販売支援サービスの世界市場：市場規模・シェア分析 - 動向、促進要因、競合情勢、将来予測 (2024年～2030年)

市場概要

世界の販売支援サービスの市場規模は、2023年に141億米ドルを達成し、2030年には483億米ドルに拡大すると予測されています。この成長は、銀行・金融サービス・保険 (BFSI) 部門でこの種のサービスに対するニーズが高まっていることに起因しています。

効率的なコミュニケーション、より良い顧客サービス、データ整理を含む高品質の販売支援CRMツールにより、合理化されたプロセスと迅速な問題解決が可能になります。

迅速かつ効率的な対応のために顧客ベースの自動セグメンテーションを容易にするソフトウェア上で顧客のデータを取得するだけでなく、データのデモグラフィックによる顧客の表現も含まれます。これとは別に、レコメンデーション、カスタム・アプリケーション開発、モダナイゼーション、アドバイザリー、トレーニングなどのサービスは、処理する必要のある問題に基づく問い合わせのカテゴリーとして区別することができます。

AIや人工知能の機能も販売支援サービスに統合されています。これらのプラットフォームとサービスは、企業や開発者が、改善されたシステムとカスタマイズされたAIで最もスマートなアプリケーションを作成するために使用されます。このオプションにより、顧客サービスの生涯価値などのビジネス成果を予測するためにトレーニングされたAIモデルに基づくボットを起動することができます。

主な洞察

展開方式別では、2023年にクラウドカテゴリーがより高い収益を上げました。

用途別では、2023年に販売カテゴリーが業界シェアを独占しました。

業種別では、2023年にBFSIが35%と最大のシェアを占めました。また、19.8%のCAGRで成長する見通しです。

地域別では、2023年に北米地域の収益シェアが50%となりました。

当レポートでは、世界の販売支援サービスの市場について分析し、市場の基本構造・最新情勢や主な促進・抑制要因、世界全体および地域別・主要国の市場規模の動向見通し (金額ベース、2017～2030年)、展開方式別・サービスの種類別・用途別・業種別の詳細動向、現在の市場競争の状況、主要企業のプロファイルなどを調査しております。

目次

第1章 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場指標

第5章 業界の展望

• 市場力学
  • 動向
  • 促進要因
  • 抑制要因/課題
  • 促進要因/抑制要因の影響分析
• 新型コロナウイルス感染症 (COVID-19) の影響
• ポーターのファイブフォース分析

第6章 世界市場

• 概要
• 市場収益：展開方式別 (2017～2030年)
• 市場収益：サービスの種類別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)
• 市場収益：業種別 (2017～2030年)
• 市場収益：地域別 (2017～2030年)

第7章 北米市場

• 概要
• 市場収益：展開方式別 (2017～2030年)
• 市場収益：サービスの種類別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)
• 市場収益：業種別 (2017～2030年)
• 市場収益：国別 (2017～2030年)

第8章 欧州市場

第9章 アジア太平洋市場

第10章 ラテンアメリカ市場

第11章 中東・アフリカ市場

第12章 米国市場

• 概要
• 市場収益：展開方式別 (2017～2030年)
• 市場収益：サービスの種類別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)
• 市場収益：業種別 (2017～2030年)

第13章 カナダ市場

第14章 ドイツ市場

第15章 フランス市場

第16章 英国市場

第17章 イタリア市場

第18章 スペイン市場

第19章 日本市場

第20章 中国市場

第21章 インド市場

第22章 オーストラリア市場

第23章 韓国市場

第24章 ブラジル市場

第25章 メキシコ市場

第26章 サウジアラビア市場

第27章 南アフリカ市場

第28章 アラブ首長国連邦 (UAE) 市場

第29章 競合情勢

• 市場参入企業とその提供製品/サービスの一覧
• 主要企業の競合ベンチマーク
• 主要企業の製品ベンチマーク
• 最近の戦略展開状況

第30章 企業プロファイル

• SAP SE
• Accenture plc
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Adobe Inc.
• DXC Technology Company
• Pegasystems Inc.
• AT&T Inc.
• Salesforce.com Inc.
• TATA Consultancy Services Limited
• Wipro Limited

第31章 付録

Market Overview

The global salesforce services market achieved a value of USD 14.1 billion in 2023 and is anticipated to expand to USD 48.3 billion by the year 2030. This growth can be credited to the growing need for such services in the banking, financial services, and insurance sectors.

Through the Salesforce CRM tool of high-quality which includes efficient communication, better customer service, and data organization, there will be a streamlined process and an issue resolution that will be prompt.

The available Salesforce services are easy-to-use, independent, and smart software that helps your company process client's feedback comprehensively and accurately.

It encompasses not only getting data of clients on software that facilitates automatic segmentation of customer bases for prompt and efficient responses but also client representation by data demographics. Apart from this, services such as recommendations, custom application development, modernization, advisory, training, and others can be distinguished as the categories of inquiries that are based on the issue, that need to be processed.

AI or Artificial Intelligence capabilities are also integrated in Salesforce services. These platforms and services are used by businesses and developers to create the smartest applications with improved systems and customized AI. This option lets the user launch the bots that are based on the AI models that have been trained to predict business outcomes, like the lifetime value of customer service.

Key Insights

Based on deployment, in 2023, the cloud category generated higher revenue in the salesforce services industry.

This is because of the advanced scalability and suppleness of cloud-based solutions, which allow clients to tailor services according to their specific business needs.

Since SMEs are not able to invest in costly in-house IT infrastructure, they look at the cloud as a price-effective way to procure software and IT services.

In 2023, the sales category dominated the industry share in the application segment.

Salesforce facilities acceptance propels this category's development.

Services modify customer info and help in lead generation and advertising.

Facilitates sales, business analytics, and client service for income development.

Advances companies' competitive edge throughout sectors.

In 2023, the BFSI category had the largest share, with a 35% industry share.

The category is also projected to witness the highest CAGR of 19.8% during the forecast period for BFSI.

BFSI grows as a result of its customer focus, which is in tune with digital.

Giant scale grabbing of Salesforce services in BFSI for customer relationship management.

Salesforce offers a comprehensive view of the customer database to facilitate faster service when needed.

Allows to creation of a customer-oriented model and provides useful communication and service.

In 2023, the North American region had a 50% revenue share because of high cloud and CRM acceptance.

Reasons like large IT expenditure, tech improvement, and initial tech acceptance.

The existence of well-financed establishments in the U.S. and Canada improves the industry.

The U.S. industry had an 80% share in the North American region, estimated to advance at 19.6% CAGR.

The U.S. hosts key salesforce services vendors like Microsoft, Adobe, and Salesforce.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by deployment model
  • 1.4.2. Market size breakdown, by services type
  • 1.4.3. Market size breakdown, by application
  • 1.4.4. Market size breakdown, by industry
  • 1.4.5. Market size breakdown, by region
  • 1.4.6. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Revenue, by Deployment Model (2017-2030)
• 6.3. Market Revenue, by Services Type (2017-2030)
• 6.4. Market Revenue, by Application (2017-2030)
• 6.5. Market Revenue, by Industry (2017-2030)
• 6.6. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Revenue, by Deployment Model (2017-2030)
• 7.3. Market Revenue, by Services Type (2017-2030)
• 7.4. Market Revenue, by Application (2017-2030)
• 7.5. Market Revenue, by Industry (2017-2030)
• 7.6. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Revenue, by Deployment Model (2017-2030)
• 8.3. Market Revenue, by Services Type (2017-2030)
• 8.4. Market Revenue, by Application (2017-2030)
• 8.5. Market Revenue, by Industry (2017-2030)
• 8.6. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Revenue, by Deployment Model (2017-2030)
• 9.3. Market Revenue, by Services Type (2017-2030)
• 9.4. Market Revenue, by Application (2017-2030)
• 9.5. Market Revenue, by Industry (2017-2030)
• 9.6. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Revenue, by Deployment Model (2017-2030)
• 10.3. Market Revenue, by Services Type (2017-2030)
• 10.4. Market Revenue, by Application (2017-2030)
• 10.5. Market Revenue, by Industry (2017-2030)
• 10.6. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Revenue, by Deployment Model (2017-2030)
• 11.3. Market Revenue, by Services Type (2017-2030)
• 11.4. Market Revenue, by Application (2017-2030)
• 11.5. Market Revenue, by Industry (2017-2030)
• 11.6. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Revenue, by Deployment Model (2017-2030)
• 12.3. Market Revenue, by Services Type (2017-2030)
• 12.4. Market Revenue, by Application (2017-2030)
• 12.5. Market Revenue, by Industry (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Revenue, by Deployment Model (2017-2030)
• 13.3. Market Revenue, by Services Type (2017-2030)
• 13.4. Market Revenue, by Application (2017-2030)
• 13.5. Market Revenue, by Industry (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Revenue, by Deployment Model (2017-2030)
• 14.3. Market Revenue, by Services Type (2017-2030)
• 14.4. Market Revenue, by Application (2017-2030)
• 14.5. Market Revenue, by Industry (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Revenue, by Deployment Model (2017-2030)
• 15.3. Market Revenue, by Services Type (2017-2030)
• 15.4. Market Revenue, by Application (2017-2030)
• 15.5. Market Revenue, by Industry (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Revenue, by Deployment Model (2017-2030)
• 16.3. Market Revenue, by Services Type (2017-2030)
• 16.4. Market Revenue, by Application (2017-2030)
• 16.5. Market Revenue, by Industry (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Revenue, by Deployment Model (2017-2030)
• 17.3. Market Revenue, by Services Type (2017-2030)
• 17.4. Market Revenue, by Application (2017-2030)
• 17.5. Market Revenue, by Industry (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Revenue, by Deployment Model (2017-2030)
• 18.3. Market Revenue, by Services Type (2017-2030)
• 18.4. Market Revenue, by Application (2017-2030)
• 18.5. Market Revenue, by Industry (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Revenue, by Deployment Model (2017-2030)
• 19.3. Market Revenue, by Services Type (2017-2030)
• 19.4. Market Revenue, by Application (2017-2030)
• 19.5. Market Revenue, by Industry (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Revenue, by Deployment Model (2017-2030)
• 20.3. Market Revenue, by Services Type (2017-2030)
• 20.4. Market Revenue, by Application (2017-2030)
• 20.5. Market Revenue, by Industry (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Revenue, by Deployment Model (2017-2030)
• 21.3. Market Revenue, by Services Type (2017-2030)
• 21.4. Market Revenue, by Application (2017-2030)
• 21.5. Market Revenue, by Industry (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Revenue, by Deployment Model (2017-2030)
• 22.3. Market Revenue, by Services Type (2017-2030)
• 22.4. Market Revenue, by Application (2017-2030)
• 22.5. Market Revenue, by Industry (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Revenue, by Deployment Model (2017-2030)
• 23.3. Market Revenue, by Services Type (2017-2030)
• 23.4. Market Revenue, by Application (2017-2030)
• 23.5. Market Revenue, by Industry (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Revenue, by Deployment Model (2017-2030)
• 24.3. Market Revenue, by Services Type (2017-2030)
• 24.4. Market Revenue, by Application (2017-2030)
• 24.5. Market Revenue, by Industry (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Revenue, by Deployment Model (2017-2030)
• 25.3. Market Revenue, by Services Type (2017-2030)
• 25.4. Market Revenue, by Application (2017-2030)
• 25.5. Market Revenue, by Industry (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Revenue, by Deployment Model (2017-2030)
• 26.3. Market Revenue, by Services Type (2017-2030)
• 26.4. Market Revenue, by Application (2017-2030)
• 26.5. Market Revenue, by Industry (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Revenue, by Deployment Model (2017-2030)
• 27.3. Market Revenue, by Services Type (2017-2030)
• 27.4. Market Revenue, by Application (2017-2030)
• 27.5. Market Revenue, by Industry (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Revenue, by Deployment Model (2017-2030)
• 28.3. Market Revenue, by Services Type (2017-2030)
• 28.4. Market Revenue, by Application (2017-2030)
• 28.5. Market Revenue, by Industry (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. SAP SE
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Accenture plc
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. IBM Corporation
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Microsoft Corporation
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Oracle Corporation
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Adobe Inc.
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. DXC Technology Company
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. Pegasystems Inc.
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. AT&T Inc.
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. Salesforce.com Inc.
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. TATA Consultancy Services Limited
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary
• 30.12. Wipro Limited
  • 30.12.1. Business overview
  • 30.12.2. Product and service offerings
  • 30.12.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports