市場調査レポート

商品コード

1607654

ソーシャルメディア管理の市場規模、シェア、成長分析、コンポーネント別、展開モード別、組織規模別、地域別 - 産業予測、2024年～2031年

Social Media Management Market Size, Share, Growth Analysis, By Component (Solutions, Services), By Deployment Mode (On-premises, Cloud), By Organization Size, By Region - Industry Forecast 2024-2031

出版日: 2024年12月04日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日

価格

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全表示
概要
目次

概要

サンプル依頼リストに入れる

ソーシャルメディア管理の世界市場規模は、2022年に173億米ドルと評価され、2023年の215億4,000万米ドルから2031年には1,243億3,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは24.5％で成長する見通しです。

ソーシャルメディア管理の状況は、特定の視聴者をターゲットとしたマーケティング戦略への継続的な需要によって進化しています。この領域の主な活動には、コンテンツ制作、オンライン・エンゲージメント、インフルエンサーとのコラボレーション、パフォーマンス分析などが含まれます。COVID-19の流行は、リモートワークの実践を強化し、効率的な管理システムの必要性を高めることによって、世界のソーシャルメディア市場の成長を著しく加速させました。さらに、アクセスしやすい一口サイズのエンターテインメントに対する嗜好の高まりが、市場の拡大をさらに後押ししています。しかし、データ・プライバシーに関する懸念などの課題が、成長予測にリスクをもたらしています。一方、機械学習やデータ分析などの先端技術の統合は、技術革新の有望な機会をもたらします。その結果、米国のソーシャルメディア管理市場は、来年も安定した成長軌道をたどることになりそうです。

市場概要
ソリューション
- ソーシャルメディアマーケティング
- ソーシャルメディアのリスニングモニタリング分析
- ソーシャルメディア資産とコンテンツ管理
- ソーシャルメディアのリスクとコンプライアンス管理
サービス
- プロフェッショナルサービス
- 実装およびコンサルティングサービス
- トレーニングおよびサポートサービス
- マネージドサービス

ソーシャルメディア管理の市場規模：展開モード別& CAGR（2024-2031）

市場概要
オンプレミス
クラウド

ソーシャルメディア管理の市場規模：組織規模別& CAGR（2024-2031）

市場概要
中小企業
中規模企業
大企業

ソーシャルメディア管理の市場規模：用途別& CAGR（2024-2031）

市場概要
セールスおよびマーケティング管理
顧客体験管理
- ソーシャルケアとメッセージング
- 顧客データプラットフォーム
競合情報
リスク管理と不正検出

ソーシャルメディア管理の市場規模：業界別& CAGR（2024-2031）

市場概要
BFSI
小売・消費財
政府および公共部門
ヘルスケアとライフサイエンス
ITおよび通信
メディアとエンターテイメント
製造業
旅行・ホスピタリティ
その他

ソーシャルメディア管理の市場規模：地域別& CAGR（2024-2031）

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Adobe
IBM
Google
Oracle
Salesforce
Sprout Social
Hootsuite
Meltwater
Sprinklr
HubSpot
Khoros
Zoho
NetBase
Talkwalker
Buffer
Agorapulse
Emplifi
eClincher
CreatorIQ
Slate Teams

結論と推奨事項

Product Code: SQMIG45B2085

Global Social Media Management Market size was valued at USD 17.3 billion in 2022 and is poised to grow from USD 21.54 billion in 2023 to USD 124.33 billion by 2031, growing at a CAGR of 24.5% during the forecast period (2024-2031).

The social media management landscape is evolving, driven by the ongoing demand for targeted marketing strategies aimed at specific audiences. Key activities in this domain include content creation, online engagement, influencer collaboration, and performance analytics. The COVID-19 pandemic significantly accelerated the global social media market's growth by enhancing remote working practices and increasing the need for efficient management systems. Additionally, the rising preference for accessible, bite-sized entertainment is further propelling market expansion. However, challenges such as data privacy concerns pose risks to growth forecasts. Meanwhile, the integration of advanced technologies like machine learning and data analytics presents promising opportunities for innovation. As a result, the US Social Media Management Market is set to witness a steady growth trajectory in the coming year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Media Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Management Market Segmental Analysis

Global Social Media Management Market is segmented by Component, Deployment Mode, Organization Size, Application, Vertical, and Region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Mode, the market is segmented into On-premises, and Cloud. Based on Organization Size, the market is segmented into Small Enterprises, Medium-sized Enterprises, and Large Enterprises. Based on Application, the market is segmented into Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, Government & Public Sector, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, Manufacturing, Travel & Hospitality, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Media Management Market

The growth of the Global Social Media Management market is heavily influenced by the increasing emphasis on market and competitive intelligence. As organizations strive to enhance efficiency and reduce costs amid global competition, they are increasingly leveraging data to better understand demographics, competitors, and customer preferences. To stay ahead, businesses are identifying market gaps and responding to consumer expectations for improved products, lower prices, and expedited shipping through advanced analytics. By harnessing unstructured data, social media management solutions enable organizations to adapt to evolving market dynamics, optimize sales, and interpret customer sentiment effectively, thereby refining their marketing strategies. Moreover, analyzing competitor behavior and customer interactions on social media enhances market visibility and competitive advantage. This growing focus encompasses vital components like engagement, customer relationship management (CRM), publishing, advertising, monitoring, and real-time analytics, all of which contribute to the heightened demand for social media management solutions throughout the analysis period.

Restraints in the Global Social Media Management Market

The Global Social Media Management market has faced significant constraints in its growth due to the evolving landscape of data protection and privacy laws. Regulations such as the GDPR require companies to take stringent measures to ensure data security, including reporting breaches, securing data transmission, anonymizing client information, and obtaining consent for data processing. Non-compliance can lead to severe penalties and legal repercussions if a business inadvertently compromises the privacy of customers or employees through social media channels. These regulatory pressures have emerged as crucial challenges, hindering the market's expansion during the assessment period and influencing strategic decision-making for companies.

Market Trends of the Global Social Media Management Market

The Global Social Media Management market is experiencing a significant upward trend, driven by the increasing ubiquity of platforms like Twitter, Instagram, and Facebook as essential communication tools. As businesses, particularly Quick Service Restaurants (QSRs), harness these channels to engage with customers and attract new audiences, the demand for sophisticated social media management solutions rises. Companies are leveraging effective social media strategies to enhance brand visibility and foster customer loyalty, as evidenced by Wendy's successful interaction on Twitter. This growing reliance on social media for business growth suggests a robust potential for market expansion throughout the analysis period, indicating a lucrative frontier for innovative social media management services.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Social Media Management Market Size by Component & CAGR (2024-2031)

Market Overview
Solutions
- Social Media Marketing
- Social Media Listening, Monitoring, and Analytics
- Social Media Asset and Content Management
- Social Media Risk and Compliance Management
Services
- Professional Services
- Implementation and consulting services
- Training and support services
- Managed Services

Global Social Media Management Market Size by Deployment Mode & CAGR (2024-2031)

Market Overview
On-premises
Cloud

Global Social Media Management Market Size by Organization Size & CAGR (2024-2031)

Market Overview
Small Enterprises
Medium-sized Enterprises
Large Enterprises

Global Social Media Management Market Size by Application & CAGR (2024-2031)

Market Overview
Sales And Marketing Management
Customer Experience Management
- Social Care and Messaging
- Customer Data Platform
Competitive Intelligence
Risk Management and Fraud Detection

Global Social Media Management Market Size by Vertical & CAGR (2024-2031)

Market Overview
BFSI
Retail & Consumer Goods
Government & Public Sector
Healthcare & Life Sciences
IT & Telecom
Media & Entertainment
Manufacturing
Travel & Hospitality
Others

Global Social Media Management Market Size & CAGR (2024-2031)

North America, (Component, Deployment Mode, Organization Size, Application, Vertical)
- US
- Canada
Europe, (Component, Deployment Mode, Organization Size, Application, Vertical)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Component, Deployment Mode, Organization Size, Application, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Component, Deployment Mode, Organization Size, Application, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa, (Component, Deployment Mode, Organization Size, Application, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Adobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprinklr
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Khoros
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NetBase
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talkwalker
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agorapulse
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Emplifi
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eClincher
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CreatorIQ
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slate Teams
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments