表紙：デジタルサイネージの市場規模、シェア、成長分析：コンポーネント別、製品タイプ別、ディスプレイサイズ別、設置場所別、企業規模別、産業別、地域別 - 産業予測、2024-2031年

市場調査レポート

商品コード

1569454

デジタルサイネージの市場規模、シェア、成長分析：コンポーネント別、製品タイプ別、ディスプレイサイズ別、設置場所別、企業規模別、産業別、地域別 - 産業予測、2024-2031年

Digital Signage Market Size, Share, Growth Analysis, By Offering, Product Type, Display Size, Installation Location, Enterprise Size, Industry, and Region - Industry Forecast 2024-2031

出版日: 2024年10月11日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

デジタルサイネージの世界市場規模は2022年に159億8,000万米ドルとなり、2023年の177億7,000万米ドルから2031年には415億5,000万米ドルに達し、予測期間（2024-2031年）のCAGRで11.2%の成長が予測されています。

2023年10月現在、デジタルサイネージの情勢は、インタラクティブなインターフェイスを通じて顧客がメディア・エンターテインメントプロバイダーのコンテンツに関与できるようにする進歩によって進化しています。多くの企業が、デジタルサイネージによるユーザーとのインタラクションを強化する有望なアプローチである、ジェスチャー検出アルゴリズムを搭載したディスプレイプロセッサの開発を模索しています。4Kのデジタルサイネージスクリーンに対する需要の高まりは、手頃な価格のUltra HDソリューションを求める顧客にとって大きなチャンスとなります。これらの高解像度ディスプレイは、優れた鮮明さとディテールを提供し、広告や効果的なコンテンツプロモーションに理想的です。その結果、デジタルサイネージ分野は、視聴者のエンゲージメントを高めるだけでなく、広告効果も向上させる洗練されたテクノロジーの統合によって、成長の態勢を整えています。ジェスチャー認識機能と高品質のディスプレイ技術を組み合わせることで、企業は新たな動向を活用することができ、最終的にはプロバイダーと消費者の双方に利益をもたらすダイナミックな環境が醸成されます。インタラクティブで高精細なデジタルサイネージへのシフトは、洗練されたビジュアルコミュニケーションソリューションへの高まる欲求に応えるものであり、業界における革新と拡大の可能性を強調するものです。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- イタリア
- 英国
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Samsung Electronics Co., Ltd.（South Korea）
LG Electronics Inc.（South Korea）
NEC Display Solutions, Ltd.（Japan）
Panasonic Corporation（Japan）
Sharp Corporation（Japan）
Sony Corporation（Japan）
Planar Systems Inc.（a Leyard Company）（US）
Barco NV（Belgium）
Scala, Inc.（a STRATACACHE Company）（US）
AU Optronics Corp.（Taiwan）
BrightSign LLC（US）
Daktronics Inc.（Taiwan）
DynaScan Technology, Inc.（US）
E Ink Holdings, Inc.（Taiwan）
Elo Touch Solutions Inc.（US）
Intuilab SA（US）
Leyard Optoelectronic Co., Ltd.（a Leyard Company）（China）
Navori SA（Switzerland）
Ooh!Media Limited（Australia）
SpinetiX SA（Switzerland）

Product Code: SQMIG45I2066

Global Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

As of October 2023, the digital signage landscape is evolving, driven by advancements that enable customers to engage with content from media and entertainment providers through interactive interfaces. Numerous businesses are exploring the development of display processors equipped with gesture detection algorithms, a promising approach to enhance user interaction with digital signage. The rising demand for 4K digital signage screens presents a significant opportunity for clients seeking affordable Ultra HD solutions. These high-resolution displays offer superior clarity and detail, making them ideal for advertising and effectively promoting content. As a result, the digital signage sector is poised for growth, fueled by the integration of sophisticated technologies that not only enhance viewer engagement but also improve advertising effectiveness. The combination of gesture recognition capabilities with high-quality display technology positions companies to capitalize on emerging trends, ultimately fostering a dynamic environment that benefits both providers and consumers. This ongoing shift towards interactive and high-definition digital signage underscores the potential for innovation and expansion within the industry, catering to a growing appetite for sophisticated visual communication solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the global digital signage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global digital signage Market Segmental Analysis

The global digital signage market is segmented into Offering, product type, installation location, industry, and region. Depending on offering, the market is categorized into Displays, Media Players, Projectors, Software, and Services. By product type, it is divided into Video Walls, Kiosks, Menu Boards, Billboards, and Others. According to installation location, the market is bifurcated into Indoor and Outdoor. As per the industry verticals, it is classified into Retail, Corporate, Hospitality, Transportation, Education, Healthcare, Sports and Entertainment, and Others. Region wise, the market is analyzed across North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.Analysis by Industry Verticals

Driver of the global digital signage Market

The emergence of advanced gesture recognition technology is a significant market driver for the global digital signage market, transforming customer interaction in the media and entertainment sectors. By enabling users to interact with dynamic content through intuitive gestures, digital signage vendors enhance customer engagement and offer a more immersive experience. This innovation not only enriches the way information is displayed but also aligns with the growing demand for interactive and user-friendly interfaces. As companies increasingly invest in developing display processors equipped with gesture detection algorithms, the digital signage market is poised for substantial growth, setting new standards for communication and audience interaction.

