バブルティーの世界市場 (2023-2030年)：ベース (紅茶・緑茶)・フレーバー (オリジナル・フルーツ)・成分 (フレーバー・クリーマー) 別の規模・シェア・成長分析・予測

世界のバブルティーの市場規模は、2021年の25億2,000万米ドル、2022年の27億5,000万米ドルから、予測期間中は8.9%のCAGRで推移し、2030年には54億2,000万米ドルの規模に成長すると予測されています。

世界のバブルティー市場は大きな成長を遂げていまれていす。バブルティーはボバティーとしても知られる台湾発祥の人気飲料で、紅茶、ミルク、噛み応えのあるタピオカパールや他のフレーバーのゼリー状のトッピングで作られます。

同市場の拡大は、ユニークでエキゾチックな飲料、革新的なフレーバーに対する消費者の需要の増加、ティーをベースにした飲料の人気の高まりなどの要因によって牽引されています。また、可処分所得の増加やライフスタイルの変化、ソーシャルメディアの影響も市場の成長に寄与しています。

バブルティー市場の重要な動向は、斬新なフレーバーの導入です。市場各社は、ピーチやストロベリーのような甘い選択肢からアーモンドやチョコレートのようなユニークな選択肢まで、幅広いフレーバーを導入し、消費者に豊富な選択肢を提供しています。このようなフレーバーの多様性は、さまざまな好みを持つ顧客を惹きつけるのに役立っています。

当レポートでは、世界のバブルティーの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、法規制環境、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。

目次

• エグゼクティブサマリー
• 調査手法
• 親市場の分析
• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 主要市場洞察
  • 技術分析
  • 価格分析
  • サプライチェーン分析
  • バリューチェーン分析
  • 市場のエコシステム
  • IP分析
  • 貿易分析
  • スタートアップ分析
  • 原材料分析
  • イノベーションマトリックス
  • パイプライン製品の分析
  • マクロ経済指標
  • 主要投資分析
  • 主要成功要因
  • 競合の程度
• 市場力学・見通し
  • 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制状況
• ポーターの分析
• 将来のディスラプションに関するSkyquestの特別な洞察
• 世界のバブルティー市場：フレーバー別
  • 市場概要
  • オリジナルフレーバー
  • フルーツフレーバー
  • コーヒーフレーバー
  • チョコレートフレーバー
• 世界のバブルティー市場：成分別
  • 市場概要
  • 風味
  • クリーマー
  • 甘味料
  • 液体
  • タピオカパール
  • その他
• 世界のバブルティー市場：地域別
  • 市場概要
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ
• 競合情勢
  • トップ5社の比較
  • 主要企業の市場での位置付け
  • 主要企業の採用戦略
  • 主要成功戦略
  • 市場における最近の活動
  • 主要企業の市場シェア
  • 主要企業プロファイル
    • Chatime Group
    • Gong Cha
    • Coco Fresh Tea & Juice
    • Koi The
    • Tiger Sugar
    • Heytea
    • Ten Ren Tea
    • Sharetea
    • Happy Lemon
    • Vivi Bubble Tea
    • TP Tea
    • Ding Tea
    • Presotea
    • Chun Shui Tang
    • Comebuy
    • Boba Guys
    • The Alley
    • OneZo Tapioca
    • Biju Bubble Tea Bar
    • Bober Tea

Global Bubble Tea Market size was valued at USD 2.52 billion in 2021 and is poised to grow from USD 2.75 billion in 2022 to USD 5.42 billion by 2030, growing at a CAGR of 8.9% in the forecast period (2023-2030).

The global bubble tea market is experiencing significant growth. Bubble tea, also known as boba tea, is a popular beverage that originated in Taiwan. It is made with tea, milk, and chewy tapioca pearls or other flavored jelly-like toppings. The market expansion is driven by factors such as increasing consumer demand for unique and exotic beverages, innovative flavors, and the growing popularity of tea-based drinks. Rising disposable income, changing lifestyles, and the influence of social media have also contributed to the market's growth.

Top-down and bottom-up approaches were used to estimate and validate the size of Bubble Tea and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

Global bubble tea market is segmented on the basis of base ingredient, flavours, component and region. By base ingredient, the market is segmented into black tea, green tea, oolong tea, and white tea. By flavours, market is segmented into original flavor, fruit flavor, coffee flavor, chocolate flavor. By component, market is segmented into flavor, creamer, sweetener, liquid, tapioca pearls, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The market provides a wide range of options and variations, including fruit-infused, green jasmine, and black teas. There are diverse fruit-infused cream options available, such as sweetened fruit beverages and fruit-infused cream drinks. Individuals who are lactose intolerant can opt for black, green jasmine, or other non-dairy tea alternatives. The abundance of boba tea varieties allows consumers to have additional choices, aiding in attracting more customers. This marketing strategy not only introduces new flavors and formulas but also appeals to millennials who seek premium tea varieties with unique flavor options, thereby contributing to market growth.

Restrain

The growing demand for tea as an innovative beverage faces obstacles due to the wide availability and popularity of other caffeinated beverages, like coffee, particularly in Western countries. Coffee consumption has increased as more individuals incorporate it into their diets for its energy-boosting properties and convenience in their busy lifestyles. Various creative coffee options are available, including cold brew, snap chilled, nitro cold brew, and effervescent canned coffee, catering to customer preferences. Moreover, the extensive range of coffee flavors such as butterscotch, hazelnut, caramel, and vanilla hinder the global growth of tea consumption.

Trend

A significant trend in the bubble tea market is the introduction of novel flavors. Market players have introduced a wide array of flavors, ranging from sweet options like peach and strawberry to unique choices like almond and chocolate, providing consumers with abundant selection. This diversity in flavors helps attract customers with different preferences. For instance, McDonald's Corp., a quick-service restaurant, introduced two new bubble tea flavors in June 2021: a malty chocolate Ovaltine flavor and an aromatic matcha flavor.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Bubble Tea Market by Base Ingredient

• Market Overview
• Black tea
• green tea
• oolong tea
• and white tea

Global Bubble Tea Market by Flavours

• Market Overview
• Original flavor
• fruit flavor
• coffee flavor
• chocolate flavor

Global Bubble Tea Market by Component

• Market Overview
• Flavor
• creamer
• sweetener
• liquid
• tapioca pearls
• and others

Global Bubble Tea Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Chatime Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong Cha
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco Fresh Tea & Juice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koi The
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heytea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ten Ren Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharetea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TP Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ding Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chun Shui Tang
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comebuy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneZo Tapioca
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biju Bubble Tea Bar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bober Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments