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市場調査レポート
商品コード
1259972
ソーシャルメディア管理の世界市場 (2022-2028年)：コンポーネント・用途・産業・展開・組織規模 (中小企業・大企業) 別の規模・シェア・成長分析・予測Global Social Media Management Market Size, Share, Growth Analysis, By Component, By Application, By Industry Vertical, By Deployment, By Organization Size(Small and Medium Enterprises and Large Enterprises) - Industry Forecast 2022-2028 |
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| ソーシャルメディア管理の世界市場 (2022-2028年)：コンポーネント・用途・産業・展開・組織規模 (中小企業・大企業) 別の規模・シェア・成長分析・予測 |
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出版日: 2022年11月11日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のソーシャルメディア管理の市場規模は、2021年の151億9,000万米ドルから、予測期間中は22.7%のCAGRで推移し、2028年には636億3,000万米ドルの規模に成長すると予測されています。
ソーシャルメディア管理の市場は、マーケティングプランにおけるソーシャルメディアの重要性の高まりから、近年急速に拡大しています。企業はターゲット層にリーチするため、ソーシャルメディアプラットフォームの利用を増加させています。
当レポートでは、世界のソーシャルメディア管理の市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。
目次
エグゼクティブサマリー
- 調査手法
- 親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 主要市場洞察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料分析
- イノベーションマトリックス
- パイプライン製品分析
- マクロ経済指標
- 主要投資分析
- 主な成功要因
- 競合の程度
- 市場力学・展望
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制状況
- ポーターの分析
- 将来のディスラプションに関するSkyquestの特別な洞察
- 世界のソーシャルメディア管理市場：コンポーネント別
- 市場概要
- ソリューション
- サービス
- 世界のソーシャルメディア管理市場：用途別
- 市場概要
- 販売
- マーケティング管理
- 顧客体験管理
- 競合情報
- リスク管理・不正検出
- その他
- 世界のソーシャルメディア管理市場：産業別
- 市場概要
- BFSI
- 小売
- eコマース
- 政府
- 公的機関
- ヘルスケア
- ライスサイエンス
- IT
- 通信
- メディア
- エンターテイメント
- 製造
- その他
- 世界のソーシャルメディア管理市場：展開別
- 市場概要
- クラウドベース
- オンプレミス
- 世界のソーシャルメディア管理市場：組織規模別
- 市場概要
- 中小企業・大企業
- 世界のソーシャルメディア管理市場の規模：地域別
- 市場概要
- 北米
- 欧州
- アジア太平洋
- ラテンアメリカ
- 中東およびアフリカ
- 競合情勢
- 主要5社の比較
- 主要企業の市場ポジショニング
- 主要企業の採用戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア
- Adobe Inc.
- IBM Corporation
- Google LLC
- Oracle Corporation
- Salesforce Inc.
- Sprout Social
- Hootsuite
- Meltwater
- Sprinklr
- Digimind
- HubSpot
- Clarabridge
- Khoros
- Falcon.io
- Zoho Corporation
- NetBase
- Brandwatch
- Sendible
- MavSocial
- Emplifi, Inc.
- Synthesio Inc.
- eClincher
Social Media Management Market was valued at USD 15.19 Billion in 2021, and it is expected to reach a value of USD 63.63 Billion by 2028, at a CAGR of 22.7% over the forecast period (2022-2028).
The process of overseeing a brand's social media presence across numerous platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, is referred to as social media administration. To raise company awareness and engage the audience, it entails creating, planning, analyzing, and interacting with content. The market for social media management has expanded quickly in recent years due to the rising significance of social media in marketing plans.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report:
The global social media management market is segmented based on component, application, industry vertical, and region. Based on components, Social Media Management market is segmented into solutions and services. Based on application, the Social Media Management Market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management & fraud detection, and others. Based on industry vertical, the Social Media Management Market is segmented into BFSI, retail, and e-commerce, government and public sector, healthcare and life science, it and telecom, media and entertainment, manufacturing, and others. By Deployment, the Social Media Management Market is segmented into Cloud-based, On-premise. By organization size, the Social Media Management Market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on region, the global Social Media Management market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Driver
The primary driver of the social media management market is the increasing use of social media platforms by businesses to reach their target audience. Social media offers a cost-effective way for businesses to advertise and promote their products or services. It also allows them to engage with their customers directly, gather feedback, and build brand loyalty. As a result, more and more businesses are investing in social media management tools to manage their social media presence effectively. the social media management market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) in social media management tools. These technologies help businesses automate repetitive tasks, analyze data, and make better decisions. For example, AI and ML can be used to schedule social media posts at the optimal time, analyze audience engagement, and suggest content ideas.
Restraint
The social media management market, there are also several factors that are restraining its growth. One of the primary factors is the increasing competition among social media management tools. There are numerous tools available in the market, and businesses can be overwhelmed by the options available. As a result, they may delay or avoid investing in social media management tools altogether.
Market Trends
The social media management market is the increasing integration of social media management tools with other marketing automation tools such as email marketing, customer relationship management (CRM), and content management systems (CMS). This integration allows businesses to create a cohesive marketing strategy across multiple channels and platforms, improving their overall marketing efficiency and effectiveness. the social media management market is the increasing use of influencer marketing. Influencer marketing involves partnering with individuals who have a significant social media following to promote products or services. Social media management tools can be used to identify and manage influencer partnerships, measure their impact, and analyze their performance.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Global Social Media Management Market by Component
- Market Overview
- Solution
- Service
- Global Social Media Management Market by Application
- Market Overview
- Sales
- Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management & Fraud Detection
- Others
- Global Social Media Management Market by Industry Vertical
- Market Overview
- BFSI
- Retail
- E-Commerce
- Government
- Public Sector
- Healthcare
- Life Science
- IT
- Telecom
- Media
- Entertainment
- Manufacturing
- Others
- Global Social Media Management Market by Deployment
- Market Overview
- Cloud-based
- On-premise
- Global Social Media Management Market by Organization Size
- Market Overview
- Small and Medium Enterprises (SMEs) and Large Enterprises
- Global Social Media Management Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Salesforce Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sprout Social (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hootsuite (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Meltwater (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sprinklr (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Digimind (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- HubSpot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Clarabridge (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Khoros (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Falcon.io (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- NetBase (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sendible (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MavSocial (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Emplifi, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Synthesio Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- eClincher (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
