市場調査レポート
商品コード
1534981
中国のADASと自動運転のTier 1サプライヤー - 国外企業(2024年)ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2024 - Foreign Companies |
中国のADASと自動運転のTier 1サプライヤー - 国外企業(2024年) |
出版日: 2024年08月09日
発行: ResearchInChina
ページ情報: 英文 240 Pages
納期: 即日から翌営業日
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ここ数年、Bosch、Continental、Valeo、ZF、Magnaのような国外ADAS Tier 1企業は、かつてない課題に直面しています。2018年~2023年のデータによると、これら5大企業のEBIT/営業利益率のCAGRは、それぞれ-3.9%、-14.4%、-7%、-0.3%、-6.4%でした。これらのデータは、従来の自動車部品メーカーに対する世界の経済環境の影響を反映しているだけでなく、自動車の電化、接続性、競合情報、シェアリングにおける競合の激化も明らかにしています。
【1】中国展開における困難1:ADASのTier 1企業は多数存在し、白熱した競争が繰り広げられています。
中国の国内企業がADAS分野で躍進する中、国外Tier 1サプライヤーは競合のかつてない圧力に直面しています。かつては、これらの国外大手がその先進技術と豊富な経験で中国市場を独占していました。しかし、新技術が登場し、中国の地元企業が急速に台頭するにつれて、市場のパターンは破壊的に変化しつつあります。
中国の国内インテリジェントドライビングTier 1企業は、現地の市場に対する深い理解と優れた研究開発力によって、急速に市場に受け入れられています。これらの企業は、市場ニーズへの迅速な対応、費用対効果の高いソリューション、優れたAIアルゴリズム能力でよく知られています。現在、以下のタイプの企業が存在します。
(1) Desay SVやJingwei Hirainのような伝統的な老舗サプライヤー
(2) Momenta、WeRide、Pony.ai、Baiduなど、「L2++を一般化するL4技術」を実装するアルゴリズム企業
(3) Huaweiのような国際大手:Huaweiは優れた技術力を誇るだけでなく、広範な産業リソースを持ち、上流と下流のリソースを迅速に統合して、顧客にインテリジェントドライビングソリューション一式を提供することができます。
(4) NIOやTeslaなどのフルスタック自社開発OEM:インテリジェントドライビングの分野で優れたイノベーション能力を発揮しています。
(5) Maxieye、Hong Jing Drive、iMotionなどの急速に台頭したスタートアップは、技術革新と柔軟な製品マトリクス戦略を通じて、従来のTier 1企業の市場シェアを侵食しています。
こうした新たな企業の登場は、従来のTier 1サプライヤーの競合を打ち破っただけでなく、インテリジェントビークルのサプライチェーンパターンを再定義しました。電化、インテリジェンス、接続性が加速するにつれ、業界は大きく変わりつつあります。こうした変化は市場に構造的な拡大機会をもたらすと同時に、中国のインテリジェントドライビングTier 1企業の競合をより熾烈なものにしています。
【2】中国展開における困難2:中国のL2-L3市場には急激な変化があります。
現段階では、新エネルギー市場における競合は厳しいです。都市型NOAの成功は、OEMが全シナリオのドライビング支援を実現する技術力を持つことを意味し、市場競合において主導権を握ることにつながります。都市型NOAを大規模に展開することで、主要メインストリームOEMは膨大かつ多様な実データを取得し、データとアルゴリズムソリューションのイテレーションの間の前進サイクルを構築し、それによって技術障壁を形成しています。さらに、若い世代が自動車市場でますます重要な消費者となるにつれ、インテリジェンスと利便性に対する期待がますます高まっています。インテリジェント機能として、都市型NOAは、若い世代の消費者が自動車購入を決定する際の大きな要素の1つに徐々になっていく見通しです。
当レポートでは、中国の自動車産業について調査分析し、ADASおよび自動運転の国外Tier 1サプライヤーの製品や開発に関する情報を提供しています。
Research on foreign ADAS Tier 1 suppliers: make all-round attempts to transform and localize supply chain and teams.
In the past few years, foreign ADAS Tier1s like Bosch, Continental, Valeo, ZF and Magna have faced unprecedented challenges. According to the data from 2018 to 2023, the compound annual growth rates (CAGR) of EBIT/operating margin of these five giants were -3.9%, -14.4%, -7%, -0.3% and -6.4%, respectively. These data not only reflect the impact of the global economic environment on traditional auto parts suppliers, but also reveal the intensified competition in vehicle electrification, connectivity, intelligence and sharing.
(1) Difficulty 1 in developing in China: There are many ADAS Tier1 players in white-hot competition.
As China's local companies soar in the field of ADAS, foreign Tier 1 suppliers are facing unprecedented pressure of competition. In the past, these foreign giants dominated the Chinese market with their leading technologies and rich experience. Yet as new technologies spring up and China's local companies rise rapidly, the market pattern is undergoing disruptive changes.
China's local intelligent driving Tier1s have been quickly accepted by the market by virtue of their deep understanding of the local market and great R&D strength. These companies are well-known for their quick response to market needs, cost-effective solutions, and excellent AI algorithm capabilities. Currently there are the following types of players:
1) Traditional established suppliers like Desay SV and Jingwei Hirain;
2) Algorithm companies that implement "L4 technology generalizing L2++", such as Momenta, WeRide, Pony.ai and Baidu;
3) Cross-border giants like Huawei: Huawei not only boasts great technical strength, but also has extensive industrial resources and can quickly integrate upstream and downstream resources to provide customers with a full range of intelligent driving solutions;
4) Full-stack self-development OEMs such as NIO and Tesla, which have also shown great innovation capabilities in the field of intelligent driving;
5) Startups including Maxieye, Hong Jing Drive and iMotion, which emerge rapidly, and encroach on the market share of conventional Tier1s through technological innovation and flexible product matrix strategies.
The emergence of these new players has not only broken the competitive edges of traditional Tier 1 suppliers, but also redefined the intelligent vehicle supply chain pattern. As electrification, intelligence and connectivity gather pace, the industry is experiencing a profound transformation. These changes bring structural increment opportunities to the market, while also making the competition among intelligent driving Tier1s in China fiercer.
(2) Difficulty 2 in developing in China: There is a drastic involution in Chinese L2-L3 market.
In current stage, the competition in the new energy market is stiff. The successful implementation of urban NOA means that OEMs have the technical strength to realize all-scenario driving assistance, which will help them take a lead in the market competition. By rolling out urban NOA on a large scale, major mainstream OEMs have acquired massive and diverse real data and built a forward cycle between data and algorithm solution iterations, thereby creating a technical moat. In addition, as the young generation becomes increasingly important consumers in the automotive market, they have ever higher expectations of intelligence and convenience. As an intelligent function, urban NOA will gradually become one of the key factors to the young generation of consumers making decisions on purchasing a car.
In 2023, urban NOA began to show growth spurt. Seen from the new vehicles launched on market, the installation rates of L2 and higher-level ADAS functions rose sharply, of which L2.5 and L2.9 enjoyed a surge. In 2022 the installation rate of L2.5 functions in newly launched passenger cars in China was 13.25%, a figure climbing to 19.86% from January to April 2024; the installation rate of L2.9 functions jumped from 12.4% in 2022 to 23.4%.
Following Xpeng and Huawei taking the lead in launching urban NOA in Shanghai, Guangzhou and Shenzhen, various automakers have been making intensive efforts in terms of technology path, urban launch scale, implementation speed and cost. The support behind this is mainly from Chinese ADAS Tier1s, and foreign ADAS Tier1s are rarely seen.
(1) Step up intelligent driving layout in the Chinese market and strive to achieve the development goal of "in China, for China".
In Aptiv's case, it increases its investment in China to deepen its presence in the local market, and plans to operate 70% of its overall business in the Chinese market by 2028. Currently, the company forges closer strategic partnerships with China's local companies by establishing and expanding R&D centers and building an automotive ecosystem in China, so as to make triple breakthroughs in intelligent driving technology innovation, penetration into the Chinese market, and localization of intelligent driving products.
At CES 2024, Aptiv showcased its seventh-generation 4D corner radar developed by a local team in China. The radar is equipped with China's first integrated radar chip. This not only marks a major technological breakthrough of Aptiv, but also reflects its determination to gain a solid foothold in the Chinese market. Aptiv also launched the first "cockpit-driving-parking" integration solution developed by a Chinese team. Based on a single SoC, the solution integrates cockpit, driving and parking functions.
(2) Shift the strategic focus to mass production solutions with higher actual output and commercial value, and peel off high-risk low-return L4 business, to ensure steady business growth.
ZF exhibited a new L4 autonomous shuttle and its previous autonomous shuttle models at CES 2023. Despite being a promising market, autonomous shuttles develop slowly, delaying the expected return on investment. The current economic crisis and the transformation to e-mobility have increased cost pressures, forcing the industry to re-evaluate investment strategies. ZF has decided to reduce high-risk investments, optimize allocation of resources, and focus on projects with clear market demand and a shorter payback period, in a bid to ensure financial health and sustainable development.
(3) Supply chain localization, team localization, cost-effective intelligent driving solutions + faster cross-domain integration
Foreign Tier1s speed up the launch of more cost-effective intelligent driving solutions for the Chinese market by way of supply chain localization, team localization, strategic cooperation, investment in innovative Chinese intelligent driving companies, and continuous technological innovation. In addition, one of ultimate goals in developing intelligent vehicles is to achieve cross-domain integration, that is, seamlessly integrate various vehicle functions to enable all-around intelligent experiences. The concept of cockpit-driving integration has now entered the substantive implementation stage of quite a few foreign Tier1s, and is evolving towards "integrated chip" solutions.
In terms of product matrix, Bosch, Continental, ZF and Aptiv have the most comprehensive product matrix, and all the eight international Tier 1s have deployed front-view cameras and autonomous driving solutions. In 2023, Bosch abandoned development of LiDAR and put more resources in development of radars. 4D radar and front/rear radar have become the deployment focus of foreign Tier1s during 2023-2024.
As the core component of central EEA, cross-domain/central computing platforms have been deployed by Aptiv, Bosch, Continental and ZF. Between 2023 and 2024, Aptiv, Bosch, Valeo and Magna accelerate R&D of cockpit-driving cross-domain integration, and presented a demo at CES 2024 or Auto China 2024. Following the new industry trend towards supply chain localization and localized cost-effective products or solutions, Aptiv launched the localized intelligent driving solution of Gen 6 ADAS, and ZF rolled out Pro AI based on Chinese chips.
As for high-level intelligent driving solution (NOA), Bosch has successfully achieved mass production and installation in vehicles through its local teams. Continental and Horizon Robotics established Continental Smart Core Technology (Shanghai) Co., Ltd. and launched the Driving-Parking Integration 3.0 solution. They will soon unveil a high-level intelligent driving solution. ZF made a strategic investment in CalmCar, and they jointly rolled out a cost-effective parking solution.