マーケティングリソース管理市場：コンポーネント別、産業別、エンドユーザー別-2025-2030年の世界予測

マーケティングリソース管理市場は、2023年に39億3,000万米ドルと評価され、2024年には43億2,000万米ドルに達すると予測され、CAGR 10.39％で成長し、2030年には78億6,000万米ドルに達すると予測されています。

マーケティングリソース管理（MRM）とは、マーケティング活動、リソース、キャンペーンを効果的に調整し、効率化するために組織を支援するシステムとプロセスを指します。MRMは、予算、デジタル資産、プロジェクトのタイムライン、業績評価基準、人員配置などを管理します。MRMの必要性は、マーケティング活動の複雑化に起因しており、パフォーマンスと投資収益率を最適化するためにリソースを正確に配分する必要があります。MRMの用途はさまざまな業界に及び、マーケティング機能を効率的に管理する能力を付与することで、無駄を省き、生産性を向上させる。最終用途には、FMCG、自動車、ヘルスケア、メディアなどの業界が含まれ、キャンペーン管理やクロスチャネル・マーケティングのための強固なソリューションを提供しています。MRM市場に影響を与える主な成長要因としては、デジタル・マーケティング・ソリューションに対する需要の高まり、マーケティング戦略における透明性と正確性の必要性、高度な分析とパーソナライズされた顧客対応を可能にする人工知能の進歩などが挙げられます。さらに、自動化技術やクラウドベースのサービスの統合が進むことで、大きな潜在機会がもたらされています。企業は、マーケティング活動をパーソナライズするために、AI主導の洞察と予測分析に投資することが奨励されています。しかし、特に初期投資コスト、データプライバシーに関する懸念、レガシーシステムとの統合の問題など、採用を妨げる課題も目立っています。また、進化するデジタルマーケティングの競合情勢も、注意を要するハードルとなっています。この分野でのイノベーションは、より直感的なユーザーインターフェースの開発、より優れた顧客プロファイリングのための機械学習の活用、適応的でリアルタイムなリソース配分戦略の定義によって推進することができます。消費者行動に関する調査は、高度な分析プラットフォームと相まって、イノベーションの機が熟している分野を提示しています。アジア太平洋におけるモバイル・マーケティングへのシフトなど、地域ごとの市場力学を理解することは極めて重要です。結局のところ、MRM市場はダイナミックで急速に進化する性質が特徴であり、企業がその可能性を最大限に活用するためには、敏捷性と情報に基づいた戦略的プランニングが必要となります。

市場力学：急速に進化するマーケティングリソース管理市場の主要市場インサイトを公開

マーケティングリソース管理市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ブランドと規制のコンプライアンスを確保する必要性の高まり
  • 配送チャネルの多様化
  • さまざまなシステムとのマーケティング統合に対する需要の高まり
• 市場抑制要因
  • コストの可視性の欠如
• 市場機会
  • デジタル化の動向とクラウドベースのMRMソリューションの採用拡大
  • 費用対効果が高く、カスタマイズ可能なマーケティングエコシステムを構築するためのSaaSベースのソリューション適用の増加
• 市場の課題
  • マーケティング・テクノロジーに対する信頼の低下

ポーターの5つの力：マーケティングリソース管理市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マーケティングリソース管理市場における外部からの影響の把握

外部マクロ環境要因は、マーケティングリソース管理市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マーケティングリソース管理市場における競合情勢の把握

マーケティングリソース管理市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマーケティングリソース管理市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マーケティングリソース管理市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マーケティングリソース管理市場における成功への道筋を描く

マーケティングリソース管理市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ブランドと規制の遵守を確保する必要性が高まる
    • 配信チャネルの多様化の拡大
    • さまざまなシステムとのマーケティング統合の需要の高まり
  • 抑制要因
    • コストの可視性の欠如
  • 機会
    • デジタル化の継続的なトレンドとクラウドベースのMRMソリューションの採用の増加
    • SaaSベースのソリューションの適用を拡大し、コスト効率が高くカスタマイズ可能なマーケティングエコシステムを構築
  • 課題
    • マーケティング技術への信頼の低下
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マーケティングリソース管理市場：コンポーネント別

• サービス
  • 実装および統合サービス
  • プロフェッショナルなサービス
• ソリューション
  • ブランドと広告管理
  • キャパシティプランニングと管理
  • クリエイティブプロダクションマネジメント
  • 財務管理
  • マーケティング資産管理
  • マーケティングレポートと分析
  • プロジェクト管理

第7章 マーケティングリソース管理市場：業界別

• 航空宇宙および防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー・公益事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行・ホスピタリティ

第8章 マーケティングリソース管理市場：エンドユーザー別

• クラウド上
• オンプレミス

第9章 南北アメリカのマーケティングリソース管理市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のマーケティングリソース管理市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマーケティングリソース管理市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Brandfolder by Smartsheet Inc.
• BrandMaker GmbH
• Bynder BV
• Canto GmbH
• Code Worldwide
• Filecamp AG
• Filestage GmbH
• Infor
• MarcomCentral
• MARMIND GmbH
• Mavia B.V.
• SAP SE
• SAS Institute, Inc.
• Teradata Operations, Inc.
• Wellcom Group Limited

LIST OF FIGURES

• FIGURE 1. MARKETING RESOURCE MANAGEMENT MARKET RESEARCH PROCESS
• FIGURE 2. MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MARKETING RESOURCE MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MARKETING RESOURCE MANAGEMENT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MARKETING RESOURCE MANAGEMENT MARKET DYNAMICS
• TABLE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY IMPLEMENTATION & INTEGRATION SERVICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BRAND & ADVERTISING MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CAPACITY PLANNING & MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CREATIVE PRODUCTION MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY FINANCIAL MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MARKETING ASSET MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MARKETING REPORTING & ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY PROJECT MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. ARGENTINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 55. CANADA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 56. CANADA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 57. CANADA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 58. CANADA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 59. CANADA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 77. AUSTRALIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 78. AUSTRALIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 82. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 83. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 84. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 85. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 86. CHINA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 88. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 89. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 90. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 91. INDIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 92. INDONESIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 93. INDONESIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 96. INDONESIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 98. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. MALAYSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 103. MALAYSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 107. PHILIPPINES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 108. PHILIPPINES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 111. PHILIPPINES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. SINGAPORE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 113. SINGAPORE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 116. SINGAPORE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. SOUTH KOREA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 118. SOUTH KOREA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 119. SOUTH KOREA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH KOREA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 122. TAIWAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 123. TAIWAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 124. TAIWAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 126. TAIWAN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. THAILAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 128. THAILAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 129. THAILAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 131. THAILAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. VIETNAM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 133. VIETNAM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 134. VIETNAM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 136. VIETNAM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 137. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 138. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 139. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 142. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 143. DENMARK MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 144. DENMARK MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 145. DENMARK MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 147. DENMARK MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. EGYPT MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 149. EGYPT MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 150. EGYPT MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 152. EGYPT MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 153. FINLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 154. FINLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 155. FINLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 157. FINLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 158. FRANCE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 159. FRANCE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 160. FRANCE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 162. FRANCE MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 163. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 164. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 165. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 167. GERMANY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 168. ISRAEL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 169. ISRAEL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 170. ISRAEL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 172. ISRAEL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 173. ITALY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 174. ITALY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 175. ITALY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 176. ITALY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 177. ITALY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 178. NETHERLANDS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 179. NETHERLANDS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 180. NETHERLANDS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 182. NETHERLANDS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 183. NIGERIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 184. NIGERIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 185. NIGERIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 187. NIGERIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 188. NORWAY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 189. NORWAY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 190. NORWAY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 192. NORWAY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 193. POLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 194. POLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 195. POLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 196. POLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 197. POLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 198. QATAR MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 199. QATAR MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 200. QATAR MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 201. QATAR MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 202. QATAR MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 203. RUSSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 204. RUSSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 205. RUSSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 207. RUSSIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 208. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 209. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 210. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 212. SAUDI ARABIA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 213. SOUTH AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 214. SOUTH AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 218. SPAIN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 219. SPAIN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 220. SPAIN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 222. SPAIN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 223. SWEDEN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 224. SWEDEN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 225. SWEDEN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 227. SWEDEN MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 228. SWITZERLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 229. SWITZERLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 230. SWITZERLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 232. SWITZERLAND MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 233. TURKEY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 234. TURKEY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 235. TURKEY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 237. TURKEY MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 238. UNITED ARAB EMIRATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 239. UNITED ARAB EMIRATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 240. UNITED ARAB EMIRATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 242. UNITED ARAB EMIRATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 243. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 244. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 247. UNITED KINGDOM MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 248. MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 249. MARKETING RESOURCE MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

The Marketing Resource Management Market was valued at USD 3.93 billion in 2023, expected to reach USD 4.32 billion in 2024, and is projected to grow at a CAGR of 10.39%, to USD 7.86 billion by 2030.

Marketing Resource Management (MRM) refers to systems and processes that aid organizations in effectively coordinating and streamlining marketing activities, resources, and campaigns. It encompasses managing budgets, digital assets, project timelines, performance metrics, and workforce deployment. The necessity of MRM arises from the growing complexity of marketing efforts, which require precise allocation of resources to optimize performance and return on investment. Its application spans various industries, granting the ability to efficiently manage marketing functions, thereby reducing waste and enhancing productivity. The end-use scope includes industries such as FMCG, automotive, healthcare, media, and more, providing robust solutions for campaign management and cross-channel marketing. Key growth factors influencing the MRM market include escalating demand for digital marketing solutions, the necessity for transparency and accuracy in marketing strategies, and advancements in artificial intelligence that allow for sophisticated analytics and personalized customer interactions. Furthermore, the increased integration of automated technologies and cloud-based services offers significant potential opportunities. Businesses are encouraged to invest in AI-driven insights and predictive analytics to personalize marketing efforts. However, there are notable challenges, particularly the initial investment costs, data privacy concerns, and integration issues with legacy systems, which can hinder adoption. The competitive nature of evolving digital marketing landscapes also presents hurdles that require attention. Innovation in this space can be driven by developing more intuitive user interfaces, leveraging machine learning for better customer profiling, and defining adaptive, real-time resource allocation strategies. Research into consumer behavior, coupled with advanced analytics platforms, presents areas ripe for innovation. Understanding regional market dynamics, such as the shift towards mobile marketing in Asia-Pacific, is crucial. Ultimately, the MRM market is marked by its dynamic and rapidly evolving nature, necessitating agility and informed strategic planning for businesses to harness its full potential.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Resource Management Market

The Marketing Resource Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing need to ensure brand and regulatory compliance
  • Growing diversity in delivery channels
  • Rising demand for marketing integration with different systems
• Market Restraints
  • Lack of cost visibility
• Market Opportunities
  • Ongoing trend of digitalization coupled with growing adoption of cloud-based MRM solutions
  • Increasing application of SaaS-based solutions to create a cost-effective and customizable marketing ecosystem
• Market Challenges
  • Reduced trust on marketing technologies

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Resource Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Resource Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Resource Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Resource Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Resource Management Market

A detailed market share analysis in the Marketing Resource Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Resource Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Resource Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Resource Management Market

A strategic analysis of the Marketing Resource Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Resource Management Market, highlighting leading vendors and their innovative profiles. These include Brandfolder by Smartsheet Inc., BrandMaker GmbH, Bynder BV, Canto GmbH, Code Worldwide, Filecamp AG, Filestage GmbH, Infor, MarcomCentral, MARMIND GmbH, Mavia B.V., SAP SE, SAS Institute, Inc., Teradata Operations, Inc., and Wellcom Group Limited.

Market Segmentation & Coverage

This research report categorizes the Marketing Resource Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solution. The Services is further studied across Implementation & Integration Service and Professional Service. The Solution is further studied across Brand & Advertising Management, Capacity Planning & Management, Creative Production Management, Financial Management, Marketing Asset Management, Marketing Reporting & Analytics, and Project Management.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on End-User, market is studied across On-Cloud and On-Premises.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing need to ensure brand and regulatory compliance
    • 5.1.1.2. Growing diversity in delivery channels
    • 5.1.1.3. Rising demand for marketing integration with different systems
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of cost visibility
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing trend of digitalization coupled with growing adoption of cloud-based MRM solutions
    • 5.1.3.2. Increasing application of SaaS-based solutions to create a cost-effective and customizable marketing ecosystem
  • 5.1.4. Challenges
    • 5.1.4.1. Reduced trust on marketing technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Resource Management Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Implementation & Integration Service
  • 6.2.2. Professional Service
• 6.3. Solution
  • 6.3.1. Brand & Advertising Management
  • 6.3.2. Capacity Planning & Management
  • 6.3.3. Creative Production Management
  • 6.3.4. Financial Management
  • 6.3.5. Marketing Asset Management
  • 6.3.6. Marketing Reporting & Analytics
  • 6.3.7. Project Management

7. Marketing Resource Management Market, by Industry

• 7.1. Introduction
• 7.2. Aerospace & Defense
• 7.3. Automotive & Transportation
• 7.4. Banking, Financial Services & Insurance
• 7.5. Building, Construction & Real Estate
• 7.6. Consumer Goods & Retail
• 7.7. Education
• 7.8. Energy & Utilities
• 7.9. Government & Public Sector
• 7.10. Healthcare & Life Sciences
• 7.11. Information Technology
• 7.12. Manufacturing
• 7.13. Media & Entertainment
• 7.14. Telecommunication
• 7.15. Travel & Hospitality

8. Marketing Resource Management Market, by End-User

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Americas Marketing Resource Management Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Marketing Resource Management Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Marketing Resource Management Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Brandfolder by Smartsheet Inc.
• 2. BrandMaker GmbH
• 3. Bynder BV
• 4. Canto GmbH
• 5. Code Worldwide
• 6. Filecamp AG
• 7. Filestage GmbH
• 8. Infor
• 9. MarcomCentral
• 10. MARMIND GmbH
• 11. Mavia B.V.
• 12. SAP SE
• 13. SAS Institute, Inc.
• 14. Teradata Operations, Inc.
• 15. Wellcom Group Limited