米国の大学教材の状況：2022-2024年

2022年の大学教材の市場規模は3.5%減の31億米ドルになり、前年のプラス成長から一転し、マイナス成長となるとされています。また、今後数年も2.0％強の緩やかな減少が続くと予想されています。

当レポートでは、米国の大学教材の市場を調査し、入学者数、教育機関のタイプ別の内訳、関連政策と資金、コース教材の動向、主要プロバイダーとディストリビューターの動向、将来の展望などをまとめています。

目次

調査手法

エグゼクティブサマリー

イントロダクション

市場規模・入学者数

• 機関のタイプと数
  • 公立 vs 私立
  • 営利目的の私立機関が非営利機関の数を上回る
  • 学部1年生が在籍する機関
  • 機関の閉鎖と統合
• 学生が在籍している場所
  • 2年制の入学者数は減少、4年制は増加
  • 2021年秋と2022年の学部入学者数は減少傾向が続く
  • 営利機関の市場の変化
  • 遠隔教育の魅力
• 数字で見る学位
• 研究分野

政策と資金

• 大学に通う費用
• 高等教育のための連邦資金
  • 中等後教育資金の法案ハイライト
  • 連邦政府によるパンデミック刺激策としての資金提供の影響
  • 教育部門のニュース
• 学生ローンと財政援助
  • 学生ローン免除：法的課題に直面
  • 学生支援の違反と詐欺
  • 財政援助の混乱への対処
• 高等教育に対する州の支援
• 人材育成
  • 労働省：事前見習いプログラムを発表

コース教材

• 教材費の長期的な減少が続く
• デジタル利用
  • 印刷教材：パンデミック後の教師たちと共に復活
  • デジタル素材に対する満足度調査
  • インクルーシブアクセスプログラムの増加
  • 学生への直接購読プログラムが拡大
  • 新しい技術に目を向ける
  • 産業売上の分類
• プロバイダーとディストリビューターの業績
  • Pearson
  • Cengage
  • McGraw Hill
  • Wiley's Education Publishing
  • Chegg
  • Barnes &Noble
• オープン教育リソース
  • 連邦政府とOER
  • カリフォルニア州とOER
  • OpenStax
  • Course Hero
  • 教育機関：OERの導入・創出・利用を推進

動向・産業の適応

• M&A
• M&A市場は2022年に少し冷え込む
• 従業員教育への継続的な焦点

総論・展望

• 負の逆風が続く
• 新しい現実に適応する伝統的なカレッジおよび大学
• 大学教材の見通し

Simba's State of College Course Materials 2022-2024 has found that college course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year's one year period of positive results. Simba also expects that sales of course materials will continue a slow decline by slightly over 2.0% over the next couple of years.

In addition to analyzing the market size and segments for the college course materials industry, Simba's State of College Course Materials 2022-2024 provides details on a wide range of other issues, trends, and forces impacting the market. These include types of institutions where students are enrolling; the growth of distance education; federal and state policy and funding developments; print vs. digital growth in instructional materials; the rise of subscription and inclusive access plans; new technology trends; company mergers & acquisitions and operating performance of key companies such as Pearson; Cengage, McGraw Hill; Wiley, Chegg and others; the growth in workforce education and the state and growth of Open Education Resources (OER).

Key Findings

Among the key findings highlighted in the report are:

How falling enrollment, which has dropped 1.6% from 2022 to 2021 is negatively impacting the instructional materials industry

The increase in the number of faculty using Open Education Resources, which has grown 7% from the year before to a total of 40%.

How digital materials are still growing, but at slower rate

The impact of the increased activity in workforce education on the industry

About Simba Information

Publishers and investment professionals can trust Simba's State of College Course Materials 2022-2024 to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for college course materials.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the college course materials market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.

Table of Content

Methodology

Executive Summary

Introduction

• Table The Marist Mindset List for the Class of 2025

Market Size & Enrollment

• Institution Types and Numbers
  • Table Number of U.S. Degree-Granting Postsecondary Institutions, 2020-2021 v. 2019-2020
  • Public vs. Private
  • For-Profit Private Institutions Outnumber Nonprofit Schools
  • Institutions with First-Year Undergraduates
    • Table Degree-Granting Institutions with First-Year Undergraduates, 2019-2020 vs. 2010-2011 vs. 2000-2001
  • Institutional Closure and Consolidation
• Where Students Are Enrolled
  • Table Total Fall Enrollment in Degree-Granting Postsecondary Institutions, 2000, 2010, 2020
  • Two-Year Enrollments Down, Four-Year Enrollments Up
  • Fall 2021 and 2022 Undergraduate Enrollments Continue the Pattern of Decline
    • Table U.S. Undergraduate Enrollment Percentage Changes by Sector, Fall 2020-Fall 2022
  • Shifting Market for For-Profit Institutions
    • Table Simba Information Career College Enrollment Index
  • The Appeal of Distance Education
    • Table Undergraduate Enrollment in Distance Education Courses, Fall 2020 v. Fall 2019
    • Table Post-Secondary Enrollment in Distance Education, by Type of Institution, Fall 2020
• Degrees by the Numbers
  • Table Certificate/Associate/Bachelor's Degrees Awarded, 2019-2020 vs. 2009-2010
• Fields of Study
  • Table Fields with Largest Number of Bachelor's Degrees Awarded in 2019-2020 and % Change from 2010-2011

Policy & Funding

• Introduction
• Costs of Attending College in 2022-2023
  • Table Undergraduate Tuition and Fees, 2022-2023 vs 2021-2022
• Federal Funding for Higher Education
  • Table Selected Higher Education Programs in President Biden's Department of Education Budget Request; FY2023P vs. FY2021 Appropriation ($ in 000 except for Max Pell Grant, which is total $)
  • Highlights of Proposed Postsecondary Education Funding
  • Federal Pandemic Stimulus Funding Continues to Have an Impact
  • Education Department News in 2022
• Taking a Look at Student Loans and Financial Aid
  • Student Loan Forgiveness Faces Legal Challenges
  • Seeking Out Violations and Fraud in the World of Student Aid
  • Addressing Financial Aid Confusion
• State Support for Higher Education
  • Table State Fiscal Support for Higher Education, FY2022 vs. FY2021 ($ in 000; ranked by % change)
• Workforce Development
  • Table Apprenticeship Building America Grants, 2022
  • Department of Labor Announces Pre-Apprenticeship Program

Course Materials

• Introduction
• Long-Term Decline in Course Materials Spend Continues
  • Table Select Findings from 2021-2022 Student Watch
• Digital Usage
  • Print Makes a Comeback with Teachers Post-Pandemic
  • Survey Shows Satisfaction with Digital Materials
  • Inclusive Access Programs on the Rise
  • Direct-to-Student Subscription Programs Expand
  • Looking to New Technology
  • Segmenting Industry Sales
    • Table Sales by Segment of Key College Course Materials 2022 ($ in 000,000)
    • Table Changes in Digital Higher Education Revenue Share at Three Publishers, Full Years 2019-2021
• Operating Performance of Providers and Distributers
  • Table Simba Information's Leading Publicly Traded Higher Education Publishers by Higher Education Revenue, 2021 vs. 2020 ($ in 000)
  • Pearson Launches Pearson+ DTC Subscription
  • Cengage Integrates Businesses, Drives Further Digital Transformation
  • McGraw Hill Changes Hands, Continues Digital Transformation
  • Wiley's Education Publishing Finally on the Rise
  • Chegg's Textbook and E-Textbook Revenue Declines
  • Digital DSS, First Day Businesses Fuel Barnes & Noble
• Open Educational Resources
  • Federal Government Gets Behind OER
  • California Prioritizes OER for Community Colleges
  • OpenStax Expands Implementation, Gains Federal Funding
  • Course Hero, Lumen Pair to Expand Access to OER
  • Institutions Encourage Adoption, Creation, and Use of OER
    • Table Putting OER to Work, 2022

Trends and Industry Adaptations

• Introduction
• Mergers and Acquisitions in 2021
  • Table Simba Information's Higher Education Merger & Acquisition Index, 2021
• M&A Market Cools a Bit in 2022
  • Table Simba Information's Higher Education Merger & Acquisition Index, 2022
• Continued Focus on Workforce Education
  • M&A Activity Targets Workforce Readiness

Conclusions & Outlook

• Introduction
  • Table Selected Higher Education Revenue Changes for Instructional Resources Providers, First Nine Months of 2022 vs. First Nine Months of 2021
• Negative Headwinds Continue
  • Enrollment
  • Workforce Education Competes with Academic Fields of Study
  • Rising Costs Add to Student Pressures
  • Spend on Instructional Materials Still Declining
• Traditional Colleges & Universities Adapting to New Realities
• Outlook for College Course Materials
  • Table Sales by Segment of Key College Course Materials, 2022-2024P ($ in 000,000)