リテールアナリティクスの世界市場規模、シェア、成長分析、タイプ別、展開別 - 産業予測2024～2031年

世界のリテールアナリティクスの市場規模は、2022年に72億米ドルとなり、2023年の84億1,000万米ドルから、2031年までには291億3,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは16.80%で成長する見通しです。

小売業界における最近の変化により、リテールアナリティクスの重要性が高まっていることが浮き彫りになっています。デジタル化の到来により、消費者はより多くの選択肢を手に入れ、購買を効率化し、時間を節約できるようになりました。その結果、豊富で膨大なデータが生成され、スピード、量、多様性の面で市場力学に大きな影響を与えています。オンラインショッピングの急増、ソーシャルメディアの統合、スマートフォンの普及といった要因がリテールアナリティクスの成長を後押しし、消費者のショッピングプロセスを簡素化しています。企業はFacebookなどのソーシャルメディアプラットフォームを活用し、顧客のニーズ、ブランド認知、ロイヤルティ、フィードバックに関する深い洞察を得ています。在庫管理、戦略立案、顧客の購買行動の理解におけるリテールアナリティクスの需要の増加は、市場の成長を促進すると予想されます。リテールアナリティクス市場には、アナリティクスソフトウェア、ソリューション、サービス、ビジネス機能、展開、データ管理ソフトウェア、可視化ツール、モバイルアプリケーションなど、さまざまなカテゴリーが含まれます。オフラインの消費者の行動を理解するにはコストが高く、複雑であるなどの課題があるもの、従来型の実店舗型小売業者は、最適化、在庫管理、クラスター計画などの分野でリテールアナリティクスの恩恵を受けると予想されます。北米は、リテールアナリティクスソリューションと高度なシステムの普及により、市場をリードすると予測されています。リテールアナリティクスの世界市場における主要企業には、Adobe Systems、Oracle、IBM、SAS Institute、SAP AGなどがあり、マーケティング、顧客分析、サプライチェーン管理、店舗分析など、さまざまな企業業務にわたる包括的なソリューションを提供しています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

リテールアナリティクスの世界市場：タイプ別

• 市場概要
• ソフトウェア・ハードウェア

リテールアナリティクスの世界市場：展開別

• 市場概要
• オンプレミス・クラウドベース

リテールアナリティクスの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Adobe Systems（US）
• Oracle（US）
• IBM（US）
• SAS Institute（US）
• SAP AG（Germany）
• Microsoft Corporation（US）
• Tableau Software（US）
• QlikTech International（Sweden）
• MicroStrategy（US）
• Teradata（US）
• FICO（US）
• HCL Technologies（India）
• Information Builders（US）
• Alteryx（US）
• 1010data（US）
• Wipro Limited（India）
• Angoss Software（Canada）
• Fujitsu Limited（Japan）
• Tata Consultancy Services（India）
• Zoho Corporation（India）

Global Retail Analytics Market size was valued at USD 7.2 billion in 2022 and is poised to grow from USD 8.41 billion in 2023 to USD 29.13 billion by 2031, growing at a CAGR of 16.80% during the forecast period (2024-2031).

Recent shifts in the retail sector have highlighted the growing importance of retail analytics, which plays a crucial role in driving expansion and fostering stronger connections with customers. The advent of digitalization has empowered consumers with more choices, streamlining purchases and saving time. Consequently, a wealth of extensive data has been generated, significantly impacting market dynamics in terms of speed, volume, and diversity. Factors such as the surge in online shopping, integration of social media, and widespread smartphone usage have propelled the growth of retail analytics, simplifying the shopping process for consumers. Enterprises have leveraged social media platforms like Facebook to gain deeper insights into customer needs, brand perception, loyalty, and feedback. The increasing demand for retail analytics in inventory management, strategic planning, and understanding customer purchasing behaviors is expected to drive positive market growth. The retail analytics market encompasses various categories such as analytics software, solutions, services, business functions, deployments, data management software, visualization tools, and mobile applications. Despite challenges such as high costs and complexities in understanding offline consumer actions, traditional brick-and-mortar retailers are expected to benefit from retail analytics in areas like optimization, inventory management, and cluster planning. North America is projected to lead the market due to widespread adoption of retail analytics solutions and advanced systems. Major players in the global retail analytics market include Adobe Systems, Oracle, IBM, SAS Institute, and SAP AG, offering comprehensive solutions across various corporate operations such as marketing, customer analytics, supply chain management, and store analytics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Retail Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Retail Analytics Market Segmental Analysis

The Global Retail Analytics market is segmented by type, deployment, and region. Based on type, the market can be segmented into software and hardware. Based on deployment, the market is segmented into on-premise and cloud-based deployment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Retail Analytics Market

The global retail analytics market is propelled by the growing embrace of digitalization and the widespread use of smartphones, simplifying the shopping experience for consumers. With the surge in online shopping, retailers are turning to retail analytics tools to understand customer behavior, preferences, and purchasing trends. This empowers retailers to tailor the shopping journey for each customer and implement focused marketing strategies. Consequently, the market for retail analytics solutions is anticipated to expand significantly in the foreseeable future.

Restraints in the Global Retail Analytics Market

The primary obstacle facing the global retail analytics market is the considerable expense associated with implementation and the shortage of qualified individuals to oversee it. Deploying retail analytics solutions necessitates substantial investments in both hardware and software, along with the recruitment and training of proficient personnel. Moreover, the challenge of understanding offline consumer behavior further compounds these difficulties, potentially impeding market advancement. These factors collectively pose entry barriers for small and medium-sized retailers, thereby constraining market expansion.

Market Trends of the Global Retail Analytics Market

A prominent trend in the global retail analytics market involves a growing reliance on artificial intelligence (AI) and machine learning (ML) to sift through the extensive data produced by retailers. By leveraging AI and ML, retailers can swiftly uncover valuable insights into customer habits and preferences, facilitating personalized shopping experiences. Furthermore, these technologies aid in demand prediction, inventory optimization, and cost reduction, enhancing operational efficiency. The seamless integration of AI and ML into retail analytics solutions is poised to fuel market expansion in the foreseeable future.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Retail Analytics Market by Type

• Market Overview
• Software and Hardware

Global Retail Analytics Market by Deployment

• Market Overview
• On-Premise and Cloud-Based

Global Retail Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Adobe Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FICO (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1010data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angoss Software (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments