先進アナリティクスの世界市場規模、シェア、成長分析、タイプ別、展開別、企業規模別、最終用途別-産業予測、2024～2031年

世界の先進アナリティクス市場規模は、2022年に約418億5,000万米ドルと評価され、2023年の506億8,000万米ドルから上昇し、予測期間中（2024～2031年）のCAGRは21.1%で、2031年には2,344億2,000万米ドルに達すると予測されています。

パーソナライズされた顧客体験を提供するための人工知能（AI）と機械学習の利用が増加していることと、オンラインショッピングの受け入れが拡大していることが、世界の高度分析市場の拡大を促進しています。さらに、この市場の成長を促す主要要因の1つは、SNSの利用拡大です。世界中の企業が収集するデータ量は近年急増しています。多くの企業は、データから収集した知見を利用して、事実に裏打ちされた、より迅速で十分な情報に基づく意思決定を行っています。このため、主にデータ管理と戦略的意思決定のための高度な分析ソリューションに対する需要が高まっています。

さらに、ビッグデータ領域の進歩は、データサイエンスの専門家の評価能力の向上に寄与しています。企業はビッグデータ分析を利用して、企業の重要な目的、目標、業務を強化することができます。企業は情報をインテリジェンスに変えることで、利害関係者のニーズを満たし、データ量を制限し、リスクを管理し、プロセス制御を改善し、管理パフォーマンスを高めることができます。

交通動向予測、貿易市場予測、電力消費予測などの用途で高度な分析技術の利用が拡大しており、市場拡大の原動力になると予想されます。企業は需要予測に高度なアナリティクスを活用することで、収益性の高い判断を下すことができます。最近のビッグデータ・アナリティクスへの投資は、政府や銀行、製造業、ビジネスサービスなどの業界から出てきています。

例えば、国際的な銀行は、ソーシャルメディアフィードを通じて収集したデータ、顧客取引、サービス問い合わせなどの情報を最適化し、データに基づくビジネスインテリジェンス（BI）モデルを作成し、開発された予測分析を実施しています。これは、データセットを情報化し、市場での競合を維持するために行われます。ロケーションベースのサービスにおける革新と、地理情報システム（GIS）への高度なアナリティクスの継続的な組み込みが、ビジネスを牽引しています。

多くの医療組織は、臨床的に意味のある結果をもたらす探索的な情報を得るために、患者の電子カルテ（EHR）を鉱業する最先端の分析技術に大きく依存しています。コスト削減策は、安全性や健康性の向上など、患者の転帰改善に寄与する可能性があります。さらに、AIと統合されたデータ分析ツールを採用した医療データ鉱業によって、個別化された治療計画が作成されつつあります。例えば、ビッグデータ分析ツールを提供するIBMとPalantir Technologiesは、2021年に組織、学者、医療提供者に、分析用の統一されたデータセットを提供し、業務や患者のための成果を生み出すための協業を発表しました。

目次

エグゼクティブサマリー

• 市場概要
• 隆盛と衰退

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模の推定
• 市場の危機と限界

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資の分析
• 主要成功要因
• 競合の程度

市場力学と展望

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

先進アナリティクスの世界市場：タイプ別

• 市場概要
• ビッグデータ分析
• ビジネス分析
• 顧客分析
• リスク分析
• 統計分析

先進アナリティクスの世界市場：展開別

• 市場概要
• オンプレミス
• クラウド

先進アナリティクスの世界市場：企業規模別

• 市場概要
• 大企業
• 中小企業

先進アナリティクスの世界市場：最終用途別

• 市場概要
• 英国
• 政府
• 医療
• ITと通信
• 軍事・防衛
• その他

先進アナリティクスの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• IBM
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Amazon Web Services Inc.
• Google LLC
• Teradata Corporation
• Alteryx, Inc.
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Qlik Technologies Inc.
• Tableau Software, LLC
• RapidMiner, Inc.
• KNIME AG
• FICO（Fair Isaac Corporation）
• Databricks, Inc.
• Cloudera, Inc.
• Talend Inc.
• MathWorks, Inc.

Global Advanced Analytics Market size was valued at around USD 41.85 billion in 2022 and is expected to rise from USD 50.68 in 2023 to reach a value of USD 234.42 Billion by 2031, at a CAGR of 21.1 % during the forecast period (2024-2031).

The increase in the usage of artificial intelligence (AI) and machine learning to deliver personalized customer experiences, along with the growing acceptance of online shopping, is driving the expansion of the global advanced analytics market. In addition, one of the main drivers of this market's growth is the growing usage of social networking sites. The volume of data that businesses worldwide have been gathering has skyrocketed in recent years. Many organizations use the insights gathered from the data to help them make faster, more informed decisions that are supported by facts. This has mainly resulted in a rise in demand for advanced analytics solutions for data management and strategic decision-making.

Moreover, advancements in the big data domain have contributed to the improvement of data science specialists' assessment abilities. Businesses can use big data analytics to enhance important company objectives, aims, and operations. Organizations may meet stakeholder needs, limit data volume, manage risks, improve process controls, and boost administrative performance by turning information into intelligence.

The growing usage of advanced analytics techniques for applications such as traffic trend forecasting, trade market prediction, and electricity consumption prediction is expected to drive market expansion. Businesses can make profitable judgments by using sophisticated analytics in demand forecasting. Recent big data analytics investments have come from the government and other industries like banking, manufacturing, and business services.

For example, international banks are optimizing information, such as the data collected through social media feeds, client transactions, and service inquiries, to create based-on-data Business-Intelligence (BI) models and implement developed predictive analytics. This is done in order to make their data sets informative and maintain their competitiveness in the market. Innovations in location-based services and the continuous incorporation of sophisticated analytics into geographic information systems (GIS) are driving the business.

Many healthcare organizations are largely relying on state-of-the-art analytical techniques to mine patient Electronic Health Records (EHRs) for exploratory information that yields clinically meaningful outcomes. Cost-cutting measures may contribute to better patient outcomes, such as increased safety and health. Furthermore, personalized treatment plans are being created by healthcare data mining employing AI-integrated data analytics tools. For instance, IBM and Palantir Technologies, a provider of big data analytics tools, announced a collaboration in 2021 to provide organizations, scholars, and healthcare providers with uniform datasets for analysis and the production of outcomes for their operations and patients.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Advanced Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Advanced Analytics Market Segmental Analysis

The global advanced analytics market is segmented based on type, deployment, enterprise size, end-use, and region. In terms of type, the market is segmented into big data analytics, business analytics, customer analytics, risk analytics, and statistical analysis. By deployment, the market is segmented into on-premise, and cloud. Based on enterprise size, the market is segmented into large enterprises, and small & medium enterprises (SMEs). By end-use, the market is classified into BFSI, government, healthcare, IT & telecom, military & defense, and others. Regionwise, the global advanced analytics market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Advanced Analytics Market

In order to gain insights and make wise decisions, there is a growing need for sophisticated analytics solutions due to the huge amount of data being collected.

Restraints in the Global Advanced Analytics Market

The market for advanced analytics need highly qualified workers with expertise in programming, statistics, and data science. The market's expansion may be hampered by the lack of qualified workers.

Market Trends of the Global Advanced Analytics Market

Machine learning (ML) and artificial intelligence (AI) Dominance: In the field of advanced analytics, AI and ML are quickly taking the lead. By automating decision-making procedures, these technologies can assist enterprises in deriving insights from complicated and unstructured data.

Cloud-based Solutions: Because of their affordability, scalability, and simplicity of implementation, cloud-based solutions are becoming more and more popular. The need for cloud-based advanced analytics solutions is growing for enterprises as hybrid and multi-cloud setups proliferate.

Natural language processing, or NLP, is becoming more and more popular as a necessary technology for sophisticated analytics applications. Organizations can get important insights into the behavior and preferences of their customers by using natural language processing (NLP) to extract insights from unstructured data, such as social media and customer reviews.

Predictive analytics is a major development in the field of advanced analytics. Anticipating future events and outcomes can assist organizations in making well-informed decisions and proactively optimizing their operations.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Advanced Analytics Market by Type

• Market Overview
• Big Data Analytics
• Business Analytics
• Customer Analytics
• Risk Analytics
• and Statistical Analysis

Global Advanced Analytics Market by Deployment

• Market Overview
• On-premise
• and Cloud

Global Advanced Analytics Market by Enterprise Size

• Market Overview
• Large Enterprises
• and Small & Medium Enterprises (SMEs)

Global Advanced Analytics Market by End-use

• Market Overview
• BFSI
• Government
• Healthcare
• IT & Telecom
• Military & Defense
• and Others

Global Advanced Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik Technologies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KNIME AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FICO (Fair Isaac Corporation)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Databricks, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudera, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talend Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MathWorks, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments