家庭用エアケア製品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、市場競合、2020-2030年

家庭用エアケア製品の世界市場規模は、2024年に671億2,000万米ドルとなり、2030年には824億5,000万米ドルに達すると予測され、予測期間中のCAGRは4.67%で成長すると予測されています。

市場成長の原動力となっているのは、室内空気の質に対する関心の高まりと、空気中の汚染物質による有害な影響です。消費者の健康志向が高まり、空気清浄機、臭気中和製品、芳香エアケアソリューションへの投資が増加しています。アロマセラピー、ウェルネス・ルーティン、クリーン・ライフの動向の人気も、エッセンシャルオイル・ディフューザーやアロマスプレーの需要急増につながっています。さらに、都市化、可処分所得の増加、プレミアムで環境に優しい製品へのシフトが、市場の展望を変えています。スマート清浄機や自動フレグランス・ディスペンサーといった技術の進歩が技術革新を促進しています。さらに、eコマースの成長と、便利で長持ちするソリューションに対する消費者の嗜好が、製品へのアクセシビリティと業界の勢いを高め続けています。

市場促進要因

大気汚染レベルの上昇

主な市場課題

原材料価格の変動

主要市場動向

天然・有機芳香剤への需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の家庭用エアケア製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（キャンドル、ホームフレグランス、芳香剤、その他）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、コンビニエンスストア、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の家庭用エアケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の家庭用エアケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の家庭用エアケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの家庭用エアケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の家庭用エアケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Reckitt Benckiser
  • Pour Home
  • Sneh Chemical Industries
  • Parveen Industries
  • Aroma360
  • N. Ranga Rao & Sons Pvt. Ltd
  • Newell Brands Inc.
  • Diptyque SAS
  • Rad Brands Pvt. Ltd.
  • Welburn Candles

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Household Air Care Product Market was valued at USD 67.12 billion in 2024 and is anticipated to reach USD 82.45 billion by 2030, growing at a CAGR of 4.67% during the forecast period. Market growth is being fueled by rising concerns about indoor air quality and the harmful effects of airborne pollutants. Consumers are becoming more health-conscious and are increasingly investing in air purifiers, odor-neutralizing products, and aromatic air care solutions. The growing popularity of aromatherapy, wellness routines, and clean-living trends has also led to a surge in demand for essential oil diffusers and scented sprays. Additionally, urbanization, rising disposable incomes, and a shift toward premium, eco-friendly products are transforming the market landscape. Technological advancements such as smart purifiers and automated fragrance dispensers are driving innovation. Moreover, the growth of e-commerce and consumer preference for convenient and long-lasting solutions continue to enhance product accessibility and industry momentum.

Key Market Drivers

Rising Air Pollution Levels

The increasing concern over indoor air pollution is a primary driver of growth in the household air care product market. According to the United States Environmental Protection Agency, over 66 million tons of pollutants were released into the atmosphere in 2023. With heightened exposure to dust, allergens, and chemicals within homes, consumers are turning to air care solutions like purifiers, fresheners, and odor eliminators to improve indoor air quality. Common indoor pollutants such as cooking fumes, pet dander, and mold spores contribute to respiratory issues, prompting demand for effective air care products. Rising incidences of allergies and asthma have further heightened public awareness. In response, governments and health agencies are promoting cleaner indoor environments, encouraging manufacturers to innovate with eco-conscious, chemical-free, and sustainable offerings. The integration of smart purification devices and aromatherapy-based products continues to shape consumer purchasing behavior, driving the steady expansion of the market.

Key Market Challenges

Fluctuating Prices of Raw Material

One of the major challenges impacting the household air care product market is the volatility in raw material prices. Essential ingredients such as fragrances, essential oils, and aerosol propellants are subject to fluctuating global supply chains and commodity costs. Natural inputs like citrus extracts, lavender, and other botanicals are influenced by climate conditions and geopolitical factors, which can disrupt supply and elevate production costs. Additionally, petroleum-based derivatives used in sprays and packaging are affected by crude oil market dynamics. Rising logistics and transportation expenses further strain manufacturers' margins. These cost fluctuations force companies to either absorb the increased expenses or raise retail prices, which can impact consumer demand. In response, brands are exploring sustainable packaging, alternative ingredients, and localized supply networks, though maintaining affordability and profitability amid price instability remains an ongoing challenge in this competitive landscape.

Key Market Trends

Growing Demand for Natural & Organic Air Fresheners

A significant trend influencing the global household air care product market is the growing consumer demand for natural and organic air fresheners. Concerns over the health impacts of synthetic chemicals in traditional air care products have prompted a shift toward plant-based and toxin-free alternatives. Consumers are increasingly opting for essential oil-based diffusers, water-based sprays, and biodegradable options that offer clean and safe fragrance solutions. Brands are responding by launching non-toxic, eco-friendly product lines that support wellness and sustainability goals. In addition, sustainable packaging, including recyclable and refillable formats, is gaining prominence. Aromatherapy has become a key influence, as consumers seek mood-enhancing and stress-relieving benefits from air care products. With heightened attention to health, transparency, and environmental impact, the preference for clean-label, organic air care solutions is expected to remain strong, guiding product development and future market trends.

Key Market Players

• Reckitt Benckiser
• Pour Home
• Sneh Chemical Industries
• Parveen Industries
• Aroma360
• N. Ranga Rao & Sons Pvt. Ltd
• Newell Brands Inc.
• Diptyque SAS
• Rad Brands Pvt. Ltd
• Welburn Candles

Report Scope:

In this report, the Global Household Air Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Household Air Care Product Market, By Product Type:

• Candles
• Home Fragrances
• Air Freshener
• Others

Household Air Care Product Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Household Air Care Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Household Air Care Product Market.

Available Customizations:

Global Household Air Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Household Air Care Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Candles, Home Fragrances, Air Freshener, Others)
  • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Household Air Care Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Household Air Care Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Household Air Care Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Household Air Care Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Household Air Care Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Household Air Care Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Household Air Care Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Household Air Care Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Household Air Care Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Household Air Care Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Household Air Care Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Household Air Care Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Household Air Care Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Household Air Care Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Australia Household Air Care Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Household Air Care Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Household Air Care Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Household Air Care Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Household Air Care Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Household Air Care Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Household Air Care Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Household Air Care Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Household Air Care Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Household Air Care Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Household Air Care Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Pour Home
  • 14.1.3. Sneh Chemical Industries
  • 14.1.4. Parveen Industries
  • 14.1.5. Aroma360
  • 14.1.6. N. Ranga Rao & Sons Pvt. Ltd
  • 14.1.7. Newell Brands Inc.
  • 14.1.8. Diptyque SAS
  • 14.1.9. Rad Brands Pvt. Ltd.
  • 14.1.10. Welburn Candles

15. Strategic Recommendations

16. About Us & Disclaimer