市場調査レポート

商品コード

1610682

インフルエンサーマーケティングプラットフォームの市場規模、シェア、成長分析、コンポーネント別、インフルエンサータイプ別、用途別、エンドユーザー別、規模別、地域別 - 産業予測、2024～2031年

Influencer Marketing Platform Market Size, Share, Growth Analysis, By Component (Software, Services), By Influencer Type, By Application, By End User, By Size, By Region - Industry Forecast 2024-2031

出版日: 2024年12月07日
発行: SkyQuest
ページ情報: 英文 188 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

インフルエンサーマーケティングプラットフォームの世界市場規模は、2022年に107億米ドルと評価され、2023年の142億米ドルから2031年には836億米ドルに成長し、予測期間中（2024～2031年）のCAGRは24.8％で成長する見通しです。

伝統的な有名人が目立たなくなるにつれ、ブランドは主要なプロモーション戦略としてインフルエンサーマーケティングに軸足を移しつつあります。このシフトは、古典的な有名人の推薦と革新的なコンテンツ主導の戦術を統合し、全体的なブランディング活動を強化するものです。インターネット広告の台頭はビジネスモデルを一変させ、マーケティング担当者はターゲットを絞ったオーディエンスとより効果的に関わり、キャンペーンをパーソナライズすることで、顧客体験を大幅に向上させることができるようになった。インスタグラムやフェイスブックのようなソーシャルメディアプラットフォームはこの動きの中心であり、市場情勢に大きな変化をもたらしています。COVID-19の大流行は、こうした動向をさらに加速させ、消費者がロックダウン中にオンラインコンテンツを探し求め、ソーシャルメディアへのエンゲージメントを高めることに拍車をかけた。その結果、ブランドはマーケティング予算を再配分し、インフルエンサーのコラボレーションやマーケティング投資の増加をもたらしており、インフルエンサーマーケティングの将来を形作ることが期待されています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021～2023年）

主要企業プロファイル

Speakr
Upfluence
Aspire
Grapevine
Mavrck
Klear, a Meltwater Offering
NEOREACH
Traackr, Inc.
Webfluential.com
Hypetap
Triller
CreatorIQ
Onalytica
Meltwater

結論と推奨事項

Product Code: SQMIG45D2113

Global Influencer Marketing Platform Market size was valued at USD 10.7 billion in 2022 and is poised to grow from USD 14.2 billion in 2023 to USD 83.6 billion by 2031, growing at a CAGR of 24.8% during the forecast period (2024-2031).

As traditional celebrities recede from prominence, brands are pivoting towards influencer marketing as a key promotional strategy. This shift integrates classic celebrity endorsements with innovative content-driven tactics, enhancing overall branding efforts. The rise of internet advertising has transformed business models, allowing marketers to engage more effectively with targeted audiences and personalize campaigns, significantly improving customer experiences. Social media platforms like Instagram and Facebook are central to this movement, driving substantial change within the influencer marketing landscape. The COVID-19 pandemic has further accelerated these trends, spurring increased social media engagement as consumers sought online content during lockdowns. Consequently, brands are reallocating their marketing budgets, resulting in amplified influencer collaborations and elevated marketing investments, which are expected to shape the future of influencer marketing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segmental Analysis

Global Influencer Marketing Platform Market is segmented by Component, Influencer Type, Application, End User, Size and Region. Based on Component, the market is segmented into Software, Services. Based on Influencer Type, the market is segmented into nano, Micro, Macro, Mega. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Content Creation, Influencer Relationship Management. Based on End User, the market is segmented into Beauty and Personal Care, Retail and Ecommerce, Food and Entertainment. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Influencer Market

The global influencer market is significantly driven by the utilization of multiple social media platforms. In today's digital landscape, creators leverage a variety of platforms to expand their reach and engage with audiences across different channels. Successful influencers cultivate a dedicated fanbase that follows their content on platforms like Instagram, YouTube, TikTok, and more. Their expertise and ability to connect with followers transcend individual sites, fostering loyalty among viewers who appreciate their unique voice and style. By strategically choosing the platforms that best showcase their content, influencers maximize their visibility and impact, reinforcing their presence across the ever-evolving digital ecosystem.

Restraints in the Global Influencer Market

One major challenge hindering the expansion of the global influencer market is the growing concern regarding data authenticity. Ensuring the credibility of influencers and the accuracy of their audience metrics poses a significant obstacle. The prevalence of fake followers and artificially inflated engagement can severely impact campaign effectiveness, leading brands to hesitate in their trust towards influencer marketing. This skepticism undermines their willingness to invest in such strategies, making it difficult for the market to flourish. Consequently, addressing these concerns surrounding authenticity is crucial for bolstering confidence among brands and enhancing the overall effectiveness of influencer marketing campaigns.

Market Trends of the Global Influencer Market

The global influencer market is witnessing a transformative shift driven by the emergence of innovative social media platforms, each introducing unique content formats like Snapchat Stories and TikTok live videos. This evolving landscape demands adaptable influencer marketing tools that can seamlessly integrate with these new formats, enabling brands to craft more engaging and effective campaigns. As companies seek to harness the potential of diverse content types, there is an increasing need for advanced analytics and versatile solutions tailored to this dynamic environment. The ability to utilize these new content avenues effectively is becoming a pivotal trend, shaping the future of influencer marketing.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Influencer Marketing Platform Market Size by Component & CAGR (2024-2031)

Market Overview
Software
Services

Influencer Marketing Platform Market Size by Influencer Type & CAGR (2024-2031)

Market Overview
Nano Influencer
Micro Influencer
Macro Influencer
Mega Influencer

Influencer Marketing Platform Market Size by Application & CAGR (2024-2031)

Market Overview
Search and Discovery
Campaign Management
Analytics and Reporting
Content Creation
Influencer Relationship Management

Influencer Marketing Platform Market Size by End User & CAGR (2024-2031)

Market Overview
Beauty and Personal Care
Retail and Ecommerce
Food and Entertainment
Others

Influencer Marketing Platform Market Size by Size & CAGR (2024-2031)

Market Overview
Large Enterprises
SMEs

Influencer Marketing Platform Market Size & CAGR (2024-2031)

North America, (Component, Influencer Type, Application, End Users, Size)
- US
- Canada
Europe, (Component, Influencer Type, Application, End Users, Size)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Component, Influencer Type, Application, End Users, Size)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Component, Influencer Type, Application, End Users, Size)
- Brazil
- Rest of Latin America
Middle East & Africa, (Component, Influencer Type, Application, End Users, Size)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Speakr
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Upfluence
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aspire
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grapevine
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavrck
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Klear, a Meltwater Offering
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEOREACH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traackr, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Webfluential.com
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hypetap
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Triller
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CreatorIQ
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Onalytica
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

インフルエンサーマーケティングプラットフォームの市場規模、シェア、成長分析、コンポーネント別、インフルエンサータイプ別、用途別、エンドユーザー別、規模別、地域別 - 産業予測、2024～2031年

Influencer Marketing Platform Market Size, Share, Growth Analysis, By Component (Software, Services), By Influencer Type, By Application, By End User, By Size, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

インフルエンサーマーケティングプラットフォームの市場規模：コンポーネント別 & CAGR（2024～2031年）

インフルエンサーマーケティングプラットフォームの市場規模：インフルエンサータイプ別 & CAGR（2024～2031年）

インフルエンサーマーケティングプラットフォームの市場規模：用途別 & CAGR（2024～2031年）

インフルエンサーマーケティングプラットフォームの市場規模：エンドユーザー別 & CAGR（2024～2031年）

インフルエンサーマーケティングプラットフォームの市場規模：規模別 & CAGR（2024～2031年）

インフルエンサーマーケティングプラットフォームの市場規模 & CAGR（2024～2031年）