バブルティー市場規模：タイプ、フレーバー、成分、地域別、2026-2032年

バブルティー市場、2026-2032年

バブルティー市場は、ユニークでカスタマイズ可能な飲食品に対する消費者の嗜好の高まり、世界の動向、アジア料理人気の高まりなどを背景に、大きな成長を遂げています。爽やかで贅沢な体験を提供するバブルティーの可能性は、引き続き市場拡大の原動力となっています。この成長は、紅茶の健康効果に対する意識の高まりや、革新的なフレーバーや原材料の統合によってさらに後押しされ、さまざまな層で採用が進んでいます。プレミアムで職人的なバブルティーへの注目が高まっていることも、市場の成長に寄与しています。さらに、バブルティーの製造において天然素材や有機素材の使用が増加していることも、市場の革新を促進しています。これにより、市場規模は2024年に29億1,000万米ドルを突破し、2032年には約53億5,000万米ドルに達する見込みです。

こうした成長要因に加え、バブルティーショップのフランチャイズや、すぐに飲めるバブルティー製品の開発への投資も増加しています。モバイル注文アプリやカスタマイズ・プラットフォームなどの先進技術の統合に注力することで、特に顧客体験の向上と業務効率化のために、市場拡大の新たな道が開かれつつあります。さらに、非伝統的な市場でバブルティーの採用が拡大していることが、地域別市場の成長を促進しています。バブルティーショップにおける持続可能なパッケージングと環境に優しい慣行の重視の高まりも、市場拡大を支える重要な要因です。バブルティー需要の高まりにより、2026年から2032年までのCAGRは7.90%で市場は成長します。

定義／概要

バブルティーは、ボバティーやパールミルクティーとしても知られ、1980年代に発明された台湾のお茶ベースの飲み物です。通常、ミルクやフルーツと混ぜ合わせた紅茶の上にモチモチのタピオカパールがトッピングされています。バブルティーには様々なフレーバーがあり、ホットでもアイスでも楽しめる。独特の食感、カスタマイズ可能なオプション、爽やかな味で世界の人気を博しています。バブルティー市場は、バブルティーの生産、流通、販売、関連原料や機器を包括しています。

バブルティーは多様な分野で開発・利用されています。飲料業界では、従来のソフトドリンクやコーヒーに代わる斬新な選択肢を提供しています。カフェやレストランにとっては、メニューを多様化するチャンスとなります。食品イノベーションの分野では、バブルティーは新しい風味の組み合わせや食感を生み出しています。さらに、バブルティーはデザートやソーシャルメディアの動向、文化交流の取り組みにも応用されています。

バブルティー市場の将来の展望は有望で、新興国市場の成長と革新的な製品開発の可能性があります。新しい成分の組み合わせの探求と機能的メリットの統合が、新たな市場機会を開くと予想されます。パッケージング技術の先進化と保存可能なバブルティー製品の開発により、より幅広い流通と入手が可能になる可能性があります。さらに、より健康的なバブルティーオプションへの注目の高まりと、植物由来の代替ミルクとの統合の可能性が、業界の技術革新を促進すると思われます。

カフェ文化の拡大はバブルティー市場の成長をどう促進するか？

カフェ文化の拡大は、バブルティー市場成長の主な促進要因です。カフェは特に若い世代に人気の社交場となっており、トレンディでカスタマイズされた美味しい選択肢としてバブルティーを提供することが増えています。カフェ文化の台頭は、唯一無二の視覚に訴える飲料を求める消費者の欲求に拍車をかけており、バブルティーはその鮮やかな外観、多様な風味、食感にぴったりで、大胆な顧客を引き寄せています。

カフェは社交の場、リラクゼーションの場を提供し、消費者にバブルティーのような新しく爽やかな飲み物の探求を促しています。ショッピングモール、大学キャンパス、都心部など、人通りの多い場所でのバブルティー・ビジネスの増加は、業界の成長に貢献しています。多くのカフェやバブルティー専門店が国際的に広がり、北米や欧州などの地域で革新的な飲料の需要を開拓しています。全体として、カフェ文化とバブルティーの人気の融合は、市場へのリーチと顧客基盤を強化し、このセグメントの世界の急成長に貢献しています。

サプライチェーンの複雑さはバブルティー市場の成長にどのような課題をもたらしているか？

サプライチェーンの複雑さは、バブルティー分野の拡大にとって大きな障壁となっています。茶葉、タピオカパール、フルーツテイスト、特殊なトッピングなどがバブルティーに必要な材料であり、その多くは世界中から調達しなければならないです。このように海外のサプライヤーに依存することは、原材料費の変動、輸送の遅延、地政学的不安定などの変動要因による混乱のリスクを高める。さらに、原材料の入手可能性や品質の変動が最終製品に影響を及ぼす可能性があるため、各拠点で均一な品質を維持することは困難です。

温度変化に敏感な保管や輸送などの物流課題は、サプライチェーンをさらに悪化させる。例えば、タピオカパールは賞味期限が短く、食感や鮮度を保つために慎重な取り扱いが求められます。バブルティーの世界の需要増に対応するための高度な流通網も、課題をさらに大きくしています。市場が世界に拡大する中、企業は製品の一貫性を維持し、高まる顧客の期待に応えるために、こうしたサプライチェーンの難関を切り抜けなければならず、持続可能な成長のためには効率的なサプライチェーンマネジメントが不可欠となっています。

目次

第1章 世界のバブルティー市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 バブルティーの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 バブルティーの世界市場、タイプ別

• 概要
• 紅茶
• 緑茶
• ウーロン茶
• 白茶

第6章 バブルティーの世界市場：フレーバー別

• 概要
• オリジナル
• チョコレート
• コーヒー
• フルーツ
• その他

第7章 バブルティーの世界市場、成分別

• 概要
• フレーバー
• クリーマー
• 甘味料
• 液体
• タピオカパール
• その他

第8章 バブルティーの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のバブルティー市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Gong Cha
• CoCo Fresh Tea & Juice
• Kung Fu Tea
• Chatime
• Boba Guys
• Quickly
• ShareTea
• Tiger Sugar
• Ding Tea
• Happylemon

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Bubble Tea Market- 2026-2032

The Bubble Tea market is experiencing significant growth driven by increasing consumer preference for unique and customizable beverages, globalization of food trends, and the rising popularity of Asian cuisine. The potential for bubble tea to offer a refreshing and indulgent experience continues to fuel market expansion. This growth is further bolstered by the rising awareness of tea's health benefits and the integration of innovative flavors and ingredients, leading to increasing adoption across various demographics. The growing focus on premium and artisanal bubble tea offerings is also contributing to market growth. Additionally, the increasing use of natural and organic ingredients in bubble tea production is driving market innovation. This is likely to enable the market size to surpass USD 2.91 Billion valued in 2024 to reach a valuation of around USD 5.35 Billion by 2032.

In addition to these growth factors, the market is witnessing increasing investment in bubble tea shop franchises and the development of ready-to-drink bubble tea products. The focus on integrating advanced technologies such as mobile ordering apps and customization platforms is opening new avenues for market expansion, particularly for enhanced customer experience and operational efficiency. Moreover, the growing adoption of bubble tea in non-traditional markets is driving regional market growth. The increasing emphasis on sustainable packaging and eco-friendly practices in bubble tea shops is another key factor supporting market expansion. The rising demand for bubble tea is enabling the market to grow at a CAGR of 7.90% from 2026 to 2032.

Definition/Overview

Bubble tea, also known as boba tea or pearl milk tea, is a Taiwanese tea-based drink invented in the 1980s. It typically consists of tea mixed with milk or fruits and topped with chewy tapioca pearls. Bubble tea comes in various flavors and can be served hot or cold. The beverage has gained global popularity for its unique texture, customizable options, and refreshing taste. The bubble tea market encompasses the production, distribution, and sale of bubble tea, as well as related ingredients and equipment.

Bubble tea is being developed and utilized across diverse sectors. In the beverage industry, it offers a novel alternative to traditional soft drinks and coffees. For cafes and restaurants, it provides an opportunity to diversify their menu offerings. In the realm of food innovation, bubble tea is inspiring new flavor combinations and textures. Additionally, bubble tea is finding applications in dessert creations, social media trends, and cultural exchange initiatives.

The future scope of the Bubble Tea market is promising, with potential for growth in emerging markets and innovative product developments. The exploration of new ingredient combinations and the integration of functional benefits are expected to open new market opportunities. Advancements in packaging technology and the development of shelf-stable bubble tea products may lead to wider distribution and accessibility. Furthermore, the increasing focus on healthier bubble tea options and the potential integration with plant-based milk alternatives are likely to drive innovation in the industry.

How does the Growing Cafe Culture Drive the Growth of The Bubble Tea Market?

The expanding cafe culture is a major driver of the bubble tea market's growth. Cafes have become popular social hubs, particularly among younger generations, and are increasingly offering bubble tea as a trendy, customized, and tasty choice. The emergence of cafe culture has spurred consumer desire for one-of-a-kind, visually appealing beverages, and bubble tea fits right in with its vibrant appearance, diverse flavors, and textures, drawing daring customers.

Cafes provide a setting for social interaction and relaxation, encouraging consumers to explore new, refreshing drinks such as bubble tea. The growing number of bubble tea businesses in high-traffic places such as malls, college campuses, and urban centers contributes to the industry's growth. Many cafes and specialist bubble tea stores have spread internationally, tapping into the demand for innovative beverages in regions like North America and Europe. Overall, the fusion of cafe culture with the popularity of bubble tea enhances its market reach and customer base, contributing to the segment's rapid growth worldwide.

How is Supply Chain Complexity Challenging the Growth of The Bubble Tea Market?

Supply chain complexity is a significant barrier to the expansion of the bubble tea sector. Tea leaves, tapioca pearls, fruit tastes, and specialized toppings are among the materials needed for the beverage, many of which must be procured from around the world. This reliance on foreign suppliers raises the risk of disruptions from variables such as fluctuating raw material costs, shipping delays, and geopolitical instability. Furthermore, maintaining uniform quality across locations can be difficult since fluctuations in ingredient availability or quality might affect the finished product.

Logistical challenges, such as temperature-sensitive storage and transit, exacerbate the supply chain. Tapioca pearls, for example, have a short shelf life and require careful handling to maintain their texture and freshness. The sophisticated distribution network has to keep up with the increasing demand for bubble tea worldwide also adds to the challenges. As the market expands globally, companies must navigate these supply chain difficulties to maintain product consistency and meet growing customer expectations, making efficient supply chain management crucial for sustainable growth.

Category-wise Acumens

How will the Demand for Healthier Options Drive the Growth of the Green Tea Bubble Tea Segment?

The growing need for healthy options is driving the growth of the green tea bubble tea market. Health-conscious consumers are increasingly looking for beverages with less sugar, natural ingredients, and additional health advantages. Green tea, recognized for its antioxidant benefits, is seen as a healthier base for bubble tea, appealing to people seeking both flavor and healthiness in their beverage choices.

As more people become aware of green tea's health benefits, including as enhanced metabolism and a lower risk of chronic diseases, its use in bubble tea has grown in popularity. Furthermore, bubble tea shops are responding to this trend by selling low-sugar or sugar-free versions of green tea bubble tea, catering to health-conscious clients. The capacity to personalize bubble tea healthier toppings, such as chia seeds or fresh fruits, also aligns with the growing demand for nutritious alternatives. This shift toward health-focused choices is expected to fuel the growth of the green tea bubble tea segment in the market.

How will the Rising Trend of Customization Impact the Use of Tapioca Pearls Segment?

The rising trend of customization has been significantly impacting the use of tapioca pearls in the bubble tea market. Consumers are increasingly seeking personalized beverage experiences, leading to a demand for various textures, flavors, and sizes of tapioca pearls. This trend has encouraged retailers to offer a wider range of options, including flavored or colored tapioca pearls, which cater to diverse taste preferences.

As more bubble tea shops embrace this customization approach, the popularity of tapioca pearls is expected to grow. The ability to mix and match toppings and customize drinks according to individual preferences enhances customer satisfaction, ultimately driving sales and expanding the market for bubble tea.

Country/Region-wise Acumens

Will the Cultural Influence Drive the Dominance of Asia-Pacific in The Bubble Tea Market?

Cultural influence is a major factor contributing to Asia-Pacific's dominance in the bubble tea market. Bubble tea originated in Taiwan and has become a popular beverage in many nations, including China, Japan, and South Korea. The drink's extensive familiarity and cultural significance have resulted in a strong, devoted consumer base that continues to drive global expansion.

Asia-Pacific's vibrant street food and cafe culture have popularized bubble tea as a convenient and trendy beverage. Local firms have been fast to develop, producing a wide range of distinct flavors and ingredients that cater to changing consumer preferences. This cultural acceptance and demand create a solid platform for the bubble tea sector to develop in the region.

The influence of Asian pop culture, including K-pop and anime, has helped propel bubble tea into global trends, further boosting demand in the Asia-Pacific region, solidifying its market dominance, and driving international growth.

Will the Growing Popularity of Asian Cuisine Drive the Expansion of The Bubble Tea Market in North America?

The growing acceptance of Asian cuisine is propelling the bubble tea market in North America. As customers become more open to new culinary experiences, they are more inclined to try and enjoy Asian-inspired beverages like bubble tea. This trend is being driven by the proliferation of Asian restaurants, food trucks, and fusion eateries that include bubble tea as a supplementary option on their menus.

The mixing of traditional Asian flavors with local tastes has resulted in unique bubble tea compositions that appeal to a wider audience. Bubble tea's aesthetic appeal, which is frequently shown on social media platforms, increases its exposure and desirability among younger consumers, adding to its popularity.

The bubble tea stores are becoming social hubs, which attract consumers looking for unique, flavorful beverages in a vibrant setting. As awareness of Asian cuisine continues to grow, so does the demand for bubble tea, positioning it as a key player in the North American beverage market and driving its overall expansion in the region.

Competitive Landscape

The bubble tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the bubble tea market include:

• Gong Cha
• CoCo Fresh Tea & Juice
• Kung Fu Tea
• Chatime
• Boba Guys
• Quickly
• ShareTea
• Tiger Sugar
• Ding Tea
• Happylemon

Latest Developments

• In March 2024, Gong Cha announced the launch of a new line of functional bubble teas incorporating adaptogens and superfoods, catering to the growing demand for health-conscious beverage options.
• In May 2024, CoCo Fresh Tea & Juice successfully implemented a blockchain-based ingredient traceability system, enhancing transparency and food safety in their global supply chain.
• In January 2024, Kung Fu Tea introduced a novel plant-based "milk" tea option made from a proprietary blend of nuts and grains, targeting the growing vegan and lactose-intolerant consumer base.
• In August 2024, Chatime secured a major partnership with a leading food delivery platform to expand their reach through ghost kitchens, marking a significant step towards more accessible bubble tea distribution in urban areas.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BUBBLE TEA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL BUBBLE TEA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porter's Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL BUBBLE TEA MARKET, BY TYPE

• 5.1 Overview
• 5.2 Black Tea
• 5.3 Green Tea
• 5.4 Oolong Tea
• 5.5 White Tea

6 GLOBAL BUBBLE TEA MARKET, BY FLAVOUR

• 6.1 Overview
• 6.2 Original
• 6.3 Chocolate
• 6.4 Coffee
• 6.5 Fruit
• 6.6 Others

7 GLOBAL BUBBLE TEA MARKET, BY COMPONENTS

• 7.1 Overview
• 7.2 Flavor
• 7.3 Creamer
• 7.4 Sweetener
• 7.5 Liquid
• 7.6 Tapioca Pearls
• 7.7 Others

8 GLOBAL BUBBLE TEA MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL BUBBLE TEA MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Gong Cha
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 CoCo Fresh Tea & Juice
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Kung Fu Tea
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Chatime
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Boba Guys
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Quickly
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 ShareTea
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Tiger Sugar
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Ding Tea
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Happylemon
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research