eコマースの市場規模、シェア、成長分析、タイプ別、用途別、地域別 - 産業予測、2024年～2031年

eコマースの世界市場規模は、2022年には24兆米ドルと評価され、2023年の266億米ドルから2031年には621億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは11％で成長する見通しです。

eコマース分野は、従来の実店舗型ビジネスを世界に展開するダイナミックなブランドへと変貌させつつあり、オンラインプレゼンスを確立することの重要性が浮き彫りになっています。この変化には、スマートフォンとインターネット接続の普及、eコマースプラットフォームの推進におけるソーシャルメディアの影響力の高まり、多様な決済オプションのイントロダクションが拍車をかけています。ビジネスがオンラインに移行することで、物理的なインフラに関連する資本支出を大幅に削減することができ、成長のための魅力的な手段となります。eコマースプラットフォームは、豊富な品揃えによるシームレスなショッピングの旅を提供することで、消費者の体験を向上させる。特にインド、南アフリカ、ロシアなどの新興市場では、メイク・イン・インディアやスタートアップ・インディアのような取り組みが起業家の成長を促進しています。こうした中小企業がオンラインマーケットプレースを活用して成長するにつれ、eコマース拡大の勢いは加速するとみられます。また、消費者の可処分所得が増加していることも、eコマース市場の成長軌道に拍車をかけています。米国では、eコマース市場は次の予測期間においても堅調なCAGRを維持すると予測されており、この分野の持続可能性と成長の可能性に対する全体的な楽観論が反映されています。そのため、企業はこうした新たな機会を活用し、拡大するオンライン消費者層に対応するため、デジタルトランスフォーメーションを導入することが推奨されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 技術の進歩
• 規制情勢
• ケーススタディ

eコマースの市場規模：タイプ別& CAGR（2024-2031）

• 市場概要
• 企業間取引（B2B）
• ビジネス・ツー・コンシューマー（B2C）
• 消費者対消費者（C2C）

eコマースの市場規模：用途別& CAGR（2024-2031）

• 市場概要
• 自動車
• 美容・パーソナルケア
• 書籍・文房具
• コンシューマーエレクトロニクス
• 家電製品
• ファッション製品
• 食料品
• 書籍
• 衣類・履物
• ヘルスケア
• その他

eコマースの市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Amazon（USA）
• Alibaba Group（China）
• JD.com（China）
• Pinduoduo（China）
• Shopify（Canada）
• eBay（USA）
• MercadoLibre（Latin America）
• Rakuten（Japan）
• Flipkart（India）
• Sea Limited（Shopee）（Singapore）
• Coupang（South Korea）
• Zalando（Germany）
• Wayfair（USA）
• Carrefour（France）
• Ocado（UK）
• BigCommerce（USA）
• SHEIN（China）
• Costco（USA）

結論と推奨事項

Global E-Commerce Market size was valued at USD 24.0 trillion in 2022 and is poised to grow from USD 26.6 billion in 2023 to USD 62.1 billion by 2031, growing at a CAGR of 11% during the forecast period (2024-2031).

The e-commerce sector is transforming traditional brick-and-mortar businesses into dynamic brands with a global reach, underscoring the importance of establishing an online presence. This shift is fueled by the widespread adoption of smartphones and internet connectivity, the rising influence of social media in promoting e-commerce platforms, and the introduction of diverse payment options. As businesses shift to online operations, they can significantly reduce capital expenditures associated with physical infrastructure, making it an attractive avenue for growth. E-commerce platforms enhance consumer experiences by offering a seamless shopping journey with extensive product selections. The predicted surge in demand is also driven by the increasing number of small and medium-sized enterprises (SMEs), particularly in emerging markets like India, South Africa, and Russia, where initiatives like Make in India and Start-up India are fostering entrepreneurial growth. This trend is expected to accelerate the momentum of e-commerce expansion as these SMEs leverage online marketplaces to thrive. Additionally, the rising disposable incomes among consumers further contribute to the anticipated growth trajectory of the e-commerce market. In the United States, the e-commerce market is projected to maintain a robust compound annual growth rate (CAGR) over the next forecast period, reflecting the overall optimism about the sector's sustainability and growth potential. As such, businesses are encouraged to embrace digital transformation to capitalize on these emerging opportunities and cater to the expanding online consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Market Segmental Analysis

Global E-Commerce Market is segmented by Type, Application and region. Based on Type, the market is segmented into Business-to-Business, Business-to-Consumer, Consumer-to-Consumer. Based on application, the market is segmented into Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Fashion Products, Groceries, Books, Clothing & Footwear, Healthcare, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global E-Commerce Market

The rapid expansion of the global e-commerce market is largely driven by the widespread availability of the Internet, especially in developing regions. As more individuals gain access to online services, particularly e-commerce, the market continues to flourish. Factors such as increased smartphone usage, government initiatives aimed at digitizing various sectors, and affordable network services are encouraging consumer participation in online shopping. According to Internetworldstats.com, around 5.05 billion people now utilize the Internet. This growing accessibility, coupled with heightened awareness and rising disposable incomes in emerging markets, propels the e-commerce sector's development, paving the way for innovative growth opportunities.

Restraints in the Global E-Commerce Market

The global E-Commerce market faces several restraints that hinder its growth. Arising from concerns about online fraud and cybercrime, consumer distrust is a significant barrier that impacts purchasing behavior. Furthermore, strict local laws and regulations surrounding international E-Commerce transactions complicate cross-border trade, creating additional challenges for businesses. Additionally, the absence of tactile experiences in online shopping-where consumers cannot physically interact with products-also limits market expansion. These factors collectively contribute to a cautious attitude among potential buyers, impeding the overall progress of the E-Commerce landscape on a global scale.

Market Trends of the Global E-Commerce Market

The global e-commerce market is witnessing a significant shift towards image shopping, a trend that allows consumers to purchase products by simply pointing their cameras at them. This seamless integration of visual recognition technology into retail has gained momentum, exemplified by the emergence of specialized apps like CamFinder, enhancing the shopping experience by bridging the gap between offline and online commerce. With a growing number of retailers adopting this innovative approach, we can expect an increase in affiliate product sales through photo shopping, further driving engagement and conversions in the digital marketplace, thus reshaping consumer purchasing behavior in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global E-Commerce Market Size by Type & CAGR (2024-2031)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Automotive
• Beauty & Personal Care
• Books & Stationery
• Consumer Electronics
• Home Appliances
• Fashion Products
• Groceries
• Books
• Clothing & Footwear
• Healthcare
• Others

Global E-Commerce Market Size & CAGR (2024-2031)

• North America, (Type, Application)
  • US
  • Canada
• Europe, (Type, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinduoduo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MercadoLibre (Latin America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sea Limited (Shopee) (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coupang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHEIN (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation