The Global Bathtub Market size is expected to reach $12.8 billion by 2030, rising at a market growth of 4.4% CAGR during the forecast period.
Europeans often prioritize the aesthetic appeal of their homes. Consequently, the Europe segment has captured $3,489.4 million revenue in the market in 2022. Europe has witnessed a surge in home improvement and renovation activities. Consumers are investing in upgrading their living spaces, including bathrooms, driving the demand for aesthetically pleasing and functional bathtubs. The desire for well-designed and stylish bathrooms has led to the adoption of modern and visually appealing bathtub designs. Therefore, the segment will expand rapidly in the upcoming years.
The contemporary consumer landscape reflects a notable shift in lifestyle preferences, with a pronounced emphasis on wellness and self-care. Homeowners are no longer content with standard tubs; they crave designs that evoke a sense of indulgence and escapism. This shift has led to a market landscape characterized by a rich array of options, each promising to elevate the bathing ritual to a luxurious and rejuvenating affair. Thus, the market will grow rapidly in the coming years.
Additionally, the demographic landscape is undergoing a significant transformation, with a substantial increase in the number of seniors. According to the World Population Prospects 2022, the population above the age of 65 is growing more rapidly than the population below that age. The proportion of people aged 65 years and above is increasing faster than those below that age. This means that the percentage of the global population aged 65 and above is expected to rise from 10% in 2022 to 16% in 2050. Thus, these factors will pose lucrative growth prospects for the market.
However, the aging infrastructure becomes a formidable impediment to the renovation process, especially when homeowners seek to upgrade or install these tubs in older residences. The financial investment required for plumbing and structural modifications can outweigh the perceived benefits of having a bathtub, leading some homeowners to opt for alternative, less complex solutions. Hence, these aspects can hamper the growth of the market.
By End-user Analysis
Based on end-user, the market is divided into residential and commercial. In 2022, the commercial segment witnessed a 30.85% revenue share in the market. The rising focus on wellness and relaxation has led to the integration of spa-like features in commercial spaces. Wellness centers, fitness clubs, and spas incorporate tubs with hydrotherapy and chromotherapy features, enhancing the overall experience for patrons seeking rejuvenation and self-care.
By Type Analysis.
Based on type, the market is segmented into freestanding bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs. The alcove bathtubs segment held 46.0% revenue share in the market in 2022. Designed to accommodate within a three-wall enclosure, they are optimal for compact bathrooms. With the increasing trend toward urban living and smaller living spaces, the demand for space-efficient solutions may drive the growth of alcove bathtubs.
By Shape Analysis
On the basis of shape, the market is divided into rectangular, oval, square, and others. In 2022, the square segment witnessed a 26.35% revenue share in the market. Square-shaped bathtubs often align with contemporary design preferences. Consumers seeking sleek and modern bathroom aesthetics may be inclined towards square-shaped designs that complement minimalist and geometric styles.
By Material Analysis
On the basis of material, the market is divided into acrylic, fiberglass, porcelain, cast iron, and others. The acrylic segment recorded 44.0% revenue share in the market in 2022. Acrylic is a lightweight material compared to alternatives like cast iron or stone. This characteristic simplifies transportation, handling, and installation, making it a preferred choice for homeowners and professionals.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America segment acquired a 28.79% revenue share in the market. The growing emphasis on wellness and spa-like experiences has driven demand for the tubs with hydrotherapy, chromotherapy, and other relaxation-oriented functionalities. Consumers in North America often seek luxurious and high-tech options for their homes. Thus, these factors will contribute to the expansion of the segment.
Recent Strategies Deployed in the Market
- Feb-2024: Jacuzzi Brands, LLC, has entered into an agreement to purchase Leisure Manufacturing, makers of rotomold hot tub brands Sunrise Spas and Dream Maker Spas. Through this agreement, Jacuzzi will enhance its portfolio, which also includes Hydropool Hot Tubs, Dimension One Spas, Thermospas, and Sundance Spas.
- Jan-2024: Kohler Co. acquired KLAFS, a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features. With this acquisition, Kohler Co. will continue to drive development in sauna and spa solutions.
- Oct-2023: Roca Sanitario SA acquired Alape GmbH, the German company, to expand its range of bathroom products. The acquisition primarily aims to deliver advantages in sales and the market position of both companies. This acquisition will be the perfect addition to the Roca Group's brand portfolio and will maintain high standards.
- Sep-2023: Villeroy & Boch AG has signed agreements with Ideal Standard Group, the leading manufacturers of products and solutions for bathrooms, to acquire operating companies in the Ideal Standard Group. With this agreement, Villeroy & Boch AG will strengthen their business model by increasing their regional presence, sales strategies, and product and brand portfolios.
- Apr-2023: Roca Sanitario, SA, acquired Madeli, the bathroom furniture company based in Florida with a network of 500 points of sale in the United States. This acquisition will reinforce and strengthen Roca Group's positioning in the USA.
List of Key Companies Profiled
- Kohler Co.
- Toto Ltd.
- American Standard (Lixil Corporation)
- Duravit AG
- Jacuzzi Brands, LLC (Investindustrial)
- Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
- Masco Corporation (Delta Faucet Company)
- American Bath Group
- Villeroy & Boch AG
- Bains Ultra Inc.
Global Bathtub Market Report Segmentation
By End-user
By Type
- Alcove Bathtubs
- Drop-In Bathtubs
- Freestanding Bathtubs
- Corner Bathtubs
By Shape
- Rectangular
- Square
- Oval
- Others
By Material
- Acrylic
- Fiberglass
- Porcelain
- Cast Iron
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Bathtub Market, by End-user
- 1.4.2Global Bathtub Market, by Type
- 1.4.3Global Bathtub Market, by Shape
- 1.4.4Global Bathtub Market, by Material
- 1.4.5Global Bathtub Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Strategies Deployed in Bathtub Market
Chapter 5.Global Bathtub Market by End-user
- 5.1Global Residential Market by Region
- 5.2Global Commercial Market by Region
Chapter 6.Global Bathtub Market by Type
- 6.1Global Alcove Bathtubs Market by Region
- 6.2Global Drop-In Bathtubs Market by Region
- 6.3Global Freestanding Bathtubs Market by Region
- 6.4Global Corner Bathtubs Market by Region
Chapter 7.Global Bathtub Market by Shape
- 7.1Global Rectangular Market by Region
- 7.2Global Square Market by Region
- 7.3Global Oval Market by Region
- 7.4Global Others Market by Region
Chapter 8.Global Bathtub Market by Material
- 8.1Global Acrylic Market by Region
- 8.2Global Fiberglass Market by Region
- 8.3Global Porcelain Market by Region
- 8.4Global Cast Iron Market by Region
- 8.5Global Others Market by Region
Chapter 9.Global Bathtub Market by Region
- 9.1North America Bathtub Market
- 9.1.1North America Bathtub Market by End-user
- 9.1.1.1North America Residential Market by Country
- 9.1.1.2North America Commercial Market by Country
- 9.1.2North America Bathtub Market by Type
- 9.1.2.1North America Alcove Bathtubs Market by Country
- 9.1.2.2North America Drop-In Bathtubs Market by Country
- 9.1.2.3North America Freestanding Bathtubs Market by Country
- 9.1.2.4North America Corner Bathtubs Market by Country
- 9.1.3North America Bathtub Market by Shape
- 9.1.3.1North America Rectangular Market by Country
- 9.1.3.2North America Square Market by Country
- 9.1.3.3North America Oval Market by Country
- 9.1.3.4North America Others Market by Country
- 9.1.4North America Bathtub Market by Material
- 9.1.4.1North America Acrylic Market by Country
- 9.1.4.2North America Fiberglass Market by Country
- 9.1.4.3North America Porcelain Market by Country
- 9.1.4.4North America Cast Iron Market by Country
- 9.1.4.5North America Others Market by Country
- 9.1.5North America Bathtub Market by Country
- 9.1.5.1US Bathtub Market
- 9.1.5.1.1US Bathtub Market by End-user
- 9.1.5.1.2US Bathtub Market by Type
- 9.1.5.1.3US Bathtub Market by Shape
- 9.1.5.1.4US Bathtub Market by Material
- 9.1.5.2Canada Bathtub Market
- 9.1.5.2.1Canada Bathtub Market by End-user
- 9.1.5.2.2Canada Bathtub Market by Type
- 9.1.5.2.3Canada Bathtub Market by Shape
- 9.1.5.2.4Canada Bathtub Market by Material
- 9.1.5.3Mexico Bathtub Market
- 9.1.5.3.1Mexico Bathtub Market by End-user
- 9.1.5.3.2Mexico Bathtub Market by Type
- 9.1.5.3.3Mexico Bathtub Market by Shape
- 9.1.5.3.4Mexico Bathtub Market by Material
- 9.1.5.4Rest of North America Bathtub Market
- 9.1.5.4.1Rest of North America Bathtub Market by End-user
- 9.1.5.4.2Rest of North America Bathtub Market by Type
- 9.1.5.4.3Rest of North America Bathtub Market by Shape
- 9.1.5.4.4Rest of North America Bathtub Market by Material
- 9.2Europe Bathtub Market
- 9.2.1Europe Bathtub Market by End-user
- 9.2.1.1Europe Residential Market by Country
- 9.2.1.2Europe Commercial Market by Country
- 9.2.2Europe Bathtub Market by Type
- 9.2.2.1Europe Alcove Bathtubs Market by Country
- 9.2.2.2Europe Drop-In Bathtubs Market by Country
- 9.2.2.3Europe Freestanding Bathtubs Market by Country
- 9.2.2.4Europe Corner Bathtubs Market by Country
- 9.2.3Europe Bathtub Market by Shape
- 9.2.3.1Europe Rectangular Market by Country
- 9.2.3.2Europe Square Market by Country
- 9.2.3.3Europe Oval Market by Country
- 9.2.3.4Europe Others Market by Country
- 9.2.4Europe Bathtub Market by Material
- 9.2.4.1Europe Acrylic Market by Country
- 9.2.4.2Europe Fiberglass Market by Country
- 9.2.4.3Europe Porcelain Market by Country
- 9.2.4.4Europe Cast Iron Market by Country
- 9.2.4.5Europe Others Market by Country
- 9.2.5Europe Bathtub Market by Country
- 9.2.5.1Germany Bathtub Market
- 9.2.5.1.1Germany Bathtub Market by End-user
- 9.2.5.1.2Germany Bathtub Market by Type
- 9.2.5.1.3Germany Bathtub Market by Shape
- 9.2.5.1.4Germany Bathtub Market by Material
- 9.2.5.2UK Bathtub Market
- 9.2.5.2.1UK Bathtub Market by End-user
- 9.2.5.2.2UK Bathtub Market by Type
- 9.2.5.2.3UK Bathtub Market by Shape
- 9.2.5.2.4UK Bathtub Market by Material
- 9.2.5.3France Bathtub Market
- 9.2.5.3.1France Bathtub Market by End-user
- 9.2.5.3.2France Bathtub Market by Type
- 9.2.5.3.3France Bathtub Market by Shape
- 9.2.5.3.4France Bathtub Market by Material
- 9.2.5.4Russia Bathtub Market
- 9.2.5.4.1Russia Bathtub Market by End-user
- 9.2.5.4.2Russia Bathtub Market by Type
- 9.2.5.4.3Russia Bathtub Market by Shape
- 9.2.5.4.4Russia Bathtub Market by Material
- 9.2.5.5Spain Bathtub Market
- 9.2.5.5.1Spain Bathtub Market by End-user
- 9.2.5.5.2Spain Bathtub Market by Type
- 9.2.5.5.3Spain Bathtub Market by Shape
- 9.2.5.5.4Spain Bathtub Market by Material
- 9.2.5.6Italy Bathtub Market
- 9.2.5.6.1Italy Bathtub Market by End-user
- 9.2.5.6.2Italy Bathtub Market by Type
- 9.2.5.6.3Italy Bathtub Market by Shape
- 9.2.5.6.4Italy Bathtub Market by Material
- 9.2.5.7Rest of Europe Bathtub Market
- 9.2.5.7.1Rest of Europe Bathtub Market by End-user
- 9.2.5.7.2Rest of Europe Bathtub Market by Type
- 9.2.5.7.3Rest of Europe Bathtub Market by Shape
- 9.2.5.7.4Rest of Europe Bathtub Market by Material
- 9.3Asia Pacific Bathtub Market
- 9.3.1Asia Pacific Bathtub Market by End-user
- 9.3.1.1Asia Pacific Residential Market by Country
- 9.3.1.2Asia Pacific Commercial Market by Country
- 9.3.2Asia Pacific Bathtub Market by Type
- 9.3.2.1Asia Pacific Alcove Bathtubs Market by Country
- 9.3.2.2Asia Pacific Drop-In Bathtubs Market by Country
- 9.3.2.3Asia Pacific Freestanding Bathtubs Market by Country
- 9.3.2.4Asia Pacific Corner Bathtubs Market by Country
- 9.3.3Asia Pacific Bathtub Market by Shape
- 9.3.3.1Asia Pacific Rectangular Market by Country
- 9.3.3.2Asia Pacific Square Market by Country
- 9.3.3.3Asia Pacific Oval Market by Country
- 9.3.3.4Asia Pacific Others Market by Country
- 9.3.4Asia Pacific Bathtub Market by Material
- 9.3.4.1Asia Pacific Acrylic Market by Country
- 9.3.4.2Asia Pacific Fiberglass Market by Country
- 9.3.4.3Asia Pacific Porcelain Market by Country
- 9.3.4.4Asia Pacific Cast Iron Market by Country
- 9.3.4.5Asia Pacific Others Market by Country
- 9.3.5Asia Pacific Bathtub Market by Country
- 9.3.5.1China Bathtub Market
- 9.3.5.1.1China Bathtub Market by End-user
- 9.3.5.1.2China Bathtub Market by Type
- 9.3.5.1.3China Bathtub Market by Shape
- 9.3.5.1.4China Bathtub Market by Material
- 9.3.5.2Japan Bathtub Market
- 9.3.5.2.1Japan Bathtub Market by End-user
- 9.3.5.2.2Japan Bathtub Market by Type
- 9.3.5.2.3Japan Bathtub Market by Shape
- 9.3.5.2.4Japan Bathtub Market by Material
- 9.3.5.3India Bathtub Market
- 9.3.5.3.1India Bathtub Market by End-user
- 9.3.5.3.2India Bathtub Market by Type
- 9.3.5.3.3India Bathtub Market by Shape
- 9.3.5.3.4India Bathtub Market by Material
- 9.3.5.4South Korea Bathtub Market
- 9.3.5.4.1South Korea Bathtub Market by End-user
- 9.3.5.4.2South Korea Bathtub Market by Type
- 9.3.5.4.3South Korea Bathtub Market by Shape
- 9.3.5.4.4South Korea Bathtub Market by Material
- 9.3.5.5Singapore Bathtub Market
- 9.3.5.5.1Singapore Bathtub Market by End-user
- 9.3.5.5.2Singapore Bathtub Market by Type
- 9.3.5.5.3Singapore Bathtub Market by Shape
- 9.3.5.5.4Singapore Bathtub Market by Material
- 9.3.5.6Malaysia Bathtub Market
- 9.3.5.6.1Malaysia Bathtub Market by End-user
- 9.3.5.6.2Malaysia Bathtub Market by Type
- 9.3.5.6.3Malaysia Bathtub Market by Shape
- 9.3.5.6.4Malaysia Bathtub Market by Material
- 9.3.5.7Rest of Asia Pacific Bathtub Market
- 9.3.5.7.1Rest of Asia Pacific Bathtub Market by End-user
- 9.3.5.7.2Rest of Asia Pacific Bathtub Market by Type
- 9.3.5.7.3Rest of Asia Pacific Bathtub Market by Shape
- 9.3.5.7.4Rest of Asia Pacific Bathtub Market by Material
- 9.4LAMEA Bathtub Market
- 9.4.1LAMEA Bathtub Market by End-user
- 9.4.1.1LAMEA Residential Market by Country
- 9.4.1.2LAMEA Commercial Market by Country
- 9.4.2LAMEA Bathtub Market by Type
- 9.4.2.1LAMEA Alcove Bathtubs Market by Country
- 9.4.2.2LAMEA Drop-In Bathtubs Market by Country
- 9.4.2.3LAMEA Freestanding Bathtubs Market by Country
- 9.4.2.4LAMEA Corner Bathtubs Market by Country
- 9.4.3LAMEA Bathtub Market by Shape
- 9.4.3.1LAMEA Rectangular Market by Country
- 9.4.3.2LAMEA Square Market by Country
- 9.4.3.3LAMEA Oval Market by Country
- 9.4.3.4LAMEA Others Market by Country
- 9.4.4LAMEA Bathtub Market by Material
- 9.4.4.1LAMEA Acrylic Market by Country
- 9.4.4.2LAMEA Fiberglass Market by Country
- 9.4.4.3LAMEA Porcelain Market by Country
- 9.4.4.4LAMEA Cast Iron Market by Country
- 9.4.4.5LAMEA Others Market by Country
- 9.4.5LAMEA Bathtub Market by Country
- 9.4.5.1Brazil Bathtub Market
- 9.4.5.1.1Brazil Bathtub Market by End-user
- 9.4.5.1.2Brazil Bathtub Market by Type
- 9.4.5.1.3Brazil Bathtub Market by Shape
- 9.4.5.1.4Brazil Bathtub Market by Material
- 9.4.5.2Argentina Bathtub Market
- 9.4.5.2.1Argentina Bathtub Market by End-user
- 9.4.5.2.2Argentina Bathtub Market by Type
- 9.4.5.2.3Argentina Bathtub Market by Shape
- 9.4.5.2.4Argentina Bathtub Market by Material
- 9.4.5.3UAE Bathtub Market
- 9.4.5.3.1UAE Bathtub Market by End-user
- 9.4.5.3.2UAE Bathtub Market by Type
- 9.4.5.3.3UAE Bathtub Market by Shape
- 9.4.5.3.4UAE Bathtub Market by Material
- 9.4.5.4Saudi Arabia Bathtub Market
- 9.4.5.4.1Saudi Arabia Bathtub Market by End-user
- 9.4.5.4.2Saudi Arabia Bathtub Market by Type
- 9.4.5.4.3Saudi Arabia Bathtub Market by Shape
- 9.4.5.4.4Saudi Arabia Bathtub Market by Material
- 9.4.5.5South Africa Bathtub Market
- 9.4.5.5.1South Africa Bathtub Market by End-user
- 9.4.5.5.2South Africa Bathtub Market by Type
- 9.4.5.5.3South Africa Bathtub Market by Shape
- 9.4.5.5.4South Africa Bathtub Market by Material
- 9.4.5.6Nigeria Bathtub Market
- 9.4.5.6.1Nigeria Bathtub Market by End-user
- 9.4.5.6.2Nigeria Bathtub Market by Type
- 9.4.5.6.3Nigeria Bathtub Market by Shape
- 9.4.5.6.4Nigeria Bathtub Market by Material
- 9.4.5.7Rest of LAMEA Bathtub Market
- 9.4.5.7.1Rest of LAMEA Bathtub Market by End-user
- 9.4.5.7.2Rest of LAMEA Bathtub Market by Type
- 9.4.5.7.3Rest of LAMEA Bathtub Market by Shape
- 9.4.5.7.4Rest of LAMEA Bathtub Market by Material
Chapter 10.Company Profiles
- 10.1Kohler Co.
- 10.1.1Company Overview
- 10.1.2Recent strategies and developments:
- 10.1.2.1Acquisition and Mergers:
- 10.1.3SWOT Analysis
- 10.2Toto Ltd.
- 10.2.1Company Overview
- 10.2.2Financial Analysis
- 10.2.3Segmental and Regional Analysis
- 10.2.4Recent strategies and developments:
- 10.2.4.1Partnerships, Collaborations, and Agreements:
- 10.2.5SWOT Analysis
- 10.3American Standard (Lixil Corporation)
- 10.3.1Company Overview
- 10.3.2Financial Analysis
- 10.3.3Segmental and Regional Analysis
- 10.3.4Research & Development Expenses
- 10.3.5Recent strategies and developments:
- 10.3.5.1Product Launches and Product Expansions:
- 10.3.6SWOT Analysis
- 10.4Duravit AG
- 10.4.1Company Overview
- 10.4.2Recent strategies and developments:
- 10.4.2.1Product Launches and Product Expansions:
- 10.4.3SWOT Analysis
- 10.5Jacuzzi Brands, LLC (Investindustrial)
- 10.5.1Company Overview
- 10.5.2Financial Analysis
- 10.5.3Segmental and Regional Analysis
- 10.5.4Recent strategies and developments:
- 10.5.4.1Partnerships, Collaborations, and Agreements:
- 10.5.5SWOT Analysis
- 10.6Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
- 10.6.1Company Overview
- 10.6.2Financial Analysis
- 10.6.3Recent strategies and developments:
- 10.6.3.1Acquisition and Mergers:
- 10.6.4SWOT Analysis
- 10.7Masco Corporation (Delta Faucet Company)
- 10.7.1Company Overview
- 10.7.2Financial Analysis
- 10.7.3Segmental and Regional Analysis
- 10.7.5SWOT Analysis
- 10.8American Bath Group
- 10.8.1Company Overview
- 10.8.2SWOT Analysis
- 10.9Villeroy & Boch AG
- 10.9.1Company Overview
- 10.9.2Financial Analysis
- 10.9.3Segmental Analysis
- 10.9.4Research & Development Expenses
- 10.9.5Recent strategies and developments:
- 10.9.5.1Partnerships, Collaborations, and Agreements:
- 10.9.6SWOT Analysis
- 10.10.Bains Ultra Inc.
- 10.10.1Company Overview
- 10.10.2SWOT Analysis
Chapter 11.Winning imperatives of Bathtub Market