オートミールの世界市場 - 市場規模、シェア、成長分析、タイプ別、流通チャネル別、形態別 - 業界予測（2022年～2028年）

世界のオートミールの市場規模は、2022年の66億7,000万米ドルから2030年までに122億6,000万米ドルに達し、予測期間（2023年～2030年）にCAGRで7%の成長が予測されています。健康的な朝食に対する需要の向上により、オートミールの市場シェアが拡大しています。

当レポートでは、世界のオートミール市場について調査分析し、市場力学と見通し、セグメント分析、企業プロファイルなどを提供しています。

目次

エグゼクティブサマリー

市場の概要

親市場の分析

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリックス
• パイプライン製品の分析
• マクロ経済指標

COVID-19の影響

• イントロダクション
• 経済に対する影響 - シナリオの評価
• 市場規模の修正
• 主要セグメントに対するCOVID-19の影響
• COVID-19戦略：企業別

市場力学と見通し

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制情勢
• SWOT分析
• ポーターのファイブフォース分析
• 将来の混乱についての特別な考察

世界のオートミール市場：タイプ別

• 市場セグメント
• オートグローツ
• スチールカットオーツ
• スコットランドオーツ
• レギュラーロールドオーツ
• クイックロールドオーツ
• インスタントオーツ
• その他

世界のオートミール市場：流通チャネル別

• 市場セグメント
• ハイパーマーケット
• スーパーマーケット
• 専門小売業者
• コンビニエンスストア
• 独立小売業者
• その他

市場規模：地域別

• 北米
• 米国
• カナダ
• 欧州
• ドイツ
• スペイン
• フランス
• 英国
• その他の欧州
• アジア太平洋
• 中国
• インド
• 日本
• 韓国
• その他のアジア太平洋
• ラテンアメリカ
• ブラジル
• その他の南米
• 中東・アフリカ
• GCC諸国
• 南アフリカ
• その他の中東・アフリカ

主要企業プロファイル

• 競合情勢
• 含まれる企業の総数
• 主要企業の市場ポジショニング
• 主要企業の市場シェア

Global Oatmeal Market size was valued at USD 6.23 billion in 2021 and is poised to grow from USD 6.67 billion in 2022 to USD 12.26 billion by 2030, growing at a CAGR of 7% in the forecast period (2023-2030).

Oatmeal's market share is expanding due to the rising demand for healthy breakfast options. The need for ready-to-eat, ready-to-cook, on-the-go, and nutrient-dense meals are a few of the emerging trends in the muesli market. More and more customers are realising the benefits of eating foods with high nutritional value for their health. Instant muesli and other oat-based products are perfectly suited to the instant and healthy breakfast trends. Oats are a component of a healthy diet for people as they provide significant amounts of protein, iron, fibre, and vitamins like riboflavin. To accommodate the rising demand for better-for-you breakfast options, the leading companies are creating new oat-based products. These elements are anticipated to raise the demand for muesli in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oatmeal Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The Global Oatmeal Market is segmented based on the product type, distribution channel, form, and region. Based on the product type, the Oatmeal Market is segmented as Whole Oat Groats, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, and Others. Based on the distribution channel, the Oatmeal Market is segmented as Hypermarket, supermarkets, Specialty Retailers, Convenience Stores, Independent Retailers, and Others. Based on form, the Oatmeal Market is segmented into conventional and organic. Based on Region Oatmeal Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Driver

As more people become aware of the health benefits of oats, they are now more frequently found in oatmeal, oatmeal biscuits, granola bars, muesli, and other wholesome breakfast and snack items. High-quality oat-based products are widely accessible, but the business is also being propelled by the enormous growth of retail chains and online marketplaces. The hectic lifestyle that the working population leads has also increased demand for ready-to-eat oats products. Additionally, by introducing oat-based beverages and pastry products to the market, businesses regularly diversify their product lines. They are also producing unique oat and oat-based product flavours like mint, masala, and orange in a similar vein.

It is projected that the key industry drivers-increasing disposable incomes, growing populations, rising demand for ready-to-eat foods, greater health consciousness, favourable product attributes, and the launch of a wide range of oat-containing products-will promote market growth.

Restraint

The market growth for muesli is being constrained by the availability of substitutes like quinoa, buckwheat, brown rice and other grains with equivalent nutritional characteristics. Muesli consumption has increased as a result of its health benefits. The high cost of oats in contrast to other breakfast foods is another factor that is anticipated to limit the expansion of the muesli market size over the course of the projection year. Quinoa and buckwheat are becoming more well-liked as sources of protein and fibre and gluten-free alternatives to whole grains. As a result, there are many options for breakfast that are high in nutrients. Additionally, there may be market restrictions for muesli in the ready-to-eat food category due to the wide variety of replacements available in grocery shops and the lengthier preparation time of muesli.

Market Trends

Both savoury and sweet flavoured oats have received positive consumer feedback, which is what is causing the value sales in the market survey. Because oats have a moderate flavour by nature, customers can experiment a lot with the recipes. Manufacturers are trying to appeal to a sizable set of consumers who are continuously looking for tasty health-related products with the rise of flavoured oat products. Businesses are increasingly trying to rebrand cereals as a snack or dessert rather than merely selling them for morning meals in order to gain more customers. As a result, adding unique flavours to product variants is proving to be a wise choice for manufacturers in the sector.

The shift away from dairy products and towards oat milk is one important trend that is projected to have a substantial impact on market expansion in the coming years.

Table of Contents

Executive Summary

Market overview

• Exhibit: Executive Summary - Chart on Market Overview
• Exhibit: Executive Summary - Data Table on Market Overview
• Exhibit: Executive Summary - Chart on Global Global Oatmeal Market Characteristics
• Exhibit: Executive Summary - Chart on Market by Geography
• Exhibit: Executive Summary - Chart on Market Segmentation
• Exhibit: Executive Summary - Chart on Incremental Growth
• Exhibit: Executive Summary - Data Table on Incremental Growth
• Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• SWOT Analysis

KEY MARKET INSIGHTS

• Technology Analysis
• (Exhibit: Data Table: Name of technology and details)
• Pricing Analysis
• (Exhibit: Data Table: Name of technology and pricing details)
• Supply Chain Analysis
• (Exhibit: Detailed Supply Chain Presentation)
• Value Chain Analysis
• (Exhibit: Detailed Value Chain Presentation)
• Ecosystem Of the Market
• Exhibit: Parent Market Ecosystem Market Analysis
• Exhibit: Market Characteristics of Parent Market
• IP Analysis
• (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• Trade Analysis
• (Exhibit: Data Table: Import and Export data details)
• Startup Analysis
• (Exhibit: Data Table: Emerging startups details)
• Raw Material Analysis
• (Exhibit: Data Table: Mapping of key raw materials)
• Innovation Matrix
• (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• Pipeline product Analysis
• (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Impact On Economy-scenario Assessment
• Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Revised Market Size
• Exhibit: Data Table on Global Global Oatmeal Market size and forecast 2021-2027 ($ million)
• Impact Of COVID On Key Segments
• Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• COVID Strategies By Company
• Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Exhibit: Data Table on regulation from different region
• SWOT Analysis
• Porters Analysis
• Competitive rivalry
• Exhibit: Competitive rivalry Impact of key factors, 2021
• Threat of substitute products
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
• Bargaining power of buyers
• Exhibit: buyers bargaining power Impact of key factors, 2021
• Threat of new entrants
• Exhibit: Threat of new entrants Impact of key factors, 2021
• Bargaining power of suppliers
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Skyquest special insights on future disruptions
• Political Impact
• Economic impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact

Global Global Oatmeal Market by Type

• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Whole Oat Groats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Steel Cut Oats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Scottish Oats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Regular Rolled Oats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Quick Rolled Oats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Instant Oats
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Others
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Global Global Oatmeal Market by Distribution Channel
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Hypermarket
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Supermarket
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Specialty Retailers
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Convenience Stores
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Independent Retailers
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Others
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• North America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• USA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Canada
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Europe
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Germany
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Spain
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• France
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• UK
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Europe
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Asia Pacific
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• China
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• India
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Japan
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Korea
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Asia Pacific
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Latin America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Brazil
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of South America
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Middle East & Africa (MEA)
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• GCC Countries
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Africa
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of MEA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Competitive Landscape
• Total number of companies covered
• Exhibit: companies covered in the report, 2021
• Top companies market positioning
• Exhibit: company positioning matrix, 2021
• Top companies market Share
• Exhibit: Pie chart analysis on company market share, 2021(%)