日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

マーケティングリソース管理市場の成長と動向

世界のマーケティングリソース管理市場規模は、2030年には98億3,000万米ドルに達し、2025～2030年のCAGRは12.4%で成長すると予測されています。

マーケティングリソース管理（MRM）はクラウドベースのソフトウェアであり、マーケティング業務を効率的に一元管理するために組織で広く使用されています。ブランドコンプライアンスとマーケティングのワークフローを統一し、投資収益率（ROI）を効果的に追跡することができます。

マーケティングリソース管理（MRM）は、マーケティングプロセスの計画、生産、設計など、労働力と関連する技術とオペレーションを効率的に処理するために使用される技術です。MRMアプリケーションの出現は、企業の計画立案と予算編成活動に役立っています。予算編成やプランニングなどの機能を使用することで、マーケティング部門は効果的に予算を計画し、経費タイプや決算などを定義することができます。

ブランドと規制のコンプライアンスを確保するニーズの高まりが、予測期間中のMRM市場の成長を促進すると予想されます。MRMソリューションを使用することで、マーケティング部門は潜在的な脅威に取り組み、戦略的なプログラムを実行することができます。サステイナブルオムニチャネル体験を提供するための機械学習と人工知能によって推進される新たな技術ソリューションは、市場参入企業にさらなる成長機会をもたらすと期待されています。

COVID-19パンデミックの発生は、市場成長に好影響を与えると予想されます。しかし、新しいMRMシステムに関連する初期費用が成長の妨げになると予想されます。さらに、新しいマーケティング技術に対する信頼の欠如も成長を妨げています。

マーケティングリソース管理市場のレポートハイライト

  • ブランドと広告管理セグメントは、ブランドコンプライアンスを維持するために分散型企業でこれらのソリューションが採用されているため、予測期間中に大きな成長が見込まれます。
  • レガシープラットフォームからクラウドプラットフォームへの移行に企業が注力するようになったことで、トレーニング、サポート、メンテナンスサービスセグメントに成長機会が生まれると予測されます。
  • オンプレミスソリューションの採用率が高いのは、設定に伴うメリット、ベンダー依存度の低減、多数のカスタマイズオプションがあるためです。
  • 先進技術の統合が進み、多数のリソースが存在し、豊富な製品ポートフォリオ、複雑なワークフローなどの要因が、大企業におけるMRMソリューションの採用を促進すると予想されます。
  • デジタルフットプリントに基づいて顧客を絞り込み、製品を販売する必要性の高まりは、消費財メーカーや小売企業に先進的マーケティング技術の採用を促しています。
  • インドや中国などの新興諸国におけるBFSIやIT・通信などのセグメントの成長は、アジア太平洋におけるMRMソリューションの需要を創出すると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 マーケティングリソース管理市場の変数、動向、範囲

  • 市場系統の展望
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • マーケティングリソース管理市場分析ツール
    • 産業分析-ポーターのファイブフォース分析
    • PESTEL分析

第4章 マーケティングリソース管理市場：コンポーネントの展望の推定と予測

  • コンポーネント別マーケティングリソース管理市場シェア、2024年と2030年
  • ソリューション
    • ブランドと広告管理
    • キャパシティプランニング管理
    • クリエイティブプロダクション管理
    • 財務管理
    • マーケティング資産管理
    • マーケティングレポートと分析
  • プロジェクト管理
    • その他
  • サービス
    • コンサルティングと実装
    • トレーニング、サポート、メンテナンス

第5章 マーケティングリソース管理市場：展開の展望の推定と予測

  • 展開別マーケティングリソース管理市場シェア、2024年と2030年
  • クラウド
  • オンプレミス

第6章 マーケティングリソース管理市場：企業規模の展望の推定と予測

  • 企業規模別マーケティングリソース管理市場シェア、2024年と2030年
  • 大企業
    • 大企業向けマーケティングリソース管理市場の推定と予測、2018～2030年
  • 中小企業
    • 中小企業向けマーケティングリソース管理市場の推定と予測、2018～2030年

第7章 マーケティングリソース管理市場：最終用途の展望の推定と予測

  • 最終用途別マーケティングリソース管理市場シェア、2024年と2030年
  • BFSI
    • BFSIにおけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • 消費財・小売業
    • 消費財・小売業におけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • 医療
    • 医療におけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • ITと通信
    • ITと通信におけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • 製造業
    • 製造業におけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • メディアとエンターテイメント
    • メディアとエンターテイメントにおけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • 旅行とホスピタリティ
    • 旅行とホスピタリティにおけるマーケティングリソース管理市場の推定と予測、2018～2030年
  • その他
    • マーケティングリソース管理市場のその他の推定と予測、2018～2030年

第8章 マーケティングリソース管理の地域展望の推定と予測

  • 地域スナップショット
  • マーケティングリソース管理市場：地域変動分析、2024年と2030年
  • 北米
    • 北米のマーケティングリソース管理市場推定・予測、2018～2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 欧州のマーケティングリソース管理市場推定・予測、2018～2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • アジア太平洋のマーケティングリソース管理市場推定・予測、2018～2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカのマーケティングリソース管理市場推定・予測、2018～2030年
    • ブラジル
  • 中東・アフリカ
    • 中東・アフリカのマーケティングリソース管理市場推定・予測、2018～2030年
    • サウジアラビア王国
    • アラブ首長国連邦
    • 南アフリカ

第9章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • ADOBE INC
    • Aprimo
    • HCL Technologies Limited
    • Infor
    • Microsoft
    • SAP SE
    • SAS Institute, Inc
    • Oracle
    • Salesforce, Inc
    • WSI
図表

List of Tables

  • Table 1 Global marketing resource management market: Key market driver analysis
  • Table 2 Global marketing resource management market: Key market restraint analysis
  • Table 3 Global marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 4 Global marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 5 Global marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 6 Global marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 7 Global marketing resource management Market, by end use, 2018 - 2030 (USD Million)
  • Table 8 North America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 9 North America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 10 North America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 11 North America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 12 North America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 13 U.S. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 14 U.S. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 15 U.S. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 16 U.S. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 17 Canada marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 18 Canada marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 19 Canada marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 20 Canada marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 21 Mexico marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 22 Mexico marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 23 Mexico marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 24 Mexico marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 25 Europe marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 26 Europe marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 27 Europe marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 28 Europe marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 29 Europe marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 30 U.K. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 31 U.K. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 32 U.K. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 33 U.K. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 34 Germany marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 35 Germany marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 36 Germany marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 37 Germany marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 38 France marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 39 France marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 40 France marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 41 France marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 45 Asia Pacific marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 46 Asia Pacific marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 47 China marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 48 China marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 49 China marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 50 China marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 51 Japan marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 52 Japan marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 53 Japan marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 54 Japan marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 55 India marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 56 India marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 57 India marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 58 India marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 59 Australia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 60 Australia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 61 Australia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 62 Australia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 63 South Korea marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 64 South Korea marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 65 South Korea marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 66 South Korea marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 67 Latin America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 68 Latin America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 69 Latin America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 70 Latin America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 71 Latin America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 72 Brazil marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 73 Brazil marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 74 Brazil marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 75 Brazil marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 76 MEA marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 77 MEA marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 78 MEA marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 79 MEA marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 80 MEA marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 81 Kingdom of Saudi Arabia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 82 Kingdom of Saudi Arabia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 83 Kingdom of Saudi Arabia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 84 Kingdom of Saudi Arabia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 85 UAE marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 86 UAE marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 87 UAE marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 88 UAE marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 89 South Africa marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 90 South Africa marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 91 South Africa marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 92 South Africa marketing resource management market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Marketing resource management market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Marketing resource management market snapshot
  • Fig. 10 Marketing resource management market segment snapshot
  • Fig. 11 Marketing resource management market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Marketing resource management market: Component outlook key takeaways (USD Million)
  • Fig. 16 Marketing resource management market: Component movement analysis (USD Million), 2024 & 2030
  • Fig. 17 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Brand & advertising management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Capacity planning management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Creative production management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Financial management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Marketing asset management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Marketing reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Project management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Consulting & implementation services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Training, support & maintenance services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Marketing resource management market: Deployment outlook key takeaways (USD Million)
  • Fig. 30 Marketing resource management market: Deployment y movement analysis (USD Million), 2024 & 2030
  • Fig. 31 On-premise market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Cloud market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Marketing resource management market: Enterprise size outlook key takeaways (USD Million)
  • Fig. 34 Marketing resource management market: Enterprise size movement analysis (USD Million), 2024 & 2030
  • Fig. 35 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Small & medium enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Marketing resource management market: End use outlook key takeaways (USD Million)
  • Fig. 38 Marketing resource management market: End use movement analysis (USD Million), 2024 & 2030
  • Fig. 39 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Consumer goods & retail market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Media & entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Travel & hospitality market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Marketing resource management market: Region outlook, 2024 & 2030 (USD Million)
  • Fig. 48 North America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Europe marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Asia Pacific marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Latin America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 MEA marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 67 South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 68 Strategy framework
  • Fig. 69 Company categorization
目次
Product Code: GVR-4-68039-320-4

Marketing Resource Management Market Growth & Trends:

The global marketing resource management market size is expected to reach USD 9.83 billion in 2030 and is expected to grow at a CAGR of 12.4% from 2025 to 2030. Marketing Resource Management (MRM) is a cloud-based software that is widely used by organizations for effectively centralizing and managing their marketing operations. It enables organizations to unify brand compliance and marketing workflows and effectively track their Return on Investment (ROI).

Marketing Resource Management (MRM) is a technology used to efficiently handle workforce and associated technology and operations such as planning, production, and design of marketing processes. The emergence of MRM applications has helped businesses in their planning and budgeting activities. By using functionalities such as budgeting and planning, marketing divisions can effectively plan their budgets, define the expense types, and closeouts, among others.

The increasing need for ensuring brand and regulatory compliance is expected to propel the MRM market growth over the forecast period. Using MRM solutions, the marketing department can tackle potential threats and run a strategic program. Emerging technology solutions driven by machine learning and artificial intelligence to deliver sustainable omnichannel experience are expected to further create growth opportunities for the market players.

The outbreak of the COVID-19 pandemic is anticipated to favorably impact market growth. However, the upfront costs associated with new MRM systems are expected to hamper the growth. Furthermore, the lack of trust in new marketing technologies is also hampering the growth.

Marketing Resource Management Market Report Highlights:

  • The brand and advertising management segment is expected to witness significant growth over the forecast period owing to the adoption of these solutions in decentralized companies to maintain brand compliance
  • The increased focus of businesses to move from the legacy platform to cloud platform is expected to create growth opportunities for the training, support, and maintenance services segment
  • The adoption of on-premise solutions is high owing to benefits associated with configuration, reduced vendor dependency, and numerous customization options
  • Factors such as the growing integration of advanced technologies, the presence of a large number of resources, extensive product portfolio, and complex workflows are expected to propel the adoption of MRM solutions in large enterprises
  • The increasing need to target customers and market products based on the digital footprint is encouraging consumer goods and retail companies to adopt advanced marketing technologies
  • The growth of sectors such as BFSI and IT and telecom in developing countries such as India and China is expected to create the demand for MRM solutions in the Asia Pacific region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Marketing Resource Management Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Marketing Resource Management Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Marketing Resource Management Market: Component Outlook Estimates & Forecasts

  • 4.1. Marketing Resource Management Market Share by Component, 2024 & 2030 (USD Million)
  • 4.2. Solution
    • 4.2.1. Marketing Resource Management Solution Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Brand & Advertising Management
      • 4.2.2.1. Marketing Resource Management Brand & Advertising Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.3. Capacity Planning Management
      • 4.2.3.1. Marketing Resource Management Capacity Planning Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.4. Creative Production Management
      • 4.2.4.1. Marketing Resource Management Creative Production Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.5. Financial Management
      • 4.2.5.1. Marketing Resource Management Financial Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.6. Marketing Asset Management
      • 4.2.6.1. Marketing Resource Management Marketing Asset Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.7. Marketing Reporting & Analytics
      • 4.2.7.1. Marketing Resource Management Marketing Reporting & Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3. Project Management
      • 4.3.1.1. Marketing Resource Management Project Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Others
      • 4.3.2.1. Marketing Resource Management Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Marketing Resource Management Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.2. Consulting & Implementation
      • 4.4.2.1. Marketing Resource Management Consulting & Implementation Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.3. Training, Support, and Maintenance
      • 4.4.3.1. Marketing Resource Management Training, Support & Maintenance Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Resource Management Market: Deployment Outlook Estimates & Forecasts

  • 5.1. Marketing Resource Management Market Share by Deployment, 2024 & 2030 (USD Million)
  • 5.2. Cloud
    • 5.2.1. Cloud Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3. On-premise
    • 5.3.1. On-premise Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Resource Management Market: Enterprise Size Outlook Estimates & Forecasts

  • 6.1. Marketing Resource Management Market Share by Enterprise Size, 2024 & 2030 (USD Million)
  • 6.2. Large Enterprise
    • 6.2.1. Marketing Resource Management Market for Large Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3. Small & Medium Enterprise
    • 6.3.1. Marketing Resource Management Market for Small & Medium Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Resource Management Market: End Use Outlook Estimates & Forecasts

  • 7.1. Marketing Resource Management Market Share by End Use, 2024 & 2030 (USD Million)
  • 7.2. BFSI
    • 7.2.1. Marketing Resource Management market in BFSI estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.3. Consumer Goods & Retail
    • 7.3.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.4. Healthcare
    • 7.4.1. Marketing Resource Management market in healthcare estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.5. IT & Telecom
    • 7.5.1. Marketing Resource Management market in IT & telecom estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.6. Manufacturing
    • 7.6.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.7. Media & Entertainment
    • 7.7.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.8. Travel & Hospitality
    • 7.8.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Marketing Resource Management market in others estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Resource Management Regional Outlook Estimates & Forecasts

  • 8.1. Regional Snapshot
  • 8.2. Marketing Resource Management Market: Regional Movement Analysis, 2024 & 2030
  • 8.3. North America
    • 8.3.1. North America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. U.S.
      • 8.3.2.1. U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Canada
      • 8.3.3.1. Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. Mexico
      • 8.3.4.1. Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.4. Europe
    • 8.4.1. Europe Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. U.K.
      • 8.4.2.1. U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Germany
      • 8.4.3.1. Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. France
      • 8.4.4.1. France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Asia Pacific Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. China
      • 8.5.2.1. China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. India
      • 8.5.3.1. India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.4. Japan
      • 8.5.4.1. Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.5. Australia
      • 8.5.5.1. Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.6. South Korea
      • 8.5.6.1. South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.6. Latin America
    • 8.6.1. Latin America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. Brazil
      • 8.6.2.1. Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.7. MEA
    • 8.7.1. MEA Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.7.2. Kingdom of Saudi Arabia
      • 8.7.2.1. Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.3. UAE
      • 8.7.3.1. UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.4. South Africa
      • 8.7.4.1. South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. ADOBE INC
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Product benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Aprimo
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Product benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. HCL Technologies Limited
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Product benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. Infor
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Product benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Microsoft
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Product benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. SAP SE
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Product benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. SAS Institute, Inc
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Product benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Oracle
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Product benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Salesforce, Inc
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Product benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. WSI
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Product benchmarking
      • 9.4.10.4. Strategic initiatives