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1463537

スマートウォッチの世界市場規模、シェア、成長分析、オペレーティングシステム別、エンドユーザー別 - 産業予測、2024～2031年

Global Smartwatch Market Size, Share, Growth Analysis, By Operating System(IOS, Android), By End User(Male and Female) - Industry Forecast 2024-2031

出版日: 2024年04月08日 | 発行: SkyQuest

| ページ情報: 英文 202 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のスマートウォッチの市場規模は、2022年に212億5,000万米ドルとなり、予測期間（2024～2031年）のCAGRは8.4%で、2023年の230億4,000万米ドルから、2031年までには439億2,000万米ドルに成長する見通しです。

世界のスマートウォッチ市場は、技術の進歩と消費者の選好の進化を主要な要因として、急速な成長と変貌を遂げています。従来の計時機能を超えたスマートウォッチは、フィットネストラッキング、通知機能、スマートフォンとの接続など、多くの機能を提供するようになりました。市場拡大の大きな促進力となっているのは、健康とフィットネスへの注目が高まっていることです。心拍数のモニタリング、歩数の追跡、睡眠パターンの分析などのセンサーを搭載したスマートウォッチは、健康状態の改善に努める個人にとって貴重なツールとなっています。さらに、GPSやその他の位置情報サービスを統合することで、アウトドア愛好家やフィットネス愛好家への訴求力を高めています。接続性もまた、スマートウォッチ市場を前進させる重要な要因です。これらのデバイスは、ユーザーが手首から通知を受け取り、電話をかけ、スマートホームデバイスをコントロールすることを可能にし、利便性を高め、生産性を向上させます。市場情勢は、ハイテク大手と中小企業の激しい競争によって特徴付けられています。Apple、Samsung、Garminといった老舗企業が豊富な機能で市場を席巻する一方、新興企業はユニークなデザインと特化した機能で革新を続けています。テクノロジーの進歩が進むにつれ、ウェアラブル・テクノロジーへの需要の高まりに対応する、より洗練された多様なスマートウォッチの選択肢がさらに増えることが予想されます。スマートウォッチがますます日常生活に溶け込むようになり、世界市場は継続的に拡大する態勢が整っています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要な投資の分析
主要な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

スマートウォッチの世界市場：オペレーティングシステム別

市場概要
IOS
Android
その他

スマートウォッチの世界市場：エンドユーザー別

市場概要
男性・女性

スマートウォッチの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主要な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Apple Inc.（USA）
Samsung Electronics Co., Ltd.（South Korea）
Huawei Technologies Co., Ltd.（China）
Garmin Ltd.（Switzerland）
Fitbit, Inc.（USA）
Fossil Group, Inc.（USA）
Amazfit（China）
Xiaomi Corporation（China）
LG Electronics Inc.（South Korea）
Polar Electro Oy（Finland）
Mobvoi Information Technology Company Limited（China）
Casio Computer Co., Ltd.（Japan）
Suunto Oy（Finland）
Sony Corporation（Japan）
Misfit, Inc.（USA）
Ticwatch（China）
Vector Watch SA（Switzerland）
TAG Heuer SA（Switzerland）
Withings（France）
Citizen Watch Co., Ltd.（Japan）
Michael Kors（USA）

Product Code: SQMIG20D2156

Global smartwatch market size was valued at USD 21.25 billion in 2022 and is poised to grow from USD 23.04 billion in 2023 to USD 43.92 billion by 2031, at a CAGR of 8.4% during the forecast period (2024-2031).

The global smartwatch market is witnessing rapid growth and transformation, primarily fueled by advancements in technology and evolving consumer preferences. Smartwatches, which go beyond traditional timekeeping, now offer a plethora of features including fitness tracking, notifications, and smartphone connectivity. A significant driver behind the market's expansion is the growing focus on health and fitness. Equipped with sensors for monitoring heart rate, tracking steps, and analyzing sleep patterns, smartwatches serve as valuable tools for individuals striving to improve their well-being. Moreover, integration of GPS and other location-based services enhances their appeal to outdoor enthusiasts and fitness aficionados. Connectivity is another key factor propelling the smartwatch market forward. These devices enable users to receive notifications, make calls, and control smart home devices right from their wrists, adding convenience and boosting productivity. The market landscape is characterized by intense competition among tech giants and smaller players alike. Established companies such as Apple, Samsung, and Garmin dominate the market with feature-rich offerings, while startups continue to innovate with unique designs and specialized functionalities. As technology continues to advance, we can anticipate even more sophisticated and diverse smartwatch options catering to the growing demand for wearable technology. With smartwatches becoming increasingly integrated into our daily lives, the global market is poised for continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the global smartwatch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartwatch Market Segmental Analysis

Global smartwatch Market is segmented based on operating system, end user, display technology and region. By operating system, the market is segmented into IOS, android, others. By end user, market is segmented into male and female. by display technology, the market is segmented into LCD and OLED. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Smartwatch Market

A big reason why smartwatches are becoming so popular is because they can help people stay healthy. These watches do more than just tell time - they have sensors that can track things like your heart rate, how well you sleep, and how active you are. This lets you keep an eye on your health and make improvements. As more people become interested in staying healthy and preventing illnesses, they're turning to smartwatches as an easy way to do that. So, the demand for health and fitness features is driving the growth of the smartwatch market.

Restraints in the Global Smartwatch Market

A big problem in the smartwatch market is that the batteries don't last long enough. Even though companies are working to improve this, most smartwatches still need to be charged frequently. This can be annoying for people who want to track their health or use their smartwatch for outdoor activities. It's hard for companies to balance making smartwatches powerful and making sure the battery lasts a long time. Solving this problem is important for companies to keep customers happy and get more people to use smartwatches, because people want devices that can do a lot and still last a long time on one charge.

Market Trends of the Global Smartwatch Market

A big trend in the smartwatch world is that these devices are becoming better at working with lots of different gadgets. Smartwatches are turning into central hubs for all your tech stuff, like your phone, tablet, laptop, and even smart home gadgets. This means you can easily switch between devices, see notifications, control your smart home, and share data between them. As more people want all their gadgets to work together smoothly, smartwatch makers are focusing on making sure their devices can connect with everything, making them super useful tools for managing all your tech stuff.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Smartwatch Market by Operating System

Market Overview
IOS
Android
Others

Global Smartwatch Market by End User

Market Overview
Male and Female

Global Smartwatch Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Apple Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Garmin Ltd. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fitbit, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fossil Group, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazfit (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Polar Electro Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mobvoi Information Technology Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casio Computer Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suunto Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Misfit, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ticwatch (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vector Watch SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TAG Heuer SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Withings (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Citizen Watch Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michael Kors (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments