スポーツニュートリションの市場規模、シェア、成長分析、製品タイプ別、剤形別、消費者グループ別、販売チャネル別、地域別 - 産業予測、2024年～2031年

スポーツニュートリションの世界市場規模は、2022年に270億米ドルと評価され、2023年の291億3,000万米ドルから2031年には535億3,000万米ドルに成長し、予測期間中（2024-2031年）のCAGRは7.9％で成長する見通しです。

スポーツニュートリション市場は、エネルギー強化、筋肉開拓、体重管理などの製品を求めるフィットネス愛好家やアクティブなライフスタイルの消費者に牽引され、著しい成長を遂げています。生活習慣病、特に肥満の増加が、ミレニアル世代や高齢者を、エネルギー、筋力、筋肉の健康増進を目的としたスポーツニュートリションに向かわせています。また、スポーツ活動への参加が増えるにつれ、持久力とスタミナを高めるためにサプリメントを利用するジム通いも増えています。スポーツニュートリション製品は、回復力の強化、健康的な体重維持、ケガのリスク軽減、安定したパフォーマンスなど、多くのメリットをもたらします。COVID-19の大流行時には、消費者の優先順位の変化やスポーツジムの閉鎖により売上が落ち込んだが、オンライン販売の急増が目立っています。今後予想される健康意識の高まりは、今後数年間の需要をさらに高めるとみられます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 特許分析
• ケーススタディ
• 顧客と購買基準の分析
• スタートアップ分析

スポーツニュートリション市場規模：製品タイプ別& CAGR（2024-2031）

• 市場概要
• スポーツフード
  • プロテインバー
  • エネルギーバー
  • プロテインクッキー
• スポーツドリンク
  • アイソトニックドリンク
  • ハイポトニックドリンク
  • ハイポニックドリンク
• スポーツサプリメント
  • プロテインパウダー
  • クレアチンサプリメント
  • BCAAサプリメント
  • 運動前のサプリメント
  • 運動後のサプリメント

スポーツニュートリション市場規模：剤形別& CAGR（2024-2031）

• 市場概要
• 粉
• 液体
• カプセル
• ジェル

スポーツニュートリション市場規模：消費者グループ& CAGR（2024-2031）

• 市場概要
• アスリート
• ボディビルダー
• ライフスタイルユーザー
• レクリエーションユーザー

スポーツニュートリション市場規模：販売チャネル別& CAGR（2024-2031）

• 市場概要
• スーパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他の流通チャネル
  • 薬局
  • 健康食品店

スポーツニュートリション市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Iovate Health Sciences International Inc.
• Abbott
• The Simply Good Foods Co.
• PepsiCo
• Clif Bar & Company
• MusclePharm Corporation
• Nestle Health Science
• Post Holdings, Inc.
• BA Sports Nutrition, LLC
• Quest Nutrition
• Glanbia Plc
• Reckitt Benckiser Group Plc
• Yakult Honsha Co. Ltd.
• GNC Holdings
• Otsuka Pharmaceutical Co. Ltd.
• Atlantic Multipower UK Limited
• GlaxoSmithKline PLC
• Olimp Laboratories
• Ultimate Nutrition Inc.
• PowerBar Europe GmbH

結論と推奨事項

Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).

The sports nutrition market is witnessing significant growth, driven by fitness enthusiasts and active lifestyle consumers seeking products to enhance energy, muscle development, and weight management. The rise of lifestyle disorders, particularly obesity, is pushing Millennials and older adults towards sports nutrition to improve energy, strength, and muscle health. Gym-goers are also increasingly relying on supplements to boost endurance and stamina as participation in sports activities rises. Sports nutrition products offer numerous benefits, including enhanced recovery, healthy weight maintenance, reduced injury risk, and consistent performance. Although sales dipped during the COVID-19 pandemic due to shifts in consumer priorities and gym closures, there has been a notable surge in online sales. The anticipated rise in health awareness is expected to further bolster demand in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Nutrition Market Segmental Analysis

Global Sports Nutrition Market is segmented by product type, formulation, consumer group, sales channel and region. Based on product type, the market is segmented into sports food (protein bars, energy bars, protein cookies), sports drinks (isotonic drinks, hypotonic drinks, hypertonic drinks) and sports supplements (protein powders, creatine supplements, BCAA supplements, pre-workout supplements, post-workout supplements). Based on formulation, the market is segmented into powder, liquid, capsules and gels. Based on consumer group, the market is segmented into athletes, bodybuilders, lifestyle users and recreational users. Based on sales channel, the market is segmented into supermarkets, convenience stores, specialty stores, online stores and other distribution channels (pharmacies, health food stores). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sports Nutrition Market

The Global Sports Nutrition market is experiencing significant growth, largely driven by the rising popularity of sports nutrition products among health-conscious consumers. As more individuals, particularly in countries like Germany, join fitness clubs, there is a heightened demand for nutritional supplements tailored for athletes and active individuals. The increasing focus on maintaining fitness and health, alongside greater participation in sports and gym activities, is propelling the sports nutrition sector forward. The United States leads the world in fitness club availability, while Brazil and Mexico also show strong gym presence. As consumer health awareness intensifies, the penetration rate of fitness club memberships continues to climb, further fueling market expansion.

Restraints in the Global Sports Nutrition Market

One significant restraint affecting the Global Sports Nutrition market is the rising prevalence of counterfeit products. The COVID-19 pandemic exacerbated this issue by creating a surge in demand for sports supplements, coupled with substantial supply chain disruptions. This environment presented an opportunity for counterfeiters to infiltrate the market, capitalizing on the high demand and low supply. As a result, counterfeit products proliferated, undermining consumer trust and brand integrity. Consequently, businesses are faced with the challenge of protecting their brands from counterfeiting, as consumers often associate counterfeit goods with specific companies rather than viewing it as a broader industry issue, potentially harming the reputation of legitimate suppliers.

Market Trends of the Global Sports Nutrition Market

The Global Sports Nutrition market is witnessing a significant trend towards plant-based proteins, driven by a growing consumer focus on sustainability and healthy lifestyles. This shift is particularly notable among sports performance consumers who seek the advantages associated with plant proteins, influenced by endorsements from prominent plant-based athletes. To achieve optimal amino acid profiles, formulations are increasingly incorporating a blend of proteins like pea, sunflower, pumpkin seed, and chia. This trend not only caters to the health-conscious demographic but also aligns with the broader movement towards environmentally friendly product offerings, positioning the sports nutrition segment for robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Startup Analysis

Global Sports Nutrition Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Sports Food
  • Protein Bars
  • Energy Bars
  • Protein Cookies
• Sports Drinks
  • Isotonic Drinks
  • Hypotonic Drinks
  • Hypertonic Drinks
• Sports Supplements
  • Protein Powders
  • Creatine Supplements
  • BCAA Supplements
  • Pre-Workout Supplements
  • Post-Workout Supplements

Global Sports Nutrition Market Size by Formulation & CAGR (2024-2031)

• Market Overview
• Powder
• Liquid
• Capsules
• Gels

Global Sports Nutrition Market Size by Consumer Group & CAGR (2024-2031)

• Market Overview
• Athletes
• Bodybuilders
• Lifestyle Users
• Recreational Users

Global Sports Nutrition Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Other Distribution Channels
  • Pharmacies
  • Health Food Stores

Global Sports Nutrition Market Size & CAGR (2024-2031)

• North America, (Product Type, Formulation, Consumer Group, Sales Channel)
  • US
  • Canada
• Europe, (Product Type, Formulation, Consumer Group, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Formulation, Consumer Group, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Formulation, Consumer Group, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Formulation, Consumer Group, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Iovate Health Sciences International Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clif Bar & Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BA Sports Nutrition, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower UK Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olimp Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PowerBar Europe GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation