市場調査レポート

商品コード

1588528

モバイルアナリティクス市場規模、シェア、成長分析、オファリング別、用途別、企業規模別、地域別 - 産業予測、2024年～2031年

Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031

出版日: 2024年11月02日
発行: SkyQuest
ページ情報: 英文 195 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

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概要
目次

概要

サンプル依頼リストに入れる

モバイルアナリティクスの世界市場規模は、2022年に約56億3,000万米ドルと評価され、2023年の67億1,000万米ドルから上昇し、予測期間（2024-2031年）のCAGRは19.3%で、2031年には275億米ドルに達すると予測されています。

モバイルアナリティクス市場は、スマートフォンの普及と消費者の嗜好に関する実用的な洞察に対する需要の高まりに後押しされ、著しい急成長を遂げています。この分野は、アプリやモバイルウェブサイトなどのモバイルプラットフォームから生成されるデータの測定と評価を網羅し、アプリのインストール数、ユーザー維持率、デバイスタイプ、地理的属性など、さまざまな指標に焦点を当てています。企業がモバイルアナリティクスを活用してユーザーエンゲージメントを強化し、アプリのパフォーマンスを最適化する中、ビッグデータ技術の進歩やモバイル広告戦略の台頭により、その成長はさらに加速しています。しかし、プライバシーに関する懸念の高まりや、モバイルアナリティクスの潜在的な利点に関する一般的な認識不足といった課題が、市場の成長をやや抑制しています。このような障害にもかかわらず、見通しは依然として明るく、この分野に参入する企業が増え、ユーザーや企業の進化するニーズに合わせた革新的な分析ソリューションを提供することで、さらなる拡大が期待されています。マーケティング戦略へのモバイルアナリティクスの統合が進んでいることは、企業がユーザー中心の意思決定を推進する上でその価値を認識し始めていることを示唆しており、最終的にはモバイル環境における消費者の行動をより豊かに理解することにつながります。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Google LLC
Adobe Systems Incorporated
IBM Corporation
Salesforce.com, Inc.
Oracle Corporation
Microsoft Corporation
Amazon Web Services（AWS）
SAP SE
Flurry Analytics（Verizon Media）
Mixpanel, Inc.
Localytics（Upland Software）
CleverTap
Amplitude, Inc.
AppsFlyer
Kochava, Inc.
Branch Metrics, Inc.
Adjust GmbH
Airship
Data.ai
Contentsquare

Product Code: SQMIG45F2139

Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024-2031).

The mobile analytics market is witnessing a significant surge, propelled by the widespread adoption of smartphones and the increasing demand for actionable insights into consumer preferences. This discipline encompasses the measurement and evaluation of data generated by mobile platforms, such as apps and mobile websites, focusing on a variety of metrics including app installs, user retention, device types, and geographic demographics. As businesses leverage mobile analytics to enhance user engagement and optimize app performance, the growth is further fueled by advancements in big data technologies and a rise in mobile advertising strategies. However, challenges such as heightened privacy concerns and a general lack of awareness regarding the potential advantages of mobile analytics have somewhat restrained market growth. Despite these obstacles, the outlook remains positive, with expectations of further expansion as more companies enter the sector, offering innovative analytics solutions tailored to the evolving needs of users and businesses alike. The increasing integration of mobile analytics into marketing strategies suggests that organizations are beginning to recognize its value in driving user-centric decisions, ultimately leading to a richer understanding of consumer behavior in the mobile landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Analytics Market Segmental Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Analytics Market

The explosive expansion of the internet has significantly transformed consumer purchasing behavior, driving the Global Mobile Analytics market forward. As more consumers migrate to online shopping through websites and mobile applications, retailers are harnessing the power of mobile analytics to gain invaluable insights into customer preferences and buying patterns. This trend is amplified by the simultaneous rise in smartphone adoption and internet accessibility, compelling retailers to optimize their marketing strategies and improve user experiences. Consequently, the demand for advanced mobile analytics solutions is surging, enabling businesses to analyze vast amounts of data, personalize offerings, and ultimately enhance sales performance in an increasingly competitive digital landscape.

Restraints in the Global Mobile Analytics Market

The Global Mobile Analytics market is likely to experience restrained growth owing to escalating security and privacy concerns surrounding cloud-based solutions. Issues such as data loss, breaches, unforeseen crises, and vulnerabilities in applications present significant threats that undermine consumer trust. Cyber-attacks further exacerbate these risks, prompting companies to hesitate in adopting mobile analytics solutions. Although cloud-based security services offer some relief through mechanisms like authorization management, access control, data aggregation, and robust encryption techniques, the persistent fear of data compromise remains a significant barrier. As organizations prioritize safeguarding sensitive information, the adoption rate of mobile analytics technologies may be hindered, impacting overall market growth.

Market Trends of the Global Mobile Analytics Market

The Global Mobile Analytics market is experiencing a significant trend toward the integration of advertising and marketing analytics, with organizations increasingly leveraging data to understand user acquisition and retention patterns. This sophisticated analysis allows businesses to gain insights into conversion rates, enabling them to make rapid, informed decisions. As mobile advertising and marketing analytics provide a consolidated view of campaign performance while simplifying complex data sets, companies are becoming more adept at optimizing their strategies. This evolution highlights the growing importance of data-driven decision-making in enhancing customer engagement, ultimately driving market growth and competitiveness in the mobile analytics arena.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Value Chain Analysis
Technology Analysis
Patent Analysis
Pricing Analysis
Case Study Analysis
Regulatory Analysis

Mobile Analytics Market, By Offering

Market Overview
Solution
Service

Mobile Analytics Market, By Application

Market Overview
Mobile advertisement and marketing analytics
Targeting and Behavioral analytics
Application performance analytics
Others

Mobile Analytics Market, By Industry Vertical

Market Overview
BFSI
Retail & E-commerce
Healthcare
Government
Travel & Hospitality
IT & Telecom
Media & Entertainment
Others

Mobile Analytics Market, By Enterprise size

Market Overview
Large Enterprises
SMEs

Mobile Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Google LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services (AWS)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flurry Analytics (Verizon Media)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mixpanel, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Localytics (Upland Software)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CleverTap
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amplitude, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AppsFlyer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kochava, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Branch Metrics, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adjust GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airship
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Data.ai
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Contentsquare
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

モバイルアナリティクス市場規模、シェア、成長分析、オファリング別、用途別、企業規模別、地域別 - 産業予測、2024年～2031年

Mobile Analytics Market Size, Share, Growth Analysis, By Offering (Solution, and Service), By Application (Mobile advertisement, Marketing analytics), By Enterprise size (Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

モバイルアナリティクス市場：オファリング別

モバイルアナリティクス市場：用途別

モバイルアナリティクス市場：業界別

モバイルアナリティクス市場：企業規模別

モバイルアナリティクス市場：地域別