Restraints in the global digital signage Market

The global digital signage market faces significant restraints due to the technical limitations of various display technologies, which can hinder implementation in densely populated urban environments. As cities grapple with increasing urban density and traffic congestion, the demand for effective digital signage solutions intensifies. However, the effectiveness of these systems is often compromised by challenges such as limited resolution, inadequate brightness in outdoor settings, and connectivity issues. These constraints not only affect the visibility and functionality of digital signage but also limit their ability to collect and analyze the data necessary for addressing urban mobility challenges, ultimately stifling market growth.

Market Trends of the global digital signage Market

The global digital signage market is experiencing robust growth, driven by the rising adoption of large electronic displays across diverse sectors like transportation, banking, hospitality, and retail. Financial institutions are leveraging digital signage to enhance customer engagement through dynamic content, such as motion messaging and real-time product advertising, particularly in ATMs and e-banking platforms. Additionally, the integration of advanced technologies, including biometric systems, is further propelling market expansion by offering personalized experiences and streamlined content management. This convergence of technology and visual communication is set to redefine consumer interactions and drive innovative solutions across various industries, reinforcing the market's upward trajectory.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Pricing Analysis
Value Chain Analysis
Ecosystem of the Market
Start-up Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Trade Analysis
Case Study Analysis
Patent Analysis
PESTEL Analysis
Market Attractive Index
Degree of Competition

Digital Signage Market by Component

Market Overview
Hardware
Display
Technology
LCD
LED
OLED
Projection
Resolution
8K
4K
Full High Definition (FHD)
High Definition (HD)
Lower than HD
Brightness
0-500 nits
501-1,000 nits
1,001-2,000 nits
2,001-3,000 nits
More than 3,000 nits
Media Players
Projectors
Others

Software
- Edge Server Software
- Content Management System
- Others
Services
- Installation Services
- Maintenance & Support Services
- Consulting & Other Services

Digital Signage Market by Product Type

Market Overview
Video Walls
Standalone Displays
- Kiosks
- Interactive kiosks
- Automated teller machines (ATMs)
- Self-service kiosks
- Vending kiosks
- Menu Boards
- Interactive menu boards
- Non-interactive menu boards
- Billboards
- General-purpose Information Displays
- System-on-chip (SOC) Displays

Digital Signage Market by Display Size

Market Overview
Less than 32 Inches
Between 32 and 52 Inches
More than 52 Inches

Digital Signage Market by Installation Location

Market Overview
Indoor
Outdoor

Digital Signage Market by Enterprise Size

Market Overview
Small Office/Home Office (SOHO)
Small & Medium-sized Enterprises (SMEs)
Large Enterprises (LEs)

Digital Signage Market by Industry

Market Overview
Commercial
- Retail
- Corporate Communications
- Healthcare
- Hospitality & Restaurants
- Government
Infrastructural
- Transportation & Public Places
- Sports & Entertainment
Institutional
- Banking
- Financial Services and Insurance (BFSI)
- Education
Industrial

Digital Signage Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- Italy
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEC Display Solutions, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Planar Systems Inc. (a Leyard Company) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barco NV (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scala, Inc. (a STRATACACHE Company) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AU Optronics Corp. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrightSign LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daktronics Inc. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DynaScan Technology, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E Ink Holdings, Inc. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elo Touch Solutions Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intuilab SA (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Leyard Optoelectronic Co., Ltd. (a Leyard Company) (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Navori SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ooh!Media Limited (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SpinetiX SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

デジタルサイネージの市場規模、シェア、成長分析：コンポーネント別、製品タイプ別、ディスプレイサイズ別、設置場所別、企業規模別、産業別、地域別 - 産業予測、2024-2031年

Digital Signage Market Size, Share, Growth Analysis, By Offering, Product Type, Display Size, Installation Location, Enterprise Size, Industry, and Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

デジタルサイネージ市場：コンポーネント別

デジタルサイネージ市場：製品タイプ別

デジタルサイネージ市場：ディスプレイサイズ別

デジタルサイネージ市場：設置場所別

デジタルサイネージ市場：企業規模別

デジタルサイネージ市場：産業別

デジタルサイネージ市場規模：地域別