B2Bスポーツニュートリション市場：用途・流通チャネル別-2025～2030年世界予測

B2Bスポーツニュートリション市場は、2023年に21億8,000万米ドルと評価され、2024年には24億2,000万米ドルに達すると予測され、CAGR 11.02％で成長し、2030年には45億5,000万米ドルに達すると予測されています。

B2Bスポーツニュートリションの市場範囲には、プロのアスリート、フィットネス愛好家、活動的な個人のために、運動能力を高め、回復をサポートし、全体的な健康とウェルネスを改善するように設計された製品が含まれます。このカテゴリーには、プロテイン粉末、エナジーバー、水分補給製品、パフォーマンス向上剤などが含まれ、ジム、スポーツチーム、ウェルネスセンターへの卸売り用に特別に配合されています。B2Bスポーツニュートリション製品の必要性は、特定の運動目標をサポートする科学的裏付けのある高品質の栄養補助食品に対する消費者の需要の高まりに応える能力にあります。用途は多岐にわたり、運動前の活力剤、運動中の持久力増強剤、運動後の回復ソリューションなどが含まれます。最終用途の範囲は、主にフィットネスセンター、スポーツアカデミー、これらの製品を推奨し供給する医療専門家を対象としています。

市場洞察によると、主要成長要因としては、フィットネスと健康に対する意識の高まり、スポーツイベントの増加、革新的な製品配合につながる技術の進歩などが挙げられます。栄養のパーソナライゼーション、植物性食生活の人気の高まり、eコマースの拡大といった動向は、このセグメントのビジネスに潜在的な機会をもたらしています。こうした機会を捉えるための推奨事項としては、個別化栄養ソリューションの研究開発への投資、ブランドの認知度を高めるためのソーシャルメディアの活用、世界の需要に応えるための流通チャネルの最適化などが挙げられます。

市場課題には、定評あるブランド間の高い競合、製品の安全性と有効性に関する厳しい規制枠組み、地政学的緊張やパンデミックによるサプライチェーンの混乱などがあります。制限を克服するために、企業は透明性のある表示、規制遵守の徹底、適応性のあるサプライチェーン戦略の開発に注力することができます。

技術革新と研究は、サステイナブルクリーンラベル原料の採用、アレルゲンフリー製品の開発、顧客洞察のためのデータ分析の活用に重点を置くべきです。市場はダイナミックで競争的であり、アスリートの栄養摂取はホリスティックで個別化されたアプローチへとシフトしています。積極的な市場調査と機敏なビジネス戦略によって適応する企業は、進化するB2Bスポーツニュートリション業界において最も成長しやすい立場にあります。

市場力学：急速に進化するB2Bスポーツニュートリション市場の主要市場洞察を公開

B2Bスポーツニュートリション市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 栄養製品の健康効果に関する消費者の意識の高まり
  • 消費者の可処分所得の急増に伴うレクリエーション＆ライフスタイル・ユーザーの増加
  • クリエイティブな広告の採用と有名人の推薦による市場戦略
• 市場抑制要因
  • プロテイン・サプリメントの高コスト
• 市場機会
  • さまざまな非公開会社や公開会社による投資の増加
  • 新興市場における急速な都市化
• 市場課題
  • 代替製品の入手可能性

ポーターの5つの力B2Bスポーツニュートリション市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：B2Bスポーツニュートリション市場における外部からの影響の把握

外部マクロ環境要因は、B2Bスポーツニュートリション市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：B2Bスポーツニュートリション市場における競合情勢の把握

B2Bスポーツニュートリション市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックスB2Bスポーツニュートリション市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、B2Bスポーツニュートリション市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：B2Bスポーツニュートリション市場における成功への道筋を描く

B2Bスポーツニュートリション市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 栄養製品の健康効果に関する消費者の意識向上
    • 消費者の可処分所得の急増に伴うレクリエーションとライフスタイル利用者数の増加
    • 著名人の宣伝によるクリエイティブな広告と市場戦略の採用
  • 抑制要因
    • タンパク質サプリメントの高コスト
  • 機会
    • 民間企業と公共部門のさまざまな企業による投資の増加
    • 新興市場における堅調な都市化
  • 課題
    • 代替品の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 B2Bスポーツニュートリション市場：用途別

• イントロダクション
• 認知修復
• 持久力
• エネルギー
• 免疫力強化
• 筋肉の成長
• 回復
• 筋力トレーニング
• 体重管理

第7章 B2Bスポーツニュートリション市場：流通チャネル別

• イントロダクション
• フィットネススタジオ
• ジム
• スポーツアカデミー

第8章 南北アメリカのB2Bスポーツニュートリション市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のB2Bスポーツニュートリション市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのB2Bスポーツニュートリション市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Abbott Laboratories
• anona GmbH
• Apex White Label
• BHI Biohealth International GmbH
• Cardiff Sports Nutrition Limited
• Clif Bar & Company
• Glanbia PLC
• GlaxoSmithKline PLC
• GNC Holdings, Inc.
• Herbalife International, Inc.
• Iovate Health Sciences International Inc.
• Leovit Nutrio
• MTL Power Food GmbH
• MusclePharm Corporation
• OLIMP LABORATORIES Sp. z o.o.
• PepsiCo, Inc.
• Post Holdings, Inc.
• Pure Flavour GmbH
• Science in Sport PLC
• The Bountiful Company
• The Hut.com Ltd.
• Ultimate Nutrition, Inc.

LIST OF FIGURES

• FIGURE 1. B2B SPORTS NUTRITION MARKET RESEARCH PROCESS
• FIGURE 2. B2B SPORTS NUTRITION MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES B2B SPORTS NUTRITION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES B2B SPORTS NUTRITION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. B2B SPORTS NUTRITION MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. B2B SPORTS NUTRITION MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. B2B SPORTS NUTRITION MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. B2B SPORTS NUTRITION MARKET DYNAMICS
• TABLE 7. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY COGNITIVE REPAIRMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY ENDURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY ENERGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY IMMUNITY ENHANCEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY MUSCLE GROWTH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY RECOVERY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY STRENGTH TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY WEIGHT MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY FITNESS STUDIO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY GYMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL B2B SPORTS NUTRITION MARKET SIZE, BY SPORTS ACADEMIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. CANADA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES B2B SPORTS NUTRITION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 37. AUSTRALIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. AUSTRALIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. CHINA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. CHINA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. INDIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. INDIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. INDONESIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. INDONESIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. JAPAN B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. JAPAN B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. MALAYSIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. MALAYSIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. PHILIPPINES B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. PHILIPPINES B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. SINGAPORE B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. SINGAPORE B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. SOUTH KOREA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. SOUTH KOREA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. TAIWAN B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. TAIWAN B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. THAILAND B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. THAILAND B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. VIETNAM B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. VIETNAM B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. EUROPE, MIDDLE EAST & AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. EUROPE, MIDDLE EAST & AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 64. DENMARK B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. DENMARK B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. EGYPT B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. EGYPT B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. FINLAND B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. FINLAND B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. FRANCE B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. FRANCE B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. GERMANY B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. GERMANY B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. ISRAEL B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. ISRAEL B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. ITALY B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. ITALY B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NETHERLANDS B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. NETHERLANDS B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. NIGERIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. NIGERIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. NORWAY B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. NORWAY B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. POLAND B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. POLAND B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. QATAR B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. QATAR B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. RUSSIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. RUSSIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SAUDI ARABIA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SAUDI ARABIA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH AFRICA B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SPAIN B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. SPAIN B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. SWEDEN B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. SWEDEN B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. SWITZERLAND B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. SWITZERLAND B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. TURKEY B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. TURKEY B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. UNITED ARAB EMIRATES B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. UNITED ARAB EMIRATES B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. UNITED KINGDOM B2B SPORTS NUTRITION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. UNITED KINGDOM B2B SPORTS NUTRITION MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. B2B SPORTS NUTRITION MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 107. B2B SPORTS NUTRITION MARKET, FPNV POSITIONING MATRIX, 2023

The B2B Sports Nutrition Market was valued at USD 2.18 billion in 2023, expected to reach USD 2.42 billion in 2024, and is projected to grow at a CAGR of 11.02%, to USD 4.55 billion by 2030.

The market scope of B2B sports nutrition encompasses products designed to enhance athletic performance, support recovery, and improve overall health and wellness for professional athletes, fitness enthusiasts, and active individuals. This category includes protein powders, energy bars, hydration products, and performance enhancers, formulated specifically for wholesale distribution to gyms, sports teams, and wellness centers. The necessity of B2B sports nutrition products lies in their ability to meet increasing consumer demands for scientifically-backed, high-quality nutritional supplements that support specific athletic goals. Applications are vast, covering pre-workout energizers, intra-workout endurance boosters, and post-workout recovery solutions. The end-use scope primarily targets fitness centers, sports academies, and healthcare professionals who endorse and supply these products.

Market insights indicate that key growth factors include rising awareness of fitness and health, an increase in sporting events, and technological advancements leading to innovative product formulations. Trends such as personalization in nutrition, growing popularity of plant-based diets, and e-commerce expansion present potential opportunities for businesses in this sector. Recommendations for seizing these opportunities involve investing in R&D for personalized nutrition solutions, leveraging social media for brand visibility, and optimizing distribution channels to meet global demands.

Challenges in the market include high competition among well-established brands, stringent regulatory frameworks regarding product safety and efficacy, and supply chain disruptions due to geopolitical tensions or pandemics. To overcome limitations, businesses can focus on transparent labeling, ensuring compliance with regulations, and developing adaptive supply chain strategies.

Innovation and research should center on incorporating sustainable and clean-label ingredients, developing allergen-free products, and utilizing data analytics for customer insights. The market is dynamic and competitive, with a shift toward holistic and personalized approaches to athlete nutrition. Companies that adapt through proactive market research and agile business strategies are best positioned for growth in the evolving B2B sports nutrition industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Sports Nutrition Market

The B2B Sports Nutrition Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing Awareness Among Consumers about the Health Benefits of Nutritional Products
  • Growth in the Number of Recreational & Lifestyle Users with the Surge in the Disposable Income of the Consumers
  • Adoption of Creative Advertising and Market Strategy by Celebrity Endorsements
• Market Restraints
  • High Cost of Protein Supplements
• Market Opportunities
  • Rise in Investment by Different Private and Public Sector Companies
  • Robust Urbanization In Emerging Markets
• Market Challenges
  • Availability of Substitute Products

Porter's Five Forces: A Strategic Tool for Navigating the B2B Sports Nutrition Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Sports Nutrition Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the B2B Sports Nutrition Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Sports Nutrition Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the B2B Sports Nutrition Market

A detailed market share analysis in the B2B Sports Nutrition Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Sports Nutrition Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Sports Nutrition Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Sports Nutrition Market

A strategic analysis of the B2B Sports Nutrition Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the B2B Sports Nutrition Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, anona GmbH, Apex White Label, BHI Biohealth International GmbH, Cardiff Sports Nutrition Limited, Clif Bar & Company, Glanbia PLC, GlaxoSmithKline PLC, GNC Holdings, Inc., Herbalife International, Inc., Iovate Health Sciences International Inc., Leovit Nutrio, MTL Power Food GmbH, MusclePharm Corporation, OLIMP LABORATORIES Sp. z o.o., PepsiCo, Inc., Post Holdings, Inc., Pure Flavour GmbH, Science in Sport PLC, The Bountiful Company, The Hut.com Ltd., and Ultimate Nutrition, Inc..

Market Segmentation & Coverage

This research report categorizes the B2B Sports Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Application, market is studied across Cognitive Repairment, Endurance, Energy, Immunity Enhancement, Muscle Growth, Recovery, Strength Training, and Weight Management.
• Based on Distribution Channel, market is studied across Fitness Studio, Gyms, and Sports Academies.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing Awareness Among Consumers about the Health Benefits of Nutritional Products
    • 5.1.1.2. Growth in the Number of Recreational & Lifestyle Users with the Surge in the Disposable Income of the Consumers
    • 5.1.1.3. Adoption of Creative Advertising and Market Strategy by Celebrity Endorsements
  • 5.1.2. Restraints
    • 5.1.2.1. High Cost of Protein Supplements
  • 5.1.3. Opportunities
    • 5.1.3.1. Rise in Investment by Different Private and Public Sector Companies
    • 5.1.3.2. Robust Urbanization In Emerging Markets
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of Substitute Products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. B2B Sports Nutrition Market, by Application

• 6.1. Introduction
• 6.2. Cognitive Repairment
• 6.3. Endurance
• 6.4. Energy
• 6.5. Immunity Enhancement
• 6.6. Muscle Growth
• 6.7. Recovery
• 6.8. Strength Training
• 6.9. Weight Management

7. B2B Sports Nutrition Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Fitness Studio
• 7.3. Gyms
• 7.4. Sports Academies

8. Americas B2B Sports Nutrition Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific B2B Sports Nutrition Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa B2B Sports Nutrition Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Abbott Laboratories
• 2. anona GmbH
• 3. Apex White Label
• 4. BHI Biohealth International GmbH
• 5. Cardiff Sports Nutrition Limited
• 6. Clif Bar & Company
• 7. Glanbia PLC
• 8. GlaxoSmithKline PLC
• 9. GNC Holdings, Inc.
• 10. Herbalife International, Inc.
• 11. Iovate Health Sciences International Inc.
• 12. Leovit Nutrio
• 13. MTL Power Food GmbH
• 14. MusclePharm Corporation
• 15. OLIMP LABORATORIES Sp. z o.o.
• 16. PepsiCo, Inc.
• 17. Post Holdings, Inc.
• 18. Pure Flavour GmbH
• 19. Science in Sport PLC
• 20. The Bountiful Company
• 21. The Hut.com Ltd.
• 22. Ultimate Nutrition, Inc.