レジャー旅行の世界市場規模、シェア、成長分析、旅行者タイプ別、支出タイプ別 - 産業予測2024～2031年

世界のレジャー旅行市場規模は、2022年に3,403億7,000万米ドルとなり、予測期間中（2024～2031年）のCAGRは22.6%で、2023年の4,173億米ドルから、2031年までには2兆1,299億6,000万米ドルに成長する見通しです。

世界のレジャー旅行市場は急速に発展している分野であり、レクリエーションや楽しい体験を求める旅行者に多様なサービスやアクティビティを提供しています。COVID-19パンデミックが流行する以前は、この市場は、特に所得が増加した中産階級の人々の間で、思い出に残る休暇を求める需要の増加によって、安定した成長を遂げていました。しかし、パンデミックはこの成長軌道を中断させ、国際観光の激減につながりました。旅行の制約や国境の閉鎖は、レジャー旅行市場を著しく制限しました。現在、国内観光の支援により、市場は徐々に回復しつつあります。再形成された市場では国際観光は後回しになっており、旅行者は自然ベースのアウトドア・アクティビティに焦点を当てた地元の観光地を好むようになっています。また、健康や安全に対する懸念の高まりを反映し、同市場に課される厳格な保健プロトコルも同市場の成長に影響を与えています。技術の進歩はレジャー旅行市場に大きな影響を与えています。モバイルアプリやオンラインプラットフォームの台頭は、市場の運営方法に革命をもたらしました。旅行業者はデジタル・マーケティング戦略を活用し、市場の需要を喚起しています。さらに、旅行者が環境への影響をより意識するようになり、環境に配慮した旅行オプションが人気を集めています。レジャー旅行市場でも、冒険旅行、ウェルネス・ツーリズム、文化体験など、ニッチな分野が台頭しています。旅行者が没入感のある本物の体験を求める中、こうしたニッチ・カテゴリーの人気が高まっています。レジャー旅行と仕事とを融合させる「ワーケーション」の台頭は、市場のさらなる拡大に貢献しています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

レジャー旅行の世界市場：旅行者タイプ別

• 市場概要
• ソロ
• グループ

レジャー旅行の世界市場：支出タイプ別

• 市場概要
• 宿泊
• 交通機関
• 食品・飲料
• イベントとエンターテイメント
• その他

レジャー旅行の世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Marriott International, Inc.（USA）
• Accor S.A.（France）
• Ctrip.com International Ltd.（China）
• InterContinental Hotels Group（IHG）（UK）
• Expedia Group, Inc.（USA）The Priceline Group, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• American Express Global Business Travel（USA）
• Booking Holdings Inc.（USA）
• TripAdvisor, Inc.（USA）
• Airbnb, Inc.（USA）
• Royal Caribbean Group（USA）
• Norwegian Cruise Line Holdings Ltd.（USA）
• Qantas Airways Limited（Australia）
• Delta Air Lines, Inc.（USA）
• Lufthansa Group（Germany）
• Air Canada（Canada）
• Turkish Airlines（Turkey）
• Emirates Group（United Arab Emirates）
• Singapore Airlines Limited（Singapore）
• China Southern Airlines Co., Ltd.（China）
• Carnival Corporation & plc（USA）
• LATAM Airlines Group S.A.（Chile）
• Japan Airlines Co., Ltd.（Japan）
• ANA Holdings Inc.（Japan）

Global Leisure Travel Market size was valued at USD 340.37 Billion in 2022 and is poised to grow from USD 417.30 Billion in 2023 to USD 2129.96 Billion by 2031, at a CAGR of 22.6% during the forecast period (2024-2031).

The global leisure travel market is a rapidly evolving sector, offering a diverse array of services and activities for travelers seeking recreational and enjoyable experiences. Prior to the COVID-19 pandemic, this market was experiencing steady growth, driven by increased demand for memorable vacations, particularly among the middle-class population with rising incomes. However, the pandemic disrupted this growth trajectory, leading to a sharp decline in international tourism. Travel constraints and border closures severely restricted the leisure travel market. Currently, the market is slowly rebounding with the assistance of domestic tourism. International tourism has taken a backseat in the reshaped market, with travelers showing a preference for local destinations focusing on nature-based outdoor activities. The stringent health protocols imposed on the market are also influencing its growth, reflecting heightened health and safety concerns. Technological advancements have significantly impacted the leisure travel market. The rise of mobile apps and online platforms has revolutionized how the market operates. Travel providers are utilizing digital marketing strategies to drive market demand. Additionally, environmentally conscious travel options are gaining traction as travelers become more mindful of their environmental impact. The leisure travel market has also witnessed the emergence of niche segments, including adventure travel, wellness tourism, and cultural experiences. As travelers seek immersive and authentic experiences, these niche categories are becoming increasingly popular. A notable trend in the market is the rise of "workcations," where individuals blend leisure travel with professional commitments, contributing to further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Leisure Travel and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Leisure Travel Market Segmental Analysis

By traveler type, the market is segmented into solo, group. The market can be divided into conventional channels and online channels based on sales channels. If market segmentation is done on the basis of age group, we end up with the following categories: Baby Boomers, Generation X, Millennials, Generation Z. Based on Expenditure Type, the market segmentation leads to categories like Lodging, Transportation, Food and Beverages, Events & Entertainment, and Others. Bifurcating the market by region gives us North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Leisure Travel Market

A larger segment of the global population now has the financial means to indulge in leisure travel due to the rise in disposable incomes worldwide. The expanding middle-class population, particularly notable in emerging economies, exhibits a keen interest in exploring new destinations and expanding their travel experiences. As disposable incomes increase, families and individuals are allocating a larger portion of their budgets to travel, contributing to the growth of the leisure travel industry.

Technological innovations have transformed the landscape of the leisure travel market. These advancements, including the proliferation of online platforms and mobile travel apps, have made researching, planning, and booking trips more accessible to travelers. This shift is largely driven by the widespread use of the internet. These improvements have made travel options more cost-effective and efficient. Advancements in transportation technology, such as fuel-efficient aircraft and high-speed trains, have also played a role in facilitating market growth.

Restraints in the Global Leisure Travel Market

Several economic shifts and conditions can have adverse effects on the leisure travel market. Recessions, global uncertainties, and economic fluctuations are among these factors. During economic downturns, leisure travel often experiences a decline in bookings and travel budgets as consumers tend to cut back on luxury expenses like travel. The aftermath of the COVID-19 pandemic serves as a prime example, with leisure travel facing severe restrictions due to heightened health and safety measures and economic concerns.

The growing awareness of environmental issues has also impacted the market. The global population is increasingly conscious of the carbon footprint associated with international transportation, posing a potential threat to the market. Concerns over the negative impact of air travel on climate change and other environmental issues have prompted changes in the market. Travelers are seeking more eco-conscious travel options, such as trains or participation in carbon offset programs. Environmental regulations are also driving the market towards emission control, leading to high costs in research and development. This heightened environmental consciousness is also limiting destination options, which can hinder the growth of the leisure travel market.

Market Trends of the Global Leisure Travel Market

Embracing Experiential Travel: A significant trend reshaping the leisure travel market is the shift towards experiential travel. Travelers are increasingly seeking unique and authentic experiences over simply visiting popular tourist destinations around the globe. This trend has given rise to new types of travel activities, such as cultural immersion, adventure travel, culinary tourism, and ecotourism. Travelers are eager to fully understand and immerse themselves in the destinations they visit, engaging with local cultures and cuisines. In response to this demand, travel companies have introduced more experiential-focused packages in their product offerings to attract consumers who prioritize experiential travel. These packages are tailored to include a range of activities that cater to this growing demand.

Digital Transformation and Online Booking: The digital revolution has significantly transformed the leisure travel industry. Consumers now prefer the convenience of booking their trips online. The popularity of online platforms such as travel agency websites and mobile travel apps has surged. These platforms allow travelers to research destinations, book accommodations and flights, compare prices, and manage their itineraries all from one location. The rise of online travel agencies (OTAs) like Airbnb and Booking.com has further fuelled this trend. Travelers are increasingly seeking seamless and personalized digital experiences when arranging their trips. As technology continues to advance, this trend is expected to continue growing.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Leisure Travel Market by Traveler Type

• Market Overview
• Solo
• Group

Global Leisure Travel Market by Expenditure Type

• Market Overview
• Lodging
• Transportation
• Food and Beverages
• Events & Entertainment
• and Others

Global Leisure Travel Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ctrip.com International Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group (IHG) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (USA)The Priceline Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Global Business Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Caribbean Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qantas Airways Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Air Lines, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lufthansa Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Air Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turkish Airlines (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emirates Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singapore Airlines Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Southern Airlines Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LATAM Airlines Group S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Airlines Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANA Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments