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マーケティングリソース管理の市場レポート：ソリューションタイプ別、展開タイプ別、エンドユーザー別、業界別、地域別、2025～2033年

Marketing Resource Management Market Report by Solution Type, Deployment Type, End-User, Vertical, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 138 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.42円
マーケティングリソース管理の市場レポート：ソリューションタイプ別、展開タイプ別、エンドユーザー別、業界別、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のマーケティングリソース管理（MRM）の市場規模は2024年に45億米ドルに達しました。今後、2033年には101億米ドルに達すると予測され、2025～2033年の成長率（CAGR）は8.87%です。マーケティング業務の効率化、予測分析のための人工知能（AI）の統合、予算管理とキャンペーン計画のための堅牢なソリューションに対するニーズの高まり、マーケティング活動の効率化と投資収益率（ROI）の向上を目指す企業による採用の増加は、市場成長を促す要因の一部です。

マーケティングリソース管理市場の分析：

  • 主な市場促進要因：予算、コンテンツ、リソースを一元管理できるマーケティングプラットフォームに対するニーズの高まりにより、市場は力強い成長を遂げています。この一元化により、企業はマーケティング活動を最適化し、投資収益率（ROI）を向上させることができます。さらに、マーケティングチャネルやキャンペーンが複雑化しており、さまざまなプラットフォームや地域にまたがるマーケティング施策を効果的に管理・評価するためにMRMソリューションの活用が必要となっていることも、市場にプラスの影響を与えています。
  • 主な市場動向：MRMソリューションに人工知能（AI）を組み込むことは、企業が個人の行動を予測し、それに応じてマーケティング戦略を強化するのに役立つ主要動向です。さらに、拡張性、柔軟性、リモートアクセスを提供するクラウドベースのMRMソリューションに移行する企業が増えており、現代の分散型職場の需要に応えています。
  • 地理的動向：北米が市場をリードしているのは、新しいマーケティング技術の導入が急速に進んでいるためです。
  • 競合情勢：業界の主な市場プレイヤーには、Adobe、Brandmaker、IBM Corporation、Infor、Microsoft Corporation、North Plain Systems、SAP SE、SAS、Teradata Corporation、Workfront Inc.などがあります。
  • 課題と機会：現在の情報技術（IT）システムにMRMソリューションを組み込むことは、複雑かつ高額である可能性があり、マーケティングリソース管理市場の収益に影響を与えています。しかし、パーソナライズされたマーケティングやユーザーとのインタラクションを重視する傾向が強まっていることは、MRM市場に機会をもたらしています。個人のデータを効果的に活用してパーソナライズされた体験を提供できるソリューションが、市場の成長を強化しています。

マーケティングリソース管理市場の動向：

データ重視のマーケティング戦略への需要の高まり

競争の激しいビジネス環境において、データを重視したマーケティング戦略の需要が高まっていることが、マーケティングリソース管理（MRM）ソリューションの導入につながっています。これらのシステムは、ソーシャルメディア、ウェブ分析、CRMシステムなど、さまざまなソースから大量のデータを収集、分析、活用するための高度なツールを組織に提供するために構築されています。これらのツールを使用することで、マーケティング担当者はパターンを特定し、オーディエンスをセグメント化し、さまざまな顧客グループの特定のニーズや嗜好に合わせてマーケティング戦術を調整することができます。さらに、リアルタイムのデータと顧客インサイトに依存するデータ主導型のマーケティング戦略への注目が高まっており、高度な分析機能を備えたMRMシステムのニーズが高まっています。2023年3月、Adobeは、RainFocusと提携し、同社のイベントマーケティングソリューションをAdobe Experience Platformに組み込み、イベント参加企業のデータモニタリングとカスタマイズを改善しました。このパートナーシップは、物理的なイベントとオンラインイベントの両方において、より深い理解と適切なインタラクションを提供することを目指しました。

先進技術の統合

人工知能（AI）、機械学習（ML）、自動化などの先進技術をMRMシステムに統合して機能を強化することが、市場の成長を後押ししています。AIとMLによって、これらのシステムは日常的なタスクを自動化し、パーソナライズされた効率的にターゲットを絞ったマーケティングキャンペーンの開発に不可欠な予測的洞察を生み出すことができます。AIアルゴリズムは、過去の顧客との関わりや現在の市場パターンを調査し、将来のユーザーの行動を予測することで、マーケティングコミュニケーションの精度と適時性を高めます。また自動化により、キャンペーン計画、資産管理、コンプライアンス監視などの複雑な手順が強化され、マーケティング担当者はキャンペーンの戦略的・創造的要素に集中できるようになります。マーケティングリソース管理市場の近年の動向に合わせて、2024年5月、Adobeは、Adobe Express for Enterpriseをリリースしました。このソリューションは、高度なAI技術を組み込むことでMRMを改善し、一貫したブランド管理を実現します。このソリューションにより、企業はブランドに沿ったコンテンツ制作をスピードアップし、異なるチーム間のプロセスを簡素化できるようになりました。

マルチチャネルマーケティングの複雑化

企業がソーシャルメディア、Eメール、従来のオフライン戦略など、さまざまなマーケティング手段を活用するにつれ、これらのチャネルを管理する課題はより複雑になっています。この複雑さが、MRMソリューションの必要性を高めています。MRMソリューションは、すべてのチャネルで統一されたマーケティングキャンペーンを徹底して調整するために不可欠です。MRMシステムは、メッセージングやブランディングの統一性を維持し、広告コンテンツのタイミングや配置を改善する上で重要な役割を果たします。また、さまざまなチャネルにわたるパフォーマンスを監視および評価するための強力なツールを提供し、市場プレーヤーにユーザーインタラクションの完全な理解を提供します。マーケティングが進化し、より複雑になるにつれ、MRMシステムはキャンペーン実施を合理化し、マーケティングの一貫性を確保する上で、ますます不可欠なものとなっています。2024年2月26日、Acquiaは、Acquia DAMをアップグレードし、Acquia Campaign Studio、Adobe Stock、Google Translateと連携させることで、ブランド管理を容易にし、様々なチャネルにおけるコンテンツの拡張性とアクセス性を強化しました。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のマーケティングリソース管理市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソリューションタイプ別

  • マーケティングレポート・分析
  • キャパシティプランニング管理
  • 財務管理
  • クリエイティブプロダクションマネジメント
  • ブランドと・広告管理
  • マーケティング資産管理
  • その他

第7章 市場内訳：展開タイプ別

  • クラウドベース
  • オンプレミス

第8章 市場内訳：エンドユーザー別

  • 大企業
  • 中小企業

第9章 市場内訳：業界別

  • メディア・エンターテイメント
  • 小売
  • BFSI
  • ヘルスケア
  • 消費財
  • 自動車
  • 製造
  • アパレル
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe
    • Brandmaker
    • IBM Corporation
    • Infor
    • Microsoft Corporation
    • North Plain Systems
    • SAP SE
    • SAS
    • Teradata Corporation
    • Workfront Inc.
図表

List of Figures

  • Figure 1: Global: Marketing Resource Management Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Resource Management Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Marketing Resource Management Market: Breakup by Solution Type (in %), 2024
  • Figure 4: Global: Marketing Resource Management Market: Breakup by Deployment Type (in %), 2024
  • Figure 5: Global: Marketing Resource Management Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Marketing Resource Management Market: Breakup by Vertical (in %), 2024
  • Figure 7: Global: Marketing Resource Management Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Marketing Resource Management Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Marketing Resource Management (Capacity Planning Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Marketing Resource Management (Capacity Planning Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Marketing Resource Management (Financial Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Marketing Resource Management (Financial Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Marketing Resource Management (Creative Production Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Marketing Resource Management (Creative Production Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Marketing Resource Management (Brand and Advertising Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Marketing Resource Management (Brand and Advertising Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Marketing Resource Management (Marketing Asset Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Marketing Resource Management (Marketing Asset Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Marketing Resource Management (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Marketing Resource Management (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Marketing Resource Management (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Marketing Resource Management (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Marketing Resource Management (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Marketing Resource Management (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Marketing Resource Management (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Marketing Resource Management (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Marketing Resource Management (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Marketing Resource Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Marketing Resource Management (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Marketing Resource Management (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Marketing Resource Management (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Marketing Resource Management (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Marketing Resource Management (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Marketing Resource Management (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Marketing Resource Management (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Marketing Resource Management (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Marketing Resource Management (Consumer Goods) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Marketing Resource Management (Consumer Goods) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Marketing Resource Management (Automotive) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Marketing Resource Management (Automotive) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Marketing Resource Management (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Marketing Resource Management (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Marketing Resource Management (Apparel) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Marketing Resource Management (Apparel) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Marketing Resource Management (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Marketing Resource Management (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: North America: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: North America: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: United States: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: United States: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Canada: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Canada: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Asia Pacific: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Asia Pacific: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: China: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: China: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Japan: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Japan: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: India: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: India: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: South Korea: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: South Korea: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Australia: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Australia: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Indonesia: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Indonesia: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Others: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Others: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Europe: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Europe: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Germany: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Germany: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: France: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: France: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: United Kingdom: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: United Kingdom: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Italy: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Italy: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Spain: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Spain: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Russia: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Russia: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Others: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Others: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Latin America: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Latin America: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Brazil: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Brazil: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Mexico: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Mexico: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Others: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Others: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Middle East and Africa: Marketing Resource Management Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Middle East and Africa: Marketing Resource Management Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Global: Marketing Resource Management Industry: SWOT Analysis
  • Figure 98: Global: Marketing Resource Management Industry: Value Chain Analysis
  • Figure 99: Global: Marketing Resource Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Resource Management Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Marketing Resource Management Market Forecast: Breakup by Solution Type (in Million USD), 2025-2033
  • Table 3: Global: Marketing Resource Management Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
  • Table 4: Global: Marketing Resource Management Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Marketing Resource Management Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
  • Table 6: Global: Marketing Resource Management Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Marketing Resource Management Market: Competitive Structure
  • Table 8: Global: Marketing Resource Management Market: Key Players
目次
Product Code: SR112025A1990

The global marketing resource management market size reached USD 4.5 Billion in 2024. Looking forward, it is expected that the market to reach USD 10.1 Billion by 2033, exhibiting a growth rate (CAGR) of 8.87% during 2025-2033. The growing need for streamlined marketing operations, integration of artificial intelligence (AI) for predictive analytics, and robust solutions for budget management and campaign planning, and rising adoption by businesses aiming to enhance efficiency and return on investment (ROI) in their marketing efforts are some of the factors impelling the market growth.

Marketing Resource Management Market Analysis:

  • Major Market Drivers: The market is experiencing strong growth owing to the rising need for centralized marketing platforms that can manage budgets, content, and resources in one place. This centralization helps organizations optimize their marketing efforts and improve return on investment (ROI). Additionally, the growing intricacy of marketing channels and campaigns, which require the utilization of MRM solutions to effectively manage and evaluate marketing initiatives across various platforms and regions, is positively influencing the market.
  • Key Market Trends: Incorporating artificial intelligence (AI) into MRM solutions is a key trend that assists companies in forecasting individual behavior and enhancing marketing strategies accordingly. Furthermore, an increasing number of companies are moving towards cloud-based MRM solutions that provide scalability, flexibility, and remote access, meeting the demands of modern decentralized workplaces.
  • Geographical Trends: North America leads the market because of the rapid adoption of new marketing technologies.
  • Competitive Landscape: Some of the major market players in the industry include Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation and Workfront Inc., among many others.
  • Challenges and Opportunities: The incorporation of MRM solutions into current information technology (IT) systems, which may prove to be both intricate and expensive, is influencing the marketing resource management market revenue. However, the growing emphasis on personalized marketing and user interaction presents opportunities for the MRM sector. Solutions that can effectively leverage individual data to deliver personalized experiences are strengthening the market growth.

Marketing Resource Management Market Trends:

Growing Demand for Data-Driven Marketing Strategies

The increasing demand for data-focused marketing strategies in a fiercely competitive business landscape is leading to the implementation of marketing resource management (MRM) solutions. These systems are created to provide organizations with sophisticated tools to gather, analyze, and utilize large quantities of data from various sources like social media, web analytics, and CRM systems. Through the use of these tools, marketers can identify patterns, segment audiences, and tailor their marketing tactics to meet the specific needs and preferences of various customer groups. Additionally, the rising focus on data-driven marketing strategies, which rely on real-time data and customer insights, is driving the need for MRM systems with advanced analytical functions. In March 2023, Adobe collaborated with RainFocus to incorporate its event marketing solution into the Adobe Experience Platform, improving data monitoring and customization for event participants. This partnership sought to offer more profound understandings and relevant interactions at both physical and online events.

Integration of Advanced Technologies

The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and automation into MRM systems to enhance their functionalities is bolstering the market growth. AI and ML allow these systems to automate mundane tasks and produce predictive insights, which are essential for developing personalized and efficiently targeted marketing campaigns. AI algorithms examine previous customer engagements and present market patterns to anticipate future user actions, enhancing the accuracy and timeliness of marketing communications. Automation enhances complex procedures like campaign planning, asset management, and compliance monitoring, enabling marketers to focus on the strategic and creative elements of their campaigns. In line with the marketing resource management market recent developments, in May 2024, Adobe released Adobe Express for Enterprise, which improves MRM by incorporating advanced AI technology and ensuring consistent brand management. This solution enabled businesses to speed up content creation in line with their brand and simplify processes among different teams.

Rise in Multichannel Marketing Complexities

As companies make use of different marketing avenues such as social media, email, and traditional offline strategies, the challenge of overseeing these channels becomes more intricate. This complexity drives the need for MRM solutions, which are essential for coordinating thorough and unified marketing campaigns across all channels. MRM systems play a key role in maintaining uniformity in messaging and branding, as well as improving the timing and placement of advertising content. They provide strong tools for monitoring and evaluating performance across various channels, giving market players a complete understanding of user interactions. As marketing evolves and becomes more intricate, MRM systems are becoming ever more essential in streamlining campaign implementation and ensuring marketing consistency. On February 26, 2024, Acquia upgraded Acquia DAM by linking it with Acquia Campaign Studio, Adobe Stock, and Google Translate, making brand management easier and enhancing content scalability and accessibility across various channels.

Marketing Resource Management Market Segmentation:

Breakup by Solution Type:

  • Marketing Reporting and Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Brand and Advertising Management
  • Marketing Asset Management
  • Others

Marketing reporting and analytics focus on providing tools to assist organizations in determining and understanding the effectiveness of their marketing strategies. These choices offer marketers dashboards, data visualization tools, and comprehensive reporting features for tracking performance metrics, studying user behavior, and making data-driven decisions. Thorough analysis and predictive analytics are essential for businesses aiming to improve their marketing strategies and boost return on investment (ROI). In 2024, Placer.ai and TapClicks partnered to integrate Placer.ai's real-time visit data into TapClicks' reporting platform, improving the capability to analyze user behavior and optimize campaigns efficiently.

Capacity planning management assists organizations in effectively planning and distributing resources for different marketing campaigns and initiatives. Managers are able to predict resource requirements, oversee workloads, and guarantee that marketing operations are in line with strategic objectives. This helps ensure resources are utilized efficiently in complex marketing projects, preventing bottlenecks and underutilization to maintain overall efficiency.

Financial management involves tools created to handle the financial aspects of marketing operations, including budgeting, tracking expenses, and analyzing ROI. These tools assist marketing departments in staying within budget, optimizing financial efficiency, and aligning expenses with business results. They play a crucial role for businesses that require rigorous financial tracking and detailed reporting on marketing costs.

Breakup by Deployment Type:

  • Cloud-based
  • On-premises

On-premises exhibits a clear dominance in the market

On-premises holds the biggest share as per the marketing resource management market outlook. Many large enterprises value on-premises solutions for the increased control they provide over data and systems, especially when it comes to data security and meeting strict regulatory requirements. Moreover, on-premises MRM systems give companies the ability to tailor their solutions greatly to match individual internal procedures and integration requirements with other on-premises software. This degree of customization is especially beneficial in sectors with intricate or highly specialized marketing processes. The dependability, efficiency, and protection provided by on-site installations make them a favored option for companies seeking to retain strict control over their marketing management infrastructure.

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Enterprises

Large enterprises lead the market, accounting for the largest marketing resource management market share

Large enterprises hold the biggest market share. These companies frequently work on an international level with elaborate marketing campaigns, requiring strong MRM systems to efficiently manage and align marketing efforts across various channels and areas. MRM solutions offer great advantages for large enterprises by consolidating different marketing tasks like planning, budgeting, and execution in one platform, which improves decision-making and operational efficiency. Furthermore, the extensive data generated by large-scale marketing campaigns provides valuable insights when analyzed through advanced MRM tools, leading to more targeted and effective marketing strategies. The extensive functionality and significant demand for unified marketing operations are key factors driving the marketing resource management demand in large enterprises.

Breakup by Vertical:

  • Media and Entertainment
  • Retail
  • BFSI
  • Healthcare
  • Consumer Goods
  • Automotive
  • Manufacturing
  • Apparel
  • Others

Consumer goods are the predominant market segment

Consumer goods represent the largest segment due to the harsh competition within the consumer goods industry, which urges the need for effective and innovative marketing approaches. Businesses in this industry heavily depend on MRM solutions to efficiently oversee and enhance their marketing resources across a variety of geographical locations and consumer demographics. The high volume of products and the rapid pace of consumer trends in this industry necessitate robust MRM systems that can quickly adapt to changing market demands and coordinate multifaceted marketing campaigns. Additionally, the need to maintain brand consistency while personalizing marketing efforts to different consumer bases further fuels the adoption of MRM solutions in the consumer goods sector.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America dominates the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for marketing resource management.

North America holds the biggest market share due to its well-established marketing industry and early adoption of advanced marketing technologies. The majority of top MRM providers are located in this area, leading to its strong market position. The extensive adoption of MRM solutions in North America is also driven by the abundance of enterprises with intricate marketing requirements and the need to manage marketing campaigns across multiple digital channels effectively. High demand for integration capabilities with existing technologies and analytics tools also characterizes the marketing resource management market growth. Additionally, the culture of innovation and rising investments in marketing technology in this region foster continuous development and adoption of new MRM functionalities. In May 2024, IBM Corp, a US-based multinational technology company, and SAP revealed their intention to broaden their partnership by adding generative AI features and industry-focused cloud solutions to aid customers in improving productivity and innovation. This project sought to utilize AI to enhance business operations and propel the evolution of enterprises to the next level.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation and Workfront Inc.
  • Marketing resource management companies are working to improve their services by incorporating advanced technologies like AI and ML for better predictive analytics and personalized marketing resources. Their emphasis is on creating cloud-based solutions for a remote and distributed workforce, with a focus on scalability and accessibility. Furthermore, these companies are increasing their international presence by forming strategic partnerships and purchasing other businesses in order to strengthen their position in the market and access new markets. For instance, In October 2023, Teradata and ActionIQ collaborated to improve marketing and customer experience initiatives for Teradata VantageCloud users by merging VantageCloud with ActionIQ's customer experience applications. This partnership aims to offer a cohesive client data platform, enhancing user interaction and speeding up innovation with advanced analytics and personalized marketing strategies. Continuous innovation in user interface design and functionality is also a major focus to improve user experience and accommodate the evolving requirements of modern marketing departments. These strategies are aimed at helping organizations optimize their marketing efforts and achieve a higher ROI.

Key Questions Answered in This Report

  • 1.How big is the marketing resource management market?
  • 2.What is the market size of the marketing resource management market 2025-2033?
  • 3.What are some of the drivers in marketing resource management market?
  • 4.Which region accounts for the largest marketing resource management market share?
  • 5.Which are the leading companies in the global marketing resource management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Resource Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution Type

  • 6.1 Marketing Reporting and Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Capacity Planning Management
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Financial Management
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Creative Production Management
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Brand and Advertising Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Marketing Asset Management
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Large Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Small and Medium Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 Media and Entertainment
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Consumer Goods
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Automotive
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Manufacturing
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Apparel
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Others
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adobe
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Brandmaker
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
    • 14.3.3 IBM Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Infor
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Microsoft Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 North Plain Systems
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 SAP SE
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 SAS
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 SWOT Analysis
    • 14.3.9 Teradata Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Workfront Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio