コーポレートウェルネスの市場規模、シェア、成長分析、サービス別、エンドユーザー別、カテゴリー別、提供モデル別、地域別 - 産業予測、2024年～2031年

世界のコーポレートウェルネスの市場規模は、2022年に701億2,000万米ドルとなり、2023年の732億5,000万米ドルから、2031年までには1,039億4,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは4.47％で成長する見通しです。

世界のコーポレートウェルネス市場は、組織が従業員の健康と福祉を優先するようになっていることから、力強い成長を遂げています。健康な従業員は生産性が高く、病欠が少なく、ヘルスケアコストの削減に貢献するという認識が広がっていることが、このような注力を後押ししています。フィットネス・イニシアチブ、メンタルヘルス・サポート、ライフスタイル・コーチングを含むコーポレートウェルネスプログラムは、特に大企業において、セクターを問わず広く受け入れられています。肥満、糖尿病、心臓病などの慢性疾患の有病率が上昇していることが、職場介入の必要性を高めています。さらに、ウェアラブル・デバイスやモバイル・アプリケーションの使用といったテクノロジーの進歩が、ウェルネス・プログラムへの従業員の関与を高めています。しかし、中小企業はこうしたプログラムを実施するための経済的負担に悩むことが多いです。にもかかわらず、特にCOVID-19の大流行を受け、企業はウェルネス・イニシアチブを従業員の定着と職場文化の向上のための重要なツールと見なしているため、市場はさらに拡大すると予想されます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主要な市場の考察

• 市場のエコシステム
• 主要な投資分析
• 主要な成功要因
• 競合の程度
• 親市場の分析
• PESTEL分析

コーポレートウェルネス市場：サービス別

• 市場概要
• 健康リスク評価
• フィットネス
• 禁煙
• 健康診断
• 栄養・体重管理
• ストレス管理
• その他

コーポレートウェルネス市場：エンドユーザー別

• 市場概要
• 小規模組織
• 中規模組織
• 大規模組織

コーポレートウェルネス市場：カテゴリー別

• 市場概要
• フィットネス・栄養コンサルタント
• 心理療法士
• 組織 / 雇用主

コーポレートウェルネス市場：提供モデル別

• 市場概要
• オンサイト
• オフサイト

コーポレートウェルネス市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Virgin Pulse（US）
• Wellness Corporate Solutions（US）
• ComPsych Corporation（US）
• Provant Health Solutions（US）
• Optum, Inc.（US）
• EXOS（US）
• Vitality Group（US）
• Marino Wellness（US）
• Truworth Wellness（India）
• Sodexo（France）
• Wellness Layers（US）
• TotalWellness Health（US）
• Cerner Corporation（US）
• Premise Health（US）
• Kinema Fitness（US）
• Fitbit, Inc.（US）
• CoreHealth Technologies（Canada）
• Limeade（US）
• LifeDojo（US）
• RedBrick Health（US）

Global Corporate Wellness Market size was valued at USD 70.12 billion in 2022 and is poised to grow from USD 73.25 billion in 2023 to USD 103.94 billion by 2031, growing at a CAGR of 4.47% in the forecast period (2024-2031).

The global corporate wellness market is experiencing robust growth as organizations increasingly prioritize the health and well-being of their employees. This focus is driven by the growing recognition that healthier employees are more productive, experience fewer sick days, and contribute to lower healthcare costs. Corporate wellness programs, which include fitness initiatives, mental health support, and lifestyle coaching, have gained widespread acceptance across sectors, particularly in large enterprises. The rising prevalence of chronic diseases such as obesity, diabetes, and heart disease has amplified the need for workplace interventions. Moreover, advancements in technology, such as the use of wearable devices and mobile applications, have enhanced employee engagement in wellness programs. However, small and medium-sized enterprises (SMEs) often struggle with the financial burden of implementing these programs. Despite this, the market is expected to expand further as companies view wellness initiatives as a key tool for employee retention and enhancing workplace culture, particularly in the wake of the COVID-19 pandemic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Corporate Wellness Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Corporate Wellness Market Segmental Analysis

Global Corporate Wellness Market is segmented on the basis of service, end user, category, delivery model, and region. By service, market is segmented into Health Risk Assessment, Fitness, Smoking Cessation, Health Screening, Nutrition & Weight Management, Stress Management, and Others. By end user, market is segmented into Small Scale Organizations, Medium Scale Organizations, and Large-Scale Organizations. By category, market is segmented into Fitness & Nutrition Consultants, Psychological Therapists, and Organizations/Employers. By delivery model, market is segmented into Onsite, and Offsite. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Corporate Wellness Market

One of the primary drivers of the corporate wellness market is the rising incidence of chronic diseases such as cardiovascular conditions, obesity, and diabetes. These conditions are often linked to sedentary lifestyles and poor dietary habits, which have become more common in modern work environments. As healthcare costs continue to rise, companies are increasingly turning to wellness programs as a preventive measure to mitigate the financial burden of employee healthcare. Initiatives such as smoking cessation, weight management, and fitness programs are being introduced to help employees lead healthier lifestyles, reducing the risk of chronic diseases. Additionally, companies recognize that healthier employees are more productive, have higher morale, and are less likely to require extended sick leave. This growing awareness of the benefits of preventive healthcare is driving the demand for corporate wellness programs globally.

Restraints in the Corporate Wellness Market

While large organizations are able to implement comprehensive corporate wellness programs, small and medium-sized enterprises (SMEs) face challenges due to high implementation costs. These programs often require significant investments in resources, including wellness technology platforms, on-site fitness facilities, and third-party wellness consultants. For SMEs operating on limited budgets, such costs can be prohibitive, making it difficult for them to offer robust wellness initiatives. Additionally, smaller companies may not have the scale to negotiate favorable terms with wellness service providers, further driving up costs. This financial burden limits the accessibility of corporate wellness programs to smaller businesses, potentially stifling market growth in certain regions where SMEs dominate the workforce.

Market Trends of the Corporate Wellness Market

One of the most significant trends shaping the corporate wellness market is the growing emphasis on mental health and stress management. In recent years, the rising prevalence of workplace stress, burnout, and mental health disorders has led organizations to prioritize employee well-being beyond physical health. Companies are incorporating programs that address stress reduction, mindfulness, and mental health support, such as counseling services and employee assistance programs (EAPs). The COVID-19 pandemic further accelerated this trend, as remote working and uncertainty contributed to increased stress levels. Employers are now more attuned to the importance of mental health and are integrating wellness solutions aimed at fostering emotional well-being. This shift is expected to continue as companies recognize the strong correlation between mental health and overall productivity and job satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Parent Market Analysis
• PESTEL Analysis

Corporate Wellness Market by Service

• Market Overview
• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition & Weight Management
• Stress Management
• Others

Corporate Wellness Market by End User

• Market Overview
• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

Corporate Wellness Market by Category

• Market Overview
• Fitness & Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

Corporate Wellness Market by Delivery Model

• Market Overview
• Onsite
• Offsite

Corporate Wellness Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Virgin Pulse (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Corporate Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ComPsych Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Provant Health Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optum, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXOS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitality Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marino Wellness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truworth Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodexo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Layers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotalWellness Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premise Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinema Fitness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreHealth Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limeade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LifeDojo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedBrick Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments