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1463448

バブル食品・飲料の世界市場規模、シェア、成長分析、製品別、由来別 - 産業予測、2024～2031年

Global Bubble Food & Beverages Market Size, Share, Growth Analysis, By Product(Fruits Snacks, Desserts), By Source(Tapioca-based, Bursting Bubbles) - Industry Forecast 2024-2031

出版日: 2024年04月06日 | 発行: SkyQuest

| ページ情報: 英文 198 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のバブル食品・飲料の市場規模は、2022年に44億5,000万米ドルとなり、予測期間中（2024～2031年）のCAGRは9.40%で、2023年の48億7,000万米ドルから、2031年までには99億9,000万米ドルに成長する見通しです。

ソーシャルメディアがバブルティーの普及に大きく貢献していることは、東南アジアでの絶大な人気によるGrabFoodでのバブルティー注文の3,000%急増でも明らかであり、GrabFoodは2021年5月時点で約4,000のバブルティーレストランを誇り、店舗数の200%増という顕著な増加を示しています。この拡大は、ボバを使ったスナックや飲料への需要の高まりによってさらに促進されています。さらに、バブルティーの需要増加は、炭酸飲料よりも健康的な飲料を選ぶ消費者の幅広い動向と並行しています。例えば、Bubble Tea Clubは、拡大する消費者層に対応するため、2021年6月に110万米ドルの多額の投資を行いました。業界の成長はまた、研究開発への投資の増加や、天然、オーガニック、ビーガンのタピオカパールを含む製品の利点に関する消費者の意識の高まりに後押しされた、メーカーの技術革新への努力によっても促進されています。注目すべきは、BOTANISTのような企業が、2021年8月に東京の原宿で見られたように、エンドウ豆ベースのミルクで作られた青い色のボバ茶のような新しい商品を店内のカフェメニューに導入することによって、この動向に乗じていることです。さらに、バブルティーや、爆発するボバやバブル食品・飲料のような関連商品の人気の急上昇は、多様な消費者の選好に応える、幅広いソース、トッピング、風味、食感の組み合わせが利用可能であることに起因しています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要な投資の分析
主要な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

世界のバブル食品・飲料市場：製品別

市場概要
フルーツスナック
デザート
バブルティー
その他

世界のバブル食品・飲料市場：由来別

市場概要
タピオカベース
バーストバブル

世界のバブル食品・飲料市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主要な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Lollicup USA Inc.（USA）
Kung Fu Tea（USA）
Gong Cha（Taiwan）
Coco Fresh Tea & Juice（Taiwan）
Chatime（Taiwan）
Sharetea（Taiwan）
Boba Guys（USA）
Happy Lemon（China）
The Alley（Taiwan）
Presotea（Taiwan）
Tiger Sugar（Taiwan）
Ten Ren's Tea（Taiwan）
Yifang Fruit Tea（China）
Royaltea（China）
Nayuki（China）
Heytea（China）
Vivi Bubble Tea（USA）
TP Tea（Taiwan）
Quickly（USA）
Comebuy（Taiwan）
HappyFresh（India）
Biju Bubble Tea（Canada）

Product Code: SQMIG30G2046

Global Bubble Food & Beverages Market size was valued at USD 4.45 Billion in 2022 and is poised to grow from USD 4.87 Billion in 2023 to USD 9.99 Billion by 2031, at a CAGR of 9.40% during the forecast period (2024-2031).

Social media has significantly contributed to the widespread popularity of bubble tea, evident in the 3,000% surge in bubble tea orders on GrabFood due to its immense popularity in Southeast Asia, where GrabFood boasted nearly 4,000 bubble tea restaurants as of May 2021, marking a notable 200 percent increase in outlets. This expansion is further fueled by the escalating demand for snacks and beverages featuring boba. Moreover, the rise in demand for bubble tea is paralleled by a broader trend of consumers opting for healthier beverage choices over carbonated options. For example, Bubble Tea Club secured a substantial $1.1 million investment in June 2021 to cater to its expanding consumer base. The industry's growth is also propelled by manufacturers' efforts to innovate, driven by increased investments in research and development and heightened consumer awareness regarding the benefits of products containing natural, organic, and vegan tapioca pearls. Notably, companies like Botanist are capitalizing on this trend by introducing new offerings like blue-hued boba tea made with pea-based milk in their in-store cafe menus, as seen in Tokyo's Harajuku neighborhood in August 2021, thereby diversifying their product range to include bubble tea. Additionally, the surge in popularity of bubble tea and related products like exploding boba and bubble foods and drinks can be attributed to the wide array of sauces, toppings, flavors, and texture combinations available, catering to diverse consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food & Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food & Beverages Market Segmental Analysis

Global Bubble Food & Beverages Market is segmented on the basis of product, source, distribution channels and region. By product, the market is segmented into fruits snacks, desserts, bubble tea, and others. By source, the market is segmented into tapioca-based and bursting bubbles. by distribution channels, the market is segmented into off trade and on trade. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Bubble Food & Beverages Market

The market offers an extensive range of tea flavors and varieties, such as black, fruit-infused, and green jasmine tea, catering to diverse preferences. Fruit-infused tea encompasses a spectrum of flavors, from sweetened fruit blends to creamy fruit-infused concoctions. For lactose-intolerant individuals, options like black tea and green jasmine tea remain suitable alternatives. The abundance of boba tea options enhances consumer choice and contributes to the expansion of customer base, reflecting an effective marketing strategy. Moreover, companies are actively innovating, introducing new flavor combinations and blends to captivate customers' interest.

Restraints in the Global Bubble Food & Beverages Market

The increasing popularity of novel tea beverages faces a challenge due to the wide availability of alternative caffeinated drinks like coffee, especially given the prevailing trends in coffee consumption in Western countries. Coffee, now widely utilized as an energy booster, has seen its accessibility as a convenient ready-to-drink option improve to cater to the demands of busy consumers. A plethora of innovative coffee categories, including cold brew, snap chilled, and effervescent canned coffee, further enrich the coffee market, offering diverse choices to consumers.

Market Trends of the Global Bubble Food & Beverages Market

The emergence of social media has profoundly influenced the food and beverage sector, with the bubble tea market experiencing a notable effect. Numerous bubble tea establishments and cafes have garnered substantial online followings by crafting visually captivating beverages meant for sharing and snapping photos. These concoctions frequently showcase vivid hues, imaginative toppings, and unconventional serving containers, catering to the aesthetic preferences of social media users.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Bubble Food & Beverages Market by Product

Market Overview
Fruits Snacks
Desserts
Bubble Tea
Others

Global Bubble Food & Beverages Market by Source

Market Overview
Tapioca-based
Bursting Bubbles

Global Bubble Food & Beverages Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Lollicup USA Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kung Fu Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gong Cha (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coco Fresh Tea & Juice (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chatime (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharetea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boba Guys (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happy Lemon (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Alley (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Presotea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tiger Sugar (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ten Ren's Tea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yifang Fruit Tea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royaltea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nayuki (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heytea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vivi Bubble Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TP Tea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quickly (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comebuy (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HappyFresh (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biju Bubble Tea (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments