市場調査レポート

商品コード

1605266

ヴィーガンプロテインパウダーの市場規模、シェア、成長分析、原料別、フレーバー別、流通チャネル別、地域別 - 産業予測、2024年～2031年

Vegan Protein Powder Market Size, Share, Growth Analysis, By Source (Hemp Protein, Pea Protein), By Flavour (Vanilla, Strawberry), By Distribution Channel, By Distribution Channel (Online, Offline), By Region - Industry Forecast 2024-2031

出版日: 2024年12月01日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

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概要
目次

概要

サンプル依頼リストに入れる

ヴィーガンプロテインパウダーの世界市場規模は2022年に40億3,000万米ドルと評価され、2023年の43億2,000万米ドルから2031年には72億3,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは7.2％で成長する見通しです。

ヴィーガンとベジタリアンの人口動態の急増により、多くのブランドが小売業や接客業向けに製品を革新し、植物性タンパク質製品に大きなスポットライトを当てるようになりました。ヴィーガンプロテインパウダーは、肉や乳製品の代替品を受け入れる消費者層の増加に対応し、小売環境への進出が増加しています。ニュートリエンツ・ジャーナル誌に掲載された研究を含め、科学的な裏付けがあるこの動向は、特に個人がヴィーガン食を正当な栄養選択として採用するにつれ、有望な成長の可能性を示しています。この変化は、心血管疾患や2型糖尿病など、肉食に伴う健康リスクに対する懸念の高まりとともに、消費者の認識を高めることを目的としたヴィーガン・グループのメディア・イニシアチブによってさらに増幅されています。Future Market Insightsによると、大豆ベースのプロテインパウダーは、飲料、食品、健康補助食品にシームレスに統合できる無味のオプションに対する需要の高まりとともに、牽引力を増すと予測されています。粉末サプリメント市場は、これらの製品が提供する利便性と高い生物学的利用能により、使用や混合が容易であるため活況を呈しています。さらに、粉末栄養プレミックスの低コスト、最小限の取り扱いと輸送の必要性、配合ミスのリスクの低減、保存期間の延長もその魅力に寄与しており、消費者の日常生活における健康と栄養への取り組み方に大きな進化をもたらしています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Sunwarrior LLC
Garden of Life LLC
Nutiva Inc.
Transparent Labs LLC
True Nutrition
Hammer Nutrition
Optimum Nutrition Inc.
Australian Sports Nutrition
Private Label Superfoods
WhiteWave Foods
NOW Health Group Inc.
A&B Ingredients Inc.
Supplement Manufacturing Partners（SMP Nutra）
MRM Nutrition
Nutrex Research Inc.
The Green Lab LLC
Farbest-Tallman Foods Corp.

結論と推奨事項

Product Code: SQMIG30C2083

Global Vegan Protein Powder Market size was valued at USD 4.03 billion in 2022 and is poised to grow from USD 4.32 billion in 2023 to USD 7.23 billion by 2031, growing at a CAGR of 7.2% during the forecast period (2024-2031).

The surge in the vegan and vegetarian demographics has propelled numerous brands to innovate products tailored for the retail and hospitality sectors, significantly spotlighting plant-based protein offerings. Vegan protein powders are increasingly making their way into retail environments, catering to a growing consumer base that embraces meat and dairy alternatives. With scientific backing, including studies published in the Nutrients Journal, the trend shows promising growth potential, especially as individuals adopt vegan diets as a legitimate nutritional choice. This shift is further amplified by The Vegan Group's media initiatives designed to enhance consumer awareness, along with growing concerns over the health risks associated with meat consumption, such as cardiovascular disease and type 2 diabetes. According to Future Market Insights, soy-based protein powders are projected to gain traction, with an upsurge in demand for flavorless options that can seamlessly integrate into beverages, foods, and health supplements. The powdered supplement market is thriving due to the convenience and high bioavailability these products offer, making them easy to use and mix. Furthermore, the low costs, minimal handling and transportation needs, reduced risk of formulation errors, and extended shelf life of powdered nutrient premixes also contribute to their appeal, marking a significant evolution in how consumers approach health and nutrition in their daily lives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vegan Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vegan Protein Powder Market Segmental Analysis

Global Vegan Protein Powder Market is segmented by Source, Flavour, Distribution Channel, Nature, Age Group, End-user and Region. Based on Source, the market is segmented into Hemp Protein, Pea Protein, Spirulina, Rice, Brown Rice Protein, Soy Protein, Algae-based (Spirulina), Protein Blends, and Others. Based on Flavour, the market is segmented into Chocolate & Coffee, Vanilla, Strawberry, Banana, and Unflavoured. Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Nature, the market is segmented into Organic, and Conventional. Based on Age Group, the market is segmented into Millennials, Generation X, and Baby Boomers. Based on End-user, the market is segmented into Dietary Supplements, Sports Nutrition, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vegan Protein Powder Market

The growth of the global vegan protein powder market is primarily fueled by an increasing awareness of the significance of maintaining a healthy diet. Consumers are increasingly recognizing the myriad health benefits associated with vegan protein powder, which is known for its superior digestibility compared to traditional sources. This shift is further bolstered by a movement towards organic and natural ingredients, alongside the rising demand for clean-label products. Additionally, the expansion of protein sources such as rice and almonds, coupled with a rise in dietary restrictions like lactose intolerance, has attracted a broader customer base. This trend ultimately enhances the potential for profitable opportunities in the market.

Restraints in the Global Vegan Protein Powder Market

The global vegan protein powder market faces several restraints that may hinder its growth. One significant challenge is the limited consumer awareness and acceptance of plant-based protein sources beyond soy, which poses an obstacle to wider adoption. Furthermore, vegan protein alternatives remain less popular compared to animal-based powders, particularly in developing countries where high meat consumption is prevalent and knowledge about veganism is limited. Issues such as inadequate texture, flavor, and digestibility, along with unbalanced nutrient profiles in current formulations, also detract from their appeal. Moreover, some vegan protein powders undergo ultra-refined processing, leading to non-compliance with clean labeling standards and further reducing their acceptance in the market.

Market Trends of the Global Vegan Protein Powder Market

The Global Vegan Protein Powder market is currently navigating a landscape characterized by steady growth, yet notable challenges persist. Despite increasing awareness of plant-based diets and sustainability, consumer acceptance remains limited, particularly toward non-soy protein powders. This hesitance is compounded by the entrenched popularity of animal-based protein products, which continue to dominate consumer preferences. However, as educational initiatives proliferate and the vegan lifestyle garners broader appeal, the market is expected to expand. Innovations in taste, texture, and nutritional profiles of vegan protein powders are anticipated to enhance consumer acceptance, helping to bridge the gap and drive future growth in this sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis

Global Vegan Protein Powder Market Size by Source & CAGR (2024-2031)

Market Overview
Hemp Protein
Pea Protein
Spirulina, Rice
Brown Rice Protein
Soy Protein
Algae-based (Spirulina)
Protein Blends
Others

Global Vegan Protein Powder Market Size by Flavour & CAGR (2024-2031)

Market Overview
Chocolate & Coffee
Vanilla
Strawberry
Banana
Unflavoured

Global Vegan Protein Powder Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Online
Offline

Global Vegan Protein Powder Market Size by Nature & CAGR (2024-2031)

Market Overview
Organic
Conventional

Global Vegan Protein Powder Market Size by Age Group & CAGR (2024-2031)

Market Overview
Millennials
Generation X
Baby Boomers

Global Vegan Protein Powder Market Size by End-user & CAGR (2024-2031)

Market Overview
Dietary Supplements
Sports Nutrition
Others

Global Vegan Protein Powder Market Size & CAGR (2024-2031)

North America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- US
- Canada
Europe, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Sunwarrior LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Garden of Life LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nutiva Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Transparent Labs LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
True Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hammer Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Optimum Nutrition Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Australian Sports Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Private Label Superfoods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhiteWave Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NOW Health Group Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
A&B Ingredients Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Supplement Manufacturing Partners (SMP Nutra)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MRM Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nutrex Research Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Green Lab LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Farbest-Tallman Foods Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ヴィーガンプロテインパウダーの市場規模、シェア、成長分析、原料別、フレーバー別、流通チャネル別、地域別 - 産業予測、2024年～2031年

Vegan Protein Powder Market Size, Share, Growth Analysis, By Source (Hemp Protein, Pea Protein), By Flavour (Vanilla, Strawberry), By Distribution Channel, By Distribution Channel (Online, Offline), By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ヴィーガンプロテインパウダーの市場規模：原料別& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：フレーバー& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：流通チャネル別& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：由来別& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：年齢層別& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：エンドユーザー別& CAGR（2024-2031）

ヴィーガンプロテインパウダーの市場規模：地域別& CAGR（2024-2031）