エアフレッシュナーの市場規模、シェア、成長分析、製品別、流通チャネル別、用途別、地域別 - 産業予測、2024年～2031年

エアフレッシュナーの世界市場規模は、2022年に133億米ドルと評価され、2023年の140億4,000万米ドルから2031年には217億2,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは5.60％で成長する見通しです。

エアフレッシュナー市場は、消費者の嗜好の進化、小売の技術的進歩、革新的なエアフレッシュナーの入手可能性の増加によって大きく成長する見込みです。世界の都市化と可処分所得の増加により、この分野の売上はさらに拡大すると予想されます。現在、先進諸国はエアフレッシュナープロバイダーにとってより多くのビジネスチャンスを提供しているが、予測期間終了までには発展途上国にシフトすることが予想されます。合成化学物質を使用しないオーガニックな香りを特徴とする新しいエアフレッシュナーのイントロダクションは、市場プレーヤーに新たな道を切り開くと思われます。さらに、アロマセラピーの人気の高まりは、商業・産業界で広く使用されていることに加え、エアフレッシュナーの売上にプラスに寄与する可能性が高く、有利な収益創出機会をもたらします。しかし、化学成分に関する懸念、代替製品の入手可能性、既存製品の寿命の短さといった課題に直面しており、長期的な成長の妨げになる可能性があります。全体として、戦略的イノベーションと天然製品に対する消費者動向の重視により、エアフレッシュナー市場はこうした動きの中で成長する可能性を秘めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 技術の進歩
• 規制情勢
• バリューチェーン分析
• ケーススタディ分析
• 顧客と購買基準の分析
• PESTEL分析
• 市場の魅力指数
• サプライチェーン分析
• 価格分析

エアフレッシュナーの市場規模：製品別

• 市場概要
• スプレー/エアゾール
• 電気式エアフレッシュナー
• ジェル
• 香り付きキャンドル
• その他

エアフレッシュナーの市場規模：流通チャネル別

• 市場概要
• ハイパーマーケット/スーパーマーケット
• コンビニエンスストア
• オンライン小売業者
• その他の流通チャネル

エアフレッシュナーの市場規模：用途別

• 市場概要
• 住宅用
• 商業用
• 自動車

エアフレッシュナーの市場規模：地域別

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Procter & Gamble
• SC Johnson
• Reckitt Benckiser
• Henkel
• Church & Dwight
• Newell Brands
• ST Corporation
• Godrej Consumer Products
• Amway
• Energizer Holdings Inc
• Bath & Body Works
• Blunt Power
• Enviro Scent
• Kobayashi
• Moso Natural
• Little Trees
• Renegade Products
• Farcent
• Illume
• Vectair Systems

結論と推奨事項

Global Air Freshener Market size was valued at USD 13.30 billion in 2022 and is poised to grow from USD 14.04 billion in 2023 to USD 21.72 billion by 2031, growing at a CAGR of 5.60% during the forecast period (2024-2031).

The air freshener market is poised for significant growth driven by evolving consumer preferences, technological advancements in retail, and the increasing availability of innovative air fresheners. Urbanization and rising disposable incomes globally are expected to further enhance sales in this sector. While developed countries currently present more opportunities for air freshener providers, a shift is anticipated by the end of the forecast period, favoring developing nations. The introduction of new air fresheners featuring organic fragrances and free of synthetic chemicals will create fresh avenues for market players. Moreover, the growing popularity of aromatherapy is likely to contribute positively to air freshener sales, in addition to their widespread use in commercial and industrial contexts, which presents lucrative revenue generation opportunities. However, the market faces challenges such as concerns regarding chemical ingredients, the availability of alternative products, and the short lifespan of existing offerings, which may hinder long-term growth. Overall, with strategic innovations and an emphasis on consumer trends towards natural products, the air freshener market has the potential to thrive amid these dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Air Freshener market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Air Freshener Market Segmental Analysis

Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa

Driver of the Global Air Freshener Market

The Global Air Freshener market is significantly driven by the rapid urbanization and shifting consumer preferences observed worldwide. As urban areas expand, consumers are increasingly seeking products that enhance their living environments, with air fresheners becoming a popular choice. Additionally, rising disposable incomes enable individuals to invest more in home and personal care items, further fueling demand for air fresheners. This combination of factors not only reflects the changing lifestyle and aspirations of consumers but also presents substantial growth opportunities for the air freshener market as people prioritize comfort and ambiance in their living spaces.

Restraints in the Global Air Freshener Market

One of the significant restraints affecting the Global Air Freshener market is the increasing concern regarding the use of chemical ingredients. As awareness rises about the adverse effects posed by synthetic chemicals and volatile organic compounds (VOCs), consumers are becoming more cautious about the products they choose. This heightened scrutiny has led to a backlash against air fresheners containing harmful chemicals, ultimately dampening their sales. Consequently, the demand for air fresheners on a global scale is experiencing a slowdown as consumers prioritize health and safety over fragrance, pushing manufacturers to explore alternative formulations that are more eco-friendly and less harmful.

Market Trends of the Global Air Freshener Market

The global air freshener market is increasingly trending towards personalization, as consumers seek unique and tailored fragrance experiences. As preferences evolve, companies are recognizing the importance of developing air fresheners that cater to individual tastes, leveraging premium and customizable fragrance options. This shift not only enhances customer satisfaction but also opens up new avenues for brand differentiation and innovation. Additionally, the rise of eco-conscious consumers is prompting manufacturers to explore sustainable and natural ingredients, further aligning products with consumer values. Overall, the demand for personalized and high-quality fragrances is poised to shape the future landscape of the air freshener industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Air Freshener Market Size by Product & CAGR (2024-2031)

• Market Overview
• Sprays/Aerosols
• Electric Air Fresheners
• Gels
• Scented Candles
• Others

Global Air Freshener Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retailers
• Other Distribution Channel

Global Air Freshener Market Size by Application & CAGR (2024-2031)

• Market Overview
• Residential
• Commercial
• Automotive

Others Global Air Freshener Market Size & CAGR (2024-2031)

• North America, (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ST Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blunt Power
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enviro Scent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kobayashi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moso Natural
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Trees
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renegade Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illume
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vectair Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation