電動歯ブラシの市場規模、シェア、成長分析：技術別、最終用途別、販売チャネル別、地域別 - 産業予測、2024年～2031年

世界の電動歯ブラシの市場規模は、2022年に69億2,000万米ドルとなり、2023年の87億1,000万米ドルから、2031年までには434億米ドルに成長し、予測期間（2024年～2031年）のCAGRは25.80％で成長すると予測されています。

電動歯ブラシの世界市場は、可処分所得が増加し、口腔の健康に対する意識が高まるにつれて拡大すると予測されます。米国歯科医師会の「全国子供の歯の健康月間」のような取り組みは、歯科専門家の支援を受けて、特に子供の口腔衛生に対する意識を高めることを目的としています。虫歯を含む口腔疾患は非常に蔓延しており、世界人口の約50％が罹患しています。約24億人が永久歯の虫歯に苦しみ、4億8,000万人以上の子供たちが乳歯の虫歯を経験しています。口腔衛生に対する意識が高まるにつれ、電動歯ブラシのような効果的な口腔衛生製品に対する需要も高まっています。都市化とライフスタイルの変化により、アルコール、タバコ、甘い食べ物など、口腔の健康に悪影響を与える製品の消費量が増えています。この動向は、効率的な歯科治療ソリューションの必要性をさらに高めています。WHO世界口腔保健プログラムのような支援プログラムは、口腔保健をより広範な公衆衛生の取り組みに統合することで、市場の需要を押し上げると予想されます。さらに、特に人口の70％近くが中流階級に属すると予測される中国のような地域では、中流階級の人口が増加しており、電動歯ブラシの売上が増加すると予想されます。このような人口動態の変化は、可処分所得とヘルスケア支出の増加とともに、市場の成長を促進すると思われます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主要な市場の考察

• 市場の主要な成功要因
• バリューチェーン分析
• 主要な投資機会
• 市場魅力度指数
• エコシステムマッピング
• 技術分析
• 特許分析
• PESTEL分析
• 業界分析
• ユーザーの視点分析

電動歯ブラシ市場：技術別

• 市場概要
• ラショナル
• 振動

電動歯ブラシ市場：最終用途別

• 市場概要
• 大人
• 子ども

電動歯ブラシ市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Procter & Gamble Co.（US）
• Colgate-Palmolive Company（US）
• Koninklijke Philips N.V.（Netherlands）
• Panasonic Corporation（Japan）
• Water Pik, Inc.（US）
• JSB Healthcare（India）
• Foreo（Sweden）
• Conair Corporation（US）
• Shenzhen Risun Technology Co., Ltd.（China）
• Brush-Baby Ltd.（UK）
• Sonic Chic（UK）
• Mornwell（China）
• Shenzhen Beautylife Electronic Technology Co., Ltd.（China）
• Quip NYC Inc.（US）
• Den-Mat Holdings, LLC（US）
• Brio Product Group（US）
• Shenzhen Huge Creation Technology Limited（China）
• Interplak（US）
• Triple Bristle（US）
• Smile Direct Club, Inc.（US）

Global Electric Toothbrush Market size was valued at USD 6.92 billion in 2022 and is poised to grow from USD 8.71 billion in 2023 to USD 43.40 billion by 2031, growing at a CAGR of 25.80% in the forecast period (2024-2031).

The global market for electric toothbrushes is projected to expand as disposable incomes rise and awareness of oral health increases. Initiatives such as the American Dental Association's National Children's Dental Health Month aim to boost awareness about oral hygiene, especially among children, with the support of dental professionals. Oral diseases, including tooth decay, are highly prevalent, affecting around 50% of the global population. Approximately 2.4 billion people suffer from tooth decay in permanent teeth, while over 480 million children experience decay in primary teeth. As awareness of oral health grows, so does the demand for effective oral hygiene products like electric toothbrushes. Urbanization and lifestyle changes have led to higher consumption of detrimental products such as alcohol, tobacco, and sugary foods, which negatively impact oral health. This trend further drives the need for efficient dental care solutions. Supportive programs, like the WHO Global Oral Health Program, are expected to boost market demand by integrating oral health into broader public health initiatives. Additionally, the increasing middle-class population, particularly in regions like China, where nearly 70% of the population is projected to belong to the middle class, is anticipated to enhance sales of electric toothbrushes. This demographic shift, along with rising disposable incomes and healthcare expenditure, will likely fuel market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segmental Analysis

Global Electric Toothbrush market is segmented by technology, end use, and region. Based on end use, the market can be segmented into adults and children. Based on technology, the market is segmented into Rotational and Vibrational. Based on region, the market is segmented into North America, Europe, Asia Pacific, South America and Rest of the world

Drivers of the Global Electric Toothbrush Market

A key driver for the global electric toothbrush market is the growing awareness of the significance of oral health and hygiene. As more individuals recognize the advantages of proper oral care, the demand for electric toothbrushes has risen. Efforts by dental associations and health organizations, such as the American Dental Association's National Children's Dental Health Month and the WHO Global Oral Health Program, are also contributing to heightened awareness and boosting the demand for these advanced toothbrushes. The increasing prevalence of dental issues and heightened awareness of oral hygiene are expected to have a lasting impact on the market. According to dental health organizations, users of electric toothbrushes experience healthier gums, reduced tooth decay, and longer tooth retention compared to those using manual brushes. This growing emphasis on effective oral care is likely to continue driving the market for electric toothbrushes throughout the forecast period.

Restraints in the Global Electric Toothbrush Market

A significant restraint on the global electric toothbrush market is the higher cost of electric toothbrushes compared to manual ones. Despite their superior cleaning performance and user convenience, the elevated price of electric toothbrushes can deter budget-conscious consumers, particularly in emerging markets. Furthermore, the ongoing expense of replacing brush heads and the need for a power source to operate the toothbrush contribute to the overall cost of ownership. These factors can further limit market growth by making electric toothbrushes less accessible to cost-sensitive buyers.

Market Trends of the Global Electric Toothbrush Market

A notable trend in the global electric toothbrush market is the growing demand for smart toothbrushes. These advanced devices are equipped with sensors and Bluetooth connectivity, allowing them to monitor brushing habits and provide real-time feedback to users. Smart toothbrushes can also store brushing data and generate personalized reports for both users and dentists. The incorporation of artificial intelligence and machine learning technologies is anticipated to further enhance these devices' capabilities, boosting their adoption. Additionally, there is a rising trend towards the use of eco-friendly materials and sustainable manufacturing practices, which is expected to influence the future development of the market.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors of The Market
• Value Chain Analysis
• Top Investment Pockets
• Market Attractive Index
• Ecosystem Mapping
• Technology Analysis
• Patent Analysis
• Pestel Analysis
• Industry Analysis
• User Perspective Analysis

Global Electric Toothbrush Market by Technology

• Market Overview
• Rational
• Vibrational

Global Electric Toothbrush Market by End Use

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Procter & Gamble Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foreo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Risun Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonic Chic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mornwell (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Beautylife Electronic Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip NYC Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Den-Mat Holdings, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brio Product Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Huge Creation Technology Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interplak (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triple Bristle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smile Direct Club, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments