壁紙市場：製品タイプ別、用途別、流通チャネル別、地域別

壁紙の世界市場は、2025年には466億米ドルと推定され、2032年には643億1,000万米ドルに達すると予測され、2025～2032年にかけてCAGR4.7％で成長すると予測されます。

図.壁紙市場の地域別シェア（%）（2025年）

世界の壁紙市場の成長は、世界中の住宅装飾やインテリアに対する需要の高まりが牽引しています。壁紙は、家庭や商業施設の内壁を覆い、装飾するために使用される材料を指します。それは、パターン、デザイン、テクスチャ、材料の広い範囲で利用可能です。一般的に使用される壁紙の材料には、ビニール、紙、布などがあります。可処分所得の増加とともに、住宅や商業施設の建設活動の増加は、世界的に壁紙の販売を後押ししています。さらに、審美的に魅力的で魅力的なインテリアに対する消費者の嗜好の高まりが、近年の壁紙需要を押し上げています。

市場力学

世界の壁紙市場の成長は、主に建設産業の拡大と世界の急速な都市化によって駆動されます。新しい住宅や商業ビルの建設の増加は、インテリア用途の壁紙の需要を後押ししています。さらに、急成長する不動産セクターと重要インフラ開発は、世界的に壁紙の販売を後押ししています。新興国市場における消費者の豊かさと経済成長の増大は、住宅装飾やインテリアデザインへの支出を増大させ、市場成長を促進しています。しかし、ペンキのような低コストの代用品が入手可能であることが、市場の成長を妨げる可能性があります。消費者の好みに合わせてデザインされた、カスタマイズ可能でパーソナライズされた壁紙の出現は、市場参入企業に計り知れない成長機会をもたらしています。天然繊維や材料を使用した環境に優しくサステイナブル壁紙の品種の面での技術革新は、予測期間中に市場の成長を促進することができます。

この調査の主要特徴

• 本レポートでは、世界の壁紙市場を詳細に分析し、2024年を基準年とした予測期間（2025～2032年）の市場規模と複合年間成長率（CAGR%）を提供しています。
• また、さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリクスについて説明しています。
• また、市場促進要因、抑制要因、機会、新製品の発売や承認、市場動向、地域展望、主要企業が採用する競争戦略などに関する主要考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の壁紙市場の主要企業をプロファイルしています。
• このレポートから洞察により、マーケティング担当者や企業の経営陣は、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
• 壁紙の世界市場レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この産業の様々な利害関係者に対応しています。
• 利害関係者は、世界の壁紙市場分析に使用される様々な戦略マトリックスを通じて意思決定を容易にすることができます。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー

第3章 市場力学、規制、動向分析

• 市場力学
• 影響分析
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーター分析
• 合併と買収のシナリオ

第4章 世界の壁紙市場、製品タイプ別、2020～2032年（10億米ドル）

• イントロダクション
• ビニール
• フロック
• 草布
• 紙
• その他

第5章 世界の壁紙市場、用途別、2020～2032年（10億米ドル）

• イントロダクション
• 家庭用
• 業務用

第6章 世界の壁紙市場、流通チャネル別、2020～2032年（10億米ドル）

• イントロダクション
• DIYショップ
• 専門店
• オンライン小売業者
• その他

第7章 世界の壁紙市場、地域別、2020～2032年（10億米ドル）

• イントロダクション
• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東
• アフリカ

第8章 競合情勢

• Sherwin-Williams
• ABC Imaging
• Schumacher & Co.
• York Wallcoverings
• Monadnock Paper Mills
• Brewster Home Fashions
• Osborne & Little
• Waldan Paper Services LLC
• Maya Romanoff
• Ultrawalls
• Kreative Decor
• Urban Decor
• Insignia Decor
• Vivid Decor & Panel
• Param Enterprises
• Sky Wallpapers
• Sangetsu Corporation
• York Wall Coverings Inc.
• Raimata Impex Pvt. Ltd.
• Coatex

第9章 アナリストの推奨事項

• 隆盛と衰退
• 一貫型機会マップ

第10章 参考文献と調査手法

• 参考文献
• 調査手法
• 出版社について

Global Wallpaper Market is estimated to be valued at USD 46.60 Bn in 2025 and is expected to reach USD 64.31 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

Figure. Wallpaper Market Share (%), By Region 2025

Global wallpaper market growth is driven by rising demand for home decors and interiors across the world. Wallpaper refers to a material used to cover and decorate the interior walls of homes and commercial establishments. It is available in a wide range of patterns, designs, textures, and materials. Some of the commonly used wallpaper materials include vinyl, paper, and fabric. Growing construction activities of residential and commercial buildings along with rising disposable incomes have boosted the sales of wallpapers globally. Moreover, increasing consumer preference towards aesthetically appealing and attractive interiors has boosted demand for wallpapers in recent years.

Market Dynamics:

Global wallpaper market growth is primarily driven by expanding construction industry and rapid urbanization worldwide. Rising construction of new residential and commercial buildings boosts demand for wallpaper for interior applications. Moreover, burgeoning real estate sector along with significant infrastructure developments has boosted the sales of wallpapers globally. Increasing consumer affluence and economic growth in developing regions have augmented the spending on home decors and interior design aspects, thus, driving the market growth. However, availability of low-cost substitutes such as paints threatens can hamper the market growth. The emergence of customizable and personalized wallpapers designed as per consumer preferences presents immense growth opportunities for market players. Innovation in terms of eco-friendly and sustainable wallpaper varieties using natural fibers and materials can drive the market growth during the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global wallpaper market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global wallpaper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Sherwin-Williams, ABC Imaging, F. Schumacher & Co., York Wallcoverings, Monadnock Paper Mills, Brewster Home Fashions, Osborne & Little, Waldan Paper Services LLC, Maya Romanoff, Ultrawalls, Kreative Decor, Urban Decor, Insignia Decor, Vivid Decor & Panel, Param Enterprises, Sky Wallpapers, Sangetsu Corporation, York Wall Coverings Inc., Raimata Impex Pvt. Ltd., Coatex
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global wallpaper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wallpaper market

Detailed Segmentation-

• Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Vinyl Wallpaper
  • Flocked Wallpaper
  • Grasscloth Wallpaper
  • Paper Wallpaper
  • Others
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Residential
  • Commercial
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • DIY Stores
  • Specialty Stores
  • Online Retailers
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Sherwin-Williams
  • ABC Imaging
  • Schumacher & Co.
  • York Wallcoverings
  • Monadnock Paper Mills
  • Brewster Home Fashions
  • Osborne & Little
  • Waldan Paper Services LLC
  • Maya Romanoff
  • Ultrawalls
  • Kreative Decor
  • Urban Decor
  • Insignia Decor
  • Vivid Decor & Panel
  • Param Enterprises
  • Sky Wallpapers
  • Sangetsu Corporation
  • York Wall Coverings Inc.
  • Raimata Impex Pvt. Ltd.
  • Coatex

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Wallpaper Market, By Product Type
  • Global Wallpaper Market, By Application
  • Global Wallpaper Market, By Distribution Channel
  • Global Wallpaper Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Wallpaper Market, By Product Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Vinyl Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Flocked Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Grasscloth Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Paper Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wallpaper Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Residential
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Commercial
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wallpaper Market, By Distribution Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• DIY Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wallpaper Market, By Region, 2020 - 2032, (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021- 2032, (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country/Sub-region, 2020 - 2032, (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Sherwin-Williams
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ABC Imaging
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Schumacher & Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• York Wallcoverings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Monadnock Paper Mills
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Brewster Home Fashions
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Osborne & Little
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Waldan Paper Services LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Maya Romanoff
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ultrawalls
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kreative Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Urban Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Insignia Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vivid Decor & Panel
• Param Enterprises
• Sky Wallpapers
• Sangetsu Corporation
• York Wall Coverings Inc.
• Raimata Impex Pvt. Ltd.
• Coatex

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us