市場調査レポート

商品コード

1447913

ウイスキーの世界市場規模、シェア、成長分析、製品別、品質別、流通チャネル別 - 産業予測、2024年～2031年

Global Whiskey Market Size, Share, Growth Analysis, By Product(Irish Whiskey, Scotch Whiskey), By Quality(Scotch Whiskey, Premium Products), By Distribution Channel(On-Trade, Off-Trade) - Industry Forecast 2024-2031

出版日: 2024年02月28日 | 発行: SkyQuest

| ページ情報: 英文 157 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のウイスキー市場規模は2022年に650億米ドルと評価され、予測期間（2024年～2031年）のCAGRは6.5%で、2023年の692億3,000万米ドルから2031年には1,145億7,000万米ドルに成長する見通しです。

ウイスキー市場は、さまざまな要因、特に社会人のライフスタイル嗜好の変化によって大きな成長を遂げています。この層の間では、社交や週末の集まりを増やす傾向が顕著であり、これがウイスキー消費に有利な環境を作り出し、市場拡大に寄与しています。さらに、ウイスキー市場は、手頃な価格の選択肢が増え、プレミアム品質の変種に対する需要が高まっていることにも影響を受けています。プレミアムウイスキーやスーパープレミアムウイスキーへの嗜好の高まりは、新興諸国と先進諸国の両方において市場を前進させる大きな要因となっています。この需要の急増はさまざまな社会経済的セグメントにまたがっており、多様な消費者層の間で高品質のウイスキーが広く好まれていることを浮き彫りにしています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主な投資の分析
主な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

ウイスキーの世界市場：製品別

市場概要
アイリッシュウイスキー
スコッチウイスキー
モルトウイスキー
小麦ベースのウイスキー
ジャパニーズウイスキー
アメリカンウイスキー
カナディアンウイスキー

ウイスキーの世界市場：品質別

市場概要
スコッチウイスキー
プレミアム製品

ウイスキーの世界市場：流通チャネル別

市場概要
オントレード
オフトレード

ウイスキーの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他の中東・アフリカ

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Diageo
Pernod Ricard
William Grant and Sons
Suntory Holdings Ltd
Brown Foreman
Allied Blenders and Distillers Pvt Ltd
Angus Dundee Distillers Plc
Bacardi Limited
Constellation Brands Inc
King Car Group
La Martiniquaise
the Edrington Group
Chivas Brothers
Whyte & Mackay

Product Code: SQMIG30D2006

Global Whiskey Market size was valued at USD 65 billion in 2022 and is poised to grow from USD 69.23 billion in 2023 to USD 114.57 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024- 2031).

The whiskey market is witnessing significant growth driven by various factors, particularly the changing lifestyle preferences of working professionals. There's a noticeable trend towards increased socializing and weekend gatherings among this demographic, which has created a favorable environment for whiskey consumption and contributed to market expansion. Furthermore, the whiskey market is influenced by the increasing availability of affordable options and a growing demand for premium-quality variants. The rising desire for premium and super-premium whiskeys is a major driver propelling the market forward in both developing and developed countries. This surge in demand spans various socioeconomic segments, highlighting a widespread preference for high-quality whiskey among diverse consumer bases.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Whiskey Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Whiskey Market Segmental Analysis

The global whiskey market is segmented on the basis of product, distribution channel and region. By product type the market is segmented into irish whiskey, japanese whiskey, american whiskey, malt whiskey, wheat-based whiskey, canadian whiskey. By quality, the market is segmented into scotch whiskey, premium products. By distribution channel, the market is segmented into on-trade, off-trade. By region, the market is segmented into North America, Europe, Asia-Pacific, MEA, and Latin America.

Drivers of the Global Whiskey Market

The expected increase in demand for blended whiskey signals a strong growth trajectory, driven mainly by the expanding consumer base worldwide. The super-premium segment, in particular, is forecasted to experience significant growth, especially in developed countries like the U.K., France, the U.S., and Canada in the coming years. Several factors contribute to this projected expansion, including the industry's focus on innovation and premiumization.

Restraints in the Global Whiskey Market

The whiskey market may encounter hurdles due to the rise in popularity of innovative non-alcoholic beverages and a shift in consumer preferences toward juices and carbonated drinks. In recent years, there has been a noticeable increase in the market traction of non-alcoholic alternatives, such as Heineken 0.0 and Budweiser Zero. This trend is driven by a growing awareness of health concerns and a preference for healthier beverage options among consumers.

Market Trends of the Global Whiskey Market

The whiskey industry is expected to experience significant growth due to the rising global demand for alcoholic beverages. This surge can be attributed to shifting consumer preferences, rapid urbanization trends, and the increasing purchasing power of the middle-class demographic. In recent years, there has been a noticeable increase in alcohol consumption driven by these factors. For example, data from the American Addiction Centers shows an annual consumption exceeding 445 billion liters worldwide across categories including wine, beer, and spirits. This substantial consumption volume highlights the strong and growing market for alcoholic beverages globally.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Whiskey Market by Product

Market Overview
Irish Whiskey
Scotch Whiskey
Malt Whiskey
Wheat-based Whiskey
Japanese Whiskey
American Whiskey
Canadian Whiskey

Global Whiskey Market by Quality

Market Overview
Scotch Whiskey
Premium Products

Global Whiskey Market by Distribution Channel

Market Overview
On-Trade
Off-Trade

Global Whiskey Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Diageo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant and Sons
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Holdings Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown Foreman
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allied Blenders and Distillers Pvt Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Angus Dundee Distillers Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bacardi Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
King Car Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Martiniquaise
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
the Edrington Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chivas Brothers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Whyte & Mackay
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments