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市場調査レポート
商品コード
1458156
放送機器の世界市場規模、シェア、成長分析:技術別、用途別 - 産業予測(2024~2031年)Global Broadcast Equipment Market Size, Share, Growth Analysis, By Technology(Analog Broadcasting, and Digital Broadcasting), By Application(Radio, Television) - Industry Forecast 2024-2031 |
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放送機器の世界市場規模、シェア、成長分析:技術別、用途別 - 産業予測(2024~2031年) |
出版日: 2024年03月25日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3~5営業日
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世界の放送機器の市場規模は、2022年に50億3,000万米ドルとなり、2023年の52億7,000万米ドルから、2031年までには76億7,000万米ドルに成長し、予測期間(2024~2031年)のCAGRは4.8%で成長する見通しです。
消費者がより良いオーディオとビジュアル体験を求めるようになったことで、放送機器分野はここ数十年で飛躍的な進歩を遂げました。技術の進歩の結果、放送局はハイエンドユーザーにサービスを提供し、市場を拡大するために、超高精細度(UHD)出力を提供することが求められるようになりました。高解像度の素材に対するニーズが、4K や 8K の放送技術の使用を促進しました。この動きの原動力となったのは、より良い画質に対する消費者の期待でした。放送局は徐々に VR および AR 技術を使用して、没入型体験を作成するようになりました。これには没入型の物語、バーチャルスタジオ、強化された映像などが含まれます。コンテンツ編集、共有、アーカイブのためのクラウドベースのソリューションの人気が高まっていました。クラウドベースのソリューションは、手頃な価格、拡張性、適応性を特徴としていました。放送局は、推薦エンジン、自動制作プロセス、コンテンツ分析にAIと機械学習を採用しました。これにより、コンテンツの発見とパーソナライゼーションが向上しました。
Global Broadcast Equipment Market size was valued at USD 5.03 billion in 2022 and is poised to grow from USD 5.27 billion in 2023 to USD 7.67 billion by 2031, growing at a CAGR of 4.8% during the forecast period (2024-2031).
The need for better audio and visual experiences among consumers has led to tremendous advancements in the broadcast equipment sector in recent decades. As a result of technological advancements, broadcasters are now required to provide Ultra High Definition (UHD) output in order to serve high-end users and expand the market. The need for higher resolution material was driving use of 4K and even 8K broadcasting technologies. The impetus for this movement was consumer expectations for better picture quality. Broadcasts were gradually using VR and AR technologies to create immersive experiences. This covers immersive narrative, virtual studios, and enhanced visuals. Cloud-based solutions for content editing, sharing, and archiving were growing in popularity. Their offerings were affordability, scalability, and adaptability. Broadcasters employed AI and machine learning for recommendation engines, automated production processes, and content analysis. This improved content discovery and personalization.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Broadcast Equipment Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Broadcast Equipment Market Segmental Analysis
The global broadcast equipment market is segmented on the basis of technology, application, and region. By technology, the market is segmented into Analog Broadcasting, and Digital Broadcasting. By Application, the market is segmented into Radio, and Television. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Broadcast Equipment Market
The need for cutting-edge broadcast technology in 2022 will be driven by the continued strong demand for live sporting events. To improve the viewing experience, broadcasters made investments in augmented reality visuals, virtual reality technologies, and high-definition cameras. For instance, broadcasters used cutting-edge technology to record the action and provide immersive footage to viewers around the world during the FIFA World Cup 2022 in Qatar.
Restraints in the Global Broadcast Equipment Market
For broadcasters, updating their current equipment presented a barrier as the industry moved toward IP-based infrastructure. Making the switch from outdated systems to IP-based solutions needed a large financial commitment as well as specialized knowledge. The challenge for broadcasters was to ensure smooth processes while integrating IP-based equipment with their traditional infrastructure. Although the transformation process was ultimately advantageous, it temporarily restrained the market.
Market Trends of the Global Broadcast Equipment Market
In order to boost operational efficiency and optimize workflows, broadcasters have been adopting artificial intelligence (AI) and automation technologies more and more. In 2022, there was an increase in the use of AI-powered video editing, automated metadata creation, and content analysis tools. Targeted content delivery was made possible, for instance, by broadcasters' analysis of viewer interaction and preferences thanks to AI-enabled video analytics tools.