ロケーションベースサービスの市場規模、シェア、成長分析、コンポーネント別、ロケーションタイプ別、用途別、業界別 - 産業予測、2024年～2031年

世界のロケーションベースサービスの市場規模は、2022年に328億米ドルと評価され、2023年の423億米ドルから2031年には2,145億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは22.5％で成長する見通しです。

ロケーションベースサービス（LBS）市場は、スマートデバイスの普及と、A-GNSSやハイブリッド位置追跡などの先進技術の統合によって、大きな成長を遂げています。これらのサービスはリアルタイムの地理データを提供することでユーザー体験を向上させ、ナビゲーションやローカル検索から近接マーケティングや資産追跡まで幅広いアプリケーションを可能にします。パーソナライズされた位置特定情報に対する需要の高まりがこの動向を後押ししており、企業はLBSを活用して顧客との関係を強化し、注文管理を合理化しています。ノキアやサムスンなどの主要企業は3Dマッピング技術に投資しており、特にラテンアメリカやアジア太平洋の新興市場での市場拡大をさらに後押ししています。この成長軌道はLBSの有望な将来を示しており、今後数年間は堅調な伸びを維持すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 特許分析

ロケーションベースサービスの市場規模：コンポーネント別& CAGR（2024-2031）

• 市場概要
• プラットフォーム
• サービス
• ハードウェア

ロケーションベースサービスの市場規模：ロケーションタイプ別& CAGR（2024-2031）

• 市場概要
• 屋内
• 屋外

ロケーションベースサービスの市場規模：用途別& CAGR（2024-2031）

• 市場概要
• GISナビゲーション
• トラッキング
• ソーシャルメディア

ロケーションベースサービスの市場規模：業界別& CAGR（2024-2031）

• 市場概要
• ロジスティクス
• 小売り
• ヘルスケア
• メディア
• 防衛
• その他

ロケーションベースサービス市場規模& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Apple（United States）
• Google LLC（United States）
• HERE Technologies（Germany）
• TomTom N.V.（Netherlands）
• Foursquare Labs, Inc.（United States）
• Cisco Systems, Inc.（United States）
• ESRI（United States）
• IBM Corporation（United States）
• Microsoft Corporation（United States）
• Oracle Corporation（United States）
• Qualcomm Inc.（United States）
• Telenav, Inc.（United States）
• Zebra Technologies Corporation（United States）
• Ericsson AB（Sweden）
• Navigine（Russia）
• Navisens（United States）
• AirSage Inc.（United States）
• Bluedot Innovation（United States）
• Geoloqi（United States）
• LocationSmart（United States）

結論と推奨事項

Global Location Based Services Market size was valued at USD 32.8 billion in 2022 and is poised to grow from USD 42.3 billion in 2023 to USD 214.5 billion by 2031, growing at a CAGR of 22.5% during the forecast period (2024-2031).

The Location-Based Services (LBS) market is experiencing significant growth, driven by the increasing adoption of smart devices and the integration of advanced technologies such as A-GNSS and hybrid location tracking. These services enhance user experiences by providing real-time geo-data, enabling applications ranging from navigation and local search to proximity marketing and asset tracking. The rising demand for personalized, location-specific information fuels this trend, with companies leveraging LBS to better engage with customers and streamline order management. Key players like Nokia and Samsung are investing in 3D mapping technologies, further propelling market expansion, especially in emerging markets across Latin America and Asia-Pacific. This growth trajectory indicates a promising future for LBS, expected to sustain a robust rate in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Based Services Market Segmental Analysis

Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Location Based Services Market

The global Location Based Services (LBS) market is set for significant growth, driven primarily by the widespread adoption of smartphones and wireless devices. The increasing use of location-based check-in applications, enhanced analytical capabilities in communication technologies, and the affordability of GPS-enabled devices are crucial contributors to this trend. Additionally, the surge in social media usage, mobile networking, and the Internet of Things (IoT), coupled with advancements in communication infrastructure and ongoing investments in 4G and 5G technologies in rapidly developing regions, are pivotal factors further propelling the expansion of the LBS market worldwide.

Restraints in the Global Location Based Services Market

Global Location-Based Services (LBS) face several constraints, including privacy concerns, regulatory challenges, and technological limitations. As users become increasingly aware of data security issues, stringent regulations such as GDPR may hinder the collection and use of location data, affecting service personalization. Additionally, variations in infrastructure and technology across different regions can lead to inconsistent service quality and coverage. Geopolitical tensions can also restrict cross-border data flows, limiting global service integration. Moreover, reliance on GPS technology may lead to inaccuracies in areas with poor satellite visibility, ultimately impacting user experience and trust in LBS offerings.

Market Trends of the Global Location Based Services Market

The Global Location Based Services (LBS) market is witnessing significant growth driven by the increasing use of smartphones and enhanced mobile data networks, particularly 3G and beyond. Key subcategories such as social networking, local search, navigation, and entertainment are at the forefront of this trend, leveraging location awareness to deliver personalized experiences. Social media platforms are rapidly expanding their LBS offerings, complemented by an upsurge in mobile applications available through various app stores. Despite challenges in monetization, particularly in mobile advertising, LBS presents valuable opportunities for targeted marketing, appealing to brands seeking to engage consumers based on their geographic locations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Location Based Services Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
• Services
• Hardware

Location Based Services Market Size by Location Type & CAGR (2024-2031)

• Market Overview
• Indoor
• Outdoor

Location Based Services Market Size by Application & CAGR (2024-2031)

• Market Overview
• GIS Navigation
• Tracking
• Social Media

Location Based Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others

Location Based Services Market Size & CAGR (2024-2031)

• North America, (Component, Location type, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Location type, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Location type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Location type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Location type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Apple (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telenav, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigine (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navisens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AirSage Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluedot Innovation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geoloqi (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation