ヘアスタイリング製品の市場規模、シェア、成長分析：製品別、用途別、流通チャネル別、エンドユーザー別、地域別 - 産業予測、2024-2031年

ヘアスタイリング製品の2022年の市場規模は222億米ドルで、2023年の235億米ドルから2031年には356億4,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは5.4％で成長する見通しです。

ヘアケア機器の人気が高まっている背景には、化学的なヘアトリートメントに伴う潜在的な副作用への意識が高まっているためです。消費者は、化学的なヘア製品の過剰使用が引き起こす可能性のあるダメージについて、ますます慎重になっています。このようなコンパクトで便利な機器は、ユーザーがサロンに行かなくても素早く便利にヘアスタイリングできることから、支持を集めています。ヘアスタイリング機器の世界市場は、ムースやジェルのような様々なヘアケア製品の普及によって、大幅な成長が見込まれています。この需要は、予測期間を通じて着実に増加すると予想されます。さらに、特にティーンエイジャーやミレニアル世代におけるソーシャルメディアの影響力が市場拡大に大きく寄与しています。ソーシャルメディアのインフルエンサーや有名人が披露するヘアスタイルは、消費者の嗜好を形成し、市場の成長を促進する上で極めて重要な役割を果たしています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• バリューチェーン分析
• 価格分析
• スタートアップ分析
• 重要成功要因
• 市場の魅力指数
• 競合の程度
• 主な投資機会
• エコシステムマッピング

ヘアスタイリング製品市場：製品別

• 市場概要
• ヘアジェル
• ヘアワックス
• ヘアムース
• ヘアスプレー
• ポマード
• その他

ヘアスタイリング製品市場：用途別

• 市場概要
• 家庭用
• 商業用

ヘアスタイリング製品市場：流通チャネル別

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 専門店
• オンラインチャンネル
• その他

ヘアスタイリング製品市場：エンドユーザー別

• 市場概要
• 男性
• 女性

ヘアスタイリング製品市場：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• L'oreal SA（France）
• Revlon, Inc.（U.S.）
• Coty, Inc.（U.K.）
• Indus Valley（India）
• Combe Incorporated（U.S.）
• Hoyu Co., Ltd（Japan）
• John Paul Mitchell Systems（U.S.）
• Cover Your Gray（U.S.）
• Kao Corporation（Japan）
• NATULIQUE ApS（Denmark）
• Puig（Spain）
• Coty Inc.（U.S.）
• Kao Corporation（Japan）
• The Estee Lauder Companies Inc.（U.S.）
• Oriflame Cosmetics AG（Switzerland）
• KOSE Corporation（Japan）
• CHANEL（U.K.）

Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.5 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).

The growing popularity of hair care devices stems from heightened awareness of the potential side effects associated with chemical hair treatments. Consumers are increasingly cautious about the damage that excessive use of chemical hair products can cause. These compact and convenient devices are gaining traction as they enable users to style their hair quickly and conveniently without the need to visit a salon. The global market for hair styling devices is set for substantial growth, driven by the widespread adoption of various hair care products like mousses and gels. This demand is expected to rise steadily throughout the forecast period. Additionally, the influence of social media, particularly among teenagers and millennials, is significantly contributing to market expansion. Hairstyles showcased by social media influencers and celebrities play a pivotal role in shaping consumer preferences and driving the market's growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segmental Analysis

The hair styling products market is segmented based on product, gender, application, distribution channel, and region. Based on product, the market is segmented into hair gel, hair wax, hair mousse, hair spray, pomade, and others. Based in gender, the market is segmented into female and male. Based on the application, the market is segmented into household and commercial. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. By region, the market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Drivers of the Hair Styling Products Market

The rising demand for diverse hairstyles is fueled by consumer interest in experimenting with different hair colors, styles, and trends. This trend is driven by the widespread acceptance of various hair types such as straight, curly, wavy, and others in Western cultures. Consumer flexibility has created a dynamic market where hair products that cater to diverse preferences are highly valued. Furthermore, continuous innovation from various companies introducing new hair products is driving market growth.

Restraints in the Hair Styling Products Market

The growing awareness of sustainable energy consumption is driving demand for energy-efficient hair dryers and straighteners. Consumers are recognizing the importance of responsibly using available energy, leading to increased popularity of low-energy hair styling tools. For instance, products like Philips' DryCare Essential 1600W hair dryer offer a more energy-efficient alternative compared to higher wattage options such as the 2100W Philips dryer, potentially saving up to 23% of energy. This shift towards energy efficiency is not only driven by consumer preferences but is also influenced by government initiatives like the EU Ecodesign Directive, which restricts the use of high-energy-consuming appliances.

Market Trends of the Hair Styling Products Market

Consumer awareness and emphasis on personal appearance are key drivers fueling the growth of the hair styling products market. Changes in lifestyle, where consumers increasingly favor premium hair care brands, are significant contributors to market expansion, alongside continuous innovations by industry leaders. Strong marketing efforts also play a crucial role in driving this growth. Moreover, there is a rising consumer preference for natural and sustainable alternatives, leading to increased demand for plant-based hair products. In response to this trend, market players are strategically introducing new plant-based products that align with the growing preference for natural and eco-friendly solutions in hair styling.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Hair Styling Products Market by Product

• Market Overview
• Hair Gel
• Hair Wax
• Hair Mousse
• Hair Spray
• Pomade
• Others

Hair Styling Products Market by Application

• Market Overview
• Household
• Commercial

Hair Styling Products Market by Distribution Channel

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Online channels
• Others

Hair Styling Products Market by End User

• Market Overview
• Male
• Female

Hair Styling Products Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• L'oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty, Inc. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indus Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combe Incorporated (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoyu Co., Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cover Your Gray (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NATULIQUE ApS (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Cosmetics AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANEL (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments