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市場調査レポート
商品コード
1423504
アドバンスド・アナリティクスの世界市場-2024-2031Global Advanced Analytics Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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アドバンスド・アナリティクスの世界市場-2024-2031 |
出版日: 2024年02月09日
発行: DataM Intelligence
ページ情報: 英文 219 Pages
納期: 即日から翌営業日
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概要
アドバンスド・アナリティクスの世界市場は、2023年に513億米ドルに達し、2031年には3,605億米ドルに達すると予測され、予測期間2024-2031年のCAGRは28.0%で成長します。
アドバンスド・アナリティクスには、ハードウェア・インフラをユーザーから隠蔽するファンクション・アズ・ア・サービスのクラウド・サービスが含まれます。その結果、ユーザーは基盤となるインフラのプロビジョニング、管理、メンテナンスに悩まされる必要がなくなります。アドバンスド・アナリティクスは、開発と導入の両方のプロセスを合理化します。開発者はインフラを扱う必要なくコーディングに集中できるため、新興国市場でアプリケーションを立ち上げるのに必要な時間が短縮されます。
世界の主要企業によるアドバンスド・アナリティクスの採用拡大が、予測期間中の市場成長を後押しします。例えば、2022年1月24日、IRCCは、カナダ国外に提出されたTRV申請書の処理に高度なデータアナリティクスの利用を開始しました。IRCC(Immigration, Refugees and Citizenship Canada:カナダ移民・難民・市民権省)は、増加する一時居住ビザ申請に対応するため、高度なデータ分析の適用を拡大しています。
北米は、主要企業がアドバンスド・アナリティクスをいち早く導入しているため、市場を独占している地域です。例えば、2023年12月5日、損害保険と一般保険の未来を定義するインテリジェント・ソリューション・プロバイダーであるDuck Creek Technologiesは、Duck Creek Insightsの後継となる革新的なクラウドネイティブ技術ソリューションDuck Creek Clarityの発売を発表しました。
ダイナミクス
データ分析ソリューションと最適化に対する世界の需要の高まり
アドバンスド・アナリティクス・ツールのニーズは、量、多様性、スピードの点で、さまざまな分野で収集されるデータの急増によって高まっています。様々な企業によって大量のビッグデータが生成されており、有用なデータを収集するためのアドバンスド・アナリティクス・ツールのニーズが高まっています。ビッグデータの量、速度、多様性は、従来のデータ処理手法では管理しきれないこともあり、アドバンスド・アナリティクスの必要性が強調されています。
大手企業では、リスク管理と評価にアドバンスド・アナリティクスを活用する動きが進んでいます。潜在的な不正の検出や市場動向の予測に役立ち、予測不可能な事態の管理にはアナリティクスが不可欠です。例えば、世界有数のプロフェッショナル・サービス企業であるAon plcは、2023年06月08日、より良いリスク選択と有意義なアナリティクスを通じて保険会社に競争優位性を提供し、企業業績を促進することを目的としたソフトウェア・ソリューション、Pricing Platformの発売を発表しました。
世界のデジタル化の進展
企業や日常生活のデジタル化に伴い、収集されるデータ量は大幅に増加しています。これには、ソーシャルメディアとのやりとり、オンラインでの購買、IoTの利用、モバイル・アプリケーション、その他さまざまな情報源からの情報が含まれます。この膨大な情報から価値ある洞察を引き出すには、データ分析が不可欠です。
eコマースの拡大とオンラインサービスへの依存度の高まりが、デジタルデータの大幅な急増を引き起こしています。小売企業は消費者行動を把握し、価格戦略を微調整し、マーケティングアプローチをカスタマイズするためにアナリティクスを採用しています。人工知能や機械学習を含むデータ分析技術の進化は続いており、その有効性とアクセシビリティを高めています。この技術により、企業はデータからより深い洞察と予測を引き出すことができます。
各国政府が課す厳しいデータ規制
政府の一般データ保護規制は、ビッグデータ技術を利用した高度な分析ソリューションに影響を与えると予想されます。データプライバシーを破壊しなければ、どの小売業者も、自社のビジネスモジュールにビッグデータサービスを導入しても、効率的な利点を得ることはできないと思われます。それゆえ、データプライバシー規制によって設定されたセキュリティプロトコルにもかかわらず、消費者が望ましい目標を達成することが難しくなった。
この規制は近年、多くの多国籍企業や国際的な小売業者の成長に直接影響を与えています。さらに、一部の地域における知識不足、高額な分析費用、消費者のオフライン市場行動を理解できないことが、世界のアドバンスド・アナリティクス市場の成長を妨げています。さらに、複雑なシステム統合は、リテール・アナリティクスの世界市場の開拓を妨げると予想される問題です。
Overview
Global Advanced Analytics Market reached US$ 51.3 Billion in 2023 and is expected to reach US$ 360.5 Billion by 2031, growing with a CAGR of 28.0% during the forecast period 2024-2031.
Advanced analytics includes function-as-a-service a cloud service that conceals the hardware infrastructure from users. As a result, users are relieved from the need to worry about provisioning, administration and maintenance of the underlying infrastructure. Advanced Analytics streamlines both the development and deployment processes. Developers can concentrate on coding without the necessity of handling infrastructure, thereby diminishing the time required to launch applications in the market.
Growing adoption of advanced analytics by the major key players globally helps to boost market growth over the forecast period. For instance, on January 24, 2022, IRCC, now started using advanced data analytics to process TRV applications submitted outside of Canada. The IRCC Immigration, Refugees and Citizenship Canada (IRCC) is broadening the application of advanced data analytics to address the rising number of Temporary Resident Visa applications.
North America is a dominating region in the market due to the early adoption of advanced analytics by major key players. For instance, on December 05, 2023, Duck Creek Technologies the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance announced the launch of Duck Creek Clarity, an innovative, cloud-native technology solution and the successor to Duck Creek Insights.
Dynamics
Growing Demand for Data Analytics Solutions and Optimization Globally
The need for advanced analytics tools has been driven by the fast increase of data collected across numerous sectors in terms of amount, diversity and speed. Large volumes of big data have been generated by a variety of companies, which has increased the need for advanced analytics tools for collecting useful data. The quantity, velocity and diversity of big data are sometimes too much for traditional data processing methods to manage, which emphasizes the necessity for advanced analytics.
Leading companies are progressively utilizing advanced analytics for risk management and assessment. It helps detect potential fraud and forecast market trends and analytics are essential for managing unpredictability. For instance, on June 08, 2023, Aon plc, a leading global professional services firm announced the launch of its Pricing Platform, a software solution that aims to provide insurers with a competitive advantage through better risk selection and meaningful analytics to drive company performance.
Growing Digitalization Globally
The amount of data collected has significantly increased as a result of companies and everyday activities getting digital. The includes information from social media interactions, online purchases, IoT usage, mobile applications and a variety of other sources. Data analytics is essential for extracting valuable insights from this extensive reservoir of information.
The expansion of e-commerce and the growing dependence on online services have triggered a significant surge in digital data. Retailers employ analytics to grasp consumer behavior, fine-tune pricing strategies and customize marketing approaches. The ongoing evolution of data analytics technologies, encompassing artificial intelligence and machine learning, has heightened their effectiveness and accessibility. The technologies empower organizations to extract more profound insights and predictions from their data.
Stringent Data Regulation Imposed by Different Governments
The government's general data protection regulation is expected to affect the advance analytics solutions that use big data technology. Without breaking data privacy, no retailer would be able to take efficient advantages even after introducing big data services in their business module. Hence, it made it difficult for the consumers to attain desirable goals despite the security protocols set by the data privacy regulations.
The regulations have directly impacted the growth of many multinational companies and international retailers in recent times. Besides, lack of knowledge in some regions, high analytics expenses and inability to understand consumers' offline market behavior are hampering the global advanced analytics market's growth. Furthermore, complex systems integration is a problem that is expected to hamper the development of the global market for retail analytics.
The global advanced analytics market is segmented based on offering, type, deployment, enterprise size, end-user and region.
Growing Demand of Advanced Analytics by the Retail Sector
Based on the end-user, the advanced analytics market is segmented into IT and telecom, retail, manufacturing, government, energy & utilities and others. The retail industry has shown an unprecedented shift that has changed customer expectations and technological developments are rapidly revolving around the retail landscape day by day. In recent times customers are demanding rich shopping experiences that are hyper-connected, engaging and personalized. The growing expansion of sales and marketing channels such as social commerce and mobile are transforming the retail industry's growing trend.
The traditional on-premise analytical model expected to show moderate adoption in the forecast period due to security assurance. For instance, in May 2020, the European multi-brand fashion retailer Sportia Group adopted oracle cloud-based retail solutions to break the obstacle between brands and geographies, consecutively optimizing the customers' inventory availability. The above solution is estimated to provide full visibility about the inventory availability across channels, which would lower the transfer cost and increase stock rotation.
North America is Dominating the Advanced Analytics Market
North America accounted for the largest market share in the global advanced analytics market due to the growing adoption of data analytics by various industrial sectors in the region. The U.S. stands as a globally center for technological innovation within its region. Hosting numerous prominent technology firms, research institutions and startups, it plays an active role in driving progress in the field of advanced analytics.
Some of the major key players in the region follow merger and acquisition strategies to expand their business. For instance, on May 11, 2023, SAP SE and Google Cloud expanded their partnership to build the future of open data and AI for enterprises. The solution allows customers to construct a comprehensive data cloud by integrating data from various parts of the enterprise landscape through the SAP Datasphere solution, coupled with Google's data cloud. The enables businesses- to observe their complete data portfolios in real time and optimize the value derived from their investments in Google Cloud and SAP software.
The major global players in the market include Oracle Corporation, Infogain Corporation, Databricks, Salesforce, QlikTech International AB, Amazon Web Services, Inc., Adobe, SAS Institute., Teradata and Dataiku.
All industries globally have been affected by COVID-19 including the advance analytics industry. Due to disruption in the supply chain and decreased manufacturing activities, IT infrastructure construction has slowed down. The health crisis has had an unprecedented effect across sectors of businesses; although some are suffering, others prosper. Also, due to the lockdowns implemented globally, retail analytics companies are experiencing a slowdown in growth.
As most upcoming analytics ventures have been placed on hold due to the pandemic, the competition between key advanced analytics companies is expected to intensify. Businesses have also begun to make attempts to return to normal and face numerous consumer and organizational challenges. New practices, such as work-from-home and social distancing, have contributed to the need for remote patient and asset health tracking and smart payment technologies and to build digital infrastructures for large-scale implementations of technology. The implementation of lockdowns has led to an increased reliance on cloud-based solutions.
The major key players in the advanced analytics market have supply chain dependencies on Russia and Ukraine, disruptions in the supply chain due to the conflict could affect the availability of key components or services. Economic uncertainty arising from geopolitical instability tends to influence businesses, leading to hesitation or a reduction in investments in advanced analytics solutions. Companies may delay or cut back on such investments due to apprehensions about the general economic conditions.
Global cyber risks increase as geopolitical tensions increase. Major players in the advanced analytics sector have to spend money on cybersecurity defenses to safeguard confidential information and intellectual property. The global economy is more broadly impacted by geopolitical events. Business budgets and willingness to invest in advanced analytics solutions are impacted by economic downturns or slowdowns.
The global advanced analytics market report would provide approximately 78 tables, 76 figures and 219 Pages.
Target Audience 2024
LIST NOT EXHAUSTIVE