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市場調査レポート
商品コード
1461611
サファリツーリズムの世界市場規模、シェア、成長分析、タイプ別、予約モード別-産業予測、2024～2031年Global Safari Tourism Market Size, Share, Growth Analysis, By Type(Couples, and Friends), By Booking Mode(Direct Bookings, and Marketplace Booking) - Industry Forecast 2024-2031 |
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| サファリツーリズムの世界市場規模、シェア、成長分析、タイプ別、予約モード別-産業予測、2024～2031年 |
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出版日: 2024年04月04日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のサファリツーリズム市場規模は2022年に264億5,000万米ドルと評価され、2023年の284億9,000万米ドルから2031年には515億7,000万米ドルに成長し、予測期間中（2024～2031年）のCAGRは7.70％で成長する展望です。
サファリツーリズムは、ブロガーやインフルエンサーの旅行形態への関心の高まりに後押しされ、人気が急上昇しています。ソーシャルメディア・プラットフォームで多くのフォロワーを持つこれらのインフルエンサーは、サファリでの冒険をオンラインで共有し、サファリ観光の拡大を刺激しています。個性的でエキゾチックな休暇体験に対する人々の嗜好の高まりに加え、中間・上流階級の支出水準の上昇や、ソーシャルメディアが旅行セクターに与える影響の大きさが、この成長の主要原動力となっています。需要の高まりにもかかわらず、サファリツーリズムに関連する高コスト、インフラの課題、治安上の懸念など、いくつかの要因が市場拡大の制約となっています。とはいえ、旅行者が斬新で魅力的な目的地を求め続けているため、サファリツーリズムの成長機会は持続しています。サファリ体験の中でもアフリカン・サファリは、ライオン、ゾウ、サイ、キリン、シマウマ、ヒョウなど、多様な野生動物の生息地を目の当たりにしたいと願う人々を魅了し、アフリカ大陸で最も人気が高く、望ましい休暇オプションとして君臨しています。市場に参入してきた新興企業は、観光客の土着文化への関心に合わせたサファリ体験を提供しています。さらに、ブロガーやインフルエンサーが魅力的なビジュアルや魅力的なコンテンツをさまざまなソーシャル・プラットフォームで定期的に共有し、関心とエンゲージメントを高めているため、ソーシャルメディアの浸透が引き続き市場の成長を後押ししています。サファリツーリズムの人気旅行先には、タイ、インド、ネパール、中国、南アフリカ、ケニア、ボツワナ、タンザニア、ブラジルなどがあり、世界各地から旅行者が訪れています。欧州では、英国、ドイツ、フランスがサファリ観光の一次情報源となっており、スペイン、イタリア、オランダがそれに続いています。
目次
エグゼクティブサマリー
- 市場概要
- 繁栄と衰退
調査手法
- 情報調達
- 二次データソースと一次データソース
- 市場規模の推定
- 市場の危機と限界
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主要市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主要投資の分析
- 主要成功要因
- 競合の程度
市場力学と展望
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
サファリツーリズムの世界市場：タイプ別
- 市場概要
- カップル
- 友人
サファリツーリズムの世界市場：予約モード別
- 市場概要
- 直接予約
- マーケットプレース予約
サファリツーリズムの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州地域
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
- ラテンアメリカ
- ブラジル
- その他のラテンアメリカ地域
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主要市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Abercrombie & Kent（米国）
- Micato Safaris（米国）
- Ker & Downey Africa（南アフリカ）
- Sanctuary Retreats（英国）
- AndBeyond（南アフリカ）
- Gamewatchers Safaris（ケニア）
- Singita（南アフリカ）
- Wilderness Safaris（南アフリカ）
- Elewana Collection（タンザニア）
- African Parks Network（南アフリカ）
- Nomad Tanzania（タンザニア）
- &Beyond（南アフリカ）
- Jacada Travel（英国）
- Natural World Safaris（英国）
- Bench International（オーストラリア）
- African Sermon Safaris（ケニア）
- Classic Africa（米国）
- Rothschild Safaris（米国）
- Go2Africa（南アフリカ）
- Bushtracks Expeditions（米国）
Global safari tourism market size was valued at USD 26.45 billion in 2022 and is poised to grow from USD 28.49 billion in 2023 to USD 51.57 billion by 2031, growing at a CAGR of 7.70% during the forecast period (2024-2031).
Safari tourism is experiencing a surge in popularity, largely propelled by the burgeoning interest of bloggers and influencers in this form of travel. With sizable followings on social media platforms, these influencers share their safari adventures online, stimulating the expansion of safari tourism. The increasing preference among people for distinctive and exotic holiday experiences, coupled with the rising expenditure levels of the middle and upper-middle classes and the profound impact of social media on the travel sector, are key driving forces behind this growth. Despite the growing demand, several factors such as the high costs associated with safari tourism, infrastructure challenges, and security concerns serve as constraints on market expansion. Nevertheless, with travelers continuously seeking out novel and captivating destinations, opportunities for growth in safari tourism persist. Among safari experiences, African safaris reign supreme as the most sought-after and desirable holiday option on the continent, attracting individuals eager to witness the natural habitats of a diverse array of wild animals, including lions, elephants, rhinos, giraffes, zebras, leopards, and more. Emerging entrants in the market are offering tailored safari experiences that cater to tourists' interests in indigenous cultures. Furthermore, the pervasive influence of social media continues to fuel market growth, as bloggers and influencers regularly share captivating visuals and engaging content across various social platforms to foster increased interest and engagement. Popular destinations for safari tourism include countries such as Thailand, India, Nepal, China, South Africa, Kenya, Botswana, Tanzania, and Brazil, drawing visitors from diverse corners of the globe. Within Europe, the United Kingdom, Germany, and France stand as primary sources of safari tourists, closely followed by Spain, Italy, and the Netherlands.
Top-down and bottom-up approaches were used to estimate and validate the size of the global safari tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Safari Tourism Market Segmental Analysis
The global safari tourism market is segmented based on type, bookings mode, and region. By type, the market is segmented into couples, and friends. By booking mode, the market is segmented into direct bookings, and marketplace bookings. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Safari Tourism Market
The escalating desire among travelers for distinctive and genuine experiences plays a pivotal role in propelling the global safari tourism market forward. Safari tourism presents an avenue for tourists to observe wildlife in its natural surroundings and delve into the rich tapestry of culture and traditions prevalent in the destinations they explore. Furthermore, the burgeoning middle and upper-middle-class demographic, characterized by increased disposable income and a penchant for travel expenditure, further fuels the market's growth trajectory. With a growing number of individuals yearning for immersive journeys, the demand for safari tourism is poised to continue its upward trajectory in the foreseeable future.
Restraints in the Global Safari Tourism Market
A notable constraint on the global safari tourism market is the substantial expense associated with safari tours, which narrows the potential customer base. Safari expeditions often come with a hefty price tag attributed to various factors, including transportation, lodging, and permits. Moreover, infrastructure challenges prevalent in certain regions, such as inadequate road networks and limited accommodation choices, pose obstacles to market expansion. Additionally, safety apprehensions, ranging from wildlife encounters to political instability in select areas, may dissuade prospective tourists from embarking on safari adventures, thereby impeding the market's growth trajectory.
Market Trends of the Global Safari Tourism Market
A prominent trend in the global safari tourism industry is the rising preference for sustainable and responsible tourism practices. Travelers are becoming more conscious of the environmental repercussions of tourism and are actively seeking experiences that prioritize conservation and benefit local communities. Consequently, businesses within the market are directing investments toward eco-friendly accommodations, implementing wildlife conservation strategies, and supporting local conservation projects. Furthermore, numerous tour operators are pivoting towards experiential travel offerings, such as cultural immersion and community-based tourism, to provide travelers with more meaningful and authentic experiences. This shift reflects a growing consumer demand for tourism experiences that align with their values of sustainability and responsible stewardship of natural and cultural resources.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Safari Tourism Market by Type
- Market Overview
- Couples
- and Friends
Global Safari Tourism Market by Booking Mode
- Market Overview
- Direct Bookings
- and Marketplace Booking
Global Safari Tourism Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Abercrombie & Kent (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Micato Safaris (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ker & Downey Africa (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sanctuary Retreats (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AndBeyond (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gamewatchers Safaris (Kenya)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Singita (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wilderness Safaris (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Elewana Collection (Tanzania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- African Parks Network (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nomad Tanzania (Tanzania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- &Beyond (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jacada Travel (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Natural World Safaris (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bench International (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- African Sermon Safaris (Kenya)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Classic Africa (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rothschild Safaris (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Go2Africa (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bushtracks Expeditions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
