Product Code: GVR-4-68040-464-8
Europe, Middle East & Africa Sports Nutrition Products Market Growth & Trends:
The Europe, Middle East & Africa sports nutrition products market size is estimated to reach USD 9.57 billion in 2030 and is expected to grow at a CAGR of 7.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers in the EMEA region are increasingly looking for sports nutrition products that align with their health goals and lifestyle preferences. This growing demand drives companies to innovate, offering products tailored to specific needs, such as weight management, muscle recovery, and enhanced endurance.
According to the report titled "Sports Nutrition: European Market, Consumer Trends, and Innovation," published by the Atlantic Area Healthy Food Eco-System (AHFES) in collaboration with the European Commission in October 2021, Europe accounted for 64% of global sports nutrition product launches in 2020, followed by North America with 22%. The Middle East and Africa region accounted for approximately 2% of global sports nutrition product launches tracked in 2020.
Traditionally, sports nutrition products were designed specifically for athletes and sports professionals. However, the market is shifting toward mainstream consumption due to high demand from a diverse group of consumers. Both professional athletes and amateur exercisers are now seeking products that provide an extra boost in their workout routines, aid pre-workout preparation, and support post-workout recovery. This trend has gained significant traction in Europe.
Furthermore, consumers are growing interested in personal health and well-being. There is also increasing awareness of the importance of fitness and physical performance for promoting mental health and preventing chronic diseases. These factors are driving the development of new sports nutrition products to meet the rising consumer demand, leading to an increase in product launches in the sports nutrition category across Europe.
The market is witnessing a significant shift toward multifunctional ingredients and holistic formulations that cater to a wide range of health, well-being, and performance benefits. This trend is driven by consumers' growing awareness of the interconnectedness of physical and mental health and their preference for products that align with broader lifestyle goals, such as plant-based diets and overall wellness.
Europe, Middle East & Africa Sports Nutrition Products Market Report Highlights:
- The sports non-protein products market is expected to grow at a CAGR of 6.4% from 2024 to 2030. Consumers are becoming more knowledgeable about their specific nutritional needs beyond protein intake, leading to increasing interest in products that offer energy, hydration, recovery, endurance, and cognitive benefits.
- The sales of sports nutrition products through online channels are expected to grow at a CAGR of 8.5% from 2024 to 2030. Online platforms often offer a much wider variety of sports nutrition products than physical stores. This includes international brands, niche products, and hard-to-find items that may not be available in local specialty stores or hypermarkets.
- The sports protein RTDs market is expected to grow at a CAGR of 8.4% from 2024 to 2030. One of the most significant advantages of sports protein RTDs is their convenience. RTDs are ready for immediate consumption, requiring no preparation or mixing, which makes them highly appealing to consumers.
- The Middle East & Africa sports nutrition products market is expected to grow at a CAGR of 5.5% from 2024 to 2030. In the Middle East, particularly in countries like the UAE and Saudi Arabia, there is a rising interest in fitness and wellness. Gym memberships have been growing rapidly, with many people adopting fitness regimes to combat lifestyle-related health issues such as obesity and diabetes.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Category Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. EMEA Sports Nutrition Products Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/ Retail Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis - Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. EMEA Sports Nutrition Products Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Product Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. EMEA Sports Nutrition Products Market: Category Estimates & Trend Analysis
- 5.1. EMEA Sports Nutrition Products Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2023 & 2030
- 5.3. Sports Protein Products
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 5.3.2. Sports Protein/ Energy Bars
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 5.3.3. Sports Protein Powders
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 5.3.4. Sports Protein RTDs
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 5.4. Sports Non-Protein Products
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
Chapter 6. EMEA Sports Nutrition Products Market: Distribution Channel Estimates & Trend Analysis
- 6.1. EMEA Sports Nutrition Products Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 6.3. Supermarkets & Hypermarkets
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 6.4. Online
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 6.5. Specialty Stores
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 6.6. Others
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
Chapter 7. EMEA Sports Nutrition Products Market: Country Estimates & Trend Analysis
- 7.1. Country Movement Analysis & Market Share, 2023 & 2030
- 7.2. Europe
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.2.2. U.K.
- 7.2.2.1. Key country dynamics
- 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.2.3. Germany
- 7.2.3.1. Key country dynamics
- 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.2.4. France
- 7.2.4.1. Key country dynamics
- 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.2.5. Italy
- 7.2.5.1. Key country dynamics
- 7.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.2.6. Spain
- 7.2.6.1. Key country dynamics
- 7.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.3. Middle East & Africa
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.3.2. South Africa
- 7.3.2.1. Key country dynamics
- 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.3.3. Saudi Arabia
- 7.3.3.1. Key country dynamics
- 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
- 7.3.4. UAE
- 7.3.4.1. Key country dynamics
- 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion, Units)
Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2023 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Glanbia Plc
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. The Hut Group (Myprotien)
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. KRUGER GROUP
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. PepsiCo
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Abott
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. RAUCH SPORT Isotonic
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Herblife
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Olvi Plc
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. United Soft Drinks
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. USN - ultimate sports nutrition
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